Month: July 2017

Answer the questions listed below after reading Kevin Woo article on anxiety and pain at wound dressing change Answers must be provided using complete sentences, correct grammar, spelling, and in APA format. Last name_week 5 assignment (Doyle_week 5 Quantitative Critique) 1. What statistical test was used in the research study? 2. Was the statistical test used appropriate? Provide support for your answer. 3. Discuss the statistical significance of results. 4. Evaluate discussion of study limitations. 5. Evaluate the author’s discussion of the findings and relevance to clinical practice.

STEP 1 : I want to write about Metro AG Company in Japan, You will need to provide a market description of the relevant market conditions that Metro AG operates in. This might include
variables such as the prevailing economic
conditions, demand and supply factors, and You will be required to conduct research and collect
data from all three resources for the marketing plan:
(1) industry reports; (2) company reports; (3)
prescribed textbook.and also you need to Complete the “Detailed Report Template”.
Activity Details Amount
of Pages
(Approximately)
1. Executive Summary
2. Introduction and background
to the company
Half a page executive summary
Introduction to the task, definition, purpose and value of a SWOT
analysis for organizations. Introduction to the company being analysed – including e.g.
RELEVANT history, current market, product lines etc.
First Page
(separate)
2 – 3
3. SWOT table On one page, present the SWOT analysis in a table format, making sure
to rank the elements in each of the SWOT dimensions.
1 – 2
4. Market description Discuss the consumer electronics market in your chosen country. – Market size, market
leaders, market concentration, distribution & industry growth etc. Discuss briefly.
2 – 3
5. Findings
a. Explanation of the
SWOT table
Students are required to provide an overview of their findings and
describe their approach and choice of ranking.
2 – 4
6. Recommendations:
a. Target market
b. New product
description
c. Customer value proposition
d. Justification of the choice of
new product using at least one
strategy
Identify and describe using segmenting variables, one target market being served by your
company.
Describe your new product designed for your identified target market. Include the relevant
marketing mix variables.
Explain the customer value provided by your new product.
Explain how their new product ‘fits’ with the SWOT analysis by
describing at least one strategy profile being addressed (e.g. S-O, W-O
etc.)
2 – 5
7. References list and
Appendices
Students are required to use the LTU Harvard Referencing style N/A
4
Description of section 1 : Executive Summary should ONLY be half a page (200 – 250 words).
? To be presented AFTER your cover page on a separate page.
? This summary is an ‘overview’ of the WHOLE report – even though an executive summary comes first in your report, it is
generally completed LAST after you have completed your report.
? Incorporate ‘key points’ found throughout your report. The executive summary should also be structured and written up in the
same order as the report.
Description of section 2 : Your headings are as follows for this section: (1) Introduction; (2) Company Background.
? This section is primarily research based, you will need to find information from databases, company reports and websites.
? Your company background should include information on the history of the company, current market details / statistics of the
company, product lines and future direction (if possible, do not make assumptions for this section).
? Its highly advised for this section that you use sub-headings where appropriate.
Description of section 3 : Your headings are as follows: (1) SWOT Analysis.
? Design a SWOT table and include a ranking section for SW: (1) chance of future change; (2) ranking by importance. AND for
OT: (1) chance of future occurrence; (2) ranking by importance.
? The SWOT should not simply be listed, but also discussed per point made: SW relates to internal capabilities of the business,
and OT relates to the external environment that is affecting the business.
? Your SWOT needs to be backed up with research / references, making assumptions requires further justification.
Description of section 4 : Your headings are as follows: (1) Market Description; (2) Industry Analysis.
? You will need to research into the “Consumer Electronics” market based on the chosen country you select.
? Your industry analysis should simply be an overview of the industry that the company operates in, current market size, market
growth and trends.
? Using databases will yield the required details necessary to complete the ‘Market Description’ section.
? You will need to find out what competitors exists in the market place and outline the market share and threats they are toward
the company, this also includes the market concentration.
? You will also need to discuss the distribution channels that exist and type of segments / consumer segments that exist in the
market place.
? Using sub-headings for this section may be highly beneficial.

THE RESEARCH PROPOSAL IS ATTACHED HERE .
THE RESEARCH PROPOSAL . TITLE IS : ” OBESITY PROMOTION AND PREVENTION THROUGH PHYSICAL EXERCISE AND DIET EDUCATION ”
THIS CLINICAL GUIDELINE AS EDUCATIONAL TOOL WILL BE DIRECT TO THE PARENTS AND EDUCATORS IN SCHOOLS ( PEDIATRIC AND ADOLESCENT AGES ) SO NEEDS TO INCLUDE: CAUSES , CONSEQUENCES ,RISK FACTORS AND RECOMMENDATION TO MAKE CHANGES IN LIFE STYLE ADOPTING HEALTHY HABITS .
Obesity: Promotion and Prevention Through Physical Exercise and Diet Education
Ana G Mendez University System
NURS SC & RESEARCH PROCESS
NURS 502
Prof: Juan Carlos Ramirez
Author: Enrique Funcia
April 2,2017
 
Table of Contents
Abstract 3
Introduction 4
Background Study 4
Problem Statement 5
Objectives of the study 5
Picot Question 5
Hypotheses 6
Literature Review 7
Study Significance 9
Action plan 9
Development of Clinical Guideline Plan 9
Body Mass Index to Determine Obesity 10
Engagement in Physical Activities 10
Enhanced School Based Physical Exercises 10
Diet Therapy 11
Wheeling Walks 11
Methodology 11
Defining the Purpose or Objectives of the Guideline 11
Establishment of a Relevant Clinical Question 12
School Based Education Program 12
Forming Community Groups 12
Review of Literature 12
Recommendations 13
Ethical Consideration 13
Recommendation 13
Conclusion 13
References 15
 
Abstract
In developed countries, obesity occurrence in children is rising. Childhood obesity and overweight has substantial psychological and physical health consequences.There has been concern on the rising numbers of obesity cases and overweight starting very early in life. Increased obesity worldwide has been linked with changes in patterns in feeding and also on physical activities (Hassapidou et al., 2015). Encouraging the young children on observing healthy diets and increased durations of physical exercise can be effective in reducing obesity in children. Young school going children however skip school to attend medical checkups therefore affecting the economic productivity. Overweight and obese young children are at danger of getting morbidities such as diabetes and cardiovascular diseases. The aim of the research proposal is to develop a clinical educative guideline that would assist in promoting physical activities and diet in an effort to reducing obesity. The clinical guideline action plan shall however discuss various education strategies that could greatly help in treating obesity. The methodology will also include various steps as well as having a thorough search of literature from the medical databases such as the PubMed, APA and CINAHL. Effective recommendations will then be provided upon successful completion of the action plan.
Introduction
Background Study
In developed countries, obesity in childhood has reached epidemic levels(Lachat et al., 2013). However, obesity incidence in children is rising in developing countries as well. Additionally, childhood obesity and overweight has substantial psychological and physical health consequences.(Kanazawa, 2013). In United States, the incidence of obesity among the young generation or rather the children is increasing dramatically as well as the world at large(Patki et al., 2014). Nevertheless, other diseases related to increased weight cardiovascular, hypertension and diabetes have also been on the rise(Reinehr, 2014).
According toKobel et al (2017), obesity in childhood has been associated with cases of heart diseases and premature death among this population. However, the increased obesity worldwide has been linked with changes in patterns in feeding and also on physical activities. Khanal et al (2015) found that higher risks of obesity and overweight has been associated with fast foods and beverages that induces overweight. Additionally, unhealthy consumption patterns are more often combined to with little physical activities(Gebremichael & Chere, 2015).
There has been concern on the rising numbers of obesity cases and overweight starting very early in life(Lohse et al., 2017). However, development of effective interventions that check development of long term chronic diseases should be assessed thus reducing healthy problems in adulthood. Arguably, the development, survival and protection of children is critical to ensure healthy citizens in future. Improving economic development can only be realized if only children
optimum development is guaranteed(Collins & Fulton, 2015). Encouraging the young children on observing healthy diets and increased durations of physical exercise can be effective in reducing obesity in children(Lazorick et al., 2016).
Problem Statement
Obesity among the young children is an important public health concern. However, obesity in childhood have been associated with higher risks of developing cardiovascular diseases in adulthood and other chronic illnesses such as diabetes and hypertension. Arguably, obesity in children have been associated with negative impact on the economy as more funds are reserved to manage many conditions associated with increased obesity and overweight. Young school going children however skip school to attend medical checkups therefore affecting the economic productivity.
Objectives of the study
a. To develop an appropriate clinical guideline plan to help in treatment and prevention of obesity in community.
b. To evaluate the effectiveness of improved physical education on preventing obesity in children.
Picot Question
In children, does education on observing healthy diet and physical education help in reducing the occurrence of obesity?
Hypotheses
H1- There is significant correlation between physical education and observing healthy diets in preventing obesity in children.
H0- There is no correlation between healthy diets and physical education on preventing obesity in children.
Literature Review
According toVaida (2013), obesity was declared a global epidemic by the World Health Organization in 2003 and with considerable health care concerns. In developing countries, obesity among the young children childhood has reached epidemic levels(Reinehr, 2014). In United States, approximately 24 % of children especially the school going population are overweight and a value of about 11% obese cases(Kanazawa, 2013). Arguably, nearly 75% of these children grow to become obesity in their adulthood. According to the survey by the Nutritional Examination Survey and National Health obesity and overweight prevalence among the youth is about 15% and the figure have tripled since 1970(Dudala et al., 2015). Nevertheless, the leading cause of death worldwide are non- communicable diseases.
Jones-Taylor (2015) found that overweight and obese young population are at danger of gettingmorbidities such as diabetes as well as cardiovascular diseases. However, obese children are at risk of developing obesity in adulthood. Obesity in children is an indication of metabolic diseases(Hassapidou et al., 2015). Such as diabetes. Additionally, obesity in children has been linked to premature deaths and cardiovascular diseases in old age(Guinhouya, 2012). Nevertheless, obesity in childhood has been found to cause considerable disabilities in adults. Additionally, obesity and overweight is strongly linked to many chronic diseases negative social development and lower esteem. The risks of slowed cognitive development in children are associated obesity cases.
Overweight and obesity definition has changed over time. Excess of body fats is used to describe overweight in human beings. However, Body Mass Index is mostly used in determining adiposity in adolescents and young children(BA et al., 2004). BMI values differs with gender and age.In pediatric population overweight is described on the Body Mass index (BMI)with the ones with a figure greater than 85th percentile and the ones with those with a figure greater than 95 defined as being obese(Dehghan et al., 2013). Assessments by the Centre for Diseases control and Prevention in the United States indicates that if the existing rates of obesity persists, one in every three newborns will develop diabetes.
Physical activities and proper nourishment in reducing diseases and deaths have from chronic diseases have been well-known. Approximately 300,000 to approximately 600,000 deaths cases annually associated to limited physical activities and poor diet and are also major causes of incapacities that including stroke and diabetes(Reilly, 2013). Inactivates and poor diet were responsible about 15% of deaths in United States(Gebremichael & Chere, 2015). In 2000, 23% of chronic deaths were reported to be associated with sedentary lifestyle. Healthy People 2010 found that nearly 705 of Americans do not consume sufficient fruits and approximately more than half of these individuals do not eat vegetables(Lachat et al., 2013). However, approximately 64% were found to consume a lot of saturated fat. Nevertheless, majority of subgroups in the population were considered to have too much fat in their diets with minimum incorporation of elements such as calcium and fruits.
Daily physical activities are critical for maintaining a healthy lifestyle. Arguably, physically inactive individuals are more likely to develop coronary diseases than individuals who participate in consistent physical activities. However, individuals with other risks aspects of coronary disorders such as hypertension and obesity may benefit regular physical actions(Reilly, 2013). There are substantial economic burden that are associated to obesity, poor diet and physical in activities. However, these aspects are associated with stroke and cancer that involves consumption of considerable amount of domestic funds with loss of productivity, illness and cases of premature death. Vaida (2013) found that the cost of managing the patients with obesity were estimated to be around $ 100 billion in 2005. Additionally, obesity and poor physical activities accounted for approximately 9.4% of medical expenditures of 2005 in United States(Kanazawa, 2013). Youth and children spends most of their time in schools and therefore a need to have time for the physical education. In United States, Healthy people proposes increased number of hours for regular exercise(Yamaguchi & Mitsuishi, 2014).
According toBlanck & Collins (2013), there is a need to promote physical education in the communities and also in schools. However, interventions aimed at promoting healthy living in young children must start early. Nevertheless, there are higher risk factors that are found among the young people that is sometimes carried in their later life. Additionally, sustainable and effective programs of promoting good health combines both the physical activity and nutritional aspect.
Study Significance
The results that will be obtained in this research work will help in improving the public health sector and the community on appropriate measures that can be observed on ensuring a health population that will be productive in future. However, the research will help the health stake holders to avert the negative effects that results from poor lifestyles and thus able to enhance growth of economy as funds that would be used in managing obesity will be put into other positive use. These interventions will enhance productivity of school going children as will reduce cases of school absenteeism.
Action plan
Development of Clinical Guideline Plan
Incidences of obesity in the United States has been increasing at an alarming rate and thus has resulted to increased mortality and morbidity rates (Yamaguchi & Mitsuishi, 2014). Prevalence have been to both children and adults. It’s estimated that one in every three children is either obese or overweight (Lachat et al., 2013). As a result, there is great need to develop an educative intervention that would help in preventing and controlling the condition. The aim of the research proposal is to develop a clinical educative guideline that would assist in promoting physical activities and diet in an effort to reducing obesity. The guideline will involve various steps that help in reducing the risks of obesity.
Body Mass Index to Determine Obesity.
Excess weight is the leading cause of obesity and thus enhancing educational campaigns to lose weight would greatly reduce the risk of obesity. The educative guidelines will provide knowledge that can be used to measure the BMI of individuals to determine whether they are at a risk of getting obesity or not.
Engagement in Physical Activities.
The clinical guidelines will advocate for increased physical activities for all obese children. Studies have stated that engaging in a moderate exercises for 150 minutes per week or a vigorous physical activity for a period of 90minutes a week greatly reduces the body mass index (Gebremichael & Chere, 2015).
Enhanced School Based Physical Exercises
In schools, the guideline shall encourage the introduction of physical education lesson in that will require all the children to take part. Increased exercises promotes fitness and thus have been found to promote children’s cardiorespiratory and bone health and thus preventing them from getting other diseases related to obesity (Guinhouya, 2012). The guideline therefore will recommend physical activities as a treatment strategy of obesity. The researcher will also advocate for frequent use of pedometer to enhance physical activities
Diet Therapy
Obesity is a health condition highly contributed by sedentary lifestyle (Hassapidou et al., 2015). The researcher will advocate for proper selection of diet to prevent and treat obesity cases. Obese patients will be advised to take food with low fat contents and reduced calories. Consumption of food that would greatly reduce the calories and fats simultaneously will highly be advocated for by the researcher. The guideline will emphasize on the need to take whole grains, vegetables and fruits as the perfect diet.
Wheeling Walks
In order to cater for the elderly in promoting physical activities, the guidelines will necessitate the introduction of a wheeling walk for those with insufficient ability to walk due to low speed gait and reduce surface grip. Such efforts shall require the obese adults to at least have a 30 minutes moderate physical activity.
Methodology
Clinical guideline plan will however follow various steps for it to be appropriate and practical.
Defining the Purpose or Objectives of the Guideline.
This will be the first step towards the preparation of the action plan. The researchers will require to develop appropriate objectives that would provide positive results as far as prevention and treatment of obesity is concerned. Several reviews from journals and article will act as a guide to providing proper and achievable objectives.
Establishment of a Relevant Clinical Question
In this step, the researchers will greatly focus on the need to develop an educative action plan that would assist in managing incidences of obesity in adults and children. The question will also be addressing the entire society on the need to embrace such a program.
School Based Education Program
The educative program will be inclusive thus the researchers will also guide in the formulation of a physical education lesson in the surrounding schools to enable children to increase exercises while at school. The teachers in these schools will also play a big role in this step.
Forming Community Groups
Education programs shall be conducted in different localities in the society. The researchers will be focused in forming interested groups of obese patients both adults and children that will take part in the initial educational awareness meeting.
Review of Literature
For the researchers to obtain reliable and consistent information worth to prepare the educative clinical guideline, various searches shall be performed. A number of randomized control trials and systematic review articles will be searched from various medical data bases. Three databases will be utilized include, American Psychological Association, PubMed and CINAHL shall frequently be visited to search for relevant articles that promote for physical activities and proper diet in treatment of obesity. The Boolean operators and/ or will also be highly utilized to assist in obtaining the articles.
Recommendations
After a thorough review of the searched articles, proper recommendations will be made. The recommendations will need to be reliable and therefore researchers will clearly scrutinize the applicability of the selected articles.
Ethical Consideration
Any research which involves human participant’s increases concern on legal and social matters and thus the researcher will need to have an approval from the institute review board. In addition since it will be a clinical research, they will also need to enhance confidentiality of the guideline as per the rules in the HIPAA. The formulated guidelines will be stored electronically and thus a password will be required as this will improve the security of the plan.
Recommendation
Since determining of obesity or overweight among children might be a complex issue, its recommended that researchers may focus on future intervention plans such as customizing on lifestyle and environmental factors in order to be closer to the needs of community.
Conclusion
Obesity and overweight among children have significant effect on psychological health and physical appearance. Psychological disorders however, increasingly occurs in obese children. In addition, other risk factors such as digestive diseases and cardiovascular disorders are more likely to be inherent among young overweight children. To control this, increased physical activities and reduced over consumption of calories are likely to reduce obesity among children.
Moreover, effective strategies can be implemented to target physical activities, diet and built environment which can be well initiated at schools and in their homes.
References
BA, S., I, C., JC, S., & WPT, J. (2004). Diet, nutrition and the prevention of excess weight gain and obesity. Public Health Nutrition, 7(1a). doi:10.1079/phn2003585
Blanck, H. M., & Collins, J. (2013). CDC’s Winnable Battles: Improved Nutrition, Physical Activity, and Decreased Obesity. Childhood Obesity, 9(6), 469-471. doi:10.1089/chi.2013.9506
Collins, J. L., & Fulton, J. E. (2015). Taking Steps to a Healthier Nation: Increasing Physical Activity through Walking. Journal of Physical Activity and Health, 12(s1), S1-S2. doi:10.1123/jpah.2015-0309
Dehghan, M., Akhtar–Danesh, N., & Merchant, A. (2013). Childhood Obesity, Prevalence and Prevention. Childhood Obesity, 319-335. doi:10.1201/b16340-19
Dudala, S. R., Rao, A. R., Reddy, B. C., Patki, S. M., & Patki, M. B. (2015). Study of Television Viewing Habits and their effects among High School Children in Khammam Town. Indian Journal of Public Health Research & Development, 6(3), 226. doi:10.5958/0976-5506.2015.00171.0
Gebremichael, B., & Chere, A. (2015). Prevalence of Childhood Overweight and Obesity and its Determinant Factors Among Elementary School Children in Addis Ababa, Ethiopia: A Cross Sectional Study. Journal of Nutritional Disorders & Therapy, 05(04). doi:10.4172/2161-0509.s1-002
Guinhouya, B. C. (2012). Physical Activity in the Prevention of Childhood Obesity. Paediatric and Perinatal Epidemiology, 26(5), 438-447. doi:10.1111/j.1365-3016.2012.01269.x
Hassapidou, M., Daskalou, E., Tsofliou, F., Tziomalos, K., Paschaleri, A., Pagkalos, I., & Tzotzas, T. (2015). Prevalence of overweight and obesity in preschool children in Thessaloniki, Greece. HORMONES. doi:10.14310/horm.2002.1601
Jones-Taylor, M. (2015). Early Care and Education Settings Are Vital for Childhood Obesity Prevention. Childhood Obesity, 11(5), 489-490. doi:10.1089/chi.2015.0156
Kanazawa, S. (2013). Childhood intelligence and adult obesity. Obesity, 21(3), 434-440. doi:10.1002/oby.20018
Khanal, S., Welsby, D., Lloyd, B., Innes-Hughes, C., Lukeis, S., & Rissel, C. (2015). Effectiveness of a once per week delivery of a family-based childhood obesity intervention: a cluster randomised controlled trial. Pediatric Obesity, 11(6), 475-483. doi:10.1111/ijpo.12089
Kobel, S., Wartha, O., Wirt, T., Dreyhaupt, J., Lämmle, C., Friedemann, E., … Steinacker, J. M. (2017). Design, Implementation, and Study Protocol of a Kindergarten-Based Health Promotion Intervention. BioMed Research International, 2017, 1-9. doi:10.1155/2017/4347675
Lachat, C., Otchere, S., Roberfroid, D., Abdulai, A., Seret, F. M., Milesevic, J., … Kolsteren, P. (2013). Diet and Physical Activity for the Prevention of Noncommunicable Diseases in Low- and Middle-Income Countries: A Systematic Policy Review. PLoS Medicine, 10(6), e1001465. doi:10.1371/journal.pmed.1001465
Lazorick, S., Fang, X., & Crawford, Y. (2016). The MATCH Program: Long-Term Obesity Prevention Through a Middle School Based Intervention. Childhood Obesity, 12(2), 103-112. doi:10.1089/chi.2015.0073
Lohse, B., Krall, J. S., Psota, T., & Kris-Etherton, P. (2017). Impact of a Weight Management Intervention on Eating Competence. American Journal of Health Promotion, 089011711769220. doi:10.1177/0890117117692201
Patki, S. M., P, M., B, C. R., & K V, P. M. (2014). KNOWLEDGE AND ATTITUDE REGARDING DIETARY HABITS AMONG SECONDARY SCHOOL CHILDREN IN KHAMMAM TOWN. Journal of Evolution of Medical and Dental Sciences, 3(13), 3468-3475. doi:10.14260/jemds/2014/2307
Reilly, J. J. (2013). Randomised controlled trial of a nursery and home based intervention for obesity prevention and cardiovascular risk factor reduction. http://isrctn.org/>. doi:10.1186/isrctn36363490
Reinehr, T. (2014). Cardiovascular Risk in Childhood Obesity. Morbid Obesity in Adolescents, 183-192. doi:10.1007/978-3-7091-0968-7_18
Vaida, D. N. (2013). Prevalence Of Obesity Among Children Studying In Government And Private Schools In District Anantnag Age Group (6-12 Years). IOSR Journal of Pharmacy (IOSRPHR), 3(1), 04-11. doi:10.9790/3013-3130411
Yamaguchi, Y., & Mitsuishi, H. (2014). Computer-tailored interventions for promoting physical activity and healthy eating: A systematic review of the literature. The Journal of Physical Fitness and Sports Medicine, 3(5), 493-500. doi:10.7600/jpfsm.3.493

Module Code: ULMS766
Marketing Management
Resit Assignment 2016/17
Task:
‘Segmentation is at the heart of marketing strategy’. Explain the importance of market segmentation. Using a market of your choice (i.e. shampoo, cars, mobile phones) show how it may be segmented and examine the benefits of this approach.
You are required to produce an essay addressing the above question which should be no longer than 1500 words. Your essay should be supported by relevant theory. All sources referred to in the essay should be fully referenced. These sources MUST include at least 15 academic references (book chapters but please also try to include journal articles). Your essay is to be word processed using a 12 point font and one and half line spacing. Please use the Harvard system of referencing and pay attention to detail when citing references in the text and listing them correctly in a reference list at the end of your essay. The 1500 word limit does include in text references but it does not include the reference list.
The essay deadline is 12pm on Monday 7th August.
This coursework only requires a single submission via Turnitin on or before the stated deadline. Turnitin is a plagiarism and collusion detection system. To submit via Turnitin, go to the assessment area for the module on VITAL and you will find a link for the coursework. Click on View/Complete and then on the “submit” icon for the paper. You are then prompted to submit a title for the paper. Use the “browse” button to locate the file you want to submit. You will then be asked to confirm that you want to submit by clicking the “Yes, submit” button.
Assessment Criteria
For your guidance, the criteria against your coursework assessment will be assessed include:
Structure, style and presentation
Effective selection and organisation of information to answer the specific requirements of the task
Logical essay structure and coherent writing style
Appropriate presentation of references and any supporting company/industry documentation
Depth of understanding of issues related to the question
Appropriate application of relevant theories and concepts within the context of the requirements of the assessment
Essay content clearly and explicitly linked to the requirements of the task
Balance between description and critical analysis
Appropriate interpretation of literature gained through research and its application to the specific requirements of the essay
Critical evaluation of theories relating to the essay question
Quality of research and use of sources
Identification of relevant theories and concepts from the academic literature
Evidence of research relating to these relevant theories and concepts
Appropriate synthesis of a range of material that addresses the specific requirements of the essay question

Applied Project
Worth: 50%
Required:
Written Report for the applied project.
Include:
• Abstract (300 words, max 1 page)
• Introduction (1000 words approx.)
• Literature Review (2000 words approx.)
• Methodology (1500 words approx.)
• Findings (2500 words approx.)
• Discussion (2000 words approx.)
• Conclusions & Recommendations (1500)
• References
• Appendices
Note:
 Project to be ring bound, print pages on one side only
 Formatting: Times New Roman, font size 12, justified, 1.5 line spacing.
 Harvard Referencing to be used.
 Project10,000 to 12000 words, not including bibliography.
 Title page to include: Title of Project, Student Name, Student Number, Course Title, Supervisor name, Date (August, 2017)
• You must include a table of contents
• You must include a list of figures
• You must include a list of tables
• You must include a list of appendices (and obviously include them at the end)
• Include a list of abbreviations (at the start) if you use them in the document

You can order a custom essay, term paper, research paper, thesis or dissertation on This  topic at our professional custom essay writing service which provides students with custom papers written by highly qualified academic writers. High quality and no plagiarism guarantee! Get professional essay writing help at an affordable cost.
This is my case study that is about (The globalization of a rural company). It has several questions that I must answer these questions and you should indicate the question in the case study. Frist of all, you should briefly summarize the key facts about 150 words. I will provide you the resources that you should look at it. Second, you should discuss each question that I have given to you in the assessment. The word count 200 in the each question. Please make your writing clear and easy to flow and reasonable language.
GLOBALISATION CHAPTER 1
51
a. Consider Boeing’s decision to outsource much of the production of the Dreamliner 787. What benefits does this strategy offer?
What are the drawbacks? Discuss.
b. How has globalisation made Boeing’s approach to the production of the Dreamliner possible?
10. CASE ANALYSIS Read the following Closing Case and answer the questions that follow.
Elm Inc.: The globalisation of a rural company
Professor Makoto Kanda, Meiji Gakuin University
Small to medium-sized enterprises (SMEs) are not smaller
versions of multinational corporations (MNCs)—they face
limitations in resources and manpower. Therefore, even
under ideal conditions, SMEs can find it challenging to
globalise. However, this can be further confounded if the
firm is located in a rural area where there is little industrial
infrastructure. Elm Inc. (Elm) is one such SME located in
the rural heartland of Kagoshima prefecture, Japan, that
has overcome the limitations of its size and location to
achieve global success.
The company was founded in 1977 as Yaoki Electronics
Inc. by engineering graduate Terumasa Miyahara, the
younger of two brothers. He commenced the business
after completing his studies in Osaka and returning to his
rural hometown.
The business had humble beginnings, starting with
custom-made electronic appliances for Kagoshima
Matsushita Electronics (KME, now Panasonic Semiconductor
Solutions) to assist with streamlining KME’s
factory automation.
This contract with KME laid a solid foundation for the
business. Terumasa not only gained a steady income and
an opportunity to enhance his technical and operational
knowledge; importantly, he gained the entrepreneurial
acumen to operate a business successfully.
In 1980, his elder brother Takakazu joined the business
and together the two brothers founded Elm Inc. The
name encompasses the words ‘electronics management’,
‘machine’, and mu (‘dream’ in Japanese), which defines the
domain and vision of the company. ‘I believe that division of
labour between us is one of the secrets … to our success. My
brother creates business ideas and I implement them. He is
very good at finding promising business’ says Terumasa.
In the early years the brothers were very hands-on with
their business—responsible for developing new products
as the lead engineers within the company. However, over
time they relinquished their engineering roles to focus on
managing the firm—the elder brother is the president and
the younger brother is the vice-president of the company.
By 2015 they had 51 employees and a sales volume of
1.8 billion yen per annum.
The founders’ vision for Elm is to be an innovative R&Doriented
company that focuses on product development
and original equipment manufacturing (OEM) for other
companies. The first product developed by the company
in 1982 was a high-resolution receiving system for
the Japanese weather satellite Himawari, for use by
universities and research laboratories. The receivers were
marketed by two large firms, Seiko Epson and Maspro
Denkoh, via sales agreements.
Other products developed by the company included
semiconductor inspection equipment for KME. In 1987 it
developed and automated a colour video checker that
inspects 60 objects per second with a spectrum of 500
colours. In 1989 a joint office with Arikawa Kikoh was
opened to market mechatronics products for factories
by combining Arikawa’s mechanics and Elm’s electronics
technologies.
Elm achieved success by following this niche strategy and
enjoyed steady growth for nearly a decade. Unfortunately,
by the end of the 1980s Japan faced an economic downturn
and demand for Elm’s products suffered.
The economic downturn and the lack of demand for its
products necessitated a change in strategy. The company
required a market and clientele with a steady demand.
Kagoshima prefecture is famous for its agriculture
products. However, servicing the agriculture market in
Japan is a challenge, since markets are too small to realise
economies of scale. Undoubtedly there is a strong need
for mechanisation and labour-saving equipment within
this sector. Although it is not attractive for big companies
to enter, the industry is perfect for a small company like
Elm. In addition, there was a strong desire by the founders
of Elm to make a positive contribution to their home
prefecture’s (Kagoshima) farming sector.
continued >
PART 1 GLOBALISATION
52
The first opportunity came in 1990, when they were
tasked with mechanising the weighing and wrapping of
kumquats, a popular local fruit. The wrapping was done by
hand or semi-automatically. The new product weighs and
wraps kumquats automatically in around eight seconds.
The mechanism devised by Elm was unique and could
be adapted to pack a variety of fruits and vegetables.
Many inquiries from potential customers followed. The
company soon signed a sales agreement in Japan with
a subsidiary of Japan Tobacco Inc. Unsolicited offers for
technical collaboration came from overseas, making the
management aware of potential international markets.
The foray into the global market came via a new
product, ‘Yose-Tarou’. One of the president’s hobbies
is growing orchids. To ensure success in growing the
flowers he developed an automated window system for
his glasshouse. It worked on the basis of detecting the
wind direction and the speed of the wind by sounds. His
other pastime was golf, and he had an idea to make a
machine for practising approach shots. The methodology
behind the system is for the golfer to hit his or her golf ball
to a target. The machine uses the sound the ball makes
when it hits the target to calculate the height, distance and
trajectory to portray a realistic animation of the shot on a
TV screen. The system was first marketed in Japan in 1993.
It was followed by a presentation at the US PGA exhibition
as ‘Perfect Green’ with three models: putting, approaching
and putting/approaching machines. In 1994 they started
exporting to Korea via a Korean sales partner.
Regrettably, their first foray into the international
market was not successful, but once again it raised
the potential for targeting overseas markets. ‘We
understood limitations of the Japanese market …
The Kagoshima market represent only 1 per cent
of Japan’s market and big cities like Tokyo are far
away. Starting business with Korea made us realise
that overseas markets are not too far … There isn’t
a big difference in flying time to Korea and Tokyo’
(Takakazu Miyahara, President, Elm Inc.).
In 1999 an acquaintance of the president
brought in an idea of ‘doctor of CDs’. The company
formed a project team headed by the president
of the company. This laid the foundation for the
optical disc repair machine.
There are numerous rental shops for CDs and
DVDs around the world, especially in countries
where the options to download music and video
are limited. A major problem which these shops
face is scratches on the disc surface, resulting in discreading
errors.
The machine took two years to develop, because the
company did not have the technology or knowhow for
polishing CDs and DVDs automatically. Their first machine,
‘EcoMaster,’ was able to repair five discs simultaneously
in two minutes, while the competitive products took 30
minutes by hand.
Elm decided to market the product in 2001 via a sales
agreement with Plenty Co. Ltd, the largest company
in the disc-repair sales business. Elm also outsourced
production to Fujita Works, a Kagoshima-based company.
The product was introduced to the global market at the
Consumer Electronics Show 2002 in Las Vegas. They
received many sales offers during and after the event.
Another outcome was the establishment of Elm-Digitalia
with a Spanish partner in 2003 to service the European
market, and an OEM agreement with Research Technology
International (RTI) in the United States. RTI services the US
and Australian markets.
The computerised optical disc repair industry has
changed Elm’s business model. Previously Elm operated
as a hardware manufacturer, but repairs require supplies
of consumables and quick response times. To minimise
downtime, the machines are connected in real time via the
internet with their service facilities. When a failure occurs,
service staff are automatically notified, facilitating speedy
repairs and delivery of consumables just-in-time, enabling
5,000 discs
a day
Almost monoplised by the company
Competitive, especially in the USA
50 discs
a day
EcoPro
Manual machine
EcoSmart
Manual machine
EcoSenior
Semi-automatic
machine
EcoMaster
High-speed
Fully automatic machine
EcoSuper
Super-high-speed
Fully automatic machine
20 discs
a day
10 discs
a day
High end
Low end
Market structure and position of Elm
GLOBALISATION CHAPTER 1
53
CLOSING CASE DISCUSSION QUESTIONS
a. Successful SMEs such as Elm Inc. tend to target niche markets. Discuss the advantages of having a niche strategy.
b. Explain the benefits to the firm and the region when a regionally based company such as Elm internationalises.
c. What have been the key success factors for Elm? Do you think other SMEs can emulate their success?
d. While SMEs can target global markets, it is difficult to remain successful in those markets. How can a firm such as Elm continue to
succeed internationally? Discuss.
ENDNOTES
1 www.csl.com.au/businesses accessed on 8 September 2015.
2 For trade statistics, see the databases of the World Trade Organization, www.wto.
org; for foreign exchange statistics, see the Bank of International Settlements,
www.bis.org on 10 September 2015.
3 M. Naim, ‘Globalization’, Foreign Policy, 171 (March/April 2009).
4 T. Friedman, The World Is Flat, New York: Farrar, Straus and Giroux, 2005.
5 Ibid.
6 T. Levitt, ‘The globalization of markets’, Harvard Business Review,
May–June, 1983.
7 Interbrand, ‘Rankings, 2014’, accessed via www.bestglobalbrands.com/2014/
ranking on 11September 2015.
8 A. Inkpen and K. Ramaswamy, ‘End of the multinational: the emerging markets
redraw the picture’, The Journal of Business Strategy, 28(5) (2007); ZPMC, Company
Information, accessed via www.zpmc.com/about.php on 15 January 2013.
9 See F.T. Knickerbocker, Oligopolistic Reaction and Multinational Enterprise, Boston:
Harvard Business School Press, 1973; and R.E. Caves, ‘Japanese investment in the
US: Lessons for the economic analysis of foreign investment’, The World Economy
16 (1993), pp. 279–300.
10 Australian Bureau of Statistics, Characteristics of Australian Exporters, 2013-
14, Cat. No. 5368.0, accessed via www.abs.gov.au/ausstats/abs@.nsf/
PrimaryMainFeatures/5368.0.55.006 on 10September 2015.
11 AusIndustry, ‘Success Stories—Gekko Systems’, Australian Government, accessed via
www.ausindustry.gov.au on 31 March 2007; ‘Gekko Footprint’, Gekko Systems, News
Releases, accessed via www.gekkos.com/pages.php?page=2 on 15 January 2013.
12 US Department of Commerce, A Profile of U.S. Exporting and Importing Companies,
2009–2010, 12 April 2012, accessed via www.census.gov/foreign-trade/PressRelease/edb/2010/edbrel.pdf
on 15 January 2013.
13 B. Benoit and R. Milne, ‘Germany’s best kept secret, how its exporters are beating
the world’, Financial Times, 19 May 2006, p. 11.
the rental shops to maintain their operations. Now they
market both products and services.
Elm has learned the differences between various
national and international markets from its global expansion.
For example, in Japan workers in a CD rental shop will read
manuals and run the machine according to specifications.
If the machine stops, senior employees will try to fix it.
However, in the US the culture of reading manuals and
fixing machines is not the norm. The company has worked
hard to engineer highly reliable products, and products that
are easier to reboot if a fault occurs.
Elm was an early entrant into the optical disc repair market
with the ‘Ecomaster’. According to Takakazu Miyahara, the
president and co-founder of the company, ‘Our product can
repair the optical disc 50 times, while competing products
only 5 times, because it is quite difficult to grind the surface
of a disc accurately like a mirror’. In addition, it introduced
a new cheaper machine, ‘EcoPro’, in 2010 to serve smaller
shops and gain a greater market share.
The company has a wide range of the grinding
machines. Their top-of-the-range ‘EcoSuper’ machine
can automatically repair up to 500 discs in a single batch;
in comparison, most of their competitors’ machines can
repair just one disc manually, per hour. Elm Inc. focuses
on selling its optical disc repair machines to rental video
shops and libraries in 32 countries. This strategy has
enabled the company to capture over 80 per cent of the
global market for disc repair devices.
‘The rental business of CD/DVDs will shrink in the
near future because of the internet. We have to prepare
for businesses other than the optical disc repair,’ says the
president. Elm has already diversified into other areas.
It placed different types of LED lights for different uses
on the market, which includes controlling the budding
of chrysanthemums. Based on this technology Elm has
developed ‘Aqua Fantasy’, an illumination system in the
water using full-colour LED lights. The Hus Ten Bosch
theme park in Kyushu Island introduced this system in its
canal in 2014 and is entertaining customers. The president
is in the process of marketing this system globally. By being
innovative, nimble and adaptable to global market demand
and conditions, Elm has planted the seed for future
business success.
(With special thanks to Takakazu Miyahara, president of Elm
Inc., and Terumasa Miyahara, vice-president, for their insights
about doing business successfully in a globalised world.)

Hi Writer, 🙂 The following is a brief on how the essay needs to be written. The standard has to be of 2:1.
This is for a Public law paper and the question of the paper is included in an essay brief which I will upload on to the account.
In order to write this essay in the best way, can you please ensure of the following:
1)Include a Title, Introduction, Conclusion and Sub Headings where appropriate.
2)Please reference using OSCOLA reference (English UK) https://www.law.ox.ac.uk/sites/files/oxlaw/oscola_4th_edn_hart_2012quickreferenceguide.pdf ( Link on how to do OSCOLA)
3)Please write in UK English not USA English as teacher will know the essay has been bought.
4)Please include page numbers
5)Please include ONLY reference from journal articles, public law books, government websites (only reliable websites NOT law teacher etc. as the teacher will fail the paper if used.)
6)Please include footnotes for referencing
7)Please include a bibliography in alphabetical order
8)Please do 2500 words (can exceed to 2600 if necessary)
Relevant cases to be used within the paper and journal article information:
Hello Mr Writer 
So below are some cases that are related to constitutional significance. Where appropriate, can you add the cases in (you don’t need to explain the facts of the case as this brings marks down but just advise why it’s relevant to the question of the paper and the topic.
I’ve also added names to some journal articles I have found for you that might assist you in your research. Please reference with books, reliable websites (not law teacher or law essay) and journals to reference the work.
Cases:
– Prohibitions Del Roy (1607) 12 Co Rep 63
– Entick v. Carrington (1765) 19 St Tr 1030
– Burmah Oil v. Lord Advocate [1965] AC 75
– Pickin v British Railway Boards [1974] AC 765
– A (FC) and Others v SSHD [2005] 2 WLR 87
– Jackson v Attorney General [2005]
– AXA General Insurance Limited and others v The Lord Advocate and others [2011] UKSC 46
Here are some journal articles, I have put together which you can search that might provide some information for your research of the question of this paper:
Barber, NW, ‘Laws and constitutional conventions’ (2009) 125 Law Quarterly Review 294.
Dicey, AV, (1885) Introduction to the Study of the Constitution, 1959, London: Macmillan.
Hennessey, P, ‘Helicopter crashes into Cabinet: Prime Minister and constitution hurt’ (1986) 13 Journal of Legal Studies 423.
Jaconelli, J, ‘The nature of constitutional conventions’ (1999) 19 Legal Studies 24.
Jaconelli, J, ‘Do constitutional conventions bind?’ (2005) 64 Cambridge Law Journal 149.
Jennings, Sir Ivor, Cabinet Government, 1959, 3rd edn, Cambridge: CUP.
Jennings, Sir Ivor, The Law and the Constitution, 1959, 5th edn, London: Hodder & Stoughton.
Munro, CR, ‘Laws and conventions distinguished’ (1975) 91 Law Quarterly Review 224.
Munro, CR, Studies in Constitutional Law, 1999, 2nd edn, London: Butterworths, Chapter 3.
White Paper, The Governance of Britain, 2007, Cm 7170.
Wilson, R, ‘The robustness of conventions in a time of modernisation and change’ [2004] Public Law 407.

About the Project
The study addressed several research questions to determine the relationship between Hong Kong students’ Intercultural sensitivity and Intercultural Communication apprehension. Also aimed to investigate the levels of intercultural communication apprehension of university students in Hong Kong when interacting with foreigners who are speaking in English.
Research Question 1: Is there a significant difference in levels of intercultural communication
apprehension between male and female students?
RQ 2: Is there a significant difference in levels of intercultural communication apprehension among Hong Kong students based on the frequency with which they
speak English?
RQ 3: Is there a significant difference in levels of intercultural communication apprehension among Hong Kong students based on their secondary school education?
• I am collecting data from ages 18-25 university students.
• The questionnaire will investigate how you feel when interacting with people from other cultures.
• This survey contains three parts. The first part is demographic questions. The second part measures the degree of Intercultural Sensitivity and the last part measures the level of Personal Intercultural Communication Apprehension.
• All project data will be held for at least 6 years Outline
• The research was reviewed and passed by the Ethic Committee.
• There is no risk involved in this study
• Taking part in the study is voluntary. You may choose not to take part or subsequently cease participation at any time.
• You will receive no payment for your participation. The data will not be used by any member of the project team for commercial purposes. Therefore you should not expect any royalties or payments from the research project in the future.
For more information
This research has been reviewed and approved by the University of Surrey Research Ethics Board. If you have any further questions or concerns about this study, please contact:
Consent Form
Please initial each box
• I have read and understood the Information Sheet provided through email/Facebook. I have been given a full explanation by the investigators of the nature, purpose, location and likely duration of the study, and of what I will be expected to do.
• I agree to comply with the requirements of the study as outlined to me to the best of my abilities. I shall inform the investigators immediately if I have any concerns / suffer any deterioration of any kind in my health or well-being / experience any unexpected or unusual symptoms.
• I understand that all project data will be held for at least 6 years and all research data for at least 10 years in accordance with University policy and
• that my personal data is held and processed in the strictest confidence, and in accordance with the UK Data Protection Act 1998.
• I agree for the researchers to contact me about future studies.
• I understand that I am free to withdraw from the study at any time without needing to justify my decision, without prejudice and without my legal rights and studies/employment/medical care being affected.
• I understand that I can request for my data to be withdrawn until submission of online questionnaire/ until publication of the data and that following my request all data already collected from me will be destroyed/ personal data will be destroyed but I allow the researchers to use anonymous data already collected/ I allow the researchers to use anonymous data already collected.
• If I withdraw I also allow the researchers to use my personal data, in addition to anonymous data, already collected as outlined in the participant information sheet and this consent form
• I acknowledge that in consideration for completing the study I shall receive compensation for my time and inconvenience and I recognise that the sum would be less amount if known/as per the participant information sheet / at the discretion of the Principal Investigator, if I withdraw before completion of the study.
• I confirm that I have read and understood the above and freely consent to participating in this study. I have been given adequate time to consider my participation.
Name of participant (BLOCK CAPITALS) ………………………………………………
Signed ………………………………………………
Date ………………………………………………
{Please add a signature and date space if a witness is required}
Name of researcher/person* taking consent …………………………………………….
(BLOCK CAPITALS)
Signed …………………………………………….
Date ………………………………………………..
Intercultural communication through English: an analysis of Intercultural Communication Apprehension
I am Amy from University of Surrey. I am currently conducting a research for my dissertation. Thank you for agreeing to take part in this survey. This survey should only take 10-13 minutes to complete.
The questionnaire will investigate how you feel when interacting with people from other cultures.
This survey contains three parts. The first part is demographic questions. The second part measures the degree of Intercultural Sensitivity and the last part measures the level of Personal Intercultural Communication Apprehension.
If you have any further questions about the questionnaire and the project, please feel free to contact Amy by email: yl01206@surrey.ac.uk. Thank you for your time.
Personal Information
Are you Hong Kong citizen?
○ Yes
○ No
If No, it is the end of the questionnaire, thank you!
What is your gender?
○ Male
○ Female
○ Prefer not to say
How old are you?
○ under 18
○ 18
○ 19
○ 20
○ 21
○ 22
○ 23
○ 24
○ 25+
If you are older than 25, it is the end of the questionnaire, thank you!
What is your mother tongue?
○ Cantonese
○ Mandarin
○ English
○ Hakka (Kejia)
○ Others
Which category is your secondary school?
○ English as Medium of Instruction School
○ Chinese as Medium of Instruction School
○ International School
Notes：English as Medium of Instruction School: All subjects are taught in English and textbooks are written in English
Chinese as Medium of Instruction School: All subjects (except English) are taught in Cantonese and textbooks are written in Chinese
International School
How often do you speak English in your daily live?
○ Never
○ Infrequently
○ Sometimes
○ Frequently
○ Always
This instrument is composed of 24 statements concerning intercultural communication. There are no right or wrong answers. Please indicate the degree to which each statement applies to you by marking whether you: (5) Strongly Agree, (4) Agree, (3) Are Undecided, (2) Disagree, or (1) Strongly Disagree. Please work quickly and record your first impression. Thank you for your cooperation.
Strongly agree Agree Are undecided Disagree Strongly disagree
I enjoy interacting with people from different cultures. ○ ○ ○ ○ ○
I think people from other cultures are narrow-minded. ○ ○ ○ ○ ○
I am pretty sure of myself in interacting with people from different cultures. ○ ○ ○ ○ ○
I find it very hard to talk in front of people from different cultures. ○ ○ ○ ○ ○
I always know what to say when interacting with people from different cultures. ○ ○ ○ ○ ○
I can be as sociable as I want to be when interacting with people from different cultures. ○ ○ ○ ○ ○
I don’t like to be with people from different cultures. ○ ○ ○ ○ ○
I respect the values of people from different cultures. ○ ○ ○ ○ ○
I get upset easily when interacting with people from different cultures. ○ ○ ○ ○ ○
I feel confident when interacting with people from different cultures. ○ ○ ○ ○ ○
I tend to wait before forming an impression of culturally-distinct counterparts. ○ ○ ○ ○ ○
I often get discouraged when I am with people from different cultures. ○ ○ ○ ○ ○
I am open-minded to people from different cultures. ○ ○ ○ ○ ○
I am very observant when interacting with people from different cultures. ○ ○ ○ ○ ○
I often feel useless when interacting with people from different cultures. ○ ○ ○ ○ ○
I respect the ways people from different cultures behave. ○ ○ ○ ○ ○
I try to obtain as much information as I can when interacting with people from different cultures. ○ ○ ○ ○ ○
I would not accept the opinions of people from different cultures. ○ ○ ○ ○ ○
I am sensitive to my culturally-distinct counterpart’s subtle meanings during our interaction. ○ ○ ○ ○ ○
I think my culture is better than other cultures. ○ ○ ○ ○ ○
I often give positive responses to my culturally different counterpart during our interaction. ○ ○ ○ ○ ○
I avoid those situations where I will have to deal with culturally-distinct persons. ○ ○ ○ ○ ○
I often show my culturally-distinct counterpart my understanding through verbal or nonverbal cues. ○ ○ ○ ○ ○
I have a feeling of enjoyment towards differences between my culturally-distinct counterpart and me. ○ ○ ○ ○ ○
PRICA measures the fear people experience when interacting with others from different cultural groups.The 14 statements below are comments frequently made by people with regard to communication with people from other cultures. Please indicate how much you agree with these statements by marking a number representing your response to each statement using the following choices: Strongly Disagree; Disagree; are Neutral; Agree; Strongly Agree
Strongly agree Agree Are Neutral Disagree Strongly disagree
Generally, I am comfortable interacting with a group of people from different cultures. ○ ○ ○ ○ ○
I am tense and nervous while interacting with people from different cultures. ○ ○ ○ ○ ○
I like to get involved in group discussion with others who are from different cultures. ○ ○ ○ ○ ○
Engaging in a group discussion with people from different cultures makes me nervous. ○ ○ ○ ○ ○
I am calm and relaxed with interacting with a group of people who are from different cultures. ○ ○ ○ ○ ○
While participating in a conversation with a person from a different culture, I get nervous. ○ ○ ○ ○ ○
I have no fear of speaking up in a conversation with a person from a different culture. ○ ○ ○ ○ ○
Ordinarily I am very tense and nervous in a conversation with person from a different culture. ○ ○ ○ ○ ○
Ordinarily I am very calm and relaxed in conversations with a person from a different culture. ○ ○ ○ ○ ○
While conversing with a person from a different culture, I feel very relaxed. ○ ○ ○ ○ ○
I am afraid to speak up in conversations with a person from a different culture. ○ ○ ○ ○ ○
I face the prospect of interacting with people from different cultures with confidence. ○ ○ ○ ○ ○
My thoughts become confused and jumbled when interacting with people from different cultures. ○ ○ ○ ○ ○
Communicating with people from different cultures makes me feel uncomfortable. ○ ○ ○ ○ ○
Please use this box to comment on your answers. You
could, for example, write about the reasons for the behaviours and feelings you have reported in the questionnaire, and what strategies you use to cope with them.
_________________________________
This is the end of the questionnaire. Thank you for your time. Good Day!

This is a group Marketing assignment, this time we only need to write about 250 words in my first part as following:
*IMPORTANT*
1-we try to create a new type of Autonomous vehicle for the COMPANY of Mecedeces-Benz.
2-Which is 3rd points in the first 1 in the assignment lectural slides I will sent it to you later.
Market-> TO DISCUSS, What are the trends in the types of AVs being developed and launched? (For 250 words)
YOU MAY USE ALL DATA RECENT YEARS FROM 2015 TO FUTURE.
Here is McKinsey article from May 2017 which forms our context for the assignment.
https://www.mckinsey.com/industries/automotive-and-assembly/our-insights/self-driving-car-technology-when-will-the-robots-hit-the-road?cid=other-eml-alt-mip-mck-oth-1705&hlkid=8918aaf6e62342b881930ff9546883db&hctky=1231737&hdpid=cba97ba2-ba30-41c0-b01e-6121103a8fe7#0
https://www.transferbigfiles.com/53ea20d8-48b4-4c48-8687-10be5ef3ca08/HhhdtRryEk11ug1WFj0NbA2

I have a project of 7000-8000 words this term and I wanna do it with you as my favourite writer, starting with the project proposal.
A 1,000-word project proposal, including the aims and rationale of the project, an outline of the proposed approach, including timeline, and expected contribution to the field. Sample proforma below.
-Topic:
-Rationale and Objectives of Proposed Project :
-Brief Description of Proposed Project:
(Outline proposed activities or steps to be completed, key readings, dates etc)
-Brief Description of Proposed Outcomes:
(Outline proposed outcomes, including description of proposed final report)
** I sent an email to my supervisor about my area of interest for this project, which is the assessment in the general education. I have selected this area based on the numerous challenges that we are facing related to the assessment programs in the public schools. On this regards, I would like to focus my research on the different areas of assessment such as the effective, formative, summative assessment. Also, want to search for the new methods and strategies that can be used to improve the assessment.
** THE IMPORTANT THING TO KNKNOW IS THAT, I got a reply message from my supervisor as below:
“That’s an interesting topic. Read more literature on this to have a comprehensive understanding of effective assessment practices.
Read the work of Black and Wiliam, Inside the black box; principles of assessment for learning by the Assessment Reform Group; Assessment for learning: Faddish or fundamental by Popham”.
If you need any further information please contact me anytime.
Thank you and I look forward to completing this work later.