A comparison study between Thai AirAsia and Thai Airways that Influence Purchase for Thai Consumer on Route Chiang Mai and Bangkok

1 Service Marketing Mix Theory
    In any business, focusing on personnel and staff, process of service, and physical environment are crucialprinciples that deliver to customer’s satisfaction. Therefore, Service marketing mix, which is the business tool in marketing, integrates 7 essential elements which are Product, Price, Place, Promotion, People, Process, and Physical evidence.
– Product is when any goods or activities are provided by the main business to fulfill the needs and wants of the customers and as well as gaining their attention to try out the products.
– Price means the amount of money that costs the product or the service or the overall price customers to exchange for the benefits when using the product or the service. The price will predict the future of business salary, so when the business is in a situation where they are currently facing with a competitor they cannot set up a price how they would like. This is because the customers will compare the price and quality of service between your company and the competitor and they will decide for their future picks from these factors. From the customer’s’ point of view, setting up a price is a crucial matter when they have to decide which company to go for and will the price be worth to the service after they have made a decision. Therefore, the company must build up the trust and valuable services in customers mind, then we can estimate the cost for the product. An example of airline service, for the same flight there is a price difference in business and economy class. Of course the price for business class is definitely higher than the economy, hence they will receive a privilege to leave the plane first, has a wider seat, better food and services, receive a fast service due to less number of flight-attendants on business class. However, this Price factor is not the primary one that customers think it matters the most but still is important factor after the primary.
– Place refers setting up a location or channel for the customers where they can acquire the service by themselves. There are 4 pathways to provide a service for the customers; services at stores, delivery to the customers houses or wherever they wish, services through a representative and services via electronic devices where technology becomes a support to the company and reduces the cost from hiring the employees. The services are provided with full utility, convenience and available for 24 hours for instance services for booking advance flights through computers. For the location of the service shows how easily to reach the service and as well as the communication is essential
– Promotion
– People
– Process
– Physical evidence

2.1.2 Customer Satisfaction
There have been many studies on customer satisfaction as there is the influence on customer profitable rate and retention rate. (Wongleedee, 2017). A customer is known as a stakeholder of a company who provide a payment to exchange something in return. When customer receives either services or a product and feels happy with them then it is a sign of customer satisfaction. Customer satisfaction is defined as “a marketing term that measures how product or service is supplied by a company meet or surpass a customer’s expectation.” (Beard, 2014). One of the research study has found that customer satisfaction can help any company to build profitable and long relationship with their customer (Eshghi et al. 2007). It is therefore obviously that in any businesses, customer satisfaction is said to be a primary source from a managerial point of view. It is a key to a successful business and has been approved as the most academically topic in a research.
Price fairness is one of the essential role of customer satisfaction, and they both have a strong relationship in any businesses. Kotler and Armstrong (2010) (cited in Hanif et al. 2010) defined price that “the amount of money charged for a product or service, or the sum of the values that customers exchange for the benefits of having or using product or service”. the previous study found that “customer services and price fairness play a very important role in making customer satisfied” (Hanif et al. 2010). Also, Xia et al. (2004) found that charging a fair price creates a customer loyalty and satisfaction. Therefore, when companies give an amazing customer experience, they need to ensure that they are setting a reasonable price.
Customer satisfaction is one of most essential topics in the aviation industry. In any company is trying to understand and identify what are customers’ need and want. In order to develop a customer’s satisfaction, what a company should focus on to increase or change customer’s’ point of view is the probity and reliability of proving that a suitable service is provided, as well as a relationship between a company and customers. In addition, a company need to focus on the improvement of service quality and also makes sure that you are providing or offering a fair price to a customer (Gustafsson et al. 2005).

  1. 1.3 Customer Loyalty

    Customer satisfaction can lead to customer loyalty. Oliver 1999 (cited in Srivastava & Rai 2012) defined loyalty that “a deeply held commitment to re-buy or re-patronize a preferred product/service consistently in the future, thereby causing repetitive same-brand or same brand-set purchasing…” The study has shown that when customers with loyalty are satisfied with the service and relationship between manager of a company will therefore attract more customers to the company (Khan, 2012). Those loyal customers prove that the company is actually trustworthy and satisfying. However, based on the previous study suggests that the company manager should improve the skills and the relationship between customers through their product and service (Khan, 2012). Eventually the company will become more successful with many loyal customers.
1 Service Marketing Mix Theory
    In any business, focusing on personnel and staff, process of service, and physical environment are crucialprinciples that deliver to customer’s satisfaction. Therefore, Service marketing mix, which is the business tool in marketing, integrates 7 essential elements which are Product, Price, Place, Promotion, People, Process, and Physical evidence.
– Product is when any goods or activities are provided by the main business to fulfill the needs and wants of the customers and as well as gaining their attention to try out the products.
– Price means the amount of money that costs the product or the service or the overall price customers to exchange for the benefits when using the product or the service. The price will predict the future of business salary, so when the business is in a situation where they are currently facing with a competitor they cannot set up a price how they would like. This is because the customers will compare the price and quality of service between your company and the competitor and they will decide for their future picks from these factors. From the customer’s’ point of view, setting up a price is a crucial matter when they have to decide which company to go for and will the price be worth to the service after they have made a decision. Therefore, the company must build up the trust and valuable services in customers mind, then we can estimate the cost for the product. An example of airline service, for the same flight there is a price difference in business and economy class. Of course the price for business class is definitely higher than the economy, hence they will receive a privilege to leave the plane first, has a wider seat, better food and services, receive a fast service due to less number of flight-attendants on business class. However, this Price factor is not the primary one that customers think it matters the most but still is important factor after the primary.
– Place refers setting up a location or channel for the customers where they can acquire the service by themselves. There are 4 pathways to provide a service for the customers; services at stores, delivery to the customers houses or wherever they wish, services through a representative and services via electronic devices where technology becomes a support to the company and reduces the cost from hiring the employees. The services are provided with full utility, convenience and available for 24 hours for instance services for booking advance flights through computers. For the location of the service shows how easily to reach the service and as well as the communication is essential
– Promotion
– People
– Process
– Physical evidence

2.1.2 Customer Satisfaction
There have been many studies on customer satisfaction as there is the influence on customer profitable rate and retention rate. (Wongleedee, 2017). A customer is known as a stakeholder of a company who provide a payment to exchange something in return. When customer receives either services or a product and feels happy with them then it is a sign of customer satisfaction. Customer satisfaction is defined as “a marketing term that measures how product or service is supplied by a company meet or surpass a customer’s expectation.” (Beard, 2014). One of the research study has found that customer satisfaction can help any company to build profitable and long relationship with their customer (Eshghi et al. 2007). It is therefore obviously that in any businesses, customer satisfaction is said to be a primary source from a managerial point of view. It is a key to a successful business and has been approved as the most academically topic in a research.
Price fairness is one of the essential role of customer satisfaction, and they both have a strong relationship in any businesses. Kotler and Armstrong (2010) (cited in Hanif et al. 2010) defined price that “the amount of money charged for a product or service, or the sum of the values that customers exchange for the benefits of having or using product or service”. the previous study found that “customer services and price fairness play a very important role in making customer satisfied” (Hanif et al. 2010). Also, Xia et al. (2004) found that charging a fair price creates a customer loyalty and satisfaction. Therefore, when companies give an amazing customer experience, they need to ensure that they are setting a reasonable price.
Customer satisfaction is one of most essential topics in the aviation industry. In any company is trying to understand and identify what are customers’ need and want. In order to develop a customer’s satisfaction, what a company should focus on to increase or change customer’s’ point of view is the probity and reliability of proving that a suitable service is provided, as well as a relationship between a company and customers. In addition, a company need to focus on the improvement of service quality and also makes sure that you are providing or offering a fair price to a customer (Gustafsson et al. 2005).

  1. 1.3 Customer Loyalty

    Customer satisfaction can lead to customer loyalty. Oliver 1999 (cited in Srivastava & Rai 2012) defined loyalty that “a deeply held commitment to re-buy or re-patronize a preferred product/service consistently in the future, thereby causing repetitive same-brand or same brand-set purchasing…” The study has shown that when customers with loyalty are satisfied with the service and relationship between manager of a company will therefore attract more customers to the company (Khan, 2012). Those loyal customers prove that the company is actually trustworthy and satisfying. However, based on the previous study suggests that the company manager should improve the skills and the relationship between customers through their product and service (Khan, 2012). Eventually the company will become more successful with many loyal customers.vv

The effect of Gibrat Law company analysis essay

ooking for professional writer who are very aware of R studio, STATA, Company analysis, industrial DYNAMIC, Econometric and know how to get and analyze the data. (Academic paper and journal formatting)
INDUSTRIAL DYNAMIC COURSE
Topic: Pepsi Company (as an international and you can get its data in public) if you have another firm and you sure can get its data for the last recent 5 years is possible 2012 to 2016 to write new paper. (PhD Level)
Check the data from: MARKETLINE advantage or any other website
1- Choose PEPSI for example or any topic from Industrial dynamic course, and choose a firm that you can access to its full data set to analyze, replicate, and enter the data and results that you think. Compare Gibrat Law with the result.
2- You should access to the data of the company or any other international company you could access to its data for the recent 3 to 5 years at least. Then you have to start with analysis you have its data. (Must have enough data to test).
3- You should be aware of R programming or STATA, Econometric , Industrial Dynamic and Gibrate Law to start with this work ,because you must run a regression , open and solve equation, apply your test and show an empirical investigation of the paper to be accepted in the journal otherwise they will reject the work if there are a missing data or not include models…etc
4- When you access to PEPSI database you maybe will find the data for the last 3 years, which is enough to test it. There are missing variable in the data you should know, such as -9….
5- Use variable you need, independent variables..
6- You can choose any test such as the Growth rate (my professor like it) or size …etc , by using Gibrate Law. Plot size, Log normal, what is variables?
7- You have to run a regression of the sector.
8- You can use different measures.
9- You can separate regression from 2 different countries such as ITALY and SAUDI ARABIA or any country you want from different continent.
10- Why violated?
11- You should test Hypothesis, and show your empirical investigation of the paper.
12- You can take and replicate the work of the paper doing the same test but use your own test and empirical investigation.
13- Will provide you with some documents you can use it as a reference. Such as the criteria of this paper such as a1 , a2, a3 and what is it mean. Also, will send you papers that you can use or understand how to test the size or growth rate.
14- Number of pages: 13 to 16 pages without the cover pages and references.
15- Use Harvard references and no less than 15 references. (Write a paper according to The Journal format such as abstract, introduction lecturer review, models and your own models and equation to analyse and test the data and hypothesis and must give your empirical investigation..
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Introduction
 
In recent years, the number of Chinese expatriates has increased. China is growing global rapidly, with an average annual growth rate of 10.7% in 2006, up from 8.4% in 2000 (World Bank, 2008)(2). With China’s GDP growth, China’s exports are also growing rapidly. Export is one of the most important proportions for China, accounted for 40% of GDP in 2006, up from 23% in 2000 (World Bank, 2008). Chinese enterprises compete for oil and copper in Africa. They are looking for investment opportunities in the United States and Europe. They began to set up an office in the world. The definition of expatriate is “an employee sent by his or her company in one country to manage operations in a different country” (Noe et a., 2006, p.641)(5). Therefore, Chinese expatriates are sent abroad because their Chinese companies are expanding (1).
 
A lot of researches found that it is costly for expatriates’ difficulties adjusting and poor performance, which will also lead to low organizational commitment and low productivity. (Black, 1988; Kaye & Taylor, 1997; Storti, 2001; Tung, 1987). Lower working adjustment and poor performance may result in early termination of assignments. Past studies, assessing the success of international assignments concluded three most common criteria for evaluating expatriates’ work. There are ‘(1) completion of the foreign assignment, (2) work adjustment, and (3) performance on the foreign assignment(Caligiuri, 1997)’.
 
First of all, research studies have indicated that job satisfaction of expatriates has a strong impact on assignment completion (Grant-Vallone & Ensher, 2001; Culpan &: Wright, 2002)(8).
Job satisfaction refers to employee performance, commitment and other support form the organization.There are several ways to increase job satisfaction in the Human Resource practices (4). Herzberg did plenty of researches, related to motivational factors and rewards system. He holds that intrinsic and extrinsic rewards have the more effective influence on the job satisfaction and commitment level (9). On the contrary, lower level of job satisfaction and reward will increase the rate of absenteeism, intention to leave for better opportunities and turnover (9). The value of intrinsic and extrinsic rewards is different. Each of them has its own preferences depending on employees need. Some employees prefer intrinsic rewards to develop their career development. However, other employees prefer extrinsic rewards to satisfy their basic needs.Therefore, multinational companies need to take both rewards into consideration for making international assignments successful.
 
Secondly, the cross-cultural context of international assignments indicates that some certain strategies may fit in one cultural context, which may not work well in other cultural contexts.(Black & Porter, 1991; Ralston, Terpstra, Cunniff, & Gustafson, 1995).Adjustment is the primary result of international assignments. Besides, work and culture adjustment was regraded as a major criterion to assess the successful of expatriates assignments because expats adjustment is an important aspects of the expats’ ability to reach companies’ objectives and goals (Bhaskar-Srinivas et al. (2005), Harrison et al. (2004) Caligiuri, 2000; Kraimer et al., 2001; Nicholson, Imaizumi, 1993. Social and cultural adjustment involves “adapting” or negotiating host capacity (Ward and Kennedy, 1996). According to Black, (1988), Nicholson, (1984), the degree of work adjustment is equal to the level of psychological comfort of expatriate in the host country.
 
 
Last but not least, assessing the performance on the foreign assignment is one of three vital criterions for evaluate expats’ work successful or failure. However, performance is too broad objective. And there are several ways to evaluate expats performance. There are a lot of studies examines the relationship between work adjustment and performance, for example according to KRAIMER, WAYNE& JAWORSK, expats adjustment has positive influence to expatriatetask performance and contextual performance(three support). According to ‘Three Component Model of Commitment’ ofJohn Meyer and Natalie Allen, commitment can be regarded as a psychological state, which has three different components. There are affective commitment, continuance commitment and normative commitment (11).Therefore, in this article, form another perspective, organization commitment can replace performance because according to the Irefin and Mechanic, employee commitment has a fairly positive relationship with organizational performance (12). Organizational commitment is one of the most often studied variables in organizational behavior research (for recent reviews see Mathieu &Zajac, 1990; Meyer & Allen, 1997) that the major reason is organizational commitment is regarded as the most important factor to influence almost any organizational behavior, which is beneficial to the organization such as performance, attendance, organizational citizenship behavior and taking responsibility (see Mathieu &Zajac, 1990; Meyer &Allen, 1997; Mowday, Porter, &Steers, 1982; Randall, 1990)
 
However, little attention seems to be paid to Chinese multinational Corporations, which need to deal with many international assignments. There is few literature related to how Chinese enterprises select and motivate expatriates. Most of the literatures pay more attention to expatriates from North Americans and Western Europeans.As similar as developed countries’ expatriates, Chinese expatriates will deal with complex assignments, the need for flexibility and the ability to adapt managerial practices to the cross-cultural environment (Feldman & Bolino, 1999; Tung, 1998). In addition, in recent years numerous theories on cross-cultural factors and its impact on adjustments being investigated (Waxin & Pannacio, 2005; Lee & Croker, 2006; Farh, Bartol, Shapiro and Shin, 2010; Dowling, Welch and Schuler, 1999; Osman-Gani & Rockstuhl, 2009;Martin and Anthony, 2006; Dowling et al, 1999; Harris, 2004; Tahir & Ismail 2007; Guthrie, Ashand Stevens, 2003; Hechanova et al, 2003; Kumar, 2008; Ramalu et al 2010) . However, there appears to be little research available on expats adjustments and its impact on organizational commitment, especially multinational companies of developing countries such as China.
 
Insum,thisstudyaimstocontributetoexpatriatesliteratureintwo majorways.Firstly, this study refine, extend and test the relationship among different rewards (intrinsic rewards and extrinsic rewards), work adjustment and organizational commitment of Chinese expats. Secondly, with base of previous research background knowledge, this study examines job satisfaction as a mediating role in the relationship between work adjustment and organizational commitment.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Chapter 2 Literature Review and Hypotheses
Rewards system
Work adjustment
Organizational commitment
Job satisfaction
 
H1a:Intrinsic rewards have a positive relationship with expatriate work adjustment.
H1b:Extrinsic rewards have a positive relationship with expatriate work adjustment
 
 
 
H2a:Intrinsic rewards are positively related with organizational commitmentof expatriate
H2b:Extrinsic rewards are positively related with organizational commitment of expatriate
 
 
H3: Work adjustment has a positive relationship with organizational commitment
 
 
H4:Job satisfaction will impact on (moderate or mediate) the relationship of expatriate work adjustment and organizational commitment
 
 
 

Mobile Crisis Characteristics in the greater Nashua NH

I am researching the demographics a descriptive study of how Mobile crisis response team is being utilized in a local community (Nashua NH). Currently, this area has research in other crisis but seems to be lacking in Mobile crisis response teams. I am trying to see what demographics, disorders, characteristics of the community are being used and if MCRT is decreasing hospitalizations of mental health in the area because it is the only resource other than MCRT.

The effects of logo dynamism on investors on crowdfunding websites

in this marketing issertation, I’m basically measuring how the dynamism of a logo impacts investor decisions on crowdfunding platforms. The dynamism of a logo is basically if the logo seems like it’s in motion (for eg. Puma/Jaguar).
Introduction (800 words) – 1) importance and relevance of crowdfunding platforms, 2) an example that stresses on the relevance of my work for entrepreneurs and/or crowdfunders, 3) prior research shows that xyz factors affect investor decisions
however research also shows that we have neglected how visual cues impact decision making in investors, 4) what I’m doing and why it is theoretically and managerially important (why academics, managers and entrepreneurs should care about my work), anything else that you believe is relevant
Methodology (1000 words) – I’m conducting primary research in two main ways, one is by sending out surveys and carrying out an AB test where the campaign is the same, only the logo is dynamic and non-dynamic and I’m putting it up on crowdfunding investor groups on linkdin and facebook. Second, is by creating a dataset of different campaigns from different crowdfunding platforms (seedrs and crowdcube mainly) that have been completed and running a simple regression on SPSS to find out which factors are most influential. The data will be mainly quantitative.

Foundations of Nursing Education

C358 (TS: YQT2) Foundations of Nursing Education
[3 CUs]
I
Course Description: This course examines the historical, theoretical, and contemporary issues of
nursing education. Student will explore emerging trends in curriculum development and
evaluation. Ethical, legal, and regulatory issues related to nursing education will be examined.
Performance Assessment: Goal is to design nursing curricula, changing a fictional community
college’s nursing program from and ADN progam to BSN. You are chair of committee to create
new curricula. Support choices by various components (e.g., learning theory, program outcomes,
accreditation etc). You will create a report to ‘osubmit” to the board of directors. Expect 15-30
pages.
Tips. Tricks. & Resources:
1) Definitely have PA directions on hand as read and bookmark COS
2) Bloom’s Taxonomy knowledge is critical to complete assessment
3) Material in COS is ample for PA – with info on RWJ and QSEN etc.
4) May find “Professional Nursing Standards” useful as well
5) When formatting, create a blank table of contents, just as a page holder. Fill in ‘ headers and pagination at end oftask.
6) Modest community. Chatter has most information. Chatter involvement is
expected, but not required.
3t29t2017 Taskstream
FOUNDATIONS OF NURSING EDUCATION
Competencies:
7OO9.7.7: Education Environments and Trcnds in Nurcing Education – The graduate analyzes
evolutionary trends in higher education and nursing education.
7OO9.7.2t Theoretical Foundations of Nurcing Education – The graduate examines theoretical
foundations of education that affect nursing education.
7OO9.7.3: Nurcing Curriculum Foundations – The graduate evaluates nursing curricula for relevance and
effectiveness within the seXing in which they will be used.
7OO9,7.4: Fundamentals of Learning Assessment – The graduate describes the essential concepts of
assessi ng student lea rni ng.
7OO9.7.5: Ethical, Legal, and Accreditation Implications in Nurcing Education – The graduate
evaluates various ethical, legal, and accreditation issues related to nursing education,
Introduction:
As a nurse educator, you may be expected to lead and participate in the development and revision of
nursing programs. Therefore, it is essential that you have the competencies to analyze internal and
external factors and trends that impact the design and delivery of nursing curricula. You must also be able
to use a variety of learning theories to guide the development of nursing curriculum and integrate relevant
educational philosophies, modalities, and assessments to achieve identified program outcomes. The clear
articulation of the ethical standards and desired learner outcomes to stakeholders will be necessary for
achieving the requirements of state and national regulatory and accrediting agencies.
Scenario:
At Hartford Community College, the executive team has decided to change the current two-year associate
degree nursing program to a four-year bachelor of science in nursing (BSN) program. As the director of
allied health programs, you have been asked to chair the nursing curriculum committee, which is charged
with fully designing the new BSN program. Your position gives you access to societal, economic, and
institutional trends that are current in the field of nursing education. Taking these items into consideration,
your committee has been tasked with gathering information and presenting it for the new BSN program.
You are to ensure the new BSN program is consistent with state and national professional standards and
guidelines. You will be creating a report to take to the board of directors for approval.
Requirements:
A. Create a report that contains the following components:
. table of contents
. components identified in aspects B through K
B. Justify the change from an associate degree nursing program to a BSN program.
Note: Please include one or two sentences to serve as a brief introduction to the justification for the
change from an associate degree nursing program to a BSN program. Details of the justification will be
amplified in items 81 and 82.
https://folio.taskstream.comlfolidBasicBlankStyle.asp?qyz=&idx=directionsld_1
3t29t2017 Taskstream
1. Explain two factors (e,9., social, economicr political, institutional) that influence the need for a BSN
program.
2. Explain how at /easf one of the following external forces has informed the decision for a BSN
program:
. The Institute of Medicine (IOM)
. The Future of Nursing: Leading Change, Advancing Health
o Magnet hospital recognition
. Patricia Benner’s Educating Nurses: A Call for Radical Transformation
. Contemporary literature on patient outcomes related to academic preparation for nurses
C. Select a recommendation from one of the following organizations or institutions to guide the
integration of quality and safety initiatives in the new BSN program:
o Quality and Safety Education for Nurses (QSEN)
. The Institute of Medicine (IOM)
. American Association of Colleges of Nursing (AACN)
. National League for Nursing (NLN)
. The loint Commission
1. Provide a rationale for your selected recommendation.
2. Discuss one possible barrier (e.9., faculty shortage, financial incentives) you may encounter as you
implement your selected recommendation.
D. Develop an argument for how a learning theory (e.9., constructivist, cognitivist, humanistic) would
support the development of critical thinking skills in the new BSN program.
1. Critique the selected learning theory, including the following:
o two advantages of using the selected theory in the new BSN program
o two disadvantages of using the selected theory in the new BSN program
E. Describe the key components of one of the following educational philosophies or conceptual
underpinnings that can inform the development of the new BSN curriculum:
. multiple intelligences
. adult education
. critical andragogy /pedagogy
o narrative andragogy/pedagogy
. authentic learning
1. Critique the selected philosophical approach, including the following:
. one advantage of using the selected philosophy in the new BSN program
. one disadvantage of using the selected philosophy in the new BSN program
F. Select two current modalities for the delivery of the new BSN program (e.9., traditional classroom,
online education, live web streaming, telehealth, social networks, electronic health records,
si mulations/cl i nical education experiences, com petency-based learni ng).
https J/folio.traskstream.comlfolicr’BasicBlankStyle.asp?qyz=&idx=directionsld_1
3t29/2017 Taskstream
1. Provide a justification for each of the selected modalities.
2. Analyze whether potential barriers exist in implementing your selected modalities,
G, Describe why formative and summative assessments will be used in the new BSN program.
1. Discuss at least two benefits of using formative assessments in the new BSN program.
2. Discuss at least two benefits of using summative assessments in the new BSN program.
3. Discuss at least two limitations of using formative assessments in the new BSN program.
4, Discuss at least two limitations of using summative assessments in the new BSN program.
5. Analyze how one of the following assessment methods could increase student success in the new
BSN program:
. paper and pencil exams
. high-stakes exams
o classroom assessment techniques (CAT)
. computer-based testing (CBT)
H. Explain how the ANA Code of Ethics will be incorporated and applied in the new BSN program.
1. Analyze how each of the following legal accountabilities in nursing education will be incorporated
and applied in the new BSN program:
a. Family Educational Rights and Privacy Act (FERPA)
b. Americans with Disabilities Act (ADA)
c. Health Insurance Portability and Accountability Act (HIPAA)
d. copyright laws
I. Analyze how one of the following nursing accreditation methods would be incorporated and applied in
the new BSN program:
. the Commission on Collegiate Nursing Education (CCNE)
. Accreditation Commission for Education in Nursing (ACEN, formerly NLNAC)
o state boards of nursing
J. Create a conclusion that includes a summary of the final key recommendations essential for
consideration in this new BSN program.
K. When you use sources, include all in-text citations and references in APA format.
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3rxt2017 Tmkstrmm
Note: For definitions of terms commonly used in the rubric, see the Rubric Terms web link included in the
Eva I uati on Procedures secti on.
Note: When using sources to support ideas and elements in an assessment, the submission MUST include
APA formatted in-text citations with a corresponding reference list for any direct quotes or paraphrasing. It
is not necessary to list sources that were consulted if they have not been quoted or paraphrased in the
text of fhe assessment,
Note: No more than a combined total of 30o/o of a submission can be directly quoted or closely
paraphrased from outside sources, even if cited correctly. For tips on using APA style, please refer to the
APA Handout web link included in the APA Guidelines section.
ftt$s:/fidio.taskstream.com/folidBaicBlarkStyle.asp?qg=&&=directtorsld_1
YQT2 Task 1 .”i[fl 5 taskstream
value: 0.00 value: 1.00 value: 2.00 value: 3.00 value: 4.00 Score/Level
Articulation of
Response
(clarity,
organization,
mechanics)
The candidate provides
unsatisfactory articulalion
of response.
The candidate provides
weak articulation of
response.
The candidate provides
limited articulation of
response.
The candidate provides
adequate articulation of
response.
The candidate provides
substantial articulation of
response.
A. Report The candidate does not
provide a report that
contains any of the given
components.
Not applicable. The candidate provides a
repo( that contains some
of the given components.
Not applicable. The candidate provides a
report that contains all of
the given components.
B. Justification
for BSN Program
The candidate does not
provide a logical
justifi cation for changing
from an associate degree
nursing program to a BSN
program.
The candidate provides a
logical justification, with
no suppo(, for changing
from an associate degree
nursing program to a BSN
program.
The candidate provides a
logical justifi cation, with
limited support, for
changing from an
associate degree nursing
program to a BSN
program.
The candidate provides a
logical justification, with
adequate support, for
changing from an
associate degree nursing
program to a BSN
program.
The candidate provides a
logical justification, with
substantial support, for
changing from an
associate degree nursing
program to a BSN
program.
81. Need for
Program
The candidate does not
provide a logical
explanation of any factors
that influence the need for
a BSN program.
The candidate provides a
logical explanation of 1
factor that influences the
need for a BSN program.
The candidate provides a
logical explanation, with
limited detail, of 2 factors
that influence the need for
a BSN program.
The candidate provides a
logical explanation, with
adequate detail, of 2
factors that influence the
need for a BSN program.
The candidate provides a
logical explanation, with
substantial detail, of 2
factors that influence the
need for a BSN program.
82. External
Forces
The candidate does not
provide a logical
explanation of how af
/easf 1 of the given
external forces has
informed the decision for
a BSN program.
The candidate provides a
logical explanation, with
no detail, of how at least 1
of the given external
forces has informed the
decision for a BSN
program.
The candidate provides a
logical explanation, with
limited detail, of how af
Ieasl 1 of the given
external forces has
informed the decision for
a BSN program.
The candidate provides a
logical explanation, with
adequate detail, of how al
/easf 1 of the given
external forces has
informed the decision for
a BSN program.
The candidate provides a
logical explanation, with
substantial detail, of how
at least 1 of the given
external forces has
informed the decision for
a BSN program.
C.
Recommendation
to Guide Quality
and Safety
lnitiatives
The candidate does not
provide an appropriate
recommendation from 1
of the given organizations
or institutions to guide the
integration of quality and
safety initiatives in the
new BSN program.
Not applicable. Not applicable. Not applicable. The candidate provides
an appropriate
recommendation from 1
of the given organizations
or institutions to guide the
integration of quality and
safety initiatives in the
new BSN program.
value:0.00 value: 1.00 value:2.00 value: 3.00 value:4.00 Score/Level
C1. Rationale for
Selection
The candidate does not
provide a logical ralionale
for the selected
recommendation.
The candidate provides a
logical rationale, with no
support, for the selected
recommendation.
The candidate provides a
logical rationale, with
limited support, for the
selected
recommendation.
The candidate provides a
logical rationale, with
adequate support, for the
selected
recommendation.
The candidate provides a
logical rationale, with
substantial support, for
the selected
recommendation.
C2. Barrier The candidate does not
provide a logical
discussion of 1 possible
barrier in implementing
the selected
recommendation.
The candidate provides a
logical discussion, with no
detail, of 1 possible
barrier in implementing
the selected
recommendation.
The candidate provides a
logical discussion, with
limited detail, of 1
possible barrier in
implementing the selected
recommendation.
The candidate provides a
logical discussion, with
adequate detail, of 1
possible barrier in
implementing the selected
recommendation.
The candidate provides a
logical discussion, with
substantial detail, of 1
possible barrier in
implementing the selected
recommendation.
D. Argument The candidate does not
provide a logical
argument for how a
learning theory would
support the development
of critical thinking skills in
the new BSN program.
The candidate provides a
logical argument, with no
support, for how a
learning theory would
support the development
of critical thinking skills in
the new BSN program.
The candidate provides a
logical argument, with
limited support, for how a
learning theory would
support the development
of critical thinking skills in
the new BSN program.
The candidate provides a
logical argument, with
adequate support, for how
a learning theory would
support the development
of critical thinking skills in
the new BSN program.
The candidate provides a
logical argument, with
substantial support, for
how a learning theory
would support the
development of critical
thinking skills in the new
BSN program.
D1. Theory
Critique
The candidate does not
provide a logical critique
of the selected learning
theory, including any
advantages or
disadvantages of using
the selected theory in the
new BSN program.
The candidate provides a
logical critique of the
selected learning theory,
including 0-l advantages
and 0-l disadvantages of
using the selected theory
in the new BSN program.
The candidate provides a
logical critique, with
limited detail, of the
selected learning theory,
including 2 advantages
and 2 disadvantages of
using the selected theory
in the new BSN program.
The candidate provides a
logical critique, with
adequate detail, of the
selected learning theory,
including 2 advantages
and 2 disadvantages of
using the selected theory
in the new BSN program.
The candidate provides a
logical critique, with
substantial detail, of the
selected learning theory,
including 2 advantages
and 2 disadvantages of
using the selected theory
in the new BSN program.
E. Key
Components
The candidate does not
provide an accurate
description of the key
components of 1 of the
given educational
philosophies or
conceptual underpinnings
that can inform the
development of the new
BSN curriculum.
The candidate provides
an accurate description,
with no detail, of the key
components of 1 of the
given educational
philosophies or
conceptual underpinnings
that can inform the
development of the new
BSN curriculum.
The candidate provides
an accurate description,
with limited detail, of the
key components of 1 of
the given educational
philosophies or
conceptual underpinnings
that can inform the
development of the new
BSN curriculum.
The candidate provides
an accurate description,
with adequate detail, of
the key components of 1
of the given educational
philosophies or
conceptual underpinnings
that can inform the
development of the new
BSN curriculum.
The candidate provides
an accurate description,
with substantial detail, of
the key components of 1
of the given educational
philosophies or
conceptual underpinnings
that can inform the
development of the new
BSN curriculum.
E1. Philosophical
Approach
Critique
The candidate does not
provide a logical critique
of the selected
philosophical approach,
including 1 advantage
and 1 disadvantage of
The candidate provides a
logical critique of the
selected philosophical
approach, including either
1 advantage or 1
disadvantage of using the
The candidate provides a
logicalcritique, with
limited detail, of the
selected philosophical
approach, including 1
advantage and 1
The candidate provides a
logicalcritique, with
adequate detail, of the
selected philosophical
approach, including 1
advantage and ‘1
The candidate provides a
logical critique, with
substantial detail, of ihe
selected philosophical
approach, including 1
advantage and 1
value:0.00 value:1.00 value: 2.00 value: 3.00 value:4.00 Score/Level
using the selected
philosophy in the new
BSN program.
selected philosophy in the
new BSN program.
disadvantage of using the
selected philosophy in the
new BSN program.
disadvantage of using the
selected philosophy in the
new BSN program.
disadvantage of using the
selected philosophy in the
new BSN program.
F. Modalities for
Delivery
The candidate does not
provide any current
modalities for the delivery
of the new BSN program.
Not applicable. The candidate provides 1
current modality for the
delivery of the new BSN
program.
Not applicable. The candidate provides 2
current modalities for the
delivery of the new BSN
program.
F1. Justification
for Selected
Modalities
The candidate does not
provide a logical
justification for any of the
selected modalities.
The candidate provides a
logical justification for 1 of
the selected modalities.
The candidate provides a
logical justifi cation, with
limited support, for each
of the selected modalities.
The candidate provides a
logical justification, with
adequate support, for
each of the selected
modalities.
The candidate provides a
logical justifi cation, with
substantial support, for
each of the selecled
modalities.
F2. Barriers to
lmplementation
The candidate does not
provide a plausible
analysis of whether
potential barriers exist in
implementing the selected
modalities.
The candidate provides a
plausible analysis, with no
detail, of wheiher
potential barriers exist in
implementing the selected
modalities.
The candidate provides a
plausible analysis, with
limited detail, of whether
potential barriers exist in
implementing the selected
modalities.
The candidate provides a
plausible analysis, with
adequate detail, of
whether potential barriers
exist in implementing the
selected modalities.
The candidate provides a
plausible analysis, with
substantial detail, of
whether potential barriers
exist in implementing the
selected modalities.
G. Assessments The candidate does not
provide an appropriate
description of why
formative and summative
assessments will be used
in the new BSN program.
The candidate provides
an appropriate
description, with no detail,
of why formative and
summative assessments
will be used in the new
BSN program.
The candidate provides
an appropriate
description, with limited
detail, of why formative
and summative
assessments will be used
in the new BSN program.
The candidate provides
an appropriate
description, with adequate
detail, of why formative
and summative
assessments will be used
in the new BSN program.
The candidate provides
an appropriate
description, with
substantial detail, of why
formative and summative
assessments will be used
in the new BSN program.
G1. Benefits of
Formative
Assessments
The candidate does not
provide a logical
discussion of any benefits
of using formative
assessments in the new
BSN program.
The candidate provides a
logical discussion of 1
benefit of using formative
assessments in the new
BSN program.
The candidate provides a
logical discussion, with
limited detail, ol at least2
benefits of using
formative assessments in
the new BSN program.
The candidate provides a
logical discussion, with
adequate detail, of at
least 2 benefits of using
formative assessments in
the new BSN program.
The candidate provides a
logical discussion, with
substantial detail, of at
least 2 benefits of using
formative assessments in
the new BSN program.
G2. Benefits of
Summative
Assessments
The candidate does not
provide a logical
discussion of any benefits
of using summative
assessments in the new
BSN program.
The candidate provides a
logical discussion of 1
benefit of using
summative assessments
in the new BSN program.
The candidate provides a
logical discussion, with
limited detail, of at least2
benefits of using
summative assessments
in the new BSN program.
The candidate provides a
logical discussion, with
adequate detail, of at
least 2 benefits of using
summative assessments
in the new BSN program.
The candidate provides a
logical discussion, with
substantial detail, of al
least 2 benefits of using
summative assessments
in the new BSN program.
G3. Limitations of
Formative
Assessments
The candidate does not
provide a logical
discussion of any
limitations of using
The candidate provides a
logical discussion of 1
limitation of using
The candidate provides a
logical discussion, with
limited detail, o’f at least2
limitations of using
The candidate provides a
logical discussion, with
adequate detail, of at
least 2limitations of using
The candidate provides a
logical discussion, with
substantial detail, of at
least 2limitations of using
value: 0.00 value:1.00 value: 2.00 value:3.00 value: 4.00 Score/Level
formative assessments in
the new BSN program.
formative assessments in
the new BSN program.
formative assessments in
the new BSN program.
formative assessments in
the new BSN program.
formative assessments in
the new BSN program.
G4. Limitations of
Summative
Assessments
The candidate does not
provide a logical
discussion of any
limitations of using
summative assessments
in the new BSN program.
The candidate provides a
logical discussion of 1
limitation of using
summative assessments
in the new BSN program.
The candidate provides a
logical discussion, with
limited detail, of at least2
limitations of using
summative assessments
in the new BSN program.
The candidate provides a
logical discussion, with
adequate detail, of af
least 2limitations of using
summative assessments
in the new BSN program.
The candidate provides a
logical discussion, with
substantial detail, of af
least 2limitations of using
summative assessments
in the new BSN program.
G5. Assessment
Method Analysis
The candidate does not
provide a plausible
analysis of how 1 of the
given assessment
methods could increase
student success in the
new BSN program.
The candidate provides a
plausible analysis, with no
suppo(, ofhow 1 ofthe
given assessment
methods could increase
student success in the
new BSN program.
The candidate provides a
plausible analysis, with
limited support, of how 1
of the given assessment
methods could increase
student success in the
new BSN program.
The candidate provides a
plausible analysis, with
adequate support, of how
1 of the given assessment
methods could increase
student success in lhe
new BSN program.
The candidate provides a
plausible analysis, with
substantial support, of
how 1 of the given
assessment methods
could increase student
success in the new BSN
program.
H. ANA Code of
Ethics
The candidate does not
provide a logical
explanation of how the
ANA Code of Ethics will
be incorporated and
applied in the new BSN
program.
The candidate provides a
logical explanation, with
no detail, of how the ANA
Code of Ethics will be
incorporated and applied
in the new BSN program.
The candidate provides a
logical explanation, with
limited detail, of how the
ANA Code of Ethics will
be incorporated and
applied in the new BSN
program.
The candidate provides a
logical explanation, with
adequate detail, of how
the ANA Code of Ethics
will be incorporated and
applied in the new BSN
program.
The candidate provides a
logical explanation, with
substantial detail, of how
the ANA Code of Ethics
will be incorporated and
applied in the new BSN
program.
H1a. Analysis of
FERPA
The candidate does not
provide a plausible
analysis of how FERPA
will be incorporated and
applied in the new BSN
program.
The candidate provides a
plausible analysis, with no
detail, of how FERPA will
be incorporated and
applied in the new BSN
program.
The candidate provides a
plausible analysis, with
limited detail, of how
FERPA will be
incorporated and applied
in the new BSN program.
The candidate provides a
plausible analysis, with
adequate delail, of how
FERPA will be
incorporated and applied
in the new BSN program.
The candidate provides a
plausible analysis, with
substantial detail, of how
FERPA will be
incorporated and applied
in the new BSN program.
H1b. Analysis of
ADA
The candidate does not
provide a plausible
analysis of how ADA will
be incorporated and
applied in the new BSN
program.
The candidate provides a
plausible analysis, with no
detail, of how ADA will be
incorporated and applied
in the new BSN program.
The candidate provides a
plausible analysis, with
limited detail, of how ADA
will be incorporated and
applied in the new BSN
program.
The candidate provides a
plausible analysis, with
adequate delail, of how
ADA will be incorporated
and applied in the new
BSN program.
The candidate provides a
plausible analysis, with
substantial detail, of how
ADA will be incorporated
and applied in the new
BSN program.
Hlc. Analysis of
HIPAA
The candidate does not
provide a plausible
analysis of how HIPAA
will be incorporated and
applied in the new BSN
program.
The candidate provides a
plausible analysis, wilh no
detail, of how HIPAA will
be incorporated and
applied in the new BSN
program.
The candidate provides a
plausible analysis, with
limited detail, of how
HIPM will be
incorporated and applied
in the new BSN program.
The candidate provides a
plausible analysis, with
adequate detail, of how
H|PAAwillbe
incorporated and applied
in the new BSN program.
The candidate provides a
plausible analysis, with
substantial detail, of how
H|PMwillbe
incorporated and applied
in the new BSN program.
value: 0.00 value:1.00 value: 2.00 value: 3.00 value:4.00 Score/Level
Hld. Analysis of
Copyright Laws
The candidate does not
provide a plausible
analysis of how copyright
laws will be incorporated
and applied in the new
BSN program.
The candidate provides a
plausible analysis, with no
detail, of how copyright
laws will be incorporated
and applied in the new
BSN program.
The candidate provides a
plausible analysis, with
limited detail, of how
copyright laws will be
incorporated and applied
in the new BSN program.
The candidate provides a
plausible analysis, with
adequate detail, of how
copyright laws will be
incorporated and applied
in the new BSN program.
The candidate provides a
plausible analysis, with
substantial detail, of how
copyright laws will be
incorporated and applied
in the new BSN program.
l. Accreditation
Methods
The candidate does not
provide a plausible
analysis of how ‘1 of the
given nursing
accreditation methods
would be incorporated
and applied in the new
BSN program.
The candidate provides a
plausible analysis, with no
detail, of how 1 of the
given nursing
accreditation methods
would be incorporated
and applied in the new
BSN program.
The candidate provides a
plausible analysis, with
limited detail, of how 1 of
the given nursing
accreditation methods
would be incorporated
and applied in the new
BSN program.
The candidate provides a
plausible analysis, with
adequate detail, of how 1
of the given nursing
accreditation methods
would be incorporated
and applied in the new
BSN program.
The candidate provides a
plausible analysis, with
substantial detail, of how
1 of the given nursing
accreditation methods
would be incorporated
and applied in the new
BSN program.
J. Conclusion The candidate does not
provide a conclusion that
includes a summary of
the final key
recommendations
essential for consideration
in the new BSN program.
Not applicable. The candidate provides a
conclusion, with
insufficient detail, that
includes a summary of
the final key
recommendations
essential for consideration
in the new BSN program.
Not applicable. The candidate provides a
conclusion, with sufficient
detail, that includes a
summary of the final key
recommendations
essential for consideration
in the new BSN program.
K. Sources When the candidate uses
sources, the candidate
does not provide in-text
citations and references.
When the candidate uses
SOUTCCS,
the candidate provides
only some in-text citations
and references.
When the candidate uses
sources, the candidate
provides appropriate intext
citations and
references with major
deviations from APA
style.
When the candidate uses
sources, the candidate
provides appropriate intext
citations and
references with minor
deviations from APA
style.
When the candidate uses
sources, the candidate
provides
appropriate intext
citations and references
with no readily detectable
deviations from APA
style.