LAS432 Week 4 Homework: Artificial Intelligence-Computer Science

This week, you will submit your Analysis of Impact draft (roughly four pages, using APA format).
This portion of the Course Project provides an analysis of the chosen technology’s influence on society considering all of the following components: 

  • Social
    • How has this technology been received, accepted, or rejected? Why? Is it feared or favored? What is the attitude toward change? How are the developers trying to sell the technology to the general public? Look at attitudes, feelings (emotions), behaviors, personality, and the ways humans change as a result of this technology. What is being thought, and why? Is the human mind impacted? How? Are interactions between people changing as a result? Who is included or excluded, and why? Use Maslow’s hierarchy of needs, Piaget, or some other theorist. What psychological needs are met by the technology (e.g., cell phones once granted status and now promote a sense of belonging or connectedness) or created by the technology? Consumerism?
    • Look at groups and organizations that have arisen and prospered because of this technology. Are these groups supportive or antagonistic, and why? (An example is genetically modified foods [GMOs] and the backlash against the Monsanto corporation. Another is cochlear implants that allow the deaf to hear yet reduce the deaf population that calls itself a community.) How does the technology change society, or how does society change in response to the technology? What factors in society led to the development in the first place? What do class, gender roles, race, norms, and the like mean in this context? Who will benefit from the technology, and who might be harmed (this might also belong in the ethics and morals section)? For example, prosthetics enable people to participate more fully and actively in society (some people compete in triathlons and marathons), and war has brought about the need for advances in prosthetic technology as casualties with missing limbs return home to the United States. Look at the workplace, new companies, and/or jobs created, jobs lost (or save this for the economics section, perhaps). Look at roles—subgroups, people’s interpersonal and intrapersonal relationships. Consider crime, healthcare, and schools. Surveillance cameras, for example, have recently been installed in New York City, and the result has been a decrease in the amount of crime, purse-snatching, pickpocketing, and so forth. Yet some fear the big-brother effect of always being watched and tracked, as well as concerns over “who will guard the guards.”
  • Cultural
    • This is a really important section. Consider the elements that comprise the culture and subcultures. Compare the United States’ use of the technology with that of other nations around the world. What is it about Americans that brings about innovation, or has America declined in terms of technical innovation, scientific research, and development? Look at advertising for the technology, the use of celebrities or stars or heroes, the applications (e.g., sports and nanotechnology), and the values represented by the culture. What has priority, and why? An example: IBM was spelled out in xenon atoms. Why were these letters chosen instead of something else? What new words have been added to our vocabulary from this technology? Horseless carriage was used long before the term automobileWireless preceded Wi-Fi, and webcasting preceded podcastingBroadcast was a term adapted from agriculture long before it was used for radio and television.
    • How do musicians and artists react to, use, or incorporate the technology in their artistic productions? For example, fiber optic lighting has been used on the stage and in parades (Disney) for costuming. The drama term in the limelight, for example, was derived from a lens and lighting system used in lighthouses. Look at literature—perhaps science fiction or fantasy stories—that predate the technology (Jules Verne, for example, wrote about submarines before they were actually invented and used—though Leonardo da Vinci had sketched the idea centuries before Verne). Are there any songs, short stories, poems, plays, TV shows, or films that directly make reference to the technology? Are there any related literary works that apply? Is the artifact in a museum or will it be? Why? How does the technology relate to concepts of beauty and novelty and human creativity? How can people express their humanity through this technology? An example: Scientists experimenting with nano made a nano guitar that actually played a tune, though it was subthreshold to human hearing.
  • Political
    • Look at government policy, government intervention, government involvement (support or lack of support, funding), both nationally and internationally. Consider Congress, the president, the Supreme Court (decisions), the rate of change, liberalism, conservatism, legislation, litigation, and so forth. What political factors are at work in the progression or regression of the technology (e.g. lobbyists, special interest groups, partisan views, vocal advocates, or spokespersons)? For example: The Americans with Disabilities Act was designed to prevent discrimination and encourage accessibility to public facilities; it impacted architects, companies, organizations, and persons with disabilities through the installation of ramps (wider doors, lower knobs and handles, larger restroom stalls), the use of assistive devices in schools and in the workplace, hiring practices, and lawsuits against employers, among other things.
  • Economic
    • Consider production, consumption, costs, variables of supply-demand, corporations, private enterprise, and impact on the nation’s economy (employment, displacement, outsourcing). Are certain industries impacted more than others? Look up financial projections—expectations for growth, startup companies, the stock exchange, and so forth—anything related to business and the United States and global economy. Who are the chief players in the business environment, and what is their role? How much has been invested in research and development? How will the price fluctuate? What economic trends are to be observed? Who will make money from the technology? Who is funding the research and development? Who controls the purse strings, and why? Look at foundations and charitable organizations, the outcomes and the nature of consumers. Be sure to use charts and tables and quantitative data in this section. Tables, figures, and data and statistics must be current, valid, and used appropriately.
  • And the Environmental Impact
    • Consider such things as dangers to humans, the depletion of resources, air and water pollution, discovery before inventions, impact on wildlife and humans (health and safety), long-term and short-term effects, waste disposal, and aesthetic considerations (how the technology changes the landscape). Look also at the positive effects (savings of raw materials or fossil fuels, low environmental impact, enhancement to the environment). For example, some thought the Alaskan Pipeline would impact the caribou population and its ability to migrate; the scientists discovered that the population actually increased and was healthier because they had “shade” from the above-the-ground pipe, fewer biting flies, and less physically stressed females.
      Other negative examples: The spotted owl and deforestation in Washington State; the snail darter and the dam, endangered species and loss of habitats, extinction, over-mining, overproduction, pollution of ground water, landfills, toxic wastes, stripping the soil of nutrients, over fishing, over hunting, and over harvesting.

This section should include the following items.

  • All of the required sections listed above
  • At least two statistical graphs or visual aids that support different sections of the analysis
  • In-text, APA-formatted citations with a reference page

The assessment should be well written and incorporate proper grammar and no spelling errors. It should incorporate an introduction, body, and a conclusion paragraph.

Artificial Intelligence

 
This week, you will submit your Analysis of Impact draft (roughly four pages, using APA format).
This portion of the Course Project provides an analysis of the chosen technology’s influence on society considering all of the following components:

  • Social
    • How has this technology been received, accepted, or rejected? Why? Is it feared or favored? What is the attitude toward change? How are the developers trying to sell the technology to the general public? Look at attitudes, feelings (emotions), behaviors, personality, and the ways humans change as a result of this technology. What is being thought, and why? Is the human mind impacted? How? Are interactions between people changing as a result? Who is included or excluded, and why? Use Maslow’s hierarchy of needs, Piaget, or some other theorist. What psychological needs are met by the technology (e.g., cell phones once granted status and now promote a sense of belonging or connectedness) or created by the technology? Consumerism?
    • Look at groups and organizations that have arisen and prospered because of this technology. Are these groups supportive or antagonistic, and why? (An example is genetically modified foods [GMOs] and the backlash against the Monsanto corporation. Another is cochlear implants that allow the deaf to hear yet reduce the deaf population that calls itself a community.) How does the technology change society, or how does society change in response to the technology? What factors in society led to the development in the first place? What do class, gender roles, race, norms, and the like mean in this context? Who will benefit from the technology, and who might be harmed (this might also belong in the ethics and morals section)? For example, prosthetics enable people to participate more fully and actively in society (some people compete in triathlons and marathons), and war has brought about the need for advances in prosthetic technology as casualties with missing limbs return home to the United States. Look at the workplace, new companies, and/or jobs created, jobs lost (or save this for the economics section, perhaps). Look at roles—subgroups, people’s interpersonal and intrapersonal relationships. Consider crime, healthcare, and schools. Surveillance cameras, for example, have recently been installed in New York City, and the result has been a decrease in the amount of crime, purse-snatching, pickpocketing, and so forth. Yet some fear the big-brother effect of always being watched and tracked, as well as concerns over “who will guard the guards.”
  • Cultural
    • This is a really important section. Consider the elements that comprise the culture and subcultures. Compare the United States’ use of the technology with that of other nations around the world. What is it about Americans that brings about innovation, or has America declined in terms of technical innovation, scientific research, and development? Look at advertising for the technology, the use of celebrities or stars or heroes, the applications (e.g., sports and nanotechnology), and the values represented by the culture. What has priority, and why? An example: IBM was spelled out in xenon atoms. Why were these letters chosen instead of something else? What new words have been added to our vocabulary from this technology? Horseless carriage was used long before the term automobileWireless preceded Wi-Fi, and webcasting preceded podcastingBroadcast was a term adapted from agriculture long before it was used for radio and television.
    • How do musicians and artists react to, use, or incorporate the technology in their artistic productions? For example, fiber optic lighting has been used on the stage and in parades (Disney) for costuming. The drama term in the limelight, for example, was derived from a lens and lighting system used in lighthouses. Look at literature—perhaps science fiction or fantasy stories—that predate the technology (Jules Verne, for example, wrote about submarines before they were actually invented and used—though Leonardo da Vinci had sketched the idea centuries before Verne). Are there any songs, short stories, poems, plays, TV shows, or films that directly make reference to the technology? Are there any related literary works that apply? Is the artifact in a museum or will it be? Why? How does the technology relate to concepts of beauty and novelty and human creativity? How can people express their humanity through this technology? An example: Scientists experimenting with nano made a nano guitar that actually played a tune, though it was subthreshold to human hearing.
  • Political
    • Look at government policy, government intervention, government involvement (support or lack of support, funding), both nationally and internationally. Consider Congress, the president, the Supreme Court (decisions), the rate of change, liberalism, conservatism, legislation, litigation, and so forth. What political factors are at work in the progression or regression of the technology (e.g. lobbyists, special interest groups, partisan views, vocal advocates, or spokespersons)? For example: The Americans with Disabilities Act was designed to prevent discrimination and encourage accessibility to public facilities; it impacted architects, companies, organizations, and persons with disabilities through the installation of ramps (wider doors, lower knobs and handles, larger restroom stalls), the use of assistive devices in schools and in the workplace, hiring practices, and lawsuits against employers, among other things.
  • Economic
    • Consider production, consumption, costs, variables of supply-demand, corporations, private enterprise, and impact on the nation’s economy (employment, displacement, outsourcing). Are certain industries impacted more than others? Look up financial projections—expectations for growth, startup companies, the stock exchange, and so forth—anything related to business and the United States and global economy. Who are the chief players in the business environment, and what is their role? How much has been invested in research and development? How will the price fluctuate? What economic trends are to be observed? Who will make money from the technology? Who is funding the research and development? Who controls the purse strings, and why? Look at foundations and charitable organizations, the outcomes and the nature of consumers. Be sure to use charts and tables and quantitative data in this section. Tables, figures, and data and statistics must be current, valid, and used appropriately.
  • And the Environmental Impact
    • Consider such things as dangers to humans, the depletion of resources, air and water pollution, discovery before inventions, impact on wildlife and humans (health and safety), long-term and short-term effects, waste disposal, and aesthetic considerations (how the technology changes the landscape). Look also at the positive effects (savings of raw materials or fossil fuels, low environmental impact, enhancement to the environment). For example, some thought the Alaskan Pipeline would impact the caribou population and its ability to migrate; the scientists discovered that the population actually increased and was healthier because they had “shade” from the above-the-ground pipe, fewer biting flies, and less physically stressed females.
      Other negative examples: The spotted owl and deforestation in Washington State; the snail darter and the dam, endangered species and loss of habitats, extinction, over-mining, overproduction, pollution of ground water, landfills, toxic wastes, stripping the soil of nutrients, over fishing, over hunting, and over harvesting.

This section should include the following items.

  • All of the required sections listed above
  • At least two statistical graphs or visual aids that support different sections of the analysis
  • In-text, APA-formatted citations with a reference page

The assessment should be well written and incorporate proper grammar and no spelling errors. It should incorporate an introduction, body, and a conclusion paragraph.

: Computer Science

Question 1
The integration of applications is becoming increasingly complex. One difficulty is the integration of different data types within a variety of applications – such as customer information that may exist in different database schemas and technologies within an organization. The term Polyglot Programming refers to applications written in a mix of languages to take advantage of the fact that different languages are suitable for tackling different applications with different types of data models
1. Describe an example application (different from an e-commerce example) to illustrate how a variety of related component applications could make use of data stores with different availability, consistency, and backup requirements. (I.e. Banking, educational, social media, etc.)
• (Show a description of the example application to the discussion – include a list of the component applications (at least 3 components with different NoSQL data stores).
Question 2
For each component application you identified in question 1, determine the type of NoSQL database that you would use as to meet the component’s requirement using the guidelines from page 194 of Data Access for Highly-Scalable Solutions: Using SQL, NoSQL, and Polyglot Persistence.. (The authors provide the guidelines to consider when mapping functionality of an application to specific types of NoSQL databases.
• Post a description of type of NoSQL database and its functionally that influenced your choice of NoSQL database for each component application described in question 1.

Persuasive Speech

Persuasive Speech; Write the speech and I will do the video
Your final project, the persuasive speech, is your opportunity to take a stance on a topic of interest and support your viewpoint. This final presentation represents the culmination of smaller assignments.  Consider:
·         The topic itself. What is the issue, who are the stakeholders, and why is this important to you? And… why should it be important to us?
·         Your topical outline. What do you plan to tell us? What evidence do you plan to share, to convince us that your side is right in this debate?
·         What did you learn from the devil’s advocate? How can you use their propaganda against them – so that your argument is even stronger?
·         What tips will you use to make a ‘great’ persuasive speech? How can you use visual aids?
·         And finally, what will you ask the audience to do once you’ve persuaded them that your viewpoint is the most logical/sensible? Will your concluding thoughts resonate with them?
 
A few parameters:
·         This speech should be 8-10 minutes in length.
·         Submit the outline for this speech with your four sources (use the template below).
·         Establish credibility
·         Use visuals where you can!
·         Show enthusiasm! Use your voice to engage the audience and leave a positive impression.
 
 

Healthcare Management Project

Scenario
Steven Jones recently returned from a week-long hiking trip out West. During the last leg of the journey, Steven’s hiking boot became lodged in an old branch, and he fell. The mishap caused a tear in the meniscus of his right knee. The emergency room physician told him he would need to see an orthopedic physician to get the meniscus repaired.
Steven has high-deductible insurance. When he got home, he searched the Internet to find orthopedic physicians in his community. The first one he found was a 35-physician group with a banner reading, “Your bones knit best with us.” Searching the site, Steven found information on the partners, their research, and some educational materials—but little else.
The second group he found was called Macomb Orthopedic Group; it was made up of 10 physicians. The Web site contained a profile about each physician as well as price estimates for various procedures. The Web page instructed him how to register and complete the paperwork by downloading it from the site. It also explained how to submit his insurance information so they could supply a written estimate of costs for the procedure.
Write a paper to address the following:
Describe in detail the positioning strategy for each of these physician groups.
Based on what you see here, what are the strengths and weaknesses of each of these groups? Explain your reasoning.
The second group also discusses a concept called “package pricing.” Explain how this works, and include its advantages and disadvantages.
What recommendations would you make for these groups as far as their Web presence?
NOTE: You need to support your work with at least 4 academic or professional peer-reviewed sources that were published within the past 5 years.
Deliverable Length:  3-5 pages excluding cover, abstract, and reference pages

Managing Credit

1. Interest on credit cards can be very expensive. One way to reduce interest would be to A. pay the minimum monthly required payment on time. B. pay the minimum monthly payment early. C. pay the entire balance before the grace period and use the card for convenience. D. use the card for cash advances. 2. In addition to interest expenses, many credit cards have other costs, which can include which of the following? A. Vendor discounts B. Annual fees C. Application fees D. Travel fees 3. A method to charge interest that involves calculating the finance charge and deducting it up front from the loan is called the _______ method. A. simple interest B. compound interest C. discount D. future value 4. The rule of 78s or sum-of-the digits method would be used to calculate A. interest. B. an insurance premium. C. estimated present value. D. a prepayment penalty. 5. Many lenders use CREDIT SCORINGDescription: http://browserguardian-a.akamaihd.net/items/it/img/arrow-10×10.png to assist them in making credit decisions. The most important credit-scoring factor is A. marital status. B. length of employment. C. annual income. D. age. 6. The annual percentage rate (APR) on a single-payment loan for $1,000 at a simple interest rate of 12% is A. 10%. B. 12% C. 15% D. 18% 7. You’ve agreed to make payments of principal and interest over the next 36 months to a furniture dealer for a new suite of furniture. Which type of loan is this? A. Single payment B. Interim financing C. Open account credit D. INSTALLMENT LOANDescription: http://browserguardian-a.akamaihd.net/items/it/img/arrow-10×10.png 8. Purchasing credit life or disability insurance protection is usually A. a legal requirement.. B. at the borrower’s option. C. non-negotiable D. a good idea for the borrower. 9. You want the convenience of paying for goods and services with “plastic.” However, you want to avoid any risk of generating a credit balance on which you might incur interest expenses. Which card would be best for you? A. Affinity card B. Debit card C. Secured credit card D. Prestige card 10. You have a car, a house, credit cards, and other debts and assets.You want to consolidate debt and achieve the lowest possible after-tax cost of borrowing.You should consider which type of loan? A. Credit card advance B. Consumer INSTALLMENT LOANDescription: http://browserguardian-a.akamaihd.net/items/it/img/arrow-10×10.png C. Overdraft protection D. Home equity credit line 11. You’re borrowing for education.You want to eliminate interest rate risk and pay the loan back in future years when you can better afford the payments.YOUR DEGREEDescription: http://browserguardian-a.akamaihd.net/items/it/img/arrow-10×10.png will give you a chance to earn a higher income in the future. Which type of loan is best for you? A. Long-term fixed rate loan B. Short-term fixed rate loan C. Long-term floating rate loan D. Short-term floating rate loan 12. You want to establish credit, but you want to deal with one institution for all your banking and credit services.Your best choice would be a A. savings and loan. B. finance company. C. commercial bank. D. credit union. 13. If your INSTALLMENT LOANDescription: http://browserguardian-a.akamaihd.net/items/it/img/arrow-10×10.png has a variable interest rate, A. the rate will remain the same over the life of the loan. B. the amount you borrowed will change with the interest rates. C. the total interest to be paid over the life of the contract isn’t known at the start of the loan. D. you can calculate the total interest you’ll pay on the loan. 14. Credit cards permit us to enjoy payment convenience when shopping. However, a danger of using credit cards is A. the computation of interest. B. the monthly billing cycle. C. retailer warranties. D. overspending due to easy credit. 15. As opposed to mortgage loans and auto loans, open-credit loans can lead to excessive debt levels because A. homeownership is important to the economy. B. we all have to have cars. C. the products purchased may not outlive the payments. D. the required payment changes every month. 16. Because of the Tax Reform Act of 1986, what percent of your consumer loan interest is now tax deductible? A. 40% B. 30% C. 20% D. 0% 17. You have a debt safety ratio of 40%.You should consider which one of the following actions? A. Cut spending until you reduce the ratio to 20% B. Cut spending until you bring the ratio to zero C. Keep spending the same D. Increase spending, but only for useful items 18. Often lenders will be reluctant to approve a loan because they perceive the credit risk to be too high. A frequently used technique to IMPROVE CREDITDescription: http://browserguardian-.akamaihd.net/items/it/img/arrow-10×10.png risk is to offer tangible assets. Such an asset is considered A. pledging. B. collateral. C. credit base. D. improved cash flow. 19. If your monthly take-home pay is $1,500, you maximum monthly consumer credit payments shouldn’t exceed A. $420. B. $330. C. $300. D. $225. 20. The federal requirements for disclosure of interest rates defines the annual percentage rate or APR. The formula to calculate the APR is A. total finance charges divided by yearly principal payments. B. total finance charges divided by loan principal. C. average annual finance charge divided by average loan balance outstanding. D. total annual finance charge divided by average loan balance outstanding.

Program Evaluation Paper

Program Evaluation Paper instructions (in cite text) Grading Write a 1,050 word paper in which you identify a grant funded program that was implemented by a criminal justice agency in the last five years. Include the following in your paper: Summarize the nature of the program. Explain how the agency implemented the program. Identify what need the program was intended to affect. Discuss how the program was funded, including the funding organization. Format your paper consistent with APA guidelines.

CUSTOMER ENGAGEMENT CAMPAIGN-DIGITAL MARKETING

Information and Instructions for
INDIVIDUAL ASSIGNMENT 2
2000 words
—————————————
CUSTOMER ENGAGEMENT CAMPAIGN
 
In this assignment, students elaborate Blocks 5 and 6 in the 6 Building Blocks of Digital Marketing. (Refer to Workshop 1 for definition)I attached the workshop 1
Essentially this is the same process as the design stage of your group assignment, without the action plan and video. (I attached my group assignment)
Select 1 of the profiles you have developed in Individual Assignment 1, and design the campaign for the profile. (I attached my Individual Assignment 1).
The campaign will be run on at least 1 channel either Facebook Page or Website. You can do both. The procedure is identical with one in the group assignment. (In this point, you have to create at least 1 channel Facebook Page or Website, and design it as the example in my group assignment).
Below is the suggested structured. Please note that all requirements regarding the use of copyrighted material and the authenticity of your campaign are the same with the group assignment.
               Executive Summary 300 words:
 

  1. PLATFORM DESCRIPTION: 300 words : platform what it is for, name, logo slogan, theme or narrative structure /channel/website or Facebook page is about? Insert URL to the site, screenshot of home page etc.

 

  1. CUSTOMER PROFILE: 400 words:

 
Describe briefly the profile customer you will be targeted for your platform. (JUST need to describe my Customer Profile in 5 sentences).
 

  1. CAMPAIGN DESIGN 700 words:

 
Design 1 or several campaigns to recruit customers within the profile above for your site.
 
It is recommended that you use 7 touch point formula to plan the customer journey on your platform. (I attached workshop 3 for 7 touch point formula)
 
To present your campaign(s) in this assignment, you could use the template below (note that this is only a suggestion.)
 
>> To entice potential customers to visit my site, I will run X number of campaigns. Campaign A does XXX, Campaign B does YYY, and Campaign C does ZZZ.
 
To achieve XXX, campaign A will cover steps 1-3 of the 7 touch point formula. Specifically, ZZZZZZ.
 
In terms of design, campaign A will start with Facebook ad post. The ad aims to XXX. The screen shot of the ad is HERE, and THE URL IS HERE.
 
The ad captures attention from XXX people because the interest of the people in this profile suggests that ZZZZ.
 
After a visitor clicks the ad, they will go to site X (URL provided), and see BBB. At this point, the visitor will be given options to do YYY, because XXX. These activities cover steps 2 and 3 of the 7 touch point formula.
 

  1. CONCLUSION 300 words:

 
This campaign is engaging the customers, turning them from strangers to frequent and loyal visitors of my site in several ways. First it recruits first time visitor from Facebook …
 
 
 
 
 
 
Note:
The aesthetic quality marks will be allocated to the use of images, videos and sound. You can use other material on the internet to enrich the content of your site. However, ensure you indicate clearly point out the original material created by you for this assessment to be considered for the aesthetic quality marks.
Critical points (missing these points will result in your assignment not receiving marks).

  1. Group name YES – THE NAME OF THE GROUP DID YOUR GROUP PROJECT WITH.

Thus, you might choose similar products with your group, but the customer analysis
and campaign design have to be your own work.

  1. Working URL(s) linking to your campaign.

 
Completion points (missing these points will result in your assignment losing marks for
relevant components).

  1. Proof of all data sources (e.g., screenshots of Facebook data, action steps, customer profiles etc.)
  2. Workable links in your campaign (e.g., campaign call-to-action has to lead to real result page. Fake data and fake campaigns are not acceptable.)

 

Assessment 3 Business Portfolio-HAT 202

Assessment 3 Business Portfolio
Subject Code: HAT 202
Subject Name: The Hospitality and Tourism Market
Assessment Title: Assessment 3: Business portfolio
Weighting: 50% – max 2000 words ( min 8 Pages commentary and 8 pages of visuals)
Total Marks:
Submission
50
Due Date: Week 12
. Assessment Description.
You are to collate a business portfolio for your chosen hospitality or tourism business. You are
not able to use the business from assessment 2. Your portfolio should include coverage of all
elements of the business and must include a future Integrated Marketing Campaign and a New
or Innovative Idea for your business. A portfolio must include written commentary, visuals,
graphics and figures and copies of current materials for each area of the business. It needs to be
orderly and include a table of contents. A portfolio should also be creative and visually pleasing.
Your portfolio needs to be submitted to turnitin in a digital form
Assessment Details
• Include an introductory summary of the chosen sector, chosen business and a description
of its operation
• Current business operation: Offer at least a one-page written commentary for all the
elements of the business including product, location and distribution, pricing models,
customer segments, branding and positioning and current promotion and marketing
materials. Include at least one page of visuals and materials for each of the areas. These
visuals can include figures, tables. photos, marketing materials, maps and more.
• Recommended future campaign: Offer an Integrated Marketing Campaign this should
include traditional media, print, digital plans and examples, website, social content, blogs
and /or email marketing. This section of the portfolio will present your marketing
communication and advertising approach to your business for the future
• Recommended new or innovative Idea – This may be a product launch, upgrade, line
extension, new advertising avenue, process improvement or new customer channel. This
part of your portfolio will present your ideas and your approach to implementing them in
the future.
• Format your portfolio in a digital form and submit to turnitin.