Mobile Computing and Social Networks

There are thousands of iPhone Apps, iPad Apps, and Android Apps that have been developed to perform a myriad of tasks and processes. Initially, most of these applications were games intended to be played on mobile devices. The popularity of these applications led businesses to ponder whether some of their business process applications that run on desktop platforms and the Web could be redesigned to run on mobile devices. The answer was a resounding yes! For example, Nationwide developed the Nationwide Mobile, a free iPhone App that allows its insurance policyholders to file a claim on the spot when an accident occurs. The application can snap pictures of the accident and attach them to the claim data and upload the claim information to a server. This reduces the length of time to process a claim filed this way. Nationwide competitors have followed suit and developed iPhone, iPad, and Android applications of their own. Policyholders can receive messages via Facebook or Twitter. Other business processes that have been re-engineered as a result of mobile computing include Quick Response (QR) codes which have replaced one-dimensional bar codes. They are read using mobile devices, accepting credit card payments from an iPhone, iPad or Android device, depositing checks using an iPhone without visiting a bank, and many more. 1. Assess the effectiveness and efficiency mobile-based applications provide to capture geolocation data and customer data, and quickly upload to a processing server without users having to use a desktop system. 2. Evaluate benefits realized by consumers because of the ability to gain access to their own data via mobile applications. 3. Examine the challenges of developing applications that run on mobile devices because of the small screen size. 4. Describe the methods that can be used to decide which platform to support, i.e., iPhone, iPad, Windows Phone, or Android. 5. Mobile applications require high availability because end users need to have continuous access to IT and IS systems. 6. Discuss ways of providing high availability. 7. Mobile devices are subjected to hacking at a higher rate than non-mobile devices. Discuss methods of making mobile devices more secure.

Marketing Strategies In Mexico

I am a marketer for Amazon.com and we are expanding to Mexico. Briefly outline and describe the issues your company must consider regarding each of the following areas: economic, social-cultural, technological, and political-legal. As in many South American societies, family and political ties are extremely important in Mexico in terms of determining individual influence; strong-in-group orientation is expressed in bonds of loyalty and solidarity among the top people in both business and government. In terms of Latinos as well as Mexicans, body language is important, and it conveys a sense of emotion, especially when a negotiator is trying to persuade the other party; to American negotiators, Mexicans at times appear dramatic, emotional and sentimental.

Marketing Management – Describe the economic structure

Your company, Atlantic Carolina Plastics, wants to approach its expansion in a logical and erudite method. The company has asked your manager, Mr. Smith, to inform you of your first assignment in preparation for the expansion. He explains to you that the board of executives wants you to prepare a memo explaining the primary imports and exports for Brazil. He also explains that the memo should contain the economic structure and the potential development of Brazil. Describe the economic structure of the country. Discuss the imports and exports of the country. Explain the country’s potential development. Explain how the country would be a target market for your company’s product. Discuss the pros and cons of expanding to the country. Give at least 2 recommendations explaining ways to implement your company and its products into the emerging country. 1,262 words, 4 references

Marketing Management – What are 4 competitive strategies

Compare and Contrast two distinctly different organizations on how they use information systems in their organizations. What are 4 competitive strategies (briefly describe them). Are there 2 companies that use two of these strategies? How do they implement them? Need a brief appraisal of the individual and organizational consequences of the use of information technology and recognize potential security breaches and computer crimes. 666 words, three references

Marketing Management – HIGH INVOLVEMENT

select TWO products which you have bought (or rented), ONE a High Involvement purchase, and ONE a Low Involvement purchase, in the following product categories: HIGH INVOLVEMENT (select ONE from the following four categories): A food good, A travel-related service, A medical service, A personal grooming service. LOW INVOLVEMENT (select ONE from the following four categories): A household cleaning product, An automobile-related product (but not an automobile itself), A lightbulb, A pen or pencil. Explain why the first product you chose was a High Involvement purchase and why the second was a Low Involvement purchase. Using the stages of the Purchase Decision Process in the model of consumer buying behavior, describe in detail the process you went through in buying each product. Identify and discuss the differences between the way you went through the purchase decision processes for the two products. Assume now that you are a marketer of both of the two products that you have discussed in the previous pages. Explain how you might use your understanding of the Model of Consumer Buying Behavior for the two products. List all references cited in the body of the paper. about 1,400 words, four references