Individual Writing Assignments (Principles of Marketing)
You need to find an article that is connected to some area of marketing and relate it to the course material. The article that you are explaining must be a minimum of 1,000 words in length. Your paper should be no longer than 2 pages in length and double-spaced. Your single reference should be single spaced.
The 2 acceptable journals and specific dates are:
• Harvard Business Review, from 2009 to 2011
• Harvard Business Review, from 2016 to present
• MIT Sloan Management Review, from 2015 to present No other journals will be acceptable.
Also, if you use these journals but select articles that do not fall within these dates, your article will not be accepted and your grade will be a zero (0). Once you have selected your article, briefly summarize it. This should take between ½ to 1 page. For the remaining page, tell me why this information could be important to marketers. Be specific! Finally, in 1-2 sentences, tell me how this information relates to a specific part of the textbook or course material.
Do not use subheadings – i.e. “summary, etc.” Instead, it should flow naturally.
Format
• Use Word with a 12-point font of Times New Roman (no PDF documents)
• 1 inch margins on all sides, no headers or footers, left justified, name on document
• 2 page maximum, double spaced • Include the name of the article and your name as a heading on the first page
• Prepare references in accordance with the APA Publication Manual (6th edition) and place it on the final page.
Example: Oakley, J., & Bush, A. J. (2012). Customer Entertainment in relationship marketing: A literature review and directions for future research. Journal of Relationship Marketing, 11(1), 21-40.
Submission Process: Submit through Turnitin. In addition to content, grammar and spelling will be considered in your grade.Students violating this academic integrity policy will receive zero points for this assignment, an “F” grade in the class, and will be referred to the Office of Student Conduct & Integrity.
Forces For Change
Using the Internet, AUO library and other sources research a recent case study (less then 5 years old) about a company which experienced major organizational changes. Now consider that you are an organizational behavior consultant assigned to help the company navigate and manage the change. Write a report to your supervisor analyzing the reasons for the change and discussing the following points in your report:
- What was the internal or external pressure that caused the change? Compare the driving force for the change to the specific types of pressures noted in your reading assignments.
- What organizational changes resulted from the pressure for change?
- Consider that there were probably forces within the company that resisted the change. What might have been their rationale against the change? Do you feel these are valid points? Why or why not?
- Do you think that other organizations in the same industry would have reacted in the same way? Why or why not?
Your report should be no more than 4-5 pages and in current APA edition format. Submit this to the Submissions Area by the due date assigned.
M5A1: —The Case For, Or Against, New Orleans
MUST USE ALL ARTICLES AND MAKE SURE TO GO OFF FROM RUBRIC IN ORANGE BELOW FOR GRADING GUIDELINES. This article from this link will be needed to finish the paper: http://www.washingtonpost.com/national/in-louisiana-a-choice-between-two-floods/2011/05/11/AFrjFotG_story.html
Sometimes one’s choices may involve catastrophic decisions and bear great risk and yet there can be no clear answer. For example, if a person gets a divorce, shutters a plant, sells a losing investment, or closes their business, will he or she be better off? The following case incorporates nearly all of the material you have covered this far and presents an example of one such choice where nearly all of the alternatives have a significant downside risk.
Review the following information from the article “A Cost-Benefit Analysis of the New Orleans Flood Protection System” by Stéphane Hallegatte (2005):
- Hallegatte, an environmentalist, assigns a probability (p) of a Katrina-like hurricane of 1/130 in his cost-benefit analysis for flood protection. However, the levees that protect New Orleans also put other regions at greater risk. You may assume the frequency of other floods is greater than Katrina-like events (Vastag & Rein, 2011).
- The new levees that were built in response to Katrina cost approximately fourteen billion dollars (in 2010). This is in addition to the direct costs of Katrina (eighty-one billion dollars in 2005).
- 50 percent of New Orleans is at or below sea level.
- A 100-year event means that there is a 63 percent chance that such an event will occur within a 100-year period.
- The following are the interested (anchored and/or biased) constituencies:
- Residents of New Orleans—both those that can move and those who cannot move
- Residents of the surrounding floodplains at risk from New Orleans levees
- The Mayor of New Orleans
- The federal government—specifically taxpayers and the Federal Emergency Management Agency (FEMA)
Assume that the availability heuristics make people more risk averse (populations drop, at least in the short term). Consider how this would affect the local economy.
You are an analyst at FEMA and are in charge of developing a recommendation for both the state and the local governments on whether or not to redevelop New Orleans.
Write a report with your recommendation. Address the following in your report:
Part A
- Analyze the economics of New Orleans in light of the above parameters and develop your own Cost-Benefit Analysis (CBA) for rebuilding.
- Evaluate the value of the CBA for each constituency and integrate these estimates into a scenario model and/or decision tree. Analyze the results.
- Clearly each of these constituencies may both overlap and be prey to a variety of group dynamics internally. For one of these options, discuss the decision pitfalls to which they may be susceptible and make a recommendation on how to alleviate these pressures.
- Starting with your CBA, estimate the relevant expected utility for the interested constituencies.
Note: You need not have absolute amounts but your relevant utilities should be proportional to one another.
Hint: If you assume that your total CBA for New Orleans is fixed for each constituency (do not forget the overlaps), then each constituency will have a piece of the utility pie.
Part B
- Make a case for or against rebuilding the city of New Orleans. This should be an executive summary; be concise and brief. Include exhibits.
- Whether you are for or against, discuss how social heuristics could be used to your advantage, both ethically and unethically, in making your case. You may choose to fill the role of one of the constituents, if you prefer.
Write an 8–12-page report in Word format. Apply APA standards to citation of sources. Use proper spelling and grammar throughout, and keep the text legible and balanced with visuals. Use the following file naming convention: LastnameFirstInitial_M5_A1.doc.
By Wednesday, July 7, 2013, deliver your assignment to the M5: Assignment 1 Dropbox.
Hallegatte, S. (2006). A cost-benefit analysis of the New Orleans flood protection system. Center for Environmental Sciences and Policy. Stanford University. Retrieved from
http://hal.cirad.fr/docs/00/16/46/28/PDF/Hallegatte_NewOrleans_CBA9.pdf
http://hal.cirad.fr/docs/00/16/46/28/PDF/Hallegatte_NewOrleans_CBA9.pdf
Vastag, B., & Rein, L. (2011, May 11). In Louisiana, a choice between two floods. The Washington Post. Retrieved from
http://www.washingtonpost.com/national/in-louisiana-a-choice-between-two-
floods/2011/05/11/AFrjFotG_story.html
http://www.washingtonpost.com/national/in-louisiana-a-choice-between-two-
floods/2011/05/11/AFrjFotG_story.html
| Assignment 1 Grading Criteria |
Maximum Points
|
| Analyze the economics of New Orleans in light of the given parameters and develop a Cost- Benefit Analysis (CBA) for rebuilding. |
32
|
| Evaluate the value of that CBA for each constituency and integrate these estimates into a scenario model and/or decision tree. Analyze the results. |
68
|
| Discuss the decision pitfalls to which constituencies may be susceptible and make a recommendation on how to alleviate those pressures. |
32
|
| Starting with the CBA, estimate the relevant expected utility for these parties. |
32
|
| Make a case for or against rebuilding the city of New Orleans. This should be an executive summary—be concise and brief. Include exhibits. |
68
|
| Discuss how social heuristics could be used to an advantage, both ethically and unethically, in making a case. |
32
|
| Estimate what percentage of the class was for, versus against, rebuilding and provide a confidence interval for the estimate. |
8
|
| Ensure academic writing, such as grammar, spelling, and attribution of sources, is appropriate. |
28
|
| Total: |
300
|
Consider whether the Hamilton-Jefferson conflict was just a normal political disagreement like those between later American political parties or whether it was more profound ideological disagreement that really threatened to destroy the new govenment.
Consider whether the Hamilton-Jefferson conflict was just a normal political disagreement like those between later American political parties or whether it was more profound ideological disagreement that really threatened to destroy the new govenment.
paper on how the HAARP project impacts the environment
Write a 7-8 page paper on how the HAARP project impacts the environment. Include cited material and absolutely.
Merger, Acquisition, and International Strategies
Assignment 4: Merger, Acquisition, and International Strategies
Choose two (2) public corporations in an industry with which you are familiar – one (1) that has acquired another company and operates internationally and one (1) that does not have a history of mergers and acquisitions and operates solely within the U.S. Research each company on its own. The annual report will often provide insights that can help address some of these questions.
Write a six to eight (6-8) page paper in which you:
- For the corporation that has acquired another company, merged with another company, or been acquired by another company, evaluate the strategy that led to the merger or acquisition to determine whether or not this merger or acquisition was a wise choice. Justify your opinion.
- For the corporation that has not been involved in any mergers or acquisitions, identify one (1) company that would be a profitable candidate for the corporation to acquire or merge with and explain why this company would be a profitable target.
- For the corporation that operates internationally, briefly evaluate its international business-level strategy and international corporate-level strategy and make recommendations for improvement.
- For the corporation that does not operate internationally, propose one business-level strategy and one corporate-level strategy that you would suggest the corporation consider. Justify your proposals.
- Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as academic resources.
Your assignment must follow these formatting requirements:
- Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
- Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.
The specific course learning outcomes associated with this assignment are:
- Identify various levels and types of strategy in a firm.
- Use technology and information resources to research issues in business administration.
- Write clearly and concisely about business administration using proper writing mechanics.
Students will write a 4 pages essay analyzing one of the topics addressed on the Contemporary issues: Human Rights spectrum. The student will be free to choose any of the topics discussed as well as the moral/ethical approaches discussed. The assignment will test the ability to analyze in depth this complex matters, not just understanding the social and political impact of the topic but also on the ability to express clearly the ability to make strong and evidenced arguments of the student. The writing will be evaluated for clarity and proper handling of terms, phrases, and concepts addressed up to this date. APA style will be required. 3 sources. written in moral/ethical position.
Students will write a 4 pages essay analyzing one of the topics addressed on the Contemporary issues: Human Rights spectrum. The student will be free to choose any of the topics discussed as well as the moral/ethical approaches discussed. The assignment will test the ability to analyze in depth this complex matters, not just understanding the social and political impact of the topic but also on the ability to express clearly the ability to make strong and evidenced arguments of the student. The writing will be evaluated for clarity and proper handling of terms, phrases, and concepts addressed up to this date. APA style will be required. 3 sources.
written in moral/ethical position.
Assignment 2: LASA 1: Cultural, Ethical, and Other Considerations Impacting Research Efforts
M3 Assignment 2 Submission
Assignment
Updated
criminal justice research
Top of Form
Due November 29 at 11:59 PM
Bottom of Form
Assignment 2: LASA 1: Cultural, Ethical, and Other Considerations Impacting Research Efforts
Charles Draper, Centervale’s Chief of Police, must introduce policies that positively impact the control and management of illegal immigration in his city. He is without the knowledge base needed to develop policy and has turned to you for assistance with research in one of the following areas:
· Surveillance techniques: Chief Draper is aware of many surveillance techniques that can be utilized in tracking and controlling illegal immigrants in his city. The Chief would like information regarding the most successful surveillance techniques as demonstrated in published research. Specifically, you are to research and address, but are not limited to, the following surveillance technique examples: vehicle tracking, cell phone, e-mail, background checks, and computer and surveillance techniques.
· Crime mapping: Chief Draper knows that many law enforcement agencies use crime-data mapping generated from within their own communities to allocate resources, as indicated by the data. In particular, the Chief would like to know how the data are generated and then how the data are applied to police tactics. Your research should include but is not limited to the following crime mapping areas: geographic information systems, census demographics, geographical profiles, and community and other crime mapping techniques.
· Staffing needs: Draper believes that the problems associated with illegal immigration require quick response times, 24 hours a day, seven days a week. He’s not sure that his staff is properly allocated for optimal response times. What types of research data and studies can the Chief consult? Where can he find the best resources to support the various shift and staffing patterns if and when the Chief decides to reallocate his staff? Specifically, you are to explore asset mapping which is a technique for determining what assets (human, organizational and fiscal) are available in the police department to address the key issue of illegal immigration used to provide the background information needed to conduct the staffing review and suggest appropriate changes to the existing policy.
Here’s What You Need To Do . . .
You are to specifically cite and reference the various resources available to address these critical areas so that the Chief has the appropriate research to make policy recommendations based on what you have presented.
In reference to this assignment, please be as comprehensive as possible in analyzing, evaluating and presenting your objective findings that potentially will have current and future policy implications. Your interpretation should be based on the findings, as well as, evaluating the current situation and applying research findings to support and/or reject the Chief’s request for information in these respective critical areas.
Based on the media-based research data matrix you created in Module 2, select one of the research areas identified above and prepare a 5–6 page memo to Chief Draper that addresses the Chief’s concerns. In your memo you must:
· Recommend research approaches or options that could fulfill the Chief’s information needs.
· Provide a comparison of the two types of research designs that seem most appropriate for the Chief’s information needs supported by data from your media-based research data matrix.
· Recommend good/reliable data sources.
Given the sensitive and possible controversial nature of the policy, provide advice on cultural, ethical, or other considerations that could impact research efforts and results. The following databases are available to support your research.
1. American Academy of Forensic Sciences
1. International Association for Identification
1. Law Enforcement National Data Exchange
1. National Criminal Justice Reference Service
1. National Institute of Justice
Submissions Details:
. Save the assignment as M3_A2_Lastname_Firstname.doc.
. By the due date assigned, submit your assignment to the Submissions Area.
LASA 1 Grading Criteria and Rubric
This assignment is worth 200 points. Download this rubric and carefully read it to understand the expectations.
| Assignment 2 Grading Criteria | Maximum Points |
| Identify and describe the available research approaches and data sources | 12 |
| Recommend research approaches and data sources that were appropriate to the Chief’s information needs. | 24 |
| Provide an effective rationale for the recommended research approaches and data sources. | 24 |
| Select two research designs for the task. | 16 |
| Compare the two research designs for the task. | 24 |
| Identify the cultural, ethical, or other considerations that may impact research efforts. | 12 |
| Evaluate the cultural, ethical, or other considerations that may impact research efforts. | 24 |
| Writing components. | 64 |
| Total: | 200 |
paper on an administrative change you would propose to make in a criminal justice agency in an effort to combat terrorism more effectively
Write a 700-word paper on an administrative change you would propose to make in a criminal justice agency in an effort to combat terrorism more effectively.
Describe the prior situation, the reasons for the proposed change, and the anticipated positive results or potential negative consequences of the change.
Identify the resources the change would require or make available–financial resources, human resources, and training dollars–and the management support the change would need.
Format your paper consistent with APA guidelines.
Applying Social Psychology to Consumer Behavior
Because social psychology is interested in the behavior of individuals in social situations, its theories and concepts are of great interest outside the field of psychology. The five application modules presented in your textbook illustrate how research findings from social psychology are used in other professional areas.
For this assignment, you will apply theories and concepts from social psychology to address a concern in a professional field other than psychology. Your first step is to choose a topic area from among one of the following:
· Module A – Applying Social Psychology to Consumer Behavior.
· Module B – Applying Social Psychology to Health.
· Module C – Applying Social Psychology to the Workplace.
· Module D – Applying Social Psychology to Law.
· Module E – Applying Social Psychology to the Environment.
Your next step is to identify a concern or issue you would like to try and solve. Some examples might include:
· The relationship of social media to overuse of credit in consumer spending.
· The relationship of jury size to accuracies and inaccuracies in jury perceptions.
· Inaccuracies in eye-witness testimony.
· The relationship of time poverty to perceptions of stress.
· Obstacles to change in a specific social concern:
o Promoting healthy behaviors.
o Promoting self-protection from abuse.
o Intervening in drug abuse.
o Other.
· The relationship of work attitudes to job performance.
· The effect of performance reviews on employee socialization.
· The relationship between violent content in music lyrics and adolescent social behavior.
· Barriers to overcoming a specific environmental problem such as:
o Noise.
o Pollution.
o Excessive use of resources.
o Other.
Keep in mind that these are just some examples. You may use one of these issues or concerns, or you may find another one of interest. If you have a topic in mind but are not sure if it is appropriate, please contact your instructor for approval.
The next step is to identify the theory (or theories) and concepts that you will use to define the problem in social psychology terms. Be sure you use theories and terms from social psychology for this assignment, rather than theories and terms from other areas of psychology, such as developmental psychology. Use any of the theories and concepts you have learned during this course, either from your textbook or from other professional sources, that you feel are relevant to the problem and to developing solutions. For example, the false consensus effect may apply when examining errors in jury decision making and ways to improve decision making.
The final steps are to locate appropriate resources and write your assignment. Locate and use a minimum of three resources to support your work. At least two of your resources must be original scholarly research studies on the topic.
Now, write your assignment. Be sure you include the following:
· Provide background information from your resources to help you establish a foundation for the topic.
· Present the research findings from your articles, and describe the research methods used in the studies.
· Explain potential interventions or solutions that can contribute to a resolution of the issue or concern.
· Analyze any ethical considerations relevant to the topic and to implementation of your recommended intervention or solution.
Assignment requirements:
· Your completed assignment should be 4–5 pages in length (no more than 6 pages, please), not including a title page, abstract, and reference page. You may wish to use the Argument Analysis Worksheet located in the Resources to help you summarize the research findings and understand the position(s) of the author(s).
· Use references from at least three resources.
· Be sure to follow APA (6th edition) guidelines for format and style.
· Use Times New Roman font, 12 point.
· Double-space your paper.
· You are required to submit your assignment to Turnitin. You do not need to submit the report with your assignment.