E Marketing

For this Assignment, imagine that you are an e-marketing expert who has been asked to carry out some research in order to analyze why certain marketing campaigns become viral.
Write a report in which you do the following:
• Carefully examine the content aspect of viral campaigns and their relationship with customer behavior.
• Suggest why certain campaigns become viral.
• Create a strategic plan to be followed by an organization in order to assist them in creating a viral campaign.
Support your analysis through the use of academic sources.
****PLEASE SEE PDF INSTRUCTIONS ATTACHED***

How has the marketing green strategy that McDonald's implemented in Europe impacted on the company’s growth?

Base the essay on the question: How has the marketing green strategy that McDonald’s implemented in Europe impacted on the company’s growth?
Themes and what to talk about:
What is green marketing?
An introduction to McDonald’s
Analyze McDonalds normal marketing strategy in 2006 and green marketing strategy 2007 in Europe (4Ps: Product, Place, Promotion, Price). Remark the how the 2007 was better for the company
Some of the most important green marketing strategies that were implemented in Europe by McDonalds (like changing its logo from red to green)  and how they have impacted on the people and the company
What has been the impact of McDonald’s green marketing strategy on its growth?
Growth of the company: statement
(income statement, Revenues, and Profits)
Charts with the company’s numbers and evidence on how the green marketing strategies that mcDonalds has used increased revenue, income and company growth, showing success
Has McDonald’s green marketing strategy been liked by all its customers? Showing how it may not be accepted by all customers but then showing again the company’s growth
Conclusion on how green marketing has impacted positively on McDonalds growth
Only get to 4000 words
Include sources and footnotes and give credit to sources
No use of copy and paste

SABIC Sustainability

Sustainability
Choose a Middle Eastern company ( SABIC ) that you can easily research. Write a 4-page analysis of this company with regards to its corporate commitment to sustainability. Review available public documents relative to the corporate mission statement, standards and codes of conduct, and impact of government regulations on the company’s ability to exhibit its commitment to sustainability.
Your required readings this week provide insight which will aid you in your analysis. Make sure to cite and reference any information gleaned from those documents. Additionally, include two current and scholarly sources beyond the course materials and readings to support your analysis. Current sources are those published in the most recent five years. Scholarly sources come from peer reviewed journals.
Use University academic writing standards and APA style guidelines, citing references as appropriate.

Google figures out what makes a great boss

In this Assignment, through the Google performance measurement case study, you will engage in developing the following professional competencies:
Obtain and process information
Managing Talent: How Google Searches for Performance Measures-

Google figures out what makes a great boss

If there’s one thing Google knows, it’s how to use software to wade through massive amounts of data and find what is most relevant. So it should come as no surprise that when the information technology powerhouse wanted to develop better managers, it started by looking at the data. As it turns out, Google found plenty to learn. Like most businesses, Google had files of data about managers— results of performance reviews, surveys measuring employee attitudes, and nominations for management awards. Unlike most businesses, Google figured out how to analyze all that data to come up with a profile of the kind of manager whose team is most successful.
The company’s people analytics group (which brings together psychologists, MBAs, and data-mining experts) analyzed 10,000 observations about managers in terms of more than 100 variables, looking for patterns. The initial finding was a surprise to some at a company that had once operated without managers: teams with good managers outperform teams with bad managers. But what makes a good manager? Under the leadership of Google’s HR vice president, Laszlo Bock, the company distilled its findings into a list of the behaviors that get results:
Be a good coach.
Empower your team. Do not micromanage.
Express interest in team members’ success and personal well-being.
Don’t be a sissy: Be productive and results-oriented.
Be a good communicator, and listen to your team.
Help your employees with career development.
Have a clear vision and strategy for the team.
Have key technical skills so you can help advise the team.
Allen, F. E. (2011, March 13). Google figures out what makes a great boss. Forbes. Retrieved from http://www.forbes.com/sites/frederickallen/2011 /03/13/google-figures-out-what-makes-a-great-boss/
Perhaps those points sound obvious. But keep in mind that someone hired as a programming or analytic whiz and later promoted to a managerial role might not have given much thought to, say, cultivating the ability to express interest in team members’ success, which ranks far above technical skills. Seeing this on a list identifies the behavior as something statistically related to superior performance not just in general, but at Google specifically.
Furthermore, this is a behavior that can be measured (for example, by asking employees if their supervisor expresses interest in them), and it can be learned by managers who want to improve. By building performance measures in the eight key areas, Google was able to evaluate its managers’ performance and identify those who needed to improve in particular areas. It developed training programs in the eight types of desired behavior. Before and after providing performance appraisals, training, and coaching, Google conducted surveys to gauge managers’ performance. It measured a significant improvement in manager quality for 75 percent of its lowest-performing managers. But Bock isn’t resting on that success. Google intends to keep crunching the data, in case the criteria for a successful Google manager change at some point in the future. One thing is for sure: Google will continue to follow the data.
Answer the three questions below in a 2–3 page paper. Follow the project guidelines below.
Questions
Describe the five criteria for effectiveness of a performance management system and summarize how Google’s approach to performance management meets these criteria.
Identify errors that could arise in the way Google collects performance data on managers. Describe how it could minimize these errors.
Describe the steps or activities that might be involved in Google’s performance management process.
Requirements:
Use the Case Study Template here (also available in Course Documents) to format your paper.
Complete a 2–3 page paper (not including the title and reference pages).
Answer each question thoroughly.
Demonstrate your understanding of the information presented in the weekly reading assignments by defining terms, explaining concepts, and providing detailed examples to illustrate your points.
Include at least two references from your reading assignments, or other academic sources, to reinforce and support your own thoughts, ideas, and statements using APA citation style.

“The financial crisis facing Eurozone member countries in Europe lies in the fact that the whole Euro single currency project was ill-conceived from the start. New ideas and solutions need to be found to accommodate such an economically diverse range of Eurozone members if the single currency project is to survive in the long term”. Discuss.

Section B requires an essay style response to the questions and you are to answer only one of the two questions in this section. This section requires appropriate use of referencing to answer the question.
The word count mentioned in each section is indicative of the length of answers expected. As per accepted practice, a plus or minus 10% to the word limit is deemed acceptable. Please keep to the word limit as I will stop reading and assessing an answer to a question when it exceeds this limit.
1. “The financial crisis facing Eurozone member countries in Europe lies in the fact that the
whole Euro single currency project was ill-conceived from the start. New ideas and solutions
need to be found to accommodate such an economically diverse range of Eurozone
members if the single currency project is to survive in the long term”. Discuss.
OR
2. The Leader of Germany’s Social Democrats Martin Schulz has called for a “United States of
Europe” by 2025 …He added “Economic, cultural, social and political integration: The best
protection against fascism, war and anti-Democrats.” Source; DW 08/12/17
http://www.dw.com/en/spds-martin-schulz-defends-his-united-states-of-europe/a-
41714365
In light of the above statement by Martin Schulz, and despite the potentially unrealistic time frame he suggests in achieving such an outcome, discuss and explain what you see as being the main benefits and challenges for the EU, in pursuing greater political integration.
As you have only 1,500 words for this essay, if you so choose, you can give greater emphasis
in your answer to either the benefits OR the challenges of further political integration.

Public Relations

1. A review paper
 You are required to write a 3 – to 5- page paper (double spaced) by choosing one book,
listed below:
A. “Game change: Obama and the Clintons, McCain and Palin, and the
race of a lifetime”
by John Heilemann & Mark Halperin
B. “It’s Not the Big That Eat the Small…It’s the Fast That Eat the Slow:
How to Use Speed as a Competitive Tool in Business”
by Jason Jennings and Laurence Haughton
C. “Reputation Rules: Strategies for Building Your Company’s Most
Valuable Asset”
by Daniel Diermeier
D. “Spin: How to Turn the Power of the Press to Your Advantage”
by Michael S. Sitrick
E. “For Immediate Release: Shape Minds, Build Brands, and Deliver
Results with Game-Changing Public Relations”
by Ronn Torossian
 Establish a Background, Remember your Audience: Remember that your audience has
not read the work; with this in mind, be sure to introduce characters and principals
carefully and deliberately.
 Minor principals/characters: Deal with most pressing issues in the book. You will not be
able to cover every character or idea. What principals/characters did you agree or
disagree with?
 Organize: The purpose of this review is to critically evaluate the text, not just inform the
readers about it. Leave plenty room for your evaluation by ensuring that your summary
is brief.
 Your Evaluation: Choose several points to discuss about the book. What worked well
for you? How does this work in terms of expanding your public relations knowledge?
How would you like to combine your book understandings of public relations with real
public relations practices?
 For more information about how to write a book review, visit
https://owl.english.purdue.edu/owl/resource/704/01/
2. Grade (50 points)
• If you write less than 2 pages or fail to follow the format (- 30 points)
• If you fail to submit/present within the deadline: May 6 (- 50 points)
• If you copy (plagiarize) other people’s work (- 50 points)
• If you thoroughly/comprehensively explain, critique, and evaluate your review (50 points)
3. Format
• Font size: 12
• Margins: 1 inch (left, right, top, bottom)
• Style: MLA, APA, Chicago or any academic writing styles are accepted for source citation
• Submitting your paper as an MS Word attachment on Blackboard is mandatory (Week 16)