marketing research

What are two specific ways marketing research helps a company know and understand its product’s customers?
Consider the following ideas to include in your answer:
What is the difference between primary and secondary research?
What is quantitative and qualitative research?
How does research help identify a customer’s buying behaviors?
How does the brand promise create customer satisfaction?
What are customer demographics and psychographics?
What is marketing STP/D?

Presidential Debates

Presidential Debates talked about how to revive our domestic production and create jobs.  Here are examples of  three industries where the US domestic producers are losing, or outsourcing by moving productions overseas.
(1)   Shrimp industry:  about ninety percent of US shrimp consumption is imported from overseas.   The domestic producers made complaints that are standard when a US producer faces foreign competition, and the US Department of Commerce has approved protective tariffs against shrimp imports.  As a result, American consumers now will not be able to benefit from the lower cost of production from the low-cost shrimp producers from Asia or Latin America.
(2)   The US imposed tariffs about 27 percent on lumber from Canada. You would think this would hurt Canadian lumber producers, and it did.  But it also forced them to be more efficient, while the US lumbers produce at relatively inefficient mills. The result is that more US lumber mills have closed than Canadian ones.
(3)   The Auto manufacturing states in the upper Midwest region such as Michigan, Wisconsin, and Ohio have turned into crucial battlegrounds during the election campaign.  The US government accused China for unfairly subsidizing its car components industry, and then the US imposed tariff on car-parts imported from China.  China retaliated with imposing import tariffs on other goods that it imports from the US.  This dispute is currently being reviewed by WTO.
 
If you were an economic adviser to a Presidential Candidate, what would be your advice regarding trade, import tariff or quota, and how to revive the domestic production?  In giving your answers, please refer to the above industries.
 
.  As a guideline, each of the 10 points will be derived from the following:
 
1. Post your answer (350 words) to the posted DQ responding to the matter asked, instead of repeating the question or not attending to the question. Substantive answers include making comments using concepts found in the assigned reading materials or offering examples from your experience. Hence merely providing a brief “yes, I agree” or “no, I do not agree” postings are not adequate posts
2. Write in correct grammar; any errors will translate to a deduction in points.
3. Check for the spelling; any errors will deduct points.
4. Your responses must be substantive that include your own thoughts, supported with research (at least two external sources other than textbook, and you must quote these sources).
5. Offer a creative solutions in addition to the obvious socio-economic impacts of each topic, such as environment, politic, or other issues.
6. Offer a future recommendation or alternative options for the future with regard to the topic in question.

Assignment 2: Income inequality

Assignment 2: Income inequality
Due: Jan 30, 2018 at 11:59 PM
For this class, we will not cover income inequality, but it is a very interesting topic. Income inequality is measured by Gini coefficient, with the value between 0 and 1. Higher value represents greater income inequality.
In this assignment, you are going to find a chart showing the income inequality of a city or a country (again, please do not choose the US country). Discuss the reason(s) for a high/low level of income inequality. Also discuss how such level of income inequality will affect the society in the future.
Requirements: pls make it very short just answering a question, no detail research needed pls, and pls provide a chart and some pictures too (1 chart, 2 pictures of income inequality) Not more than 3 pages and pls pls I do not want in detail. (Pictures and chart imp)
I have attached a sample too pls see how that is done, so short and simple, pls make it that way. Thanks!

Assignment 7: Goods and Services Marketing

Assignment 7: Goods and Services Marketing
The success of a product or a company in the marketplace is highly dependent on the target markets ability to distinguish a given product from another. One way this is accomplished is through branding. When it comes to branding, companies must make complex decisions that will have a prolonged effect on the perception of the product and company in the marketplace. In this discussion, you will discuss product placements based on brand name marketing in the film industry.
Scenario: Product placement deals have been a common practice in the film industry for quite some time, but the focus on placing popular brands in movies and television shows was never as important as it is today. To execute this Discussion, watch one of your favorite television shows or a recent popular movie and discover a brand of a product that is featured in the plot of the story. Pay close attention, sometimes it can be tricky to identify a popular brand being featured if your mind is not consciously looking for it.
Directions to complete this Assignment:
● Read Chapter 10 in your textbook to understand how companies make branding decisions.
● View marketing uses of branding. Download the transcript. ● Watch the video segment concerning Brand, Design, and Differentiation as discussed by Tom
Peters (Tom Peters Company ©1999-2014) to supplement your understanding of product branding by Tom Peters-Filmed by BVO 2009 and now available via YouTube™ at:
Used by permission of Tom Peters. See www.tompeters.com for additional information.
Checklist: In 250 words or more, answer the following questions:
1. Identify the television show or recent movie you watched, and introduce the brand of a consumer product that you found was featured in the plot of the story.
2. Discuss the type of consumer product (convenience, shopping, specialty, unsought) you identified in the plot of the story. Explain your answer.
3. Discuss how the television show or movie increases or decreases the brand equity of the product.
4. Describe the brand strategy of the product you identified within the plot of the story:
Review the grading rubric below before beginning this activity. Respond in a Microsoft Word document in a minimum of 250 words to the checklist items above using APA format and citation style. Make sure to include an additional Title and references page.
For additional help with your writing and APA citation, please visit the Writing Center accessed from the Academic Tools area, then select Academic Support Center and when you see the main page the Writing Center is located in the bottom left quadrant. Save your Assignment titled per the example (Ex: TAllen-MT219 Assignment-Unit 7.docx) and submit your file by selecting the Unit 7: Assignment Dropbox by the end of Unit 7.
Unit 7 Assignment:
Goods and Services Marketing
Percent possible
Points possible
Points Earned
Comments
Content per Checklists 100% 50 Answer provides complete information demonstrating analysis and critical thinking in response to the checklist items.
80%
Based on the reading of Chapter 10 and the website video segment, provides a correct minimum response of 250 words to the following: 5. Identify the television
show or recent movie you watched, and introduce the brand of a consumer product that you found was featured in the plot of the story.
10
2. Discuss the type of consumer product (convenience, shopping, specialty, unsought) you identified in the plot of the story. Explain your answer.
10
3. Discuss how the television show or movie increases or decreases the brand equity of the
10
product.
4. Describe the brand strategy of the product you identified within the plot of the story.
10
Subtotal: 80% 40
Provides a complete response in a minimum of 250 words to the checklist items in a Word document using correct grammar, spelling, and APA format and citation style and reference page.
20% 10
Percent Total Points
possible Your Assignment Score:
100% 50
  • Assignment 7: Goods and Services Marketing
  • Scenario:
  • Directions to complete this Assignment:
  • Directions for Submitting this Assignment: