types of perceptual distortions: stereotyping, halo effects, selective perception, and projection

Chapter 6 discusses four types of perceptual distortions: stereotyping, halo effects, selective perception, and projection. Define each of these and provide an example.

Instructions:

need turnitin report

need to be finish in 15hrs

Use the correct format and APA format to respond to the discussions questions which I sent previously as an announcement which follows:

a. Introduction – Introduces the topic fully in 12-15 lines

b. Body – Fully answers the question in 2-3 paragraphs of 12-15 lines (NO BULLET POINTS)

c. Conclusion/Summary – Restates the main points of your response in 12-15 lines

d. Reference list – APA format 2 peer reviewed/academic journal and the textbook. Please note it is almost impossible to respond well to these questions without the textbook.

2. Plagiarism and copying/pasting is showing as high Turnitin scores. High Turnitin scores diminish your grade. You must use in-text citations, paraphrasing and quotations to reduce these scores or your grade will not be a passing grade.

3. Absolutely NO BLOGS, ESSAY HELP, BUSINESS.CHRON.COM, WIKIPEDIA or INTERNET ARTICLES should be use and students who persist in using these sites will notice that there grades are affected adversely, only the textbook and journal/peer/academic reviewed articles should be used for these assignments.

4. Use the APA Manual 6th edition which can be purchased or downloaded online to assist you with APA formatting especially of your references. Purdue.edu is also a good source for APA formatting.

5. Form complete sentences, use spell check and grammar check there are too many submissions that need to be reviewed for errors before posting.

February 13, 2018

Research and discuss the basic theories of motivation

Motivation
Research and discuss the basic theories of motivation as well as a description of what they are.
The requirements below must be met for your paper to be accepted and graded:
·        Write between 500 – 750 words (approximately 2 – 3 pages) using Microsoft Word.
·        Use APA style.
·        Use font size 12 and 1” margins.
·        Include cover page and reference page.
·        At least 60% of your paper must be original content/writing.
·        No more than 40% of your content/information may come from references.
·        Use at least two references from outside the course material, preferably from EBSCOhost. Text book, lectures, and other materials in the course may be used, but are not counted toward the two reference requirement.
Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must be identified in the paper and listed on a reference page. Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must come from sources such as, scholarly journals found in EBSCOhost, online newspapers such as The Wall Street Journal, government websites, etc. Sources such as Wikis, Yahoo Answers, eHow, etc. are not acceptable.

February 13, 2018

company’s target market:Marketing Plan

Assignment 2: Marketing Plan
Due Week 6 and worth 100 points
This assignment consists of two (2) sections: a marketing plan and sales strategy, and a marketing budget. Note: You must submit both sections as separate files for the completion of this assignment.
For the first six (6) months your company is in business—to give you time to perfect your product and to learn from actual customers—you will start marketing and selling in your own community, a radius of twenty-five (25) miles from where you live.
For most non-alcoholic beverages, marketing (as opposed to the actual product itself) is key to success. Cola drinks, for example, are fairly undifferentiated, as are many energy drinks, juices, bottled water, and the like. Companies producing these types of beverages differentiate themselves and attract market share through marketing and brand awareness—both of which are critical to success.
Section 1: (MS Word or equivalent)
Write the three to five (3-5) page Marketing Plan & Sales Strategy section of your business plan, in which you:

Define your company’s target market.
- Analyze the types of consumers who will be drinking your beverage in demographic terms (i.e., age, education level, income, gender, ethnic group, etc.). Support your analysis with actual data on the size of the demographic groups in your local community (nearby zip codes).
- Outline the demographic information for your company specified on the worksheet in the course text (p. 107 | Demographic Description). Click here for help accessing a specific page number in your eBook.
  - Hints: At American FactFinder (http://census.gov), you will find demographic information on potential consumers in your area. If you are selling through other businesses (such as grocery stores), indicate the number of those businesses in your local area. You will find information about such businesses in your local area at County Business Patterns (https://www.census.gov/programs-surveys/cbp.html). Check Chapter 2 of Successful Business Plan for more research sources.
Assess your company’s market competition.
- Use the factors listed in the course text graphic (p. 123 | Assess the Competition) to assess your company’s market competition.
- Defend your strategy to successfully compete against market leaders in your segment.
  - Hints: For example, in the soft drink market, it is intimidating to try to compete against Coke and Pepsi. Newcomers in mature markets typically must pursue niche markets or even create new market categories, as Red Bull did with energy drinks.
- Defend your plan to differentiate yourself from the competition using the information detailed on the worksheet in the text (p. 131 | Market Share Distribution).
  - Hints: Every business faces competition and the non-alcoholic beverage market is an especially crowded market.
Clarify your company’s message using the information provided on the worksheet in the text (p. 160 | The Five F’s).

Hints: Before you choose your marketing vehicles, you must determine the message you want to convey through those vehicles.

Identify the marketing vehicles you plan to use to build your company’s brand. Justify the key reasons why they will be effective. Provide examples of other non-alcoholic beverage companies that use these tactics effectively.

Hints: If you plan to use online marketing tactics, refer to the worksheet in the text (p.171 | Online Marketing Tactics) to aid your response. Remember that even if you’re selling through grocery stores you need to build your brand and social media is a major part of that in regard to beverages. Some of the marketing tactics that beverage companies use include: sampling in grocery stores, building a following on social media, sponsoring events, exhibiting at trade shows attended by retailers, and so on. You will use a combination of these tactics. For example, if you decide to give out samples in grocery stores, promote your sampling on your social media networks and those of the grocery store.
Hints: If you are planning to distribute through resellers, describe how you plan to reach them, for example, through industry trade shows or by establishing your own sales force. For information on trade shows, visit the Trade Show News Network (http://www.tsnn.com). You can exhibit or network at these shows.

Format your assignment according to these formatting requirements:
Cite the resources you have used to complete the exercise. Note: There is no minimum requirement for the number of resources used in the exercise.
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

Section 2: Marketing Budget (MS Excel worksheets template)
Section 2 uses the “Business Plan Financials” MS Excel template (see: Course Required Files in Week 1). Use the “Business Plan Financials Guide” (see: Course Required Files in Week 1) to support your development of the Marketing Budget.

Complete the Marketing Budget worksheet for your company.

Hints: The goal of the marketing budget is to help you determine how much it will cost you to reach your market and achieve your sales goals.
Hints: When filling out the “Marketing Budget” worksheet in the Excel spreadsheet:
- Begin in the current year and complete a marketing budget for the first year of your business. The information you enter in the marketing budget spreadsheet will flow through to your “Income Statement” in the Business Plan Financials.
- Leave the number at zero (0) for any marketing vehicles you do not intend to use.
- Remember that all marketing activities involve costs. If social media represents a significant portion of your marketing, assume you will have cost of advertising and that should be reflected on your budget. Even if a social media site charges nothing to use it, you will need to use company resources to manage the site, pay someone to execute your social media marketing campaigns, and will most likely pay for ads on that site.
- Do NOT leave the “Marketing Budget” blank, assuming you will not have any marketing costs.

February 13, 2018

Invention and Organization
This week’s assignment is intended to help get you started on the persuasive essay we will be working on throughout the remainder of this course. Before getting started on this assignment, it might be beneficial for you to read the criteria for the Week Six Persuasive Essay.
For this week, we will be practicing topic selection and outlining. Because this is preparation for next week’s persuasive essay, you will need to start by picking a topic that is persuasive. This topic must meet the following criteria:
Arguable (are there at least two logical, yet opposite ways to look at the issue? Are there at least two sides?)
Solvable (i.e. avoid religious, moral, or politically charged topics)
Manageable (keep your topic focused and specific)
Think of a specific problem or issue that you are interested in researching and writing an essay about. This issue should be argumentative in nature, so the topic that you choose should have an equally valid opposing viewpoint.
An example of an appropriate topic would be this:
A specific community is debating an ordinance banning the ownership of pit bulls. Some residents agree that pit bulls should be banned, while others disagree with this position (there is plenty of research to back up either side of the argument).
Your job from there will be to explore the issue, look at both sides of the argument as completely as you can, and take a side. Your essay will be an attempt to convince others to join you in your decision.
Directions
Look up and read the following article in the EBSCOhost Database:
Step-by-step through the writing process. (2007). Writing, 30. 1-8.
(Note: You do not need to answer any of the questions from the reading in your assignment).
Read and respond to EACH of the following questions and submit them and your outline in a single document (both parts must be completed).
Part One: Topic Search
For the first part of this assignment, consider the following three questions:
What issue or problem would you like to write about?
Choose a side. What is your view on the issue? What is the opposing view?
What specific change might fix this issue?
Then, freewrite for 10-15 minutes about the topic you have chosen. Share all of the reasons you can think of for why your problem needs to be fixed. Do not worry about grammar, spelling, or format. Do not edit. Write what comes to mind. Do not research yet. If you are stumped and cannot write what you know for 10-15 minutes, go back to #1 and start with a new topic.
Part Two: The Outline
Draft an informal outline for your upcoming persuasive paper. Do not include quotations or paraphrased material. Your outline should be built from your current knowledge of the topic. You can refine this later when you conduct your research.
Basic Outline for a Five Paragraph Essay
Introductory Paragraph (five to seven sentences that include a hook, background information, and a thesis)
Body Paragraphs
First Topic Sentence
Supporting Point
Supporting Point
Supporting Point
Second Topic Sentence
Supporting Point
Supporting Point
Supporting Point
Third Topic Sentence
Supporting Point
Supporting Point
Supporting Point
Closing paragraph (five to seven sentences that include a restatement of the thesis, summary of the main ideas, and a closing thought)

February 13, 2018

company’s market competition & Sales Strategy

This assignment consists of two (2) sections: a marketing plan and sales strategy, and a marketing budget. Note: You must submit both sections as separate files for the completion of this assignment.
For the first six (6) months your company is in business—to give you time to perfect your product and to learn from actual customers—you will start marketing and selling in your own community, a radius of twenty-five (25) miles from where you live.
For most non-alcoholic beverages, marketing (as opposed to the actual product itself) is key to success. Cola drinks, for example, are fairly undifferentiated, as are many energy drinks, juices, bottled water, and the like. Companies producing these types of beverages differentiate themselves and attract market share through marketing and brand awareness—both of which are critical to success.
Write the three to five (3-5) page Marketing Plan & Sales Strategy section of your business plan, in which you:

Define your company’s target market.
- Analyze the types of consumers who will be drinking your beverage in demographic terms (i.e., age, education level, income, gender, ethnic group, etc.). Support your analysis with actual data on the size of the demographic groups in your local community (nearby zip codes).
- Outline the demographic information for your company specified on the worksheet in the course text (p. 107 | Demographic Description). Click here for help accessing a specific page number in your eBook.
  - Hints: At American FactFinder (http://census.gov), you will find demographic information on potential consumers in your area. If you are selling through other businesses (such as grocery stores), indicate the number of those businesses in your local area. You will find information about such businesses in your local area at County Business Patterns (https://www.census.gov/programs-surveys/cbp.html). Check Chapter 2 of Successful Business Plan for more research sources.
Assess your company’s market competition.
- Use the factors listed in the course text graphic (p. 123 | Assess the Competition) to assess your company’s market competition.
- Defend your strategy to successfully compete against market leaders in your segment.
  - Hints: For example, in the soft drink market, it is intimidating to try to compete against Coke and Pepsi. Newcomers in mature markets typically must pursue niche markets or even create new market categories, as Red Bull did with energy drinks.
- Defend your plan to differentiate yourself from the competition using the information detailed on the worksheet in the text (p. 131 | Market Share Distribution).
  - Hints: Every business faces competition and the non-alcoholic beverage market is an especially crowded market.
Clarify your company’s message using the information provided on the worksheet in the text (p. 160 | The Five F’s).

Hints: Before you choose your marketing vehicles, you must determine the message you want to convey through those vehicles.

Identify the marketing vehicles you plan to use to build your company’s brand. Justify the key reasons why they will be effective. Provide examples of other non-alcoholic beverage companies that use these tactics effectively.

Hints: If you plan to use online marketing tactics, refer to the worksheet in the text (p.171 | Online Marketing Tactics) to aid your response. Remember that even if you’re selling through grocery stores you need to build your brand and social media is a major part of that in regard to beverages. Some of the marketing tactics that beverage companies use include: sampling in grocery stores, building a following on social media, sponsoring events, exhibiting at trade shows attended by retailers, and so on. You will use a combination of these tactics. For example, if you decide to give out samples in grocery stores, promote your sampling on your social media networks and those of the grocery store.
Hints: If you are planning to distribute through resellers, describe how you plan to reach them, for example, through industry trade shows or by establishing your own sales force. For information on trade shows, visit the Trade Show News Network (http://www.tsnn.com). You can exhibit or network at these shows.

Format your assignment according to these formatting requirements:
Cite the resources you have used to complete the exercise. Note: There is no minimum requirement for the number of resources used in the exercise.
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

Complete the Marketing Budget worksheet for your company.

Hints: The goal of the marketing budget is to help you determine how much it will cost you to reach your market and achieve your sales goals.
Hints: When filling out the “Marketing Budget” worksheet in the Excel spreadsheet:
- Begin in the current year and complete a marketing budget for the first year of your business. The information you enter in the marketing budget spreadsheet will flow through to your “Income Statement” in the Business Plan Financials.
- Leave the number at zero (0) for any marketing vehicles you do not intend to use.
- Remember that all marketing activities involve costs. If social media represents a significant portion of your marketing, assume you will have cost of advertising and that should be reflected on your budget. Even if a social media site charges nothing to use it, you will need to use company resources to manage the site, pay someone to execute your social media marketing campaigns, and will most likely pay for ads on that site.
- Do NOT leave the “Marketing Budget” blank, assuming you will not have any marketing costs.

February 13, 2018

company’s code of ethics

In order to complete this discussion assignment, you will need to:

Select a company that you are familiar with as a customer, employee, or investor.
Locate a copy of the company’s code of ethics. You can generally find this on their Web site in the “About Us” section of the site. Make sure to get the link/URL for the code of ethics when you are there, because you need to include that link in your initial post.
Do some general research about the company you selected regarding possible activities by the company or its leadership that either violates or supports this code of ethics. You will use this information to support the position you take in your initial post.

For Discussion

Share the company you selected, the link/URL to the company’s code of ethics, and your reason for selecting the company.
Based on your reading of the company’s code of ethics, and your research into the activities of the company, what grade would you give them for adhering to their code of ethics? Use the same grading scale you are evaluated by: A, B, C, D, F. Provide your reasoning for assigning them the grade you did.
Now, consider the industry in which the company operates (e.g., Disney in the entertainment industry). Are there forces at work in that industry that makes it easier or harder to be ethical?
Are there external factors (public opinion, social norms, attitudes, values) that influence public perception of the company’s ethical behavior? For example, even though cigarette manufacturer Philip Morris may conduct its business according to its own code of ethics, some people believe it is unethical for them to make and sell a product that is known to cause cancer.
Does a company’s adherence or nonadherence to a code of ethics influence your decision to do business with them?

February 13, 2018

substantive self-reflective paper, assessing their own understanding and level of ability as a manager

Need a 3 page paper by Friday 3 PM

For Session 5, each student will complete a substantive self-reflective paper, assessing their own understanding and level of ability as a manager.
The management style assessment paper should have a minimum word count of 1050 words (i.e., no less than 3 full pages) and a maximum word count of 2100 words (i.e., no more than 6 full pages), written in double-spaced word-processed pages (10-12 point font size, and maximum 1 inch margins). Failure to meet the formatting and minimum word count requirements may result in a deduction of 1 point for each requirement (i.e., word count, font size, margins) that is not met. The reflective essay will be marked according to the rubric in Appendix B in the syllabus.
The management style assessment paper should address the students level of knowledge of and skill in management, and self-awareness of how his/her own personal history, ethics, and values influence of his/her performance and style as a manager. In addition, students are to provide a description of themselves as a manager, especially focusing on self-insights into strengths and weaknesses as a manager, self-improvement goals, management situations where they believe that they would do particularly well, or would have particular difficulty.
In order to facilitate the self-assessment paper, some resources are included here. With any of the resources or activities provided below, class discussions of the resources/activities may occur after students determine their findings.
One resources/activity is the on-line assessment entitled “effective communication skills Preview the document

.” This assessment will allow students to do a personal self-assessment to determine if they have good interpersonal communication skills. These skills would include being an effective listener as well as an effective communicator.
A second resource/activity can be the assessment entitled “The X-Y” Questionnaire,” found at: http://businessballs.com/mcgregor.htm (Links to an external site.)Links to an external site.. This assessment will help students determine if they are considered having an “X” Theory management style or a “Y” Theory management style. These 2 management styles are commonly encountered in managerial studies.
A third resource/activity is the “The Blake and Mouton Managerial Grid Leadership Self-Assessment Questionnaire Preview the document

.” This assessment will further help students determine their personal management & leadership style.
In order to facilitate the self-assessment paper, additional questions that students might ask themselves include:
Use answer to assist
Management Style is Democratic
· What experiences do I have as a manager? To what degree were these experiences successful? I have 7 years of call center experience from Electrolux Major Appliance. I have managed as large as 75 people. I consistently make and extend the set metrics in Sales, AHT, Schedule Adherence and Quality
· How comfortable do I feel with myself as a manager?
Very comfortable. Over the years I have been mentored by a Sr. Manager who has guided me throughout my professional career. I have received great visibility by working additional projects.
· How do I feel about management or being a manager? In what ways does it fit (or not fit) with my faith, and with my understanding of human services, or of myself as a human services worker?
It allows me the ability to be an advocate for my agents. My desire is the be a role model of the teaching of Jesus Christ
· In what ways will my own attitudes and biases interfere with my performance as a manager? In what ways will my own attitudes and biases strengthen performance as a manager?
Often time overly aggressive because I have a passion for success.
Strength is I believe in giving a person another chance
· What steps or elements of management do I feel most skilled at?
Morale Booster and driving for results
· What steps or elements of management do I feel least skilled at? In other words, for what elements of management do I want or need to improve my skills?
Excel
· What insights have I obtained from the management issues in the helping professions?
I have learned how to manage a diverse group of people

February 13, 2018

supply chain-SWOT analysis

supply chain

OSCM 3660-001 Name: xxxxxxxxxx
Introduction:
This personal SWOT analysis is based on my strengths, weaknesses, opportunities and threats. The first two are about my internal qualities and the next two are about my external environment. Through this analysis I would like to have better sense of who I am and what my life contexts. This is to help me to chart my course with good insight and sense of direction.

Strengths: These are to define my assets and resources that I intent to keep building on 1. Subtitle: xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
2. Subtitle: xxxxxxxxxxxxx
3.
4.
5.
Weaknesses: These are to define my growth areas beyond merely listing personal flaws. 1
2
3
4
5

Threats: These are to list challenges associated with your career and life environemts
1
2
3
4
5
Opportunities: These are to list growth potential associated with your career and life environments
1
2
3
4
5

February 13, 2018

SIMPLIFIED FINANCIAL PLAN

SIMPLIFIED FINANCIAL PLAN 9
The Simplified Financial Plan
Name
Institution
The Simplified Financial Plan
Financial Plan
The proposed initiative focuses on innovative leadership strategies and their impact on effective change management practices. While the Master of Science in organizational leadership provides a background overview of leadership within organizations, the initiative seeks to propose a set of leadership approaches and change management models for organizations. Therefore, this initiative focuses on innovative leadership strategies and their influence on change processes which forms an integral component of the registered program. The startup of any particular venture is the primary concern of a business which has estimates of a given periodic time. The time proclaims each requirement within the business until the achievement of break-even point and the profits obtained from the investment. Therefore, it is in order the business manages all the costs especially those that involve the employees and the various training costs.
Sources of Funding
To begin and Start the operations of the business, the amount of money needed is $655,000. Therefore, the five members within the legal preferences have to contribute $50,000 each as part of their investment and sort for other finances firms such as commercial loans from banks. The amount of money needed from the local banks includes an additional $425,000.
The business ability to pay the commercial loan is if it is given at an interest of rate of 7% repayable for three years. Therefore, the start-up possibility action of the loan will allow the owners an added advantage of organizing the company. However, other business affairs such as payment of tax will be the source of limited liability whereby payment of loan will be in the financial information pages.
Cash Flow Projection
The cash flow projections are the financial projections ranging from $515,000, $536,000 and $456,000 in the respective years. Therefore, the projected income in the first year will be $664,000 lower than the second and third year because of the start-up expenses and an amortization expense of $242,000. Within the progression year, the revenue increases due to the growing popularity of the business. In addition, the balance sheets entail the growth of cash and the investments including the owners’ equity for the proceeding years to come.
Fast Food Restaurant Commencement Balance Sheet


Assets
Current Assets
Cash		$30,000
Short Investments
Accounts Receivable		–
Food Inventory	20,000
Drinks Inventory	8,000
Sum Inventory		28,000
Prepaid Insurance		25,000
Unamortized Start Up Costs		242,000
Other Current Assets		5,000
Total Current Assets			$330,000

Non-Current Assets

Equipment	217,000
Accumulation Depr – Equipment	–	217,000
Leasehold Improvements	125,000
AccumulationDepr – Leasehold Improvements	–	125,000
Other Non-Current Assets
Total Non-Current Assets			342,000
Total Assets			672,000


Non-Current Liabilities
Note Payable		420,000
Total Liabilities			420,000

Owner’s Equity
ChelseaJonas Capital		50,000
Selma’s Mike Capital		50,000
James Essen Capital		50,000
Daniel Scott Capital		50,000
Soong Costa, Capital		50,000
Total Owner’s Equity			250,000
Total Liabilities and Equity			675,000

Income Statement of the First Year Calendar

Income Statement 1st Year
Revenue
Sales	2,700,000
Cost of Sales	880,000
Gross Profit		1,820,000

Expenses
Rent	76,200
Depreciation	69,420
Supplies	24,000
Repairs & Maintenance	20,000
Property Tax	5,000
Utilities	80,000
Advertising	6,000
Salaries	526,000
Insurance	25,000
Bad Debts	5,000
Start Up Expenses	242,000
Uniforms	2,400
Employee Benefits	26,000
Employee Discounts	5,000
Payroll Taxes	40,000
Miscellaneous	24,000
Total Expenses		1,176,020

Other Income/Expense
Interest Expense		25,000

Net Income		$618,980

The Break-Even Analysis
Break-even analysis is an organizational structure that lets a company or industry to determine and know what to sell over a period to cover most of the costs while still doing business. Therefore, the process is secure since most of the calculations revolve around the productions and associated costs with a target sale. In most cases, the contribution margin assists in determining the break-even point of the company when doing a proper analysis.
Break Even Analysis Estimate of Monthly Gross Profit Schedule and Fixed Costs


Rent	6,375
Depreciation	5,202
Supplies	2,000
Repairs & Maintenance	2,000
Property Tax	395
Utilities	7,000
Advertising	500
Salaries	43,893
Insurance	2,150
Bad Debts	500
Uniforms	200
Employee Benefits	2,195
Employee Discounts	500
Payroll Taxes – Employer’s share of FICA	3,358
Miscellaneous	2,000
Principal/Interest Repayment	13,123
Total Estimated Monthly Fixed Costs	91,390


Average Monthly Projected Gross Sales	229,280
Average Monthly Variable Costs	73,370
Average Monthly Gross Profit	155,910

The organization Structure Chart
Top management plays a crucial role within an organization through value proposition and enhancing the adoption of strategies to strengthen the company’s position. Significantly, leadership plays a vital role in the implementation of innovative practices within an organization. In this regard, leaders often function as change agents by not only creating a vision but also highlighting the need for organizational change and enactment of the identified change process.
Ownership

Chelsea Jonas

Selma’s Mike

James Essen

Daniel Scott

Soong Costa

Ratio Analysis
The ratio analysis involves some items that help in the analysis of the financial statement. Therefore, it is the mandate of the management to categorize their aspects considering all the factors. The category elements include debt ratio, asset ratio, profit ratio, and market ratio. The process of the analysis evaluation helps in knowing the correctness and efficiency of the financial performance.
List of Possible Risk
Within the implementation of the project, some risks involve the process when managing the operation of the business. The potential risks include:
• Product and service Risks- It is the operation of unleashing a new item without the certainty that is going to sell well to the market.
• Market risk- Within the market, the development of providing new services may take a little bit long for the customer to adapt.
• People risk- It is important to understand the people’s needs for example employees because they are the ones giving efficient service to the customers.
• Financial risk- The Company should have enough capital when starting the business to sustain the needs of the company. Thus they should be aware of mismanagement of funds.
• Competitive risk- Within the industry, it is important to take care of all competition within the where the company is located.
References
David. F. R. (2013). Strategic Management (14th Ed). Prentice Hall. Upper Saddle River, New Jersey
Gilley, A., Gilley, J. W., & McMillan, H. S. (2010). Organizational change: Motivation, communication, and leadership effectiveness. Performance improvement quarterly, 21(4), 75-94
Running head: SIMPLIFIED FINANCIAL PLAN 2

February 13, 2018

The Marketing Plan

Running head: THE MARKETING PLAN 1
THE MARKETING PLAN 6
Assignment 2: Business Plan Breakdown 2 -The Marketing Plan
Jason Simpson
Argosy University
Marketing entails the art of identifying customer needs and providing services that meet their interests. Despite this, customers have varying preferences thereby highlighting that each organization is characterized by specific needs that ought to be addressed (Lynn, 2014). Primarily, their characteristics define their needs, which features they benefit the most. Target market segmentation refers to the art of categorizing consumers in that the business offerings can be tailored to match the receptive customer segments (Lynn, 2014). In this regard, market segmentation seeks to define customers based on the business services features that they value the most. From a high level, the objective of the marketing strategy is to identify the target market and establish a marketing mix that will be appealing to the target consumers (Lynn, 2014). Considerably, the primary objective is not coming up with a specific marketing strategy but rather focusing on the value proposition to the target market.
In the wake of the evolving business markets, organizations face an increasing need to understand their leadership requirements. Pointedly, this is highlighted by the fact that leadership is integral to the implementation of suitable changes within an organization (Lynn, 2014). In this regard, the marketing plan for the business initiative is tailored to identify specific leadership and change management practices needs faced by organizations in today’s complex business environment. Implicitly, the marketing plan will highlight on the different service features available to address the needs of different organizations (Mustafa, 2017). As highlighted, target customers have varying preferences thereby heightening the need to integrate different service features relating to their interests. This signifies the importance of identifying the potential customers and their respective needs relating to innovative leadership and management of change practices (Mustafa, 2017). Therefore, the marketing plan incorporates different product features to address unique customer needs.
Establishing viable target customers is the core initiative of the marketing plan. Considerably, no two customers can share unique needs as preferences often vary. Significantly, it will be inefficient to develop a marketing plan for a single target customer. With this, the marketing plan will identify the common attributes among the customers (Lynn, 2014). Through this, the business initiative will identify the customers it can serve the best, the target segment. Significantly, the target segment must be classified based on unique characteristics to enhance ease in the provision of the different service features (Lynn, 2014). Therefore, the marketing plan intends to target the market segment by identifying unique needs among the viable consumers.
Positioning Statement
To the best partner for selecting, developing and incorporating world-class organizational leaders.
Products and Services
Today’s business environment is constantly evolving thereby heightening the challenges faced by most organizations. While some of this challenges can be addressed, understanding the leadership requirements for the organization is critical. Considerably, it is essential for companies to integrate effective leadership models for use in developing the next generation of leaders (Mustafa, 2017). The business initiative intends to work in tandem with other organizations to provide a range of services including a clear definition of the talent requirements, taking into consideration the business implications of falling short of (or meeting) the highlight requirements. Significantly, the initiative plans on creating a comprehensive model that emphasizes on what good leadership is for an organization now and in the future.
The business initiative seeks to develop a compelling leadership model that will become an organizing framework for the integration of talent management and facilitation of change management practices. Significantly, this model will enhance assessment of innovative leadership approaches to ensure the organization incorporates strategies to positions it better in the competitive business environment. Considerably, organizational leaders can be assessed through the use of the model, organizational teams aligned to it and incumbents measured against it. Additionally, the business initiative can leverage an organizational current business model by establishing and implementing varying principles. These include developing a rigorous process for engaging the senior team in a thorough consideration leadership needs, issues, and relevance of the existing business model. Consequently, internal communications will be enhanced to introduce the new business model and its ramifications to the different organization levels. Besides, tools, methods, and systems will be enhanced to build capacity in the different areas targeted by the business model. Therefore, the incorporation of a new business model will better position the organization in the competitive landscape by filing in important leadership positions within the company.
The business initiative offers compelling change approaches to enable your organization to adapt to the rapidly evolving changes in the contemporary society. Technological advancement in the modern society is a trend that most organization ought to leverage on. However, incorporating new organizational processes is a significant challenge faced by most companies. This highlights the dire need of developing an absorbing change management business model to better the current organizational processes and equip the company competitive advantage. Therefore, the business initiative seeks to partner with organizations for the structuring of an effective change business model that fits their unique needs.
Pricing Strategy
The business initiative will adopt a fixed bid contract as its pricing strategy. With this, the business initiative or project will be completed for a fixed fee which is determined by the company’s unique needs or interests (Craciun, 2013). The importance of this pricing strategy is that it is our risk to complete the defined objectives within a specified deadline. Failure to complete the objective within the set deadline will require extra hours from our personnel as it is the firm’s dedication to meet the needs of the target customers (Craciun, 2013). By alleviating the risk from the customers, the pricing strategy offers a friendly approach thereby ensuring that high-quality services can be provided at fair prices.
Promotion plan
The business initiative will be marketed through advertisements and business exhibitions. Additional, an interactive website will be developed for easy access by corporations in need of the services. The promotion plan will mainly target organizations facing leadership and change Management challenges. Additionally, companies in need of consultation of the different leadership approach for use will be target market of the promotion plan. The marketing will be conducted for six months after which a review will be conducted to ascertain its effectiveness, primarily, this will be based on the project’s revenue and sales. The objective of the promotion plan is to increase sales of the services offered by the business initiative within the next six months. Therefore, the marketing department will oversee the promotion plan activities to ensure effective dissemination of information to the target market. Specifically, the promotion plan will target both local and international organizations for the provision of the highlighted services. However, stiff competition is expected in the international markets as local businesses are more likely to purchase the different service features.
References
Craciun, C. S. (2013). Pricing of Consulting Services. International Journal of Academic Research in Economics and Management Sciences, 2(1), 47.
Lynn, M. (2011). Segmenting and targeting your market: Strategies and limitations.
Mustafa M (2017) Leadership Innovation and Implement Organizational Change and Lead a New Initiative through Adoption of the Innovation and Change Management Practices for Shiraz Industries Private Limited Company: A Survey from Pakistan. J Bus Fin Aff 6: 278. Doi: 10.4172/2167-0234.1000278