Temperament

  From: www.keirsey.com
  Temperament is a configuration of observable personality traits, such as habits of communication, patterns of action, and sets of characteristic attitudes, values, and talents. It also encompasses personal needs, the kinds of contributions that individuals make in the workplace, and the roles they play in society. Dr. David Keirsey has identified mankind’s four basic temperaments as the Artisan, the Guardian, the Rational, and the Idealist.
Each temperament has its own unique qualities and shortcomings, strengths and challenges. What accounts for these differences? To use the idea of Temperament most effectively, it is important to understand that the four temperaments are not simply arbitrary collections of characteristics, but spring from an interaction of the two basic dimensions of human behavior: our communication and our action, our words and our deeds, or, simply, what we say and what we do.
Communication: Concrete vs. Abstract
First, people naturally think and talk about what they are interested in, and if you listen carefully to people’s conversations, you find two broad but distinct areas of subject matter.
Some people talk primarily about the external, concrete world of everyday reality: facts and figures, work and play, home and family, news, sports and weather — all the who-what-when-where-and how much’s of life.
Other people talk primarily about the internal, abstract world of ideas: theories and conjectures, dreams and philosophies, beliefs and fantasies –all the why’s, if’s, and what-might-be’s of life.
At times, of course, everyone addresses both sorts of topics, but in their daily lives, and for the most part, Concrete people talk about reality, while Abstract people talk about ideas.
Action: Utilitarian vs. Cooperative
Second, at every turn people are trying to accomplish their goals, and if you watch closely how people go about their business, you see that there are two fundamentally opposite types of action.
Some people act primarily in a utilitarian or pragmatic manner, that is, they do what gets results, what achieves their objectives as effectively or efficiently as possible, and only afterwards do they check to see if they are observing the rules or going through proper channels.
Other people act primarily in a cooperative or socially acceptable manner, that is, they try to do the right thing, in keeping with agreed upon social rules, conventions, and codes of conduct, and only later do they concern themselves with the effectiveness of their actions.
These two ways of acting can overlap, certainly, but as they lead their lives, Utilitarian people instinctively, and for the most part, do what works, while Cooperative people do what’s right.
The Four Temperaments
• As Concrete Cooperators, Guardians speak mostly of their duties and responsibilities, of what they can keep an eye on and take good care of, and they’re careful to obey the laws, follow the rules, and respect the rights of others.
• As Abstract Cooperators, Idealists speak mostly of what they hope for and imagine might be possible for people, and they want to act in good conscience, always trying to reach their goals without compromising their personal code of ethics.
• As Concrete Utilitarians, Artisans speak mostly about what they see right in front of them, about what they can get their hands on, and they will do whatever works, whatever gives them a quick, effective payoff, even if they have to bend the rules.
• As Abstract Utilitarians, Rationals speak mostly of what new problems intrigue them and what new solutions they envision, and always pragmatic, they act as efficiently as possible to achieve their objectives, ignoring arbitrary rules and conventions if need be.
 
The Sixteen Types US Population Breakdown
The table organizing the sixteen types was created by Isabel Myers (an
INFP). ISTJ
11–14% ISFJ
9–14% INFJ 1–3%
INTJ 2–4%
ISTP 4–6%
ISFP 5–9%
INFP 4–5%
INTP 3–5%
ESTP 4–5%
ESFP 4–9%
ENFP 6–8%
ENTP 2–5%
ESTJ 8–12%
ESFJ 9–13%
ENFJ 2–5%
ENTJ 2–5%
Estimated percentages of the 16 types in the U.S. population
 
 
 
Of the four aspects of strategic analysis and definition it is the marshaling or situational organizing role that reaches the highest development in the Fieldmarshal. As this kind of role is practiced some contingency organizing is necessary, so that the second suit of the Fieldmarshal’s intellect is devising contingency plans. Structural and functional engineering, though practiced in some degree in the course of organizational operations, tend to be not nearly as well developed and are soon outstripped by the rapidly growing skills in organizing. But it must be said that any kind of strategic exercise tends to bring added strength to engineering as well as organizing skills.
Hardly more than two percent of the total population, Fieldmarshals are bound to lead others, and from an early age they can be observed taking command of groups. In some cases, they simply find themselves in charge of groups, and are mystified as to how this happened. But the reason is that they have a strong natural urge to give structure and direction wherever they are – to harness people in the field and to direct them to achieve distant goals. They resemble Supervisors in their tendency to establish plans for a task, enterprise, or organization, but Fieldmarshals search more for policy and goals than for regulations and procedures.
They cannot not build organizations, and cannot not push to implement their goals. When in charge of an organization, whether in the military, business, education, or government, Fieldmarshals more than any other type desire (and generally have the ability) to visualize where the organization is going, and they seem able to communicate that vision to others. Their organizational and coordinating skills tends to be highly developed, which means that they are likely to be good at systematizing, ordering priorities, generalizing, summarizing, marshaling evidence, and at demonstrating their ideas. Their ability to organize, however, may be more highly developed than their ability to analyze, and the Fieldmarshal leader may need to turn to an Inventor or Architect to provide this kind of input.
Fieldmarshals will usually rise to positions of responsibility and enjoy being executives. They are tireless in their devotion to their jobs and can easily block out other areas of life for the sake of their work. Superb
administrators in any field – medicine, law, business, education, government, the military – Fieldmarshals organize their units into smooth- functioning systems, planning in advance, keeping both short-term and long-range objectives well in mind. For the Fieldmarshal, there must always be a goal-directed reason for doing anything, and people’s feelings usually are not sufficient reason. They prefer decisions to be based on impersonal data, want to work from well thought-out plans, like to use engineered operations – and they expect others to follow suit. They are ever intent on reducing bureaucratic red tape, task redundancy, and aimless confusion in the workplace, and they are willing to dismiss employees who cannot get with the program and increase their efficiency. Although Fieldmarshals are tolerant of established procedures, they can and will abandon any procedure when it can be shown to be ineffective in accomplishing its goal. Fieldmarshals root out and reject ineffectiveness and inefficiency, and are impatient with repetition of error.
Famous ENTJs Napolean Bonaparte Hillary Clinton Margaret Thatcher Jack Welch George C. Marshall Golda Meir John Adams George Bernard Shaw
 
Inventors begin building gadgets and mechanisms as young children, and never really stop, though as adults they will turn their inventiveness to many kinds of organizations, social as well as mechanical. There aren’t many Inventors, say about two percent of the population, but they have great impact on our everyday lives. With their innovative, entrepreneurial spirit, Inventors are always on the lookout for a better way, always eyeing new projects, new enterprises, new processes. Always aiming to “build a better mousetrap.”Inventors are keenly pragmatic, and often become expert at devising the most effective means to accomplish their ends. They are the most reluctant of all the types to do things in a particular manner just because that’s the way they have been done. As a result, they often bring fresh, new approaches to their work and play. They are intensely curious and continuously probe for possibilities, especially when trying to solve complex problems. Inventors are filled with ideas, but value ideas only when they make possible actions and objects. Thus they see product design not as an end in itself, but as a means to an end, as a way of devising the prototype that works and that can be brought to market. Inventors are confident in their pragmatism, counting on their ability to find effective ways and means when they need them, rather than making a detailed blueprint in advance. A rough idea is all they need to feel ready to proceed into action.
Inventors often have a lively circle of friends and are interested in their ideas and activities. They are usually easy-going, seldom critical or carping. Inventors can be engaging conversationalists, able to express their own complicated ideas and to follow the ideas of others. When arguing issues, however, they may deliberately employ debate skills to the serious disadvantage of their opponents.
Inventors are usually non-conformists in the workplace, and can succeed in many areas as long as the job does not involve too much humdrum routine. They make good leaders on pilot projects that test their ingenuity. And they are skilled at engineering human relationships and human systems, quickly grasping the politics of institutions and always wanting to understand the people within the system rather than tell them what to do. No matter what their occupation, however, Inventors display an extraordinary talent for rising to the demands of even the most impossible situations. “It can’t be done” is a challenge to an Inventor and elicits a reaction of “I can do it.”
Famous ENTPs Thomas Edison Maria Montessori Walt Disney Benjamin Franklin Nicola Tesla Richard Feynman Sally Ride Abraham Lincoln Buckminster Fuller
 
 
All Rationals are good at planning operations, but Masterminds are head and shoulders above all the rest in contingency planning. Complex operations involve many steps or stages, one following another in a necessary progression, and Masterminds are naturally able to grasp how each one leads to the next, and to prepare alternatives for difficulties that are likely to arise any step of the way. Trying to anticipate every contingency, Masterminds never set off on their current project without a Plan A firmly in mind, but they are always prepared to switch to Plan B or C or D if need be.
Masterminds are rare, comprising no more than one to two percent of the population, and they are rarely encountered outside their office, factory, school, or laboratory. Although they are highly capable leaders, Masterminds are not at all eager to take command, preferring to stay in the background until others demonstrate their inability to lead. Once they take charge, however, they are thoroughgoing pragmatists. Masterminds are certain that efficiency is indispensable in a well-run organization, and if they encounter inefficiency — any waste of human and material resources — they are quick to realign operations and reassign personnel. Masterminds do not feel bound by established rules and procedures, and traditional authority does not impress them, nor do slogans or catchwords. Only ideas that make sense to them are adopted; those that don’t, aren’t, no matter who thought of them. Remember, their aim is always maximum efficiency.
In their careers, Masterminds usually rise to positions of responsibility, for they work long and hard and are dedicated in their pursuit of goals, sparing neither their own time and effort nor that of their colleagues and employees. Problem-solving is highly stimulating to Masterminds, who love responding to tangled systems that require careful sorting out. Ordinarily, they verbalize the positive and avoid comments of a negative nature; they are more interested in moving an organization forward than dwelling on mistakes of the past.
Masterminds tend to be much more definite and self-confident than other Rationals, having usually developed a very strong will. Decisions come easily to them; in fact, they can hardly rest until they have things settled and decided. But before they decide anything, they must do the research.
Masterminds are highly theoretical, but they insist on looking at all available data before they embrace an idea, and they are suspicious of any statement that is based on shoddy research, or that is not checked against reality.
Famous INTJs Isaac Newton Stephen Hawking Ben Bernanke Lise Meitner Dwight D. Eisenhower Ulysses S. Grant Ayn Rand Bill Gates Niels Bohr
 
 
 
Architects need not be thought of as only interested in drawing blueprints for buildings or roads or bridges. They are the master designers of all kinds of theoretical systems, including school curricula, corporate strategies, and new technologies. For Architects, the world exists primarily to be analyzed, understood, explained – and re-designed. External reality in itself is unimportant, little more than raw material to be organized into structural models. What is important for Architects is that they grasp fundamental principles and natural laws, and that their designs are elegant, that is, efficient and coherent.
Architects are rare – maybe one percent of the population – and show the greatest precision in thought and speech of all the types. They tend to see distinctions and inconsistencies instantaneously, and can detect contradictions no matter when or where they were made. It is difficult for an Architect to listen to nonsense, even in a casual conversation, without pointing out the speaker’s error. And in any serious discussion or debate Architects are devastating, their skill in framing arguments giving them an enormous advantage. Architects regard all discussions as a search for understanding, and believe their function is to eliminate inconsistencies, which can make communication with them an uncomfortable experience for many.
Ruthless pragmatists about ideas, and insatiably curious, Architects are driven to find the most efficient means to their ends, and they will learn in any manner and degree they can. They will listen to amateurs if their ideas are useful, and will ignore the experts if theirs are not. Authority derived from office, credential, or celebrity does not impress them. Architects are interested only in what make sense, and thus only statements that are consistent and coherent carry any weight with them.
Architects often seem difficult to know. They are inclined to be shy except with close friends, and their reserve is difficult to penetrate. Able to concentrate better than any other type, they prefer to work quietly at their computers or drafting tables, and often alone. Architects also become obsessed with analysis, and this can seem to shut others out. Once caught up in a thought process, Architects close off and persevere until they comprehend the issue in all its complexity. Architects prize intelligence, and with their grand desire to grasp the structure of the universe, they can
seem arrogant and may show impatience with others who have less ability, or who are less driven.
Famous INTPs
Albert Einstein
Thomas Jefferson
Marie Curie
Charles Darwin
David Keirsey
George Soros
Gregory Peck
Harper Lee
Robert Rosen
 
 
 
Supervisors are highly social and community-minded, with many rising to positions of responsibility in their school, church, industry, or civic groups. Supervisors are generous with their time and energy, and very often belong to a variety of service clubs, lodges, and associations, supporting them through steady attendance, but also taking an outspoken leadership role. Supervisors like to take charge of groups and are comfortable issuing orders. They are cooperative with their own superiors, and they would like cooperation from the people working under them. Rank, they believe, has its obligations, but it also has its privileges.
Comprising at least ten percent of the population, Supervisors enjoy and are good at making schedules, agendas, inventories, and so on, and they much prefer tried and true ways of doing things over speculation and experimentation. Supervisors keep their feet firmly on the ground and would like those under their supervision to do the same, whether employee, subordinate, spouse, or offspring. Supervisors have no problem evaluating others and tend to judge how a person is doing in terms of his or her compliance with, and respect for, schedules and procedures.
Supervisors are unbelievably hard-working. Even as children they are industrious, and they usually respect their parents as authority figures. In school Supervisors are often model students, dutifully following directions, doing all their homework, doing it thoroughly, and on time. Above all else, they wish to do what they are supposed to do, and they rarely question the teacher’s assignments, method of instruction, standards, or authority. And their industry and perseverance only become more important to them as they grow into adulthood and take on the responsibilities of job and family.
Supervisors approach human relations along traditional lines. Marriage and parenthood are sacred to them, and they tend to have a large circle of friends, with many friendships faithfully maintained over the years. Social gatherings and ceremonies have great meaning for them, and they look forward to holiday parties, club dances, weddings, class reunions, awards banquets, and the like. In social situations, Supervisors are friendly and talk easily with others. Though they can seem a bit formal in their manners, Supervisors are pretty easy to get to know. At ease in polite company, they tend not to confuse people by sending double messages or putting on airs-
what they seem to be, they are.
 
Famous ESTJs George Washington Rose Kennedy Bernard Law Montgomery Sandra Day O’Connor Vince Lombardi Judith Sheindlin Dan Rather Laura Schlessinger Jack Webb
 
 
The one word that best describes Inspectors is superdependable. Whether at home or at work, Inspectors are extraordinarily persevering and dutiful, particularly when it comes to keeping an eye on the people and products they are responsible for. In their quiet way, Inspectors see to it that rules are followed, laws are respected, and standards are upheld.
Inspectors (as much as ten percent of the general population) are the true guardians of institutions. They are patient with their work and with the procedures within an institution, although not always with the unauthorized behavior of some people in that institution. Responsible to the core, Inspectors like it when people know their duties, follow the guidelines, and operate within the rules. For their part, Inspectors will see to it that goods are examined and schedules are kept, that resources will be up to standards and delivered when and where they are supposed to be. And they would prefer that everyone be this dependable. Inspectors can be hard-nosed about the need for following the rules in the workplace, and do not hesitate to report irregularities to the proper authorities. Because of this they are often misjudged as being hard-hearted, or as having ice in their veins, for people fail to see their good intentions and their vulnerability to criticism. Also, because Inspectors usually make their inspections without much flourish or fanfare, the dedication they bring to their work can go unnoticed and unappreciated.
While not as talkative as Supervisor Guardians [ESTJs], Inspectors are still highly sociable, and are likely to be involved in community service organizations, such as Sunday School, Little League, or Boy and Girl Scouting, that transmit traditional values to the young. Like all Guardians, Inspectors hold dear their family social ceremonies-weddings, birthdays, and anniversaries – although they tend to be shy if the occasion becomes too large or too public. Generally speaking, Inspectors are not comfortable with anything that gets too fancy. Their words tend to be plain and down-to- earth, not showy or high-flown; their clothes are often simple and conservative rather than of the latest fashion; and their home and work environments are usually neat, orderly, and traditional, rather than trendy or ostentatious. As for personal property, they usually choose standard items over models loaded with features, and they often try to find classics and antiques – Inspectors prefer the old-fashioned to the newfangled every time.
Famous ISTJs Warren Buffett Elizabeth II Harry S. Truman John D. Rockefeller Victoria James K. Polk Andrea Mitchell Roy Disney Thurgood Marshall
 
 
 
Providers take it upon themselves to insure the health and welfare of those in their care, but they are also the most sociable of all the Guardians, and thus are the great nurturers of social institutions such as schools, churches, social clubs, and civic groups. Providers are very likely more than ten percent of the population, and this is fortunate for the rest of us, because friendly social service is a key to their nature. Wherever they go, Providers happily give their time and energy to make sure that the needs of others are met, and that social functions are a success.
Highly cooperative themselves, Providers are skilled in maintaining teamwork among their helpers, and are also tireless in their attention to the details of furnishing goods and services. They make excellent chairpersons in charge of dances, banquets, class reunions, charity fund-raisers, and the like. They are without peer as masters of ceremonies, able to speak publicly with ease and confidence. And they are outstanding hosts or hostesses, knowing everyone by name, and seemingly aware of what everyone’s been doing. Providers love to entertain, and are always concerned about the needs of their guests, wanting to make sure that all are involved and provided for.
Friendly, outgoing, neighborly – in a word, Providers are gregarious, so much so that they can become restless when isolated from people. They love to talk with others, and will often strike up a conversation with strangers and chat pleasantly about any topic that comes to mind. Friendships matter a great deal to Providers, and their conversations with friends often touch on good times from years past. Family traditions are also sacred to them, and they carefully observe birthdays and anniversaries. In addition, Providers show a delightful fascination with news of their friends and neighbors. If we wish to know what’s been going on in the local community, school, or church, they’re happy to fill us in on all the details.
Providers are extremely sensitive to the feelings of others, which makes them perhaps the most sympathetic of all the types, but which also leaves them somewhat self-conscious, that is, highly sensitive to what others think of them. Loving and affectionate themselves, they need to be loved in return. In fact, Providers can be crushed by personal criticism, and are happiest when given ample appreciation both for themselves personally and
for the tireless service they give to others.
Famous ESFJs Sam Walton Martha Stewart Ray Kroc Barbara Walters Dave Thomas Dolley Madison William Howard Taft Louis B. Mayer Ed Sullivan
 
We are lucky that Protectors make up as much as ten percent the population, because their primary interest is in the safety and security of those they care about – their family, their circle of friends, their students, their patients, their boss, their fellow-workers, or their employees. Protectors have an extraordinary sense of loyalty and responsibility in their makeup, and seem fulfilled in the degree they can shield others from the dirt and dangers of the world. Speculating and experimenting do not intrigue Protectors, who prefer to make do with time-honored and time-tested products and procedures rather than change to new. At work Protectors are seldom happy in situations where the rules are constantly changing, or where long-established ways of doing things are not respected. For their part, Protectors value tradition, both in the culture and in their family. Protectors believe deeply in the stability of social ranking conferred by birth, titles, offices, and credentials. And they cherish family history and enjoy caring for family property, from houses to heirlooms.
Wanting to be of service to others, Protectors find great satisfaction in assisting the downtrodden, and can deal with disability and neediness in others better than any other type. They are not as outgoing and talkative as the Provider Guardians [ESFJs], and their shyness is often misjudged as stiffness, even coldness, when in truth Protectors are warm-hearted and sympathetic, giving happily of themselves to those in need.
Their reserve ought really to be seen as an expression of their sincerity and seriousness of purpose. The most diligent of all the types, Protectors are willing to work long, hard hours quietly doing all the thankless jobs that others manage to avoid. Protectors are quite happy working alone; in fact, in positions of authority they may try to do everything themselves rather than direct others to get the job done. Thoroughness and frugality are also virtues for them. When Protectors undertake a task, they will complete it if humanly possible. They also know better than any other type the value of a dollar, and they abhor the squandering or misuse of money. To save, to put something aside against an unpredictable future, to prepare for emergencies- these are actions near and dear to the Protector’s heart. For all these reasons, Protectors are frequently overworked, just as they are frequently misunderstood and undervalued. Their contributions, and also their
economies, are often taken for granted, and they rarely get the gratitude they deserve.
Famous ISFJs Mother Teresa George H. W. Bush Jimmy Stewart Rosa Parks Nicholas II Clara Barton Kareem Abdul Jabbar George VI James Herriot
 
 
There are lots of Promoters — maybe ten or so percent of the population, and life is never dull around them. In a word, they are men and women of action. When a Promoter is present, things begin to happen: the lights come on, the music plays, the games begin. Clever and full of fun, Promoters live with a theatrical flourish which makes even the most routine events seem exciting. Not that they waste much time on routine events. In work and in play, Promoters demand new activities and new challenges. Bold and daring at heart, and ever-optimistic that things will go their way, Promoters will take tremendous risks to get what they want, and seem exhilarated by walking close to the edge of disaster. Because of this, they make the very best trouble-spot administrators and negotiators, and they can be outstanding entrepreneurs, able to swing deals and kick-start enterprises in a way no other type can.
Promoters also have a hearty appetite for the finer things of life, the best food, the best wine, expensive cars, and fashionable clothes. And they are extremely sophisticated in social circles, knowing many, many people by name, and knowing how to say just the right thing to most everyone they meet.
Charming, confident, and popular, Promoters delight their friends and investors with their endless supply of stories and jokes. At the same time, these smooth operators are usually something of a mystery to others. While they live in the moment and lend excitement – and unpredictability – to all their relationships, they rarely let anyone get really close to them. They have a low tolerance for authority and commitment, and are likely to leave situations where they are expected to toe the mark, or where they must play second fiddle. Promoters understand well the maxim, “He who travels fastest, travels alone,” although they are not likely to be lonely for long, since their boldness and sense of adventure tends to make them highly attractive to many other people.
Famous ESTPs Ernest Hemingway Franklin D. Roosevelt Eva Peron Winston Churchill Donald Trump Madonna George S. Patton John F. Kennedy
 
 
 
 
The nature of Crafters is most clearly seen in their masterful operation of tools, equipment, machines, and instruments of all kinds. Most us use tools in some capacity, of course, but Crafters (as much as ten percent of the population) are the true masters of tool work, with an innate ability to command tools and to become expert at all the crafts requiring tool skills. Even from an early age they are drawn to tools as if to a magnet — tools fall into their hands demanding use, and they must work with them.
Like all the Artisans, Crafters are people who love action, and who know instinctively that their activities are more enjoyable, and more effective, if done impulsively, spontaneously, subject to no schedules or standards but their own. In a sense, Crafters do not work with their tools, but play with them when the urge strikes them. Crafters also seek fun and games on impulse, looking for any opportunity, and just because they feel like it, to play with their various toys: cars, motorcycles, boats, dune-buggies, hunting rifles, fishing tackle, scuba gear, and on and on. They thrive on excitement, particularly the rush of speed-racing, water-skiing, surfing. And Crafters are fearless in their play, exposing themselves to danger again and again, even despite frequent injury. Of all the types, Crafters are most likely to be risk takers, pitting themselves, or their technique, against chance or odds.
Crafters are hard to get to know. Perhaps this is because they tend to communicate through action, and show little interest in developing language skills. Their lack of expressiveness can isolate them at school and on the job, and even though they hang around with their own kind in play, they let their actions speak for them, and their actual conversation is sparse and brief.
Crafters can be wonderfully generous and loyal to their friends, teammates, and sidekicks, often giving up their evenings or weekends to help with building projects or mechanical repairs-house remodeling, for example, or working on cars or boats. On the other hand, they can be fiercely insubordinate to those in authority, seeing rules and regulations as unnecessarily confining. Crafters will not usually go against regulations openly, but will simply ignore them. More than anything, Crafters want to be free to do their own thing, and they are proud of their ability to do it with an artist’s skill.
Famous ISTPs Michael Jordan Bruce Lee Woody Allen Katherine Hepburn Chuck Yeager Amelia Earhart Lance Armstrong Frida Kahlo Tiger Woods
 
 
 
 
 
Performers have the special ability, even among the Artisans, to delight those around them with their warmth, their good humor, and with their often extraordinary skills in music, comedy, and drama. Whether on the job, with friends, or with their families, Performers are exciting and full of fun, and their great social interest lies in stimulating those around them to take a break from work and worry, to lighten up and enjoy life.
Performers are plentiful, something over ten percent of the population, and this is fortunate, because they bring pleasure to so many of us. Performers are the people for whom it can truly be said “all the world’s a stage.” Born entertainers, they love the excitement of playing to an audience, and will quickly become the center of attention wherever they are. Performers aren’t comfortable being alone, and seek the company of others whenever possible — which they usually find, for they make wonderful playmates. Performers are smooth, talkative, and witty; they always seem to know the latest jokes and stories, and are quick with wisecracks and wordplay-nothing is so serious or sacred that it can’t be made fun of. Performers also like to live in the fast lane, and seem up on the latest fashions of dress, food, drink, and music. Lively and uninhibited, Performers are the life of the party, always trying to create in those around them a mood of eat, drink, and be merry.
The Performers’ talent for enjoying life is healthy for the most part, though it also makes them more subject to temptations than the other types. Pleasure seems to be an end in itself for them, and variety is the spice of life. And so Performers are open to trying almost anything that promises them a good time, not always giving enough thought to the consequences.
Like the other Artisans, Performers are incurably optimistic – “Always look on the bright side,” is their motto — and they will avoid worries and troubles by ignoring them as long as possible. They are also the most generous of all the types, and second only to the Composer Artisans [ISFPs] in kindness. Performers haven’t a mean or stingy bone in their body-what’s theirs is yours-and they seem to have little idea of saving or conserving. They give what they have to one and all without expectation of reward, just as they love freely, and without expecting anything in return. In so many ways, Performers view life as an eternal cornucopia from which flows an endless supply of pleasures.
 
Famous ESFPs Elvis Presley Ronald Reagan Bill Clinton Marilyn Monroe Magic Johnson Judy Garland John Goodman Elizabeth Taylor Pablo Picasso
 
 
 
 
 
More than the other Artisans, Composers are in tune with their senses, and so have a sure grasp of what belongs, and what doesn’t belong, in all kinds of works of art. While the other Artisans are skilled with people, tools, and entertainment, Composers have an exceptional ability-seemingly inborn-to work with subtle differences in color, tone, texture, aroma, and flavor.
Although Composers often put long, lonely hours into their artistry, they are just as impulsive as the other Artisans. They do not wait to consider their moves; rather, they act in the here and now, with little or no planning or preparation. Composers are seized by the act of artistic composition, as if caught up in a whirlwind. The act is their master, not the reverse. Composers paint or sculpt, they dance or skate, they write melodies or make recipes-or whatever-simply because they must. They climb the mountain because it is there.
This ability to lose themselves in action accounts for the spectacular individual accomplishments of some Composers, and yet on their social side they show a kindness unmatched by all the other types. Composers are especially sensitive to the pain and suffering of others, and they sympathize freely with the sufferer. Some have a remarkable way with young children, almost as if there were a natural bond of sympathy and trust between them. A similar bond may be seen between some Composers and animals, even wild animals. Many Composers have an instinctive longing for the wilds, and nature seems to welcome them. Composers are just as plentiful as the other Artisans, say nine or ten per cent of the population, but in general they are very difficult to observe and thus greatly misunderstood. Very likely the difficulty comes from their tendency not to express themselves verbally, but through their works of art. Composers are usually not interested in developing ability in public speaking, or even in the art of conversation; they prefer to feel the pulse of life by touch, in the muscles, in the eyes, in the ears, on the tongue. Make no mistake, Composers are just as interested as other types in sharing their view of the world, and if they find a medium of non-verbal communication- some art form-then they will express their character quite eloquently. If not, they simply remain unknown, their quietness leaving their character all but invisible.
Famous ISFPs Wolfgang Amadeus Mozart Neil Simon
Jackie Onasis Steven Spielberg Barbra Streisand Mel Brooks Cher Bob Dylan Alan Ayckbourn
 
 
 
Even more than the other Idealists, Teachers have a natural talent for leading students or trainees toward learning, or as Idealists like to think of it, they are capable of calling forth each learner’s potentials. Teachers (around two percent of the population) are able – effortlessly, it seems, and almost endlessly-to dream up fascinating learning activities for their students to engage in. In some Teachers, this ability to fire the imagination can amount to a kind of genius which other types find hard to emulate. But perhaps their greatest strength lies in their belief in their students. Teachers look for the best in their students, and communicate clearly that each one has untold potential, and this confidence can inspire their students to grow and develop more than they ever thought possible.
In whatever field they choose, Teachers consider people their highest priority, and they instinctively communicate personal concern and a willingness to become involved. Warmly outgoing, and perhaps the most expressive of all the types, Teachers are remarkably good with language, especially when communicating in speech, face to face. And they do not hesitate to speak out and let their feelings be known. Bubbling with enthusiasm, Teachers will voice their passions with dramatic flourish, and can, with practice, become charismatic public speakers. This verbal ability gives Teachers a good deal of influence in groups, and they are often asked to take a leadership role.
Teachers like things settled and organized, and will schedule their work hours and social engagements well ahead of time — and they are absolutely trustworthy in honoring these commitments. Valuing as they do interpersonal cooperation and harmonious relations, Teachers are extraordinarily tolerant of others, are easy to get along with, and are usually popular wherever they are.
Teachers are highly sensitive to others, which is to say their intuition tends to be well developed. Certainly their insight into themselves and others is unparalleled. Without a doubt, they know what is going on inside themselves, and they can read other people with uncanny accuracy. Teachers also identify with others quite easily, and will actually find themselves picking up the characteristics, emotions, and beliefs of those around them. Because they slip almost unconsciously into other people’s skin in this way, Teachers feel closely connected with those around them, and thus show a sincere interest in the joys and problems of their employees, colleagues, students, clients, and loved ones.
 
Famous ENFJs Pope John Paul II Oprah Winfrey Mikhail Gorbachev Jane Fonda John Wooden Jane Addams Ralph Nader Margaret Mead Leon Trotsky
 
 
Counselors have an exceptionally strong desire to contribute to the welfare of others, and find great personal fulfillment interacting with people, nurturing their personal development, guiding them to realize their human potential. Although they are happy working at jobs (such as writing) that require solitude and close attention, Counselors do quite well with individuals or groups of people, provided that the personal interactions are not superficial, and that they find some quiet, private time every now and then to recharge their batteries. Counselors are both kind and positive in their handling of others; they are great listeners and seem naturally interested in helping people with their personal problems. Not usually visible leaders, Counselors prefer to work intensely with those close to them, especially on a one-to-one basis, quietly exerting their influence behind the scenes.
Counselors are scarce, little more than three percent of the population, and can be hard to get to know, since they tend not to share their innermost thoughts or their powerful emotional reactions except with their loved ones. They are highly private people, with an unusually rich, complicated inner life. Friends or colleagues who have known them for years may find sides emerging which come as a surprise. Not that Counselors are flighty or scattered; they value their integrity a great deal, but they have mysterious, intricately woven personalities which sometimes puzzle even them.
Counselors tend to work effectively in organizations. They value staff harmony and make every effort to help an organization run smoothly and pleasantly. They understand and use human systems creatively, and are good at consulting and cooperating with others. As employees or employers, Counselors are concerned with people’s feelings and are able to act as a barometer of the feelings within the organization.
Blessed with vivid imaginations, Counselors are often seen as the most poetical of all the types, and in fact they use a lot of poetic imagery in their everyday language. Their great talent for language-both written and spoken-is usually directed toward communicating with people in a personalized way. Counselors are highly intuitive and can recognize another’s emotions or intentions – good or evil – even before that person is aware of them. Counselors themselves can seldom tell how they came to read others’ feelings so keenly. This extreme sensitivity to others could very well be the basis of the Counselor’s remarkable ability to experience a whole array of psychic phenomena.
Famous INFJs Mohandas Gandhi Sidney Poitier Eleanor Roosevelt Jane Goodall Emily Bronte Sir Alec Guiness Carl Jung Mary Baker Eddy Queen Noor
 
 
 
Like the other Idealists, Champions are rather rare, say three or four percent of the population, but even more than the others they consider intense emotional experiences as being vital to a full life. Champions have a wide range and variety of emotions, and a great passion for novelty. They see life as an exciting drama, pregnant with possibilities for both good and evil, and they want to experience all the meaningful events and fascinating people in the world. The most outgoing of the Idealists, Champions often can’t wait to tell others of their extraordinary experiences. Champions can be tireless in talking with others, like fountains that bubble and splash, spilling over their own words to get it all out. And usually this is not simple storytelling; Champions often speak (or write) in the hope of revealing some truth about human experience, or of motivating others with their powerful convictions. Their strong drive to speak out on issues and events, along with their boundless enthusiasm and natural talent with language, makes them the most vivacious and inspiring of all the types.
Fiercely individualistic, Champions strive toward a kind of personal authenticity, and this intention always to be themselves is usually quite attractive to others. At the same time, Champions have outstanding intuitive powers and can tell what is going on inside of others, reading hidden emotions and giving special significance to words or actions. In fact, Champions are constantly scanning the social environment, and no intriguing character or silent motive is likely to escape their attention. Far more than the other Idealists, Champions are keen and probing observers of the people around them, and are capable of intense concentration on another individual. Their attention is rarely passive or casual. On the contrary, Champions tend to be extra sensitive and alert, always ready for emergencies, always on the lookout for what’s possible.
Champions are good with people and usually have a wide range of personal relationships. They are warm and full of energy with their friends. They are likable and at ease with colleagues, and handle their employees or students with great skill. They are good in public and on the telephone, and are so spontaneous and dramatic that others love to be in their company. Champions are positive, exuberant people, and often their confidence in the goodness of life and of human nature makes good things happen.
 
 
 
Famous ENFPs Nelson Mandela Charlotte Bronte Joan Baez Paul Robeson Upton Sinclair Erica Jong Oliver Stone Leo Tolstoy Thomas Paine
 
 
Healers present a calm and serene face to the world, and can seem shy, even distant around others. But inside they’re anything but serene, having a capacity for personal caring rarely found in the other types. Healers care deeply about the inner life of a few special persons, or about a favorite cause in the world at large. And their great passion is to heal the conflicts that trouble individuals, or that divide groups, and thus to bring wholeness, or health, to themselves, their loved ones, and their community.
Healers have a profound sense of idealism that comes from a strong personal sense of right and wrong. They conceive of the world as an ethical, honorable place, full of wondrous possibilities and potential goods. In fact, to understand Healers, we must understand that their deep commitment to the positive and the good is almost boundless and selfless, inspiring them to make extraordinary sacrifices for someone or something they believe in. Set off from the rest of humanity by their privacy and scarcity, Healers can often feel even more isolated in the purity of their idealism.
Also, Healers might well feel a sense of separation because of their often misunderstood childhood. Healers live a fantasy-filled childhood-they are the prince or princess of fairy tales-an attitude which, sadly, is frowned upon, or even punished, by many parents. With parents who want them to get their head out of the clouds, Healers begin to believe they are bad to be so fanciful, so dreamy, and can come to see themselves as ugly ducklings. In truth, they are quite OK just as they are, only different from most others- swans reared in a family of ducks.
At work, Healers are adaptable, welcome new ideas and new information, are patient with complicated situations, but impatient with routine details. Healers are keenly aware of people and their feelings, and relate well with most others. Because of their deep-seated reserve, however, they can work quite happily alone. When making decisions, Healers follow their heart not their head, which means they can make errors of fact, but seldom of feeling. They have a natural interest in scholarly activities and demonstrate, like the other Idealists, a remarkable facility with language. They have a gift for interpreting stories, as well as for creating them, and thus often write in lyric, poetic fashion. Frequently they hear a call to go forth into the world and help others, a call they seem ready to answer, even if they must sacrifice their own comfort.
 
Famous INFPs Albert Schweitzer Princess Diana Richard Gere Audrey Hepburn George Orwell Mia Farrow Isabel Myers Aldous Huxley Karen Armstrong
 

Innovation and Personality

1. Does your personality type  make you more or less innovative? See first Personality document in  Course Document for some inspirations.
2. View the Utterback video
http://techtv.mit.edu/videos/15879-innovation-are-you-a-predator-or-are-you-prey
From the video, additional questions:
1) What do you think Utterback means when he says “functions are more stable than technologies?”
2)  Do you agree with his assessment that industries change their  structure over the course of an innovation’s life from symbiotic to  predator-prey to competitors?  Can you think of examples of this  evolution?

entry-level job down at Wall Street

music analysis
 
0:04: (background music)
0:10: (Jim Keady) At the age of 18,
0:12: I was just on track. Go to a good college, get a decent degree, do good and
0:20: you’re going to get an entry-level job down at Wall Street.
0:22: You’re going to work real hard; you’re going to be a broker; you’re going to make tons of money;
you’re going to be retired, and
0:26: by a young age, you’re going to have a house on the beach in New Jersey and a
0:29: couple of Mercedes. And a
0:30: trophy wife, and that will be the end of the game.
0:32: I’m done—multi-millionaire—that’s it!
0:38: I was playing professionally for the New Jersey Imperials;
0:41: I was playing the best soccer my life.
0:51: (background music)
1:03: I get offered
1:04: this coaching job by one of my teammates to go coach at Saint John’s University,
1:08: the NCAA Division 1 national champions; they are the best team in the country.
1:12: I was having a blast. I was loving coaching; I was loving playing.
1:16: I’m living in New York. I’m also studying stuff that I really enjoy.
1:20: I’m digging into studying theology
1:22: for the first time in my life in a formal way.
1:26: I get online, I start doing searches about Nike and
1:29: sweatshops and labor practices. And what I found was,
1:33: if you wanted to pick a company that completely violates everything
1:37: the Catholic social teaching is about, Nike would be your perfect case study.
1:41: At the same time I’m doing this research, Saint John’s University Athletic Department
1:45: starts to negotiate a $3.5 million endorsement deal with Nike
1:49: that would require me, as a coach, to wear and promote the products.
1:52: Saint John’s University is the largest Catholic institution in the country,
1:56: coupling itself with the largest sportswear company in the world,
2:01: and I said “how can we, as such a public symbol of Catholicism,
2:07: do something that runs completely counter to our mission?”
2:11: We’re saying to the world, “Look,
2:14: you should care about the poor, and we should fight against injustice, and we
2:18: should seek out the causes of poverty,
2:20: well unless you’re getting some really good athletic equipment
2:23: and $3.5 million along with it.” I mean you want to talk about just
2:27: hypocrisy manifested
2:31: in the real world—this was it! (News broadcast- “And you have the story at Saint John,”
2:35: “Jim Keady has caused a massive pile up.” “He is clearly an idealist.”) I didn’t go to Saint
2:40: John’s University
2:41: to work for Nike; I went there to coach
2:44: and to study theology. (News broadcast: “Keady, a devout Catholic
2:48: protested, ‘How does he reach the point where he thinks it’s immoral to wear the swoosh?’
2:51: ‘Because he’s coming at it from a background of faith and religion;
2:55: this isn’t about
2:56: just money or power or a job or anything. Think about this,
2:59: how many of us on a job that we really want
3:02: are prepared to get a memo from the boss saying stop doing this or you’re out,
3:06: and you keep doing it?’”) I was given an ultimatum by my head coach,
3:09: wear Nike and drop this issue or resign,
3:13: end of story. So, in June of 1998, I was constructively fired.
3:24: People were telling me, “you don’t know what you’re talking about;” “you know, those are great
3:27: jobs, and you can live like a king or queen on those wages, and those people are
3:30: really happy to have those jobs.”
3:32: I want to go find out.
3:35: Doesn’t everybody just want to know the truth? So I wanted to know the truth
3:39: first hand. I wanted to see it. I wanted to smell it. I wanted to hold it in my hand.
3:49: I knew I was going to need other people,
3:50: Leslie was a natural match.
3:54: (Leslie Kretzu) Jim and I went to college together; we came together ultimately because
3:58: we share an interest in labor rights issues.
4:01: (Jim) I eventually met back up there a few years after school
4:05: through an email about sweatshops.
4:08: (Leslie) I really wanted to be working with these issues.
4:11: (Jim) I wrote to my buddy, and said “who is this woman that’s writing you about this stuff?”
4:15: And he said, “she’s nuts like you; you should email her.” She was actually in route
4:19: to go work with Mother Teresa’s sisters in India, and I sent her off this email.
4:23: “Hey, I’ve got this great idea; let’s go starve on Nike’s wages in Indonesia.”
4:26: (Leslie) And so he’s like, “I really need to go.” (Jim) And she wrote me back,
4:29: “sounds great.” (Leslie) Let’s go!
4:37: (Jim) We plopped down in Tangerang, Indonesia, this industrial suburb outside of the
4:42: capital of Jakarta,
4:43: with the plans that, for the next month, we were going to live
4:46: as Nike’s factory workers lived, which
4:49: meant that we were going to go live in a worker’s slum outside of the capital,
4:53: and we were going to live on the workers’ wages, a $1.25 a day,
4:57: for the next month. To try and come to a better understanding
5:01: of what it’s like for Nike factory workers
5:04: to make this kind of money and live under these conditions.
5:11: We lived in a 9 by 9 cement box.
5:15: It was over 100 degrees, 100% percent humidity, a small window, and certainly no air
5:20: conditioning.
5:21: (Leslie) No furniture, you slept on a very thin mat
5:24: on an uneven cement floor covered in shelf paper.
5:28: (Jim) The streets outside of your home
5:31: are lined by open sewers,
5:34: and what that means in the rainy season is you would have all that feces just
5:38: float up into the streets and into your house.
5:40: (Leslie) And every time that you go to the bathroom, it comes back out into the sewer for
5:44: everybody else to see and smell.
5:46: (Jim) You would have football size rats that would stampede over the ceiling at night
5:51: and come up through the toilet and look for stuff to eat in the house.
5:55: Or the fish size cock roaches that would crawl over you at night.
6:03: I’m Jim. Just like anyone
6:09: around the world, you can’t just drop into someone’s life and be like,
6:12: “hi we’re here; we want to live in your life, and tell us how much it sucks.”
6:16: You had to build bonds of trust.
6:19: Jim, nice to meet you.
6:26: (Leslie) They treated us very politely, and it wasn’t until they saw
6:30: that we were committed in
6:33: the capacity of living on the wages that they’re forced to live on,
6:37: in the conditions that they are living, that they felt that they could
6:41: start to begin to trust us. You get to know them, and you hold their children, and you
6:46: eat with them, and you share stories with them; they become part of your family.
6:51: (Jim) We would go to different workers homes,
6:53: you’ve got like four women sleeping in like an 8 by 8 cement box and
6:59: all of their possessions are in there.
7:00: Like, everything is in this small area.
7:03: (Leslie) The workers would have to share a bathroom with five to ten
7:09: other families. The workers would have to share living
7:13: quarters, actually like a row
7:16: of shacks with hard-hit tin roofs.
7:19: All those families would share a laundry
7:23: corner and a kitchen facility.
7:26: And they would all share the same well to take the water out of.
7:35: (Jim) A $1.25 a day after you’ve paid for your rent, water, electricity, and any major transportation
costs,
7:41: you’re going to be left on average
7:42: with roughly 7,000 Rupiah per day. What the hell does that mean?
7:49: That’s going to buy you two simple meals of rice and vegetables,
7:52: a bag of peanuts, a bottle of iced tea, and some dish detergent.
7:58: And that’s all you can get.
7:59: And that your reward?
8:02: (Leslie) Without a doubt, we found that out the first week that we were there, there’s no way that you
can live,
8:07: on a $1.25 a day and maintain your human dignity.
8:11: It’s just not possible.
8:18: (Jim) I lost 25 pounds living on Nike’s wages in Indonesia.
8:22: I spent the month painfully hungry and
8:25: tired, like near the point of exhaustion most days.
8:28: (Leslie) I just felt my energy storage was just
8:31: depleted, and I just started going downhill fast, and I just started getting sick every day.
8:38: (Jim) And she got very sick one day; she had like
8:40: a fever of 104, and she’s got to deal with “well,
8:44: I have a fever of 104; I can buy aspirin and like a little
8:47: drink box to get some vitamin C, but if I buy those two things
8:51: I don’t eat for the rest of the day.”
8:59: (Leslie) I don’t know what this is going to do, because we’re going to go home, and we’re going to
say
9:07: this is not enough money, and no one is going to do a damn thing different.
9:15: (Jim) How do you feel like a human being?
9:18: How do you feel about your work or your gifts?
9:23: You know, for them, the workers that I’ve talked to the last couple of days,
9:26: a number of them have said the only thing we have is our physical labor.
9:33: Because I just bought the smallest thing of shaving cream
9:36: and one razor that I might be able to use two or three times,
9:42: I have to cut out three meals this week.
10:08: (Leslie) They will be working overtime hours just to get by,
10:12: because they can’t possibly get by on the wage that they’re paid
10:16: without working incredible amounts of overtime.
10:21: And when you’re working up to 15 hours a day, six to seven days a week
10:25: your 2-year-old child just
10:28: doesn’t see you, you know. They don’t get to see their children.
10:32: (Jim) The kids can’t even go to school.
10:35: How are you going to break a cycle of poverty and have real economic development
10:39: if you have a whole lost generation of children that aren’t even
10:42: educated?
10:53: I’m walking down this dirt path into this village,
10:55: and I see this massive pile of scrap shoe rubber that I later learned came
11:00: from one of Nike’s factories.
11:02: And piles like that get dumped there all the time, and the end result of these
11:06: piles is that they get burned
11:08: in that village in the big open space where kids play.
11:11: And the burning fumes, I learned from the company that designs Nike shoe
11:16: rubber,
11:16: will give off toxins and carcinogens.
11:20: Kids are paying the price, and they’re the ones with chest infections, and
11:23: they’re the ones that are going to develop cancer.
11:32: When we were in Indonesia, we made attempts
11:34: to get into a Nike factory because Nike claims on their website, “we have nothing
11:39: to hide.”
11:40: (Male voice) I’m Mike.
11:41: (Nike employee) Hi, Mike.
11:42: (Male voice) How are you doing?
11:43: (Nike employee) Good,
11:44: We went over to Nike’s corporate offices,
11:45: and Nike denied us that.
11:49: (Nike employee) We’re unable to accommodate that request.
11:53: (Leslie) Nike headquarters in Beaverton, Oregon had faxed an info sheet out to all the
11:56: factories to be placed on the wall for all workers to see
12:00: that read, “if you are approached by Jim Keady, Leslie Kretzu, or Mike Pierantozzi,
12:03: do not speak to them. (Jim) They’re only to speak to management; there will
12:07: be severe consequences if you’re found talking to them.’
12:11: (Leslie) And they know from their management how they’re supposed to act, and if they don’t,
12:14: there are some severe ramifications.
12:16: Anywhere from significant harassment to
12:19: death, and I mean this in a very literal sense.
12:27: Certainly, management of the factory didn’t
12:30: want us to be there, and it was kinda frightening because several times we tried
12:34: to get into the factory.
12:35: (Jim) We weren’t out of the van for more than three minutes,
12:39: and there was security like surrounding us, and then the factory managers came out. “What’s
12:44: going on?”
12:45: We’re outside a Nike shoe factory right now; security is kind of surrounding us.
12:50: (Leslie) They’re like, “What are you doing here?
12:53: Why are you here?” It was frightening, you know,
12:56: because—who knows?
13:02: (Mike) Security guy here was tracking us down.
13:05: (Jim) From that moment, we were tailed by factory security
13:09: the prey men for the local mafia.
13:13: The local mafia certainly works in conjunction with these factory bosses.
13:18: The factory bosses—some of them—are just brutal, ruthless,
13:22: hired muscle to keep workers in line. We met with one worker, Julianto.
13:26: He told us because he was union organizing, he was trying to form an
13:30: independent union.
13:31: (Leslie) He was threatened at gunpoint; he had his house ransacked,
13:36: he was given death threats, and he had to flee back to his home village
13:40: because he feared for his life.
13:46: This is literally a life and death issue, and this happens at all the factories.
13:50: (Jim) Every worker that we talk to,
13:54: there’s this struggle with this fear—
13:57: this culture of fear that just permeates the air
14:01: that, yeah, they want to tell you the truth and try and fight for their rights,
14:06: but they also want the kids to have a father or a mother.
14:10: They’re dealing everyday with the threat of losing their lives for doing this kind
14:14: of work.
14:15: I mean, they showed tremendous courage in light of that.
14:20: We were able to meet with a woman by the name of Dita Sari who had been
14:24: organizing Nike and Reebok factory workers at the age of 23 and was illegally
14:29: jailed and put in prison and tortured.
14:31: (Dita Sari) On the 8th of July 1996, I was arrested by the army,
14:35: the local army, in East Jawa.
Commented [MS1]: Check word
14:39: They kicked me and they used their fists and their sticks.
14:43: And they were told to hurt me and to torture me in front of the workers
14:46: to show them an example.
14:51: (Leslie) I think the majority of workers were saying “look, we don’t want
14:55: you to pull out the jobs; we want to work.
14:59: We’d like to work; we want to make the shoes. We were proud of what
15:04: we do,
15:04: but we don’t want to be exploited.
15:07: Why can’t you just let us meet our basic needs?”
15:11: (Jim) We’re talking about food, clothing, housing, health care, education,
15:15: being able to take care of your kids, and some modest savings.
15:19: That’s not a tall order.
15:22: Excuse me, do you guys know where the Nike campus is?
15:26: (Jogger) Yeah, you make a right on Walker, and you’ll see it on your southwest corner.
15:30: (Jim) Okay, thanks.
15:34: Okay, so we’re on Nike’s campus right now; it’s a little bit different than the factories in Indonesia—
15:38: just a tiny bit.
15:41: (Leslie) Hi, how are you?
15:42: (Phil Knight) Hi, good to see you.
15:44: (Jim) Listen, umm, I was hoping to set some time where we could talk.
15:50: I’m really concerned about the workforce in Indonesia.
15:53: You know, I spent the summer living there, living with them, and living on the wages that are paid
to factory workers.
15:57: (Phil Knight) You’re worried about that?
15:58: (Jim) Yeah.
16:00: (Phil Knight) Ok, why don’t you call my secretary, and see what happens.
16:01: (Jim) I did. I called Lisa last week. I called Vada. I called Dusty. I called Brad Figel.
16:06: I called Amanda.
16:08: (Phil Knight) You’re going to have to talk to someone else; maybe you need to talk to Dusty Kidd.
16:10: (Jim) I mean, you’re the guy the buck stops with, right?
16:13: (Phil Knight) yeah, it doesn’t start with me though.
16:14: (Jim) No, but I mean, I don’t know who else to talk to.
16:15: (Phil Knight) Try Dusty Kidd.
16:17: (Jim) He doesn’t want to talk to me.
16:18: (Phil Knight) Well then, I guess you don’t get through then.
16:20: (Jim) But, you’re the man, I mean.
16:22: (Phil Knight) Thank you.
16:24: (Jim) You’re the man that needs to.
16:26: (Phil Knight) I appreciate your concern, but I’m having lunch with a friend,
16:29: and we’ve talked about it, and you’re..
16:30: (Jim) I apologize for interrupting your lunch. I mean, I’ve come all the way from New Jersey to talk
16:33: to you about this.
16:34: (Phil Knight) I’m not talking to you.
16:35: (Jim) I’ve gotten stonewalled at every turn; you know, the workers have asked for me
16:40: that I try bringing you back to Indonesia to meet them in their homes not, not in the office in
Jakarta.
16:49: (Phil Knight) Do you understand no? You just got a no. I’m not going to talk to you about it.
16:56: (Jim) Phil Knight, the CEO of Nike,
16:58: or Michael Jordan or Tiger Woods or Mia Hamm or any of the other people that are
17:02: really making a lot of money because of the way that Nike does things
17:06: should care about these workers because they’re human beings.
17:16: (Leslie) When I see
17:17: people like Tiger Woods get a $100 million just for wearing the clothes,
17:21: we’re saying as a society, “like this one individual because [he or she] plays golf well and
17:26: is worth more than 700,000 people.”
17:41: (Jim) We made up these
17:42: wage charts and have them look down at it, and they look up and say,
17:47: “Tiger Woods makes enough in a second
17:50: to buy me a house. Why?
17:54: I work hard for the company too.”
18:00: What do you say to them?
18:01: “Well, hey, that’s the system. Deal with it.
18:05: Suck it up; it’s capitalism—survival of the fittest. I guess you’re not the fittest.”
18:13: Nike is in Indonesia for one reason—cheap labor.
18:17: (Leslie) It’s an ideology of maximizing profit at all costs—
18:21: to humanity and nature. And it’s this entire
18:24: vicious cycle that starts with the heads of
18:28: the corporations that want to make a great return on shareholders’ investment.
18:34: (Jim) Some people say, “well, hey, that’s the way things are; that’s the American way.
18:38: It’s capitalism; that’s the American way.” No, the American way is
18:41: democracy; that’s what our country was founded on.
18:44: A belief that all people are equal—that there should be a respect for
18:48: for democracy, for human rights, and for the protection of human life—that’s what we’re about as
Americans.
18:53: We spent the last year and a half traveling around the country, visiting
18:59: over a hundred schools, high schools, and universities—
19:01: 15,000 students. So, how are you feeling about the turnout?
19:04: (Student 1) I’m feeling pretty good about the turnout.
19:05: (Jim) What were you thinking about the turnout here?
19:10: (Student 2) It’s great; this is the best possible turnout.
19:12: (Jim) And we try as best we can to
19:14: introduce them to these human beings.
19:17: And say, as students, as
19:20: high school athletes, college athletes, as consumers, you’ve got tremendous power.
19:25: And because we can’t fly them over to Indonesia, we can bring Indonesia to them.
19:30: And if we can give them that spark, even if it’s one or two
19:34: on that day, that’s going to multiply. And eventually,
19:38: we’ll reach this critical mass, and we’ll have a great harvest. And the harvest will
19:42: be truth,
19:43: and justice, and fairness for all people.
19:50: Something’s wrong here, and we can fix it; it’s a necessity.
19:55: (Leslie) The tipping point is now.
19:59: (Jim) At this point in our history, we need
20:00: a story like this to be told.
20:05: (background music)

Modern Work Environment

Watch the video below and summarize it into at least 3 pages.
OB Skills What is the essence of management?
How do you INFLUENCE someone effectively?
The New World of Work: Complex, ambiguous, changing, diverse, and global
Success requires the SKILLS to react quickly and effectively while working w/ others domestically and internationally w/ new technologies
portfolio: valuable transferable skills carry from job to job
Company Success: What factors best explains a firm’s financial performance?
Firm size, market share, capital intensity, industry return on sales, ability of managers to effectively manage people
Which one is most important?Manager’s ability three times more powerful in explaining than all other factors combine
Modern Work Environment: Entrepreneurial success depends on managerial (social) skills
Downsizing/delayering
Job enrichment/empowerment
Self-managed work teams
Hiring for future positions now
Beyond work, OB skills serve you well in life
Expectations
Attribution Errors
Keys in Managing Perceptions and Attributions in Teams: Be self-aware
Seek a wide range of differing information
Try to see a situation as others would
Be aware of different kinds of schema
Be aware of perceptual distortions
Be aware of self and other impression management
Be aware of attribution theory implications

managerial problems or opportunities

Based on your business experience and the information accumulated in this class, identify three possible research topics related to the subject of the course.
What managerial problems or opportunities would each of the three studies address? Provide a short description for each research topic, highlighting:
The problem or opportunity in organizations that needs to be addressed
The purpose of the research
The question(s) that, if answered, will help in solving the problem or seizing the opportunity
Beginning by the due date assigned, post your responses to the Discussion Area. Through the end of module, comment on at least two of your peers’ responses.
Write your initial response in 300–500 words. Your response should be thorough and address all components of the discussion question in detail, include citations of all sources, where needed, according to the APA Style, and demonstrate accurate spelling, grammar, and punctuation

psychological conference on psychology and mass media

You will be attending an upcoming psychological conference on psychology and mass media. While packing for the conference, you are struck by a particular advertisement you see on television. You have seen this same product advertised in magazines, on the radio, on billboards, and on the Internet. This commercial has you thinking more about the interplay between psychology and mass media. You decide to analyze the advertising campaign and use it as an example during the conference.
Using a , psychosocial perspective and media research will analyze a product campaign to fully demonst you rate your understanding of the effects and impacts of propaganda, social influence, persuasion, and attitude changes on society. You will also examine how your own behaviors are influenced by popular media and mass communication.
Select a company that is currently promoting one of its products and has an extensive advertising campaign running at this time.
For this week’s assignment, you will write a paper 7 pages (5 pages of content, 1 title page, 1 reference page) in length, in APA format (including at least 2 scholarly references), on the following:

  • What product did you select, and why? What were your initial reactions to the product advertising campaign under analysis?
    • Did the campaign change your attitude? If so, how?
    • Did the campaign change your behavior? If so, what did you do differently?
  • Use the following sociopsychological approaches to describe your understanding of persuasion and propaganda used in the campaign:
    • Authority: Did the campaign use an authoritative figure to persuade you?
    • Reciprocity: Did the campaign offer something in reciprocation?
    • Commitment or Consistency: Do you feel a sense of commitment or need for consistency because of the campaign?
    • Social Proof: Do you feel a sense of social approval because of the campaign?
    • Likeability: Do you like the people in the campaign?
    • Scarcity: Does the campaign imply a scarcity of the product?
  • Discuss your understanding of the media effects of the campaign, and include information on the following:
    • Micro-level effects: How does the campaign affect individuals?
    • Macro-level effects: How does the campaign affect groups or communities?
  • Identify a minimum of 2 research articles on related media effects that have been studied in the past as they relate to individuals, groups, and your product or similar products.
  • Include any media research and available data that are specifically related to your product and the advertising campaign.

Please submit your assignment.
For assistance with your assignment, please use your text, Web resources, and all course materials.

Risk Event Description

Instructions

Risk Plan Overview
Risk Event Description
What is the event?
A Source of a risk or hazard – the thing which has the potential to harm or assist e.g. a dangerous chemical, competitors, government.
An Event or Incident – Something that occurs such that the source of risk has the impact concerned e.g. a leak, competitor expands into or leaves your market, new or revised regulations, or some level of observation reaching a particular trigger level.
A Consequence, outcome or impact on a range of stakeholders or assets e.g. environmental damage, loss or increase of market/profits, regulations increase or decreased competitiveness
Risk Drivers
What are the conditions, actions, or events that are likely to trigger the risk event to occur or is a leading indicator to the risk event occurring?
There are two beneftits to identifying risk drivers: – Focus attention on the probable root cause(s) to aid in developing a Risk Response Strategy – Identify events or trends that should be monitored
Response/ Mitigation Strategy
What action(s) will be taken to limit the likelihood of these event occurring or limiting the impacts?
Accept: This response accepts or ignores the risk. This may be the appropriate choice when the impact or likelihood of the risk is so low that it does not warrant further attention or if you have no control whatsoever over the impact or likelihood of the risk. (e.g. the risk that your project will be terminated or be placed on hold due to a company merger).
Transfer: This response involves moving all or part of the risk to another party. (e.g. purchase automobile insurance and transfer the risk to the insurance company, for a small monthly fee of course). Transferring risk comes with a cost.
Mitigate: This response involves reducing the likelihood that the risk will happen, reducing the impacts of the risk or both. This is what most people are referring to when they are discussing risk management. Most risks can be mitigated with some effort. Although it is unlikely that you can reduce the impact and likelihood of occurrence to zero, this would in essence be eliminating the risk, it is often possible to significantly reduce them. For example, if you have a technical team member who is critical to the success of the project and if that person left, the project schedule would be at risk, you may be able to mitigate the risk by training a backup person to reduce the impact or offer that individual a bonus or incentive to stay reducing the likelihood of occurrence.
Avoid: This response focuses on eliminating the risk from the project. This sounds like a great choice, so you might ask why we don’t choose this all the time. The reason, it often comes at great cost. To eliminate a risk generally requires that you remove the source of the risk from scope. For example, you may have a schedule risk associated with a new version of software that has not been released yet by the vendor. Although the customer may be expecting this software as part of their project, removal from scope would eliminate this risk.
These general response strategies can be used in combination to address a single risk event. This may be done in the event that your chosen strategy is not working effectively or as a way to attack certain types of risks. For example, you may begin by mitigating a risk reducing both the likelihood and impact. The remaining risk could then either be avoided by a smaller scope reduction, transferred to a vendor or accepted.
Contingency Plan
What action(s) will be taken if this event occurs?
Complete the “Contingency Plan” column for all risk events that the Project Manager deems necessary to adequately address the risks of the project.
The contingency plan describes what needs to be done in the event that the risk actually occurs. When the risk event actually occurs, it is no longer a risk event; it is simply an event and may require a response or plan to be activated. The project manager will need to determine what the criteria are to trigger the need for a contingency plan. One method is to use the “Total Score” column of the risk plan template to determine a threshold that requires the development of a contingency plan. For example, a total score of 85 or higher may be the threshold which triggers the need for a contingency plan to be developed. However, there may be a need to develop a contingency plan for a risk event that scores much lower due to likelihood, but has a high impact. In the end, the project manager must be comfortable with the decision around when to develop a contingency plan.
Risk Timeframe
Critical date(s) or period of exposure
Some risks are related to specific events, milestone dates or time periods. These critical dates should be documented to focus attention on the associated risk at the appropriate time.

Impacts Defined

Risk impact level Matrix
Likelihood Low Medium High
Unlikely Likely Almost Certain
Impacts Low Medium High
Schedule No Impact to Critical Path or Field Work Potential to Affect Critical Path or Field Work Certain to Affect Critical Path or Field Work
Cost Less Than $ 100,000 $ 100,000 to $ 500,000 Greater Than $ 500,000
Quality Minor impact to product deliverables Moderate impact to product deliverables Major impact to product deliverables
Safety No Impact to worker safety Minor impact to worker safety Major impact to worker safety
Scope < 1% 2% to 5% > 5%

Risk Plan

H
M Yes
L No
Project Name: Risk Plan Date: ##/##/##
Impacts
# Risk Event Description What is the event? Category Sub-project, Project Phase, Location etc. (Optional) Likelihood Schedule Cost Quality Safety Scope Total Score Risk Event Drivers What are the conditions, actions, or events that are likely to trigger the risk event to occur or is a leading indicator to the risk event occurring? Response/ Mitigation Strategy What action(s) will be taken to limit the likelihood of these event occurring or limiting the impacts? Contingency Plan What action(s) will be taken if this event occurs? Owner Risk Timeframe Critical date(s) or period of exposure Organizational or Cross-Project Impacts Comments Status
1 Insufficient number of skilled internal technical resources available to support the development of the new system. Development H H H M L L 75 Drivers to monitor: – Development schedules slips – Excessive overtime is needed to keep pace with the schedule – High number of quality errors discovered during the testing cycle Drivers that have occurred: – Planned Actions: – Train additional internal resources – Hire additional contractors – Add contingency to the budget to allow for overtime work Completed Actions: – Planned Actions: – Outsource portions of the development to an outside vendor – Adjust project schedule and budget Jane Smith 3/1/11 – 6/30/11 Yes ERROR:#REF!
2 0 Drivers to monitor: – Drivers that have occurred: – Planned Actions: – – Completed Actions: – Planned Actions: – – ERROR:#REF!
3 0 Drivers to monitor: – Drivers that have occurred: – Planned Actions: – – Completed Actions: – Planned Actions: – – ERROR:#REF!
4 0 Drivers to monitor: – Drivers that have occurred: – Planned Actions: – – Completed Actions: – Planned Actions: – – ERROR:#REF!
5 0 Drivers to monitor: – Drivers that have occurred: – Planned Actions: – – Completed Actions: – Planned Actions: – – ERROR:#REF!
6 0 Drivers to monitor: – Drivers that have occurred: – Planned Actions: – – Completed Actions: – Planned Actions: – – ERROR:#REF!
7 0 Drivers to monitor: – Drivers that have occurred: – Planned Actions: – – Completed Actions: – Planned Actions: – – ERROR:#REF!
8 0 Drivers to monitor: – Drivers that have occurred: – Planned Actions: – – Completed Actions: – Planned Actions: – – ERROR:#REF!
9 0 Drivers to monitor: – Drivers that have occurred: – Planned Actions: – – Completed Actions: – Planned Actions: – – ERROR:#REF!
10 0 Drivers to monitor: – Drivers that have occurred: – Planned Actions: – – Completed Actions: – Planned Actions: – – ERROR:#REF!
11 0 Drivers to monitor: – Drivers that have occurred: – Planned Actions: – – Completed Actions: – Planned Actions: – – ERROR:#REF!
12 0 Drivers to monitor: – Drivers that have occurred: – Planned Actions: – – Completed Actions: – Planned Actions: – – ERROR:#REF!
13 0 Drivers to monitor: – Drivers that have occurred: – Planned Actions: – – Completed Actions: – Planned Actions: – – ERROR:#REF!
14 0 Drivers to monitor: – Drivers that have occurred: – Planned Actions: – – Completed Actions: – Planned Actions: – – ERROR:#REF!
15 0 Drivers to monitor: – Drivers that have occurred: – Planned Actions: – – Completed Actions: – Planned Actions: – – ERROR:#REF!
16 0 Drivers to monitor: – Drivers that have occurred: – Planned Actions: – – Completed Actions: – Planned Actions: – – ERROR:#REF!
17 0 Drivers to monitor: – Drivers that have occurred: – Planned Actions: – – Completed Actions: – Planned Actions: – – ERROR:#REF!
18 0 Drivers to monitor: – Drivers that have occurred: – Planned Actions: – – Completed Actions: – Planned Actions: – – ERROR:#REF!
19 0 Drivers to monitor: – Drivers that have occurred: – Planned Actions: – – Completed Actions: – Planned Actions: – – ERROR:#REF!
20 0 Drivers to monitor: – Drivers that have occurred: – Planned Actions: – – Completed Actions: – Planned Actions: – – ERROR:#REF!
21 0 Drivers to monitor: – Drivers that have occurred: – Planned Actions: – – Completed Actions: – Planned Actions: – – ERROR:#REF!
22 0 Drivers to monitor: – Drivers that have occurred: – Planned Actions: – – Completed Actions: – Planned Actions: – – ERROR:#REF!
23 0 Drivers to monitor: – Drivers that have occurred: – Planned Actions: – – Completed Actions: – Planned Actions: – – ERROR:#REF!
24 0 Drivers to monitor: – Drivers that have occurred: – Planned Actions: – – Completed Actions: – Planned Actions: – – ERROR:#REF!
25 0 Drivers to monitor: – Drivers that have occurred: – Planned Actions: – – Completed Actions: – Planned Actions: – – ERROR:#REF!
26 0 Drivers to monitor: – Drivers that have occurred: – Planned Actions: – – Completed Actions: – Planned Actions: – – ERROR:#REF!
27 0 Drivers to monitor: – Drivers that have occurred: – Planned Actions: – – Completed Actions: – Planned Actions: – – ERROR:#REF!
28 0 Drivers to monitor: – Drivers that have occurred: – Planned Actions: – – Completed Actions: – Planned Actions: – – ERROR:#REF!
29 0 Drivers to monitor: – Drivers that have occurred: – Planned Actions: – – Completed Actions: – Planned Actions: – – ERROR:#REF!
30 0 Drivers to monitor: – Drivers that have occurred: – Planned Actions: – – Completed Actions: – Planned Actions: – – ERROR:#REF!
31 0 Drivers to monitor: – Drivers that have occurred: – Planned Actions: – – Completed Actions: – Planned Actions: – – ERROR:#RE

article summary

article summary

MGT-339
Spring 2018
Weekly Article Summary Discussion Instructions
There are 4 article summaries due during the semester. They are due as noted on the schedule in the class syllabus. Per the instructions below you will turn in a physical copy of the summary which will consist of a Title Page, one page article summary and a copy of the article stapled together. . The article will be your selection from the previous weeks WSJ journal. Article should be concerning strategy, operations, supply chain operations etc. Your summary will consist of the following:
Title Page: You will put class, your name, article assignment number, date, and article Title on title page. Rest of page is blank so I can put grade and comments on the page.
Article Summary (1/2) page. Summarize the article in a paragraph or two. Make sure you have covered the main points of the article. You need to be clear, concise and organized.
Takeaway or lessons learned. Summarize what you have learned from the article-a takeaway for the future, lesson learned etc. Show me or prove to me you are thinking about what the article is about and how you can use the information in the article. Show me how the article relates to a topic or idea from the class.
· Note: Organize the page into two sections via using a section title in the page. We will discuss in class.
· Highly recommend two editing ideas:
a. Read the assignment aloud-good trick I learned at KPMG
b. Have someone else read the summary and give you comments-again KPMG this was mandatory for anyone going to the customer
c. One page means one page- not two or ½ of a page
Copy of the article: You will print out a copy of the article and staple it to the summary.

Notes on grading etcThe assignment is due at the beginning of assigned class in hard copy. One page only, 12 point, 1 inch margins single space. Email will not be accepted- hard copy only. If you are late or don’t turn it in on the day assigned you will you receive a zero. Only exception is if you contact me, in writing via text or email, before class that you are not attending class etc. Follow the directions or points will be taken away.

Institution Affiliation

Running Head: CREATION OF A BUSINESS BRAND THROUGH MARKETING 1
CREATION OF A BUSINESS BRAND THROUGH MARKETING 6

Institution Affiliation
Student Name
Creation of a Business Brand through marketing
Course Number: Course Name
Professor’s Name
Date
The current topic that surrounds business is the issue of marketing, marketing is one of the major issues that surrounds business and it has been able to evolve very fast, this can be looked at the conventional ways in which marketing was used to be carried in the past decade. The rise of social media as a communication tool has been able to improve the dynamics of marketing. This has led to the creation of adds, celebrity endorsement, creativity in the creation of content. These dynamics have occurred so fast and many people have not been able to adjust and others are trying to adjust now and be able to improve the standard and the stake of their business so as to avoid being driven out by competitors. There are certain tools that were used previously to foster marketing and they have now been rendered obsolete, therefore technology demands that there needs to be constant innovation and catching up so as to be able to understand the dynamics of marketing and also the business as it operates its daily activities.
Among the various many things that the business needs to do is to change the organizational structure so as to ensure that the brand management is done effectively. Many organizations are tearing apart the operation of their business organization from the conventional operation to the modern way of operation which enabled the business to stay afloat. This has although come with its fair share of challenges that have left the Chief Marketing Officers (from here forthwith it will be referred CMOs) with a challenge of coming up with a new chart. The CMOs have failed to come up with an effective structure because they have failed to identify the values and goals that relate to their brand.
It is important for the CMOs to understand that the marketing structure should be able to the strategy. This was best understood by the former McDonald’s CMOS Mr. Larry when he was appointed to be the chief brand officer of the InterContinental Hotel Group, where the marketing team was not ready to reorganize its operation (Weed, 2017). Mr. Larry took an approach of ensuring that the team was able to define its marketing purpose, goals and the procedure of achieving them. This provided a rational for reorganization of the marketing strategy.
This topic of marketing is a current topic because there are various emerging brand and therefore in certain instance it may be problematic to create an effective brand. This will therefore demand as the business are growing and globalization has become the major factor of so many businesses. It will be good for them if they will be able to create a suitable brand that will be able to push for their agenda. This will help them to create a brand that will be identified with their target group. Effective marketing is directly proportional to the success of any business. However, the dynamics within the marketing field have been able to shape the face of marketing and how the businesses operate. It will be good to for any business or organization to take cognizance of the changes in technology so as to be able to address the issue of creating a brand effectively.
The selection of a proper marketing style of various business has been able to see some giants go down. This does not mean that the giants were not working but they did not create a brand that could be identifies with its customers as times went by. This saw the emergence of companies like Apple that used a proper marketing strategy and organizational chart that was in synch with the operation of the business. Nokia on the other hand which was a giant that no one really saw its fall was overtaken (Joshua, 2015). This therefore implies as argued on earlier by the former CMO of McDonald is that structure must follow strategy and not the other way round.
For business to be able to create a successful brand the following are some of the characteristics that they should bear or have.
1. Having big data, for deep insights. This will help marketers in the sense that they will be able to get the date of the consumers and from it they will be able to use the information to target their customers. This is because from the message they will be able to know consumer(s) is/ are doing, when and where. This provides the companies with an interpretation which will provide them with an understanding of why they are doing it. This therefore yields much more knowledge of consumer needs and how this needs can be met.
2. Purposeful Positioning, for a business to be a top brand it will need to be able to deliver on the purpose of the brand, why the consumer purchases the brand and emotional beliefs of the customer. This will also take into account motivation of employees for them to become better employees. This will come in handy in the creation of a powerful brand since the employee is considered to be the first consumer of the goods being offered by the company (Rayan, 2017). This will make the brand to be successful because it would have positioned itself with a purpose.
3. Preparing the business for growth, it is important to note that marketing of a successful business is not left out to the marketing department, each and every employee is supposed to take part of play in it for it to be successful. This is usually done to ensure that all levels within the business know the brand purpose and that they are working to ensure that the brand purpose is achieved.
In summary marketing is an essential element to any business that is operational, however there has been stiff competition that has emerged in the world of business and therefore there is need to have an effective marketing strategy. This has been among the trending topics in business since certain organizations are strategizing so as to be able to create a successful brand that will be able to have a competitive advantage over other competitors.
Reference
Joshua, C. (2015). The culture factor in Marketing. Chichago: Harvard Business Review.
Rayan, S. (2017). Marketing and Business management in the digital era. forbes.
Weed, M. d. (2017). The Ultimate Marketing Machine. Harvard Business Review.

hands-on learning opportunity

final project management 1

Semester Project Instructions
Overview
The semester project is a hands-on learning opportunity to reinforce the material learned throughout the course of this semester. The semester project work will allow you to bring to life some of the concepts taught during the course and galvanize your understanding of the material. In addition, the semester project work will provide you with practical skills and experience that are highly sought after in the work place. It may seem a little overwhelming at first, however, I will be your guide and I will be teaching you during your journey. This project will require a considerable amount of time to complete, so you should begin working on this by the second week of class. It will require that you conduct some research, apply newly obtained skills, and interact with your instructor. If you get stuck, remember, don’t spin your wheels or get frustrated – contact me for help.
Approach
· Each student will be assigned by the instructor to one project to work on (assignments will be available the second week of class – see full list below).
· You may work independently or select one other person in the class to work with. If you select one other person in the class to work with, both students must send the instructor an email by the end of the third week of class to confirm who their partner is and both students will receive the same grades for this assignment. Otherwise, I will expect you to complete your assigned project on your own.
· Research your selected project to fully understand it. You may do this by examining companies in that line of work or historical projects of a similar nature.
· Research the purpose and format of the various types of ‘project plan deliverables’ that you will produce (see below).
· Thoroughly review the materials that I have provided on Blackboard as a wealth of information is available that will assist you with your project.
· Communicate with your instructor on a regular basis as you will need to confirm your assumptions, gain clarity, and gather additional requirements
· Produce draft versions of your ‘project plan deliverables’ (see below) to share with your instructor as you progress to ensure that you are on the right track.
· Turn in the final version of your ‘project plan deliverables’ (see below) when they are due.
Project Plan Deliverables
1. Project Charter (Must use MS-Word or MS-PowerPoint)
· The project charter provides an overview of the project purpose and objectives (scope, cost, schedule)
· Project charters are an agreement between the client and the project manager as to what needs to be done, when, and how much it will cost.
· Project charters come in many forms, however, for this class I have provided the template that you must use.
2. Project Organizational Chart (Must use Visio or MS-PowerPoint)
· The project organization chart shows pictorially what roles are needed for the project and the reporting hierarchy
· Project organization charts differ from company organization charts. Company organization charts focus on formal position people hold within a company (i.e. Director of Marketing) rather than temporary roles people play on projects (i.e. Testing team leader, Project Manager, Construction Laborer, Quality Inspector, etc…)
· Project organization charts are a useful tool for team members to see where they fit into the big picture
3. Project Roles and Responsibilities (Must use MS-Word)
· Project roles and responsibilities describe what the specific duties are for each role on the project organization chart
· Project roles and responsibilities are a useful tool for team members to understand what they are expected to do during the project
· Project responsibilities are often bulleted one line sentences of a half dozen or more responsibilities that a role is expected to perform
4. Project Risk Register (Must use MS-Word or MS-Excel)
· Project risks identify what could potentially go wrong during the course of the project – not overall company risk.
· Generally this is in the form of a sentence or two which describes the risk and the impact (i.e. Management decisions are not made in a timely manner resulting in a delay in schedule)
· Your project should have a minimum of a dozen risks and they should be as specific as possible.
· Project risk management focuses on mitigation – minimizing the probability that a risk will occur and/or the impact if it occurs. It also focuses on contingency – what would you do if the risk actually occurred.
· Your risk register should include at a minimum for each risk identified: risk event description, probability, impact, risk response actions, and a contingency plan.
5. Project Schedule (MS-Project or MS-Excel)
· The project schedule is an organized list of activities that need to completed for a project set against a timeline to allow progress tracking
· The Project schedule must include descriptions of the activities, estimated durations, precedence relationships, start date, finish date, milestones and assigned resources.
· The Project schedule should include at a minimum 50 activities and a maximum of 100 activities using a work breakdown structure format and a minimum of 5 milestones.
Note: This is an opportunity to explore the use of Microsoft Project – which is a highly sought after skill in the work place around the world. However, it will require additional time and self-training on your part. I will help you along the way. If you would prefer not to learn or use Microsoft Project, you have the option to create your project schedule using Microsoft Excel.
Projects List

# Project Description Cost Duration
1 Construction of a small office building $5M 18 Months
2 Construction of a community park $3M 6 Months
3 Construction of a police station $15M 18 Months
4 Construction of an amusement park $100M 12 Months
5 Construction of a suspension bridge $100M 36 Months
6 Accounting software implementation at a medium-sized company $25M 18 Months
7 Development of a new experimental drug to treat asthma $200M 48 Months
8 Convert data center from IBM servers to Dell servers $30M 9 Months
9 Retrofit apartment building with new fire suppression system $15M 4 Months
10 Relocate historical school house to a new location 2 miles away $1M 3 Months
11 Construct a new McDonald’s restaurant $5 6 Months
12 Development of a new experimental drug to treat diabetes $200M 48 Months
13 Design and engineer a new all electric vehicle $75M 24 Months
14 Design and engineer a new 15 speed automatic transmission $35M 15 Months
15 Design and engineer an optical recognition automatic teller machine (ATM) $10M 18 Months
16 Customer billing system software implementation at a large-sized company $150M 24 Months
17 Construct 10 miles of a new expressway $100M 48 Months
18 Construct 60 miles of new pipeline to transport natural gas $75M 24 Months
19 Re-locate a major automobile manufacturing facility 50 miles away $135M 6 Months
20 Construct a warehouse for an automobile parts supplier $10M 12 Months
21 Construct a homeless center in Mexico $30M 24 Months
22 Inventory Management software implementation at a Large-sized company $20M 18 Months
23 Develop a new subdivision of homes in Lyon Township, MI $60M 24 Months
24 Build a brand new factory in Michigan to manufacture wind turbine blades $100M 36 Months
25 Host the special Olympics in Southfield, MI $5M 18 Months

Professor Allen 4