Please see the attached articles and guidelines.
Each INDIVIDUAL is to prepare a summary of the case and articles for the week. The articles are chosen from both leading marketing journals as well as a few from popular journals and business magazines related to the topic under discussion for that session. These are meant to provide a basis for discussing the topic of the day. The written synopsis should be brief, about 2-3 pages. It should highlight the main points, critically review consumer behavior issues and examine how the ideas can be applied to your business or any business in which you have an interested. Please keep in mind that I am not looking for a rewrite of the article itself. What I hope to see here is a consolidated discussion of the methods, concepts, and/or perspectives the articles all touch on and support. I do not need a book report, I would a demonstration of understanding of the various perspectives and ideas the articles showcase. To help with this perspective, students should end each articles with 2-3 new research ideas that were developed from the various readings.
Strategic Innovation
- Assignment 2: Strategic Innovation
Write a two to three (2-3) page paper in which you:
- Discuss the different strategies associated with incremental change and radical change. Provide one (1) example where incremental change is a better solution and one (1) example where radical change should be considered.
- Describe at least two (2) attributes of push and pull innovation. Next, create a scenario where push or pull innovation would provide a competitive advantage and provide two (2) outcomes that would support your chosen strategy.
- Discuss at least three (3) reasons why you believe that entrepreneurs should follow an innovation strategy then describe a framework or strategy for identifying the right solution.
- Use at least two (2) external sources.
- Your assignment must follow these formatting requirements:
- Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
- Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
Trends of unemployment, inflation, nominal GDP and real GDP, These are important measurements of macroeconomic performance
Trends of unemployment, inflation, nominal GDP and real GDPThese are important measurements of macroeconomic performance.
a. Define measurements of unemployment, inflation, nominal GDP and real GDP.
b. Find values of these variables for 20 years. c. Plot these values as a graph.d. Discuss trends of these values and trends.
Grand Nursing Theories Based on Human Needs
GUIDELINE FOR CASE STUDY: Grand Nursing Theories Based on Human Needs
Purpose: The intent of this assignment is to help students nursing theory integrate nursing theory
into clinical practice.
Guidelines: Each student will read the case study, analyze, and answer the following questions.
Use relevant journal articles to support your answers. Copy and paste case study scenario on
your paper.
Case Study
Mr. Juan Duran is a 60-year-old patient who has been coming to the Diabetes Clinic at the VA
for a few months. One day, the Clinic Director, Jim Carlson, finds him wandering the hallway,
appearing somewhat dazed, with a bag of supplies for blood glucose testing and insulin
administration. Mr. Duran tells him that he has been instructed to start insulin for his diabetes but
doesn’t know how. He doesn’t recall receiving any appointment or instructions. Mr. Carlson
finds the Diabetes Nurse Educator, Jenny O’Connell, and asks her to fit Mr. Duran in for an
unscheduled appointment.
Jenny O’Connell starts the appointment with a thorough assessment of Mr. Duran. In addition to
the physical assessment, she covers psycho-social-spiritual issues. She discovers that Mr. Duran
has had diabetes for about 10 years and, recently, his blood glucose levels and HgbA1c cannot be
controlled with oral medications and exercise. The physician wants to start him on insulin. Here
are notes that she took from her assessment:
• Sixty-year-old Mexican American patient. He is exceedingly polite and respectful of health
care personnel (and does not like to interrupt or ask too many questions). He has been in the
United States more than 50 years; he is a Navy veteran.
• Married; lives with wife in a comfortable apartment in Chula Vista, CA.
• Duran speaks fluent English, but his wife’s English is limited. They speak Spanish at home.
• Because Mr. Duran has limited vision, his wife has to administer the insulin.
• Had one (single) daughter, who was found murdered in the apartment parking lot less than 2
weeks ago, leaving Mr. and Mrs. Duran to care for her child.
• Duran seems befuddled by the insulin and syringes and is stoic when he talks about the loss
of his daughter.
1. Review the situation
2. Select one of the nursing models/theories from this chapter that will help Jenny in assessing
Mr. Duran and planning for his care. Discuss why that particular model was selected.
3. Based on the model selected, what additional information would Jenny want to
collect/assess?
4. Based on the model selected, how would Jenny initiate a plan of care (education) for Mr.
Duran?
5. Do you think that Jenny would assess and plan differently for Mr. Duran’s care if she used
a different model (than the one your group selected) for Mr. Duran? Why or why not.
Case Study Poor Novice Competent Proficient
0 3 4 5
Knowledge of topic or subject Does not
demonstrate
knowledge of
the
topic/subject by
addressing each
question.
Displays basic
knowledge of
subject/topic,
does not expand
ides or provide
new ideas. Only
addresses 3 of
question
completely.
Presents
new
information,
provides
opportunity
for further
analysis,
and /or
suggests
some
practical
application.
Addresses 4
of the
questions
points.
Presents
new ideas,
reflects
critical
thinking,
and/or
shows
practical
application
by
thoroughly
addressing
all
questions.
Criteria Poor Novice Competent Proficient
0 3 4 5
Research
• Utilized a minimum of 3
current professional references
to support ideas.
Lacks research
and /or
consistent
argument.
Lack of
citations,
improper
citations or
inappropriate
use of research.
Provides
citations but
over use of
direct
quotes
rather than
supporting
original
thought.
Provides
proper
citations,
applies
concept
from
research to
support
discussion,
and uses
research as a
tool not as a
replacement
for original
thinking.
Grammar
• Free of grammatical and
spelling errors.
Cannot make
sense of
content due to
grammar or
errors.
Numerous
errors of
structure and
grammar
Somewhat
confusing
structure,
grammar,
and spelling
detracts
Readable,
good
structure,
grammar,
few spelling
errors.
from
message
Topical and original
• Presentation was logically
organized
Not original
and does not
meet
assignment
criteria.
Just meets
assignment
criteria and /or
lacks cohesion
among ideas.
Only one of
the
following:
meets all
assignment
criteria or
clear
evidence of
original
thought.
Meet all
assignment
criteria and
clear
evidence of
original
thought.
Format and Timeliness
• Followed APA format
including citation of
references citing references.
• Case study essay is between
500 to 750.
Does not meet
length
expectation
and/or follow
APA format.
Case study
essay is less
than between
500 to 750.
Does not use
appropriate
APA
formatting.
Case study
essay is
between 500
to 750
words
excluding
reference
list.
Majority of
the paper
complies
with APA
format.
Case study
essay is
between 500
to 750
words
excluding
title page
and
reference
list.
Consistently
follows
APA format.
Domestic Legal traditions and States human rights practices-What are some of the similarities between domestic legal traditions and human rights practices in all regions of the world?
Journal Article answer the questions that accompany it.
1-What are some of the similarities between domestic legal traditions and human
rights practices in all regions of the world?
2. What are some of the differences between domestic legal traditions and human
rights practices in all regions of the world?
3. Why do some countries have issues between their domestic legal traditions
and human rights practices? How could these be resolved?
*Critical Thinking
Original thinking, makes links with other topics
*Argument &Structure
Clearly stated, coherent, logically developed well organized
*Sources & Referencing
Adequate acknowledgement of sources, ideas, competent bibliography
Group Observation Paper
You write this paper by yourself.
You will provide a short analysis of the interaction of group members that you observe in action. For example, you could attend a Killeen City Council Meeting, or tune in to local Channel 10 in the Killeen area to view the meeting there. You could go to a county courthouse to watch a celebrity’s trial, or you could watch Court TV and follow the proceedings there. After you have completed your observation, write a short critique of what you have observed.
Briefly describe what group meeting you observed as well as where and when the meeting took place. [For example, "I observed the Killeen City Council meeting on March 1, 2005 at Killeen City Hall.]
What organizational plan was employed? [For example, Parliamentary Procedure was employed with the reading of the minutes, old business, new business, etc.]
How were the decisions made? [For example, majority rule, consensus, leader-dictated, etc.]
How was information about topics gathered? [For example, research was provided by group members, research was provided by staff or outsiders, or testimony was provided, etc]
Was there a formal designated leader? Did certain members seem to play particular roles and assume specific responsibilities? [For example, the Mayor was the leader of the City Council.]
Were there conflicts or disagreements between group members and/or outsider sand how were they resolved? [For example, some council members wanted to annex property into the city limits, while some other council members as well as the citizens testifying, were opposed. The council decided to discuss the issue in executive session.]
Did the group tend to digress (get off the topic)? Did someone get them back to the subject, and if so, who did so?
Did the group seem thorough and complete in its treatment of the subjects that it addressed?
Were the group members clear in expressing themselves by phrasing their ideas carefully and by presenting their ideas in a vivid manner?
Would you personally feel comfortable addressing this group? Why or why not? Explain.
Center for Disease Control print ad
Consumer behavior questions
Consumer Behavior
Part A – Answer each of the following questions in a composition of 10 to 20 sentences.
1. Consider a Center for Disease Control print ad designed to encourage people to quit smoking that depicts a person in a wheelchair, along with the statement, “You’re a STROKE waiting to happen.” What principle of attitude change is at work in this ad? How might the use of such a vivid image be effective?
2. A recent married couple expecting their first child is contemplating moving from an apartment and purchasing their first house. What kind of purchase decision does the couple face? Justify your answer and explain the degree of cognitive effort problem solving that’s likely to be required, and the implications for information search as well as the factors involved in evaluation information.
3. When introducing a new, technologically advanced digital camera to the marketplace at a cost of $400.00, what three steps might a firm take to overcome the perceived value barrier when consumers compare the price of the new camera of that of older, less expensive ones?
Part B – Answer each of the following items in two or three sentences.
1. What are the most commonly observed factors that determine the extent of a child’s influence on his or her parents purchasing decisions?
2. When Toyota and Nissan introduced expensive new models to the marketplace, what strategy did they use to link their cars with other prestigious brands? On what perceptual model did they base their decision?
3. When designing promotional materials for personal-care products such as deodorant soaps and antiperspirants, which personality theory are marketers most likely to draw on and why?
4. How does a person’s role within a group differ from his or her status?
5. What factor distinguishes the multistep model of personal influence from the two-step model?
6. What social class do print ads for Jaguar and Porsche aim to reach and why?
7. A recent Pepsi ad depicted multiple images of the Pepsi can labeled in a variety of languages, with the tagline “Fortunately, nothing’s lost in transition.” What cultural factor does this ad address and how might it be considered effective?
8. How would an airline company use behavioral segmentation to increase profitability?
9. How do Burger King’s “Have it your way” jingle, the word association “1-800-M-A-T-T-R-E-S,” and the Michelin Tire Man benefit their respective firms?
10. Why are products such as homes, automobiles, clothing, jewelry, and luggage more susceptible to reference group influence than products like salt, waxed paper, and antifreeze?
Part A – Answer each of the following questions in a composition of 10 to 20 sentences.
1. Consider a Center for Disease Control print ad designed to encourage people to quit smoking that depicts a person in a wheelchair, along with the statement, “You’re a STROKE waiting to happen.” What principle of attitude change is at work in this ad? How might the use of such a vivid image be effective?
2. A recent married couple expecting their first child is contemplating moving from an apartment and purchasing their first house. What kind of purchase decision does the couple face? Justify your answer and explain the degree of cognitive effort problem solving that’s likely to be required, and the implications for information search as well as the factors involved in evaluation information.
3. When introducing a new, technologically advanced digital camera to the marketplace at a cost of $400.00, what three steps might a firm take to overcome the perceived value barrier when consumers compare the price of the new camera of that of older, less expensive ones?
Part B – Answer each of the following items in two or three sentences.
1. What are the most commonly observed factors that determine the extent of a child’s influence on his or her parents purchasing decisions?
2. When Toyota and Nissan introduced expensive new models to the marketplace, what strategy did they use to link their cars with other prestigious brands? On what perceptual model did they base their decision?
3. When designing promotional materials for personal-care products such as deodorant soaps and antiperspirants, which personality theory are marketers most likely to draw on and why?
4. How does a person’s role within a group differ from his or her status?
5. What factor distinguishes the multistep model of personal influence from the two-step model?
6. What social class do print ads for Jaguar and Porsche aim to reach and why?
7. A recent Pepsi ad depicted multiple images of the Pepsi can labeled in a variety of languages, with the tagline “Fortunately, nothing’s lost in transition.” What cultural factor does this ad address and how might it be considered effective?
8. How would an airline company use behavioral segmentation to increase profitability?
9. How do Burger King’s “Have it your way” jingle, the word association “1-800-M-A-T-T-R-E-S,” and the Michelin Tire Man benefit their respective firms?
10. Why are products such as homes, automobiles, clothing, jewelry, and luggage more susceptible to reference group influence than products like salt, waxed paper, and antifreeze?
writing a review of four companies
Guest Speakers and office visits are all for you to gain insight into the job market and career paths you might take. For each company I need you to write a review and insight you gained as well as an overview of what each company does. You will also have two questions that will be asked that you will include in your paper. The review should be approximately 500 words, and more research may be needed before or after the presentation. Your questions can be 150-250 words.
Website: apparelnews.net
Tesla company
i’m working on Tesla company for cars
List of 3-5 current and 3-5 potential market segments
so i want a list from currents and potential markets segments with details for every points.
The Coca-Cola Company
Coca Cola 6 need 5 pages
| Week 6 Writing Assignment | |
| Instructions | |
| REMINDER: Please select one of the product or service offerings from the list below. · The Coca-Cola Company Your focus will be on the domestic, or U.S. marketing of this product only. If the product is also marketing in other countries you do not need to concern yourself with the global operations. You will use the same product or service as the subject of each of the four writing assignments. MRKT 310 Principles of Marketing Week 6 Writing Assignment Part 1 – Creating Offerings Learning Outcomes 1. Offering. Student can describe an offering based on features, benefits, price, and costs of ownership 2. Type of consumer offerings . Student can suggest marketing strategy implications based on the type of consumer offering under examination. 3. Product line extensions or new product development. Student can suggest possible product line extensions or related product or service offerings based on the student’s chosen product or service offering. 4. Product lifecycle. Student can suggest potential marketing strategies based on the product or service’s lifecycle stage. Directions · Your job in this Writing Assignment is to develop marketing mix strategies to ensure a value offering for the target market you identified in the previous assignment. We begin with the value offering this week. · We don’t expect you to develop strategies based on a total knowledge of the product or service since you are not, or most likely not, employed by your product or service’s company. We will be looking to see if you can apply the marketing concepts to the real world situation. · Again, do not fall into the trap of reporting on the product or service. This is obvious because your assignment will look like a rewrite of the company’s website. Don’t be afraid to make strategy recommendations based on what you have discovered about the product or service, and how you think it can move forward. Be creative, be reasoned, take risks. · Remember your product’s target market(s) from the previous paper. Always keep them in mind when making your recommendations. You now work for the company, and your goal is to help them grow sales. · Prepare your assignment beginning with a title page with your name and the name of your product or service. Then answer each of the following eight questions (four in part 1 and four in part 2) in order and number the beginning of your response to each question. You do not need to repeat the question. The paper should contain a minimum of 5+ pages of analysis for the responses to the eight questions. 1. Offering . Describe your product or service offering as it is currently in terms of features and benefits, price and the total cost of ownership as discussed in the week’s readings. Is it more product dominant or service dominant? What are the tangible and intangible aspects? 2. Type of consumer offering . Based on the four categories of type of offerings discussed in course content, describe the category in which your product or service offering belongs. Based on your new target market, would that category of the offering change and if so, how? How would it change the marketing strategy? 3. Product line extensions or new product development. Should the current product or service be modified to more fully meet the needs of your new target market? Would the changes constitute a new product line, a product line extension or a new product? If no product changes are needed, how does the same product or service meet the need of your target market differently than current customers? Would the product line extension or new product allow the offering to occupy uncontested space in the perceptual map for the target market as covered in the previous paper? 4. Product lifecycle. In which stage of the product lifecycle is your product or service offering now? Would the changes described in number 3 above change the lifecycle stage and if so how? What would this mean to the lifecycle marketing strategy? Part 2 – Using Marketing Channels and Price to Create Value for Customers Learning Outcomes 1. Marketing Channels. Student can outline a multi-channel distribution system 2. Marketing channel strategy . Student can recommend a marketing channel strategy for a product or service offering that assures the correct amount of intensity. 3. Value chain. Student can discuss how each channel in the product or service offering adds value to the customer. 4. Pricing strategy. Student can analyze a current pricing strategy and make recommendations for modifications. Directions · This part of the assignment assesses your ability to relate marketing mix concepts of distribution and pricing to your product or service offering. You will also have a chance to recommend new distribution and pricing strategies based on your new target market to meet their needs. · Answer each of the following four questions, in order, numbering each of your responses. There is no need to repeat the question; however, headings should separate the sections. 1. Marketing channels. To the best of your ability, outline the marketing channels of your product or service offering as they currently exist. Refer to Figure 6.2 for some ideas. Most product and service offerings will have more than one channel, so your system should include at least two; for example (1) a direct channel for internet sales: manufacturer –> customer; and (2) an indirect channel such as manufacturer –> distributor –> wholesaler –> retailer — > the customer. If your product or service only has only a direct channel, explain why. Would this channel strategy change as a result of your new target market? Why or why not? 2. Marketing channel strategy. Why type of distribution intensity strategy does your product or service currently use? How do you know this? Would this distribution intensity strategy change for your new target market? Why or why not? 3. Value chain. Referring back to your marketing channel diagram, discuss what each member of the value chain does to bring value to the consumer. 4. Pricing strategy. Referring to the various pricing strategies outlined in the week’s readings, which one does your product or service currently use? Would you recommend any changes to your new target market? If so, how would you change it and why? General Submission Requirements · Prepare as a word-processed document (such as Microsoft Word). Use a simple 12-point font such as Times New Roman. Use black ink for the majority of your work and only use colors if it enhances your ability to communicate your thoughts. · Your assignment should be the equivalent of approximately five pages of double-spaced text, approximately 1/2 page for each of the eight questions (four in Part 1 and four in Part 2). You may attach exhibits that will not be counted towards the page count of double-spaced text. The cover page and References page are not part of the five+ pages of written analysis. · Be sure your name, writing assignment number, and the name of your product or service are on the cover page of your writing assignment. · Include a References page. · You should use APA style. More information about using a style guide can be found in the UMUC’s virtual library accessible from your LEO classroom under Content, “Learn to Use APA” or at umuc.edu/library. · Upload your word processed document in your LEO assignments folder by the due date in the LEO calendar. Refer to the grading rubric for the assignments. Be sure to note that 20% of your grade on this assignment will be based on your grammar, composition, adherence to the submission requirements, and use of an appropriate college-level style guide for writing and referencing. Any questions? Please post in the general discussion forum for Week 6. Or, feel free to contact your professor by email. |
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| Due Date |