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1 Unsatisfactory 0.00% |
2 Less than Satisfactory 74.00% |
3 Satisfactory 79.00% |
4 Good 87.00% |
5 Excellent 100.00% |
| 70.0 %Content |
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| 25.0 % Discuss Implementing Value Pricing |
A discussion on American Airlines implementing value pricing to gain market share is not included. |
A discussion on American Airlines implementing value pricing to gain market share is present, but it lacks detail or is incomplete. |
A discussion on American Airlines implementing value pricing to gain market share is present. |
A discussion on American Airlines implementing value pricing to gain market share is present. There is a detailed decision for developing and implementing this pricing strategy. |
A discussion on American Airlines implementing value pricing to gain market share is clear. There is a detailed decision for developing and implementing this pricing strategy with a justification for gaining market share with the pricing implementation. |
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| 25.0 % Evaluate Impact on Value Pricing Implementation |
A discussion of the impact external factors had on the results of the value pricing strategy is not included. |
A discussion on the impact external factors had on the results of the value pricing strategy is included, but it lacks detail or is incomplete. |
A discussion on the impact external factors had in the results of the value pricing strategy is included. There is some mention of the advantages and disadvantages contributing to the pricing strategy. |
A detailed discussion on the impact external factors had in the results of the value pricing strategy is included. There is a description of the advantages and disadvantages contributing to the pricing strategy. |
A comprehensive discussion on the impact external factors had in the results of the value pricing strategy is included. There is a clear description of the advantages and disadvantages contributing to the pricing strategy. |
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| 20.0 % Provide Alternative Recommendations to Value Pricing |
An alternative recommendation to the value pricing strategy is not included. |
An alternative recommendation to the value pricing strategy is included, but it lacks detail or is incomplete. |
An alternative recommendation to the value pricing strategy is included. There is some mention of the possible outcome when implementing the alternative recommendation. |
An alternative recommendation to the value pricing strategy is included. The recommendation is detailed and aligned with the American Airlines vision. There is mention of the possible outcome when implementing the alternative recommendation and an explanation for the proposed strategy. |
More than one alternative recommendations to the value pricing strategy are included. The recommendations are detailed and aligned with American Airlines vision. There is a detailed description of the possible outcome when implementing the alternative recommendation and an explanation for the proposed strategy. |
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| 20.0 %Organization and Effectiveness |
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| 7.0 % Thesis Development and Purpose |
Paper lacks any discernible overall purpose or organizing claim. |
Thesis is insufficiently developed or vague. Purpose is not clear. |
Thesis is apparent and appropriate to purpose. |
Thesis is clear and forecasts the development of the paper. Thesis is descriptive and reflective of the arguments and appropriate to the purpose. |
Thesis is comprehensive and contains the essence of the paper. Thesis statement makes the purpose of the paper clear. |
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| 8.0 % Argument Logic and Construction |
Statement of purpose is not justified by the conclusion. The conclusion does not support the claim made. Argument is incoherent and uses noncredible sources. |
Sufficient justification of claims is lacking. Argument lacks consistent unity. There are obvious flaws in the logic. Some sources have questionable credibility. |
Argument is orderly, but may have a few inconsistencies. The argument presents minimal justification of claims. Argument logically, but not thoroughly, supports the purpose. Sources used are credible. Introduction and conclusion bracket the thesis. |
Argument shows logical progressions. Techniques of argumentation are evident. There is a smooth progression of claims from introduction to conclusion. Most sources are authoritative. |
Clear and convincing argument that presents a persuasive claim in a distinctive and compelling manner. All sources are authoritative. |
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| 5.0 % Mechanics of Writing (includes spelling, punctuation, grammar, language use) |
Surface errors are pervasive enough that they impede communication of meaning. Inappropriate word choice or sentence construction is used. |
Frequent and repetitive mechanical errors distract the reader. Inconsistencies in language choice (register) or word choice are present. Sentence structure is correct but not varied. |
Some mechanical errors or typos are present, but they are not overly distracting to the reader. Correct and varied sentence structure and audience-appropriate language are employed. |
Prose is largely free of mechanical errors, although a few may be present. The writer uses a variety of effective sentence structures and figures of speech. |
Writer is clearly in command of standard, written, academic English. |
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| 10.0 %Format |
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| 5.0 % Paper Format (use of appropriate style for the major and assignment) |
Template is not used appropriately or documentation format is rarely followed correctly. |
Appropriate template is used, but some elements are missing or mistaken. A lack of control with formatting is apparent. |
Appropriate template is used. Formatting is correct, although some minor errors may be present. |
Appropriate template is fully used. There are virtually no errors in formatting style. |
All format elements are correct. |
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| 5.0 %Documentation of Sources (citations, footnotes, references, bibliography, etc., as appropriate to assignment and style) |
Sources are not documented. |
Documentation of sources is inconsistent or incorrect, as appropriate to assignment and style, with numerous formatting errors. |
Sources are documented, as appropriate to assignment and style, although some formatting errors may be present. |
Sources are documented, as appropriate to assignment and style, and format is mostly correct. |
Sources are completely and correctly documented, as appropriate to assignment and style, and format is free of error. |
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| 100 % Total Weightage |
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