Every Company needs to ensure they have cash flow coming in to keep the Company alive and operating. While businesses work hard to achieve their financial goals not only internally but also for their stakeholders, there are several key elements to help maintain and grow the Company successfully. These key elements in turn will also help businesses that are struggling financially while trying to launch their new product in the next few years-responce paper

Reply To The 2 Attached DB Post 200 Words Each

DB Post 1
Every Company needs to ensure they have cash flow coming in to keep the Company alive and operating. While businesses work hard to achieve their financial goals not only internally but also for their stakeholders, there are several key elements to help maintain and grow the Company successfully. These key elements in turn will also help businesses that are struggling financially while trying to launch their new product in the next few years.
According to “7 Ways to Improve Your Business Cash Flow,” there are seven key elements that focus on strengthening the cash flows for the Company. These include creating a cash-flow forecast, set up a payment policy, stretch out payables, use online tools, manage inventory, reduce overheads and finally have a backup plan. (“7 Ways to Improve Your Business Cash Flow,” 2017). Starting with a cash-flow forecast will offset any unpredictable offsets, spreading out investments, marketing and loans. Setting up a payment plan will help speed up the cash flow coming in with a short term payment plan. Managing the Company’s inventory is also a great way to help improve the cash flow while maintaining only what is needed in stock and the right kind of stock to increase sales. Having a backup plan is crucial for most if not all Companies in case any unexpected situations or emergencies arise and will need that line of credit.
Keeping the stakeholders happy can be a demanding job but is also imperative for the present and future of the Company. Communication is top priority with stakeholders so that the unexpected is expected. It is also important to listen to the stakeholders within each of their job roles so that each member is on the same page and the new product that will launch in the near future will be a successful product for the Company and the stakeholders.

References
7 Ways to Improve Your Business Cash Flow. (2017, April 21). Retrieved fromhttps://quickbooks.intuit.com/au/resources/small-business-finance/7-ways-to-improve-your-business-cash-flow/
DB Post 2
“Cash is king” is an expression that is common in many businesses today. The phrase is vital in determining the overall performance of the business. Investors often use the expression to decide whether it is worthwhile to invest in a given company. The potential shareholders often have to find out the amount of cash flow in a firm, which, in turn, helps them make wise decisions regarding the investment opportunity (Robinson & Sensoy, 2016). A business that is running out of cash often scares potential investors away. Nevertheless, companies may suffer a decrease in cash flow due to various factors that include the creation of new projects, capital budgeting, and paid wages and salaries. When that happens, a chief financial officer must identify various ways to maintain the running of a firm. Although it is a difficult task to keep the shareholders happy when there is no money, it is an important measure as it builds trust. It is quite challenging to deal with shareholders during low cash flow given that a part of the cash flow is the amount of money that goes to them during a reporting period (Robinson & Sensoy, 2016).
The product the company wants to invest in will not bring in any money until well over two years. Also, the business will run out of money in the next six months, which is quite unfortunate since the shareholders want to see positive cash flow. Still, there are various ways to address the situation. For instance, the company should consider acquiring loans from banks. The loans can help keep the company afloat despite the decrease in cash flow (Harford, Klasa, & Maxwell, 2014). Still, we should ensure to pay up as soon as we make the necessary profits. the company must also avoid future instances of borrowing. the word of God discourages us from borrowing. “The rich rules over the poor, and the borrower is the slave of the lender” (Proverbs 22:7 ESV). Other than getting a loan, I would also consider giving discounts to companies that pay early. Slow invoices can often lead to the closure of a business if there is no money available to cater for business expenses. To keep the shareholders happy, I will have to demonstrate proper planning and show that the money I received as a loan is going on to improve the financial position of the company. Restoring shareholder confidence is key to maintaining a strong relationship with them.

References
Harford, J., Klasa, S., & Maxwell, W. F. (2014). Refinancing risk and cash holdings. The Journal of Finance, 69(3), 975-1012. doi:10.1111/jofi.12133
Robinson, D. T., & Sensoy, B. A. (2016). Cyclicality, performance measurement, and cash flow liquidity in private equity. Journal of Financial Economics, 122(3), 521-543. doi.org/10.1016/j.jfineco.2016.09.008

February 22, 2018

Apple company -How are the individual environments working together for your chosen company?

Apple company

How are the individual environments working together for your chosen company?
Is an environment causing limitations on another? If so, which environments are involved and what are the limitations?

February 22, 2018

future of the Public sector of the Economy-Discuss how institutions such as the rule of law, competitive markets, stable money and prices, and regulation are sources of economic growth

Create a PowerPoint presentation discussing the future of the Public sector of the Economy. Include the following:

Explain economist Douglass North’s institutional theory as a model for economic reform.
Discuss how institutions promote growth based on Douglass North’s theory.
Discuss how institutions such as the rule of law, competitive markets, stable money and prices, and regulation are sources of economic growth.
Looking forward, which institutions or polices do you think will promote economic growth in the future?
How will economic inequality and poverty challenge economic growth in the future?

Be sure to include graphs, charts and other visuals in your presentation that will enhance your analysis.
Include slide notes containing explanations and rationale.

February 22, 2018

1. Describe at least two cultural differences, views, values, and organizational culture of Mehta Investment Group

Prepare a paper addressing the following elements:
1. Describe at least two cultural differences, views, values, and organizational culture of Mehta Investment Group (MIG).
2. Discuss how these cultural differences impact the business practices and employee relations for MIG.
3. Propose at least two courses of actions as to how to solve the cultural issues presented in the case, fully explaining the process and implementation of the proposed actions.
4. Determine and recommend the most appropriate course of action, outlining the decision making and reasoning behind chosen recommendation.

February 22, 2018

internal processes or strategies within an organization-How does the innovation contribute to the organization’s competitive advantage

Evaluate the internal processes or strategies within an organization in which you are involved, such as your workplace, school, church, or community group, in order to identify a problem that provides an opportunity for innovation. Then, determine an innovative solution for addressing that problem. Examples of potential solutions are entering a new market, implementing a new practice or process, or even changing management structures. The ultimate goal of your solution should be to increase the diffusion of innovation within the organization and contribute to a culture that appreciates innovation as a key to competitive advantage and organizational success.

Describe the problem your innovation targets. What is the scope of the problem and which stakeholders, both within the organization and without, does it impact?
Describe your innovation and explain how it addresses the problem. How will it meet the needs of the organization and all stakeholders involved?
How does the innovation contribute to the organization’s competitive advantage?
Develop an implementation plan for effectively diffusing the innovation within the organization. Make sure the plan addresses potential resistance and obstacles, including people and processes.
Identify an appropriate method that could be used for measuring the impact of the innovation on the organization. Explain why you think this is a relevant measure.
Finally, assume your innovation is adopted by the organization. Make recommendations for additional improvements within in this organization (in processes, practices, structures, etc.) that could create and sustain momentum for innovation.

February 22, 2018

Mobile marketing spending is increasing in recent years due to the popularity of smartphone and mobile commerce. Burberry is starting to use the mobile apps to reach the target market. Burberry is the first brand to use a 'Snapcode' on Snapchat as it looks to give visitors in its stores access to exclusive content. Read the following articles related to mobile app marketing campaign by Burberry, mobile app design, and the digital marketing trends. Note that you can find the articles without links in our online library databases using the search box on TLC Portal.

Mobile marketing spending is increasing in recent years due to the popularity of smartphone and mobile commerce. Burberry is starting to use the mobile apps to reach the target market. Burberry is the first brand to use a ‘Snapcode’ on Snapchat as it looks to give visitors in its stores access to exclusive content. Read the following articles related to mobile app marketing campaign by Burberry, mobile app design, and the digital marketing trends. Note that you can find the articles without links in our online library databases using the search box on TLC Portal.
BI Intelligence (2015). Here’s where digital ad spending is going over the next five years. Retrieved from http://www.businessinsider.com/mobile-will-drive-ad-spending-across-digitial-formats-2015-7
Burberry launches on kakao (2015). Newton: Questex Media Group LLC.
Burberry launches global partnership with line. (2015, Feb 05). M2 Presswire.
DeMers, J. (2014, Aug. 15). 10 online marketing metrics you need to be measuring. Retrieved from http://www.forbes.com/sites/jaysondemers/2014/08/15/10-online-marketing-metrics-you-need-to-be-measuring/#65eec53b355f
Goodfellow, J. (2016). Burberry is printing codes on its products to encourage customers to use Snapchat in-store. Retrieved from http://www.businessinsider.com/burberry-partners-with-snapchat-discover-2016-4?nr_email_referer=1&utm_content=BISelect&utm_medium=email&utm_source=Sailthru&utm_campaign=BI%20Select%20%28Tuesday%20Thursday%29%202016-04-05&utm_term=Business%20Insider%20Select
L2 think tank: Burberry runs lunar new year WeChat campaign (2016). Chatham: Newstex.
Magrath, V., & McCormick, H. (2013). Marketing design elements of mobile fashion retail apps. Journal of Fashion Marketing and Management,17(1), 115-134.
O’Reilly, L. (2012, Sep 20). Burberry to put mobile first in mix. Marketing Week (Online).
Roderick, L. (2015, Sep 18). Burberry in snapchat first as it premieres new fashion collection online. Marketing Week (Online).
Roderick, L. (2016, Apr 04). Burberry uses first ever snapcode to let in-store customers unlock online snapchat content. Marketing Week (Online).

Case Assignment

Imagine you have been hired as a consultant to the VP of marketing for Burberry. The VP wants to get an objective opinion from someone outside the company who is familiar with current digital marketing basics.
Your job is to write a short memo of 750 -1,500 words critically analyzing Burberry’s mobile marketing strategy. Note that the company has decided to use mobile social platforms to reach its target markets. Read and cite required articles listed above, including additional research you have done, to address the following issues:

Evaluate the assumptions behind Burberry’s mobile marketing campaigns, with a brief introduction of the company mobile marketing efforts.
Analyze the effectiveness of Burberry’s mobile marketing campaigns by applying relevant branding and promotion concepts. Also specify the criteria you use to evaluate the effectiveness.
With the increasing popularity of mobile media and social media, what would you recommend to Burberry regarding its mobile promotion strategy? Explain why.

Do not spend a lot of time digging in the company’s website and do not just rehash what the company did; instead, introduce a critical perspective. Focus on the Case articles as well as relevant background reading from Modules 1 and 2. There are no right answers; after all, you do not have inside information. You will be evaluated on your understanding of the background materials and your logic reasoning. In particular, show your understanding of the way a change in target market affects the company’s promotion strategy. Also, give some thought as to how Burberry’s mobile marketing meshes with other elements of its marketing program, for example, merchandising (product management), channel management, and pricing.
Assignment Expectations Regarding Your References and Defense of Your Positions
Write clearly, simply, and logically. Your memo should be 750-1,500 words long, excluding title pages and references, but quality of writing is more important than length. Use single space, black Verdana or Times Roman font in 12 pt. type size. Check the following link for business memo format: http://www.fsb.muohio.edu/heitgedl/Memo%20writing%20tips%20ACC333%20SP06.pdf.
Back up your positions or opinions with references to the required reading found in the Module 1-2 Backgrounds. In using those references, demonstrate your understanding of the concepts presented. Rather than grading on how much information you find, emphasis will be on the defense of the positions you take on the issues. Also remember that:

The “why” is more important than the “what.”
The defense of your positions on the issues is more important than the positions you take.

Do not repeat or quote definitions. Your use of the required reading to support your opinions (that is, contentions or positions) should demonstrate that you understand the concepts presented. Do not include definitions or summaries of the readings, or simply describe what the company did. Instead, your responses to the questions should be analytical and should demonstrate that (a) you understand the principles from the background reading and (b) you can apply them to this particular case. Vague, general answers will not earn a good grade.
Avoid redundancy and general statements such as “All organizations exist to make a profit.” Make every sentence count.
Paraphrase the facts using your own words and ideas, employing quotes sparingly. Quotes, if absolutely necessary, should rarely exceed five words.
When writing an academically oriented paper, you will uncover many facts about the product. If you paraphrase the facts, cite the sources in your text and link those citations to references at the end of the paper.
Here are some guidelines on how to conduct information search and build critical thinking skills.
Emerald Group Publishing. (n.d.). Searching for information. Retrieved from http://www.emeraldinsight.com/learning/study_skills/skills/searching.htm
Emerald Group Publishing. (n.d.). Developing critical thinking. Retrieved from http://www.emeraldinsight.com/learning/study_skills/skills/critical_thinking.htm
Guidelines for handling quoted and paraphrased material are found at:
Purdue Online Writing Lab. (n.d.). Academic writing. Retrieved from https://owl.english.purdue.edu/owl/section/1/2/
Purdue Online Writing Lab. (n.d.). Quoting, paraphrasing, and summarizing. Retrieved from https://owl.english.purdue.edu/owl/resource/563/1/
Purdue Online Writing Lab. (n.d.). Is it plagiarism yet? Retrieved from https://owl.english.purdue.edu/owl/resource/589/02/
Your paper consists of arguments in favor of your opinions or positions on the issues addressed by the guidelines; therefore, avoid the following logical fallacies:
Purdue Online Writing Lab. (n.d.). Logic in argumentative writing. Retrieved from https://owl.english.purdue.edu/owl/resource/659/01/

February 22, 2018

SWOT Analysis: Explain clearly and logically the facts about your company and charge, and use the required reading to support your positions on the issues. Do not repeat or quote definitions. Your use of the required reading to support your opinions (that is, contentions or positions) should demonstrate that you understand the concepts presented.

SLP Assignment Expectations

Use the following outline to organize your paper. Note that the letters “a, b, c…” and the numbers “i, ii, iii, iv…” below are used to show the major issues you need to include in your paper, but should not be used to format your paper.
III. SWOT Analysis (3-6 pages)

Strengths and Weaknesses (Internal)
1. Strengths
2. Weaknesses
Opportunities and Threats (External)
1. Opportunities
2. Threats
SWOT Table

Note: Use double-spaced, black Verdana or Times Roman font in 12 pt. type size. Include a title page and references. Revise your Module 1 SLP based on the feedback from your professor and your additional research, and include the Module 1 SLP in the Module 2 SLP.
Explain clearly and logically the facts about your company and charge, and use the required reading to support your positions on the issues. Do not repeat or quote definitions. Your use of the required reading to support your opinions (that is, contentions or positions) should demonstrate that you understand the concepts presented.
Paraphrase the facts using your own words and ideas, employing quotes sparingly. Quotes, if absolutely necessary, should rarely exceed five words.
Academic papers at the master’s level should include citations and references. Look at different sources, especially credible and reputable resources such as The New York Times, The Wall Street Journal, Businessweek, and The Economist, to find the information for your paper. Also use Trident University’s online library databases such as ProQuest and EBSCO to find the information for your project. Your discussion on each topic should be a synthesis of the different sources. Taking shortcuts on the number and quality of your sources will result in a poor-quality marketing plan that will be of no use to your client.
Also, it is important that you reference your sources throughout the text of your marketing plan. Take the following paragraph as an example:
“As a result, telephone interviewers often do not even get a chance to explain that they are conducting a survey (Council for Marketing and Opinion Research, 2003), and response rates have steadily declined (Keeter et al., 2000) to reported lows of 7% (Council for Marketing and Opinion Research, 2003). This decrease presents a problem because not only does it increase the cost of conducting telephone surveys, but it also leads to questions concerning the generalizability of the results (Struebbe, Kernan & Grogan, 1986; Tuckel & O’Neill, 2002).”
There are different citation and reference formats such as APA, MLA, or Chicago. No matter which format you adopt for your marketing plan, make it consistent throughout the plan.
Also note: The marketing plan should use third person business writing. Avoid “we,” “our,” and “you.” Do not use contractions in business writing.
Here are some guidelines on how to conduct information search and build critical thinking skills.
Emerald Group Publishing. (n.d.). Searching for information. Retrieved from http://www.emeraldinsight.com/learning/study_skills/skills/searching.htm
Emerald Group Publishing. (n.d.). Developing critical thinking. Retrieved from http://www.emeraldinsight.com/learning/study_skills/skills/critical_thinking.htm
Guidelines for handling quoted and paraphrased material are found at:
Purdue Online Writing Lab. (n.d.). Academic writing. Retrieved from https://owl.english.purdue.edu/owl/section/1/2/
Purdue Online Writing Lab. (n.d.). Quoting, paraphrasing, and summarizing. Retrieved from https://owl.english.purdue.edu/owl/resource/563/1/
Purdue Online Writing Lab. (n.d.). Is it plagiarism yet? Retrieved from https://owl.english.purdue.edu/owl/resource/589/02/
Your paper consists of arguments in favor of your opinions or positions on the issues addressed by the guidelines; therefore, avoid the following logical fallacies:
Purdue Online Writing Lab. (n.d.). Logic in argumentative writing. Retrieved from https://owl.english.purdue.edu/owl/resource/659/01/
Your SLP should not simply be a list of facts. Take the facts you find about the company, the charge, and the environments that the company faces, and explain how you think those facts will affect the financial future of the product or brand in your charge. The emphasis in grading your paper will be on the breadth and depth of your discussion of each topic, critical thinking, the clarity of your discussion, and the proper organization of the paper.

February 22, 2018

feasible marketing plan-conduct SWOT analysis for your charge based on the situation analysis in SLP1

Here is the brief overview of this cumulative Session Long Project (SLP). In this research project, you would work as a marketing consultant to develop a feasible marketing plan for your client. You would conduct both secondary research in SLP1 and SLP2 to glean the necessary information for your marketing plan in SLP3 and SLP4.
In this module SLP 2, conduct SWOT analysis for your charge based on the situation analysis in SLP1. This is the second step of this cumulative research project. Be sure to revise the sections in SLP1 and include them in this paper following the marketing plan outline provided above.

SWOT Analysis

A thorough situation analysis in the Module 1 SLP is the foundation for a SWOT analysis. Develop statements of the company’s internal strengths and weaknesses, and external opportunities and threats. If there is any question as to whether a fact or issue is external (these lead to opportunity and threat statements) or internal (these lead to strength and weakness statements), ask this key question, “Would this issue exist if the company did not exist?” If the answer is yes, then the issue should be classified as external.
Based on the detailed discussion of strengths, weaknesses, opportunities, and threats, use SWOT tables for the SWOT analysis. In other words, first state the facts based on your research, and then summarize the findings in a SWOT table. Note the examples below and follow the “best statements” to describe the strengths, weaknesses, opportunities and threats for your company and charge in SWOT table(s).

February 22, 2018

Primary Task Response: Within the Discussion Board area, write 400–600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

Primary Task Response: Within the Discussion Board area, write 400–600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.
The Chairwoman of Board of Directors has selected you to lead the effort to create an international internship program for your organization. You will be leading a cross-cultural virtual team, including the vice president (VP) of human resources and department heads from all areas of the organization from its locations throughout the United States. The team is responsible for developing a 3-month summer program for 50 international interns. The international interns will be selected from university programs in their home country, will travel to the organization’s U.S. locations, will live and work in the United States, and then may have the potential to be offered a permanent position with the organization.
Using the Bloomberg Businessweek B-school connection program, research global organizational culture and respond to the following questions:

What best practices do you recommend for leading a virtual cross-cultural team? What is the difference between leading a U.S.-based virtual cross-cultural team and a global virtual cross-cultural team?
What are the legal or regulatory factors that the team needs to consider for the interns to be employed in the United States?
How will the organization onboard the interns and introduce them to U.S. culture? What types of activities can be hosted for the interns to celebrate their diversity?
What are the benefits of the international internship program to the interns and to the organization?

Provide a reference list at the end of your primary task response of at least 5 articles from Bloomberg Businessweek B-school connection program, and include in-text citations for the articles in APA format.