Discussion Question
| It is very important to make sure that you align your pricing strategy with your target market and branding strategy. Below are various different businesses and pricing strategies. · Match each business with the pricing strategy that you believe the business is using. · Discuss why you think the business is using the pricing strategy that you did. |
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| Pricing Strategy Penetration Pricing Pricing Skimming Premium Pricing Competitive Pricing Economy Pricing Promotional Pricing |
Business Bentley Motors Motorola Kohl’s Dish Network |