• Select an organization, e.g., a corporation, company, firm or association (ideally, an organization which you have some interest in joining) for in-depth analysis of their customer services. • The research report should be approximately 10-15 pages (double spaced) with well documented references. • This research should incorporate wide array of data sources to cover all different aspects of sales and customer service management in detail and suggests meaningful recommendation to the company. • Data sources may include: internet, newspapers, trade magazines, library sources, industry analysis, analyst reports, focus group discussions, customer interviews, employee interviews, executive interviews, mystery shopping, ghost shopping, customer surveys, social media analysis, online community analysis, etc. • A 10-15 slide (not including title or reference slides) Power point presentation is a required component of the research project. Slides should not have more than 50 words of text and instead should have pictures, media, large fonts and should be visually appealing. You should include at least 100 words in the speaker notes for each slide with the exception of title and reference slides, which do not require speaker notes. Speaker notes are the words you would say to the audience for each respective slide. The PowerPoint requires at least 3 scholarly references, which should be in APA-format, i.e properly formatted in-text citations and a reference slide at the end of the presentation. • Project should be well organized and encompass the above subject and content guidelines, and an electronic copy of the project should be submitted via safe assignment The term paper report structure is as follows: (This structure is only to help students to get started and think further in this directions. Students are free to adapt the structure of the research report as they desire.) 1. Introduction 17 MGT 2268 – Sales and Customer Service Background and Context: Discuss type of industry, products/services, existing channels, competition in the context of sales and customer service, and how organizational vision and strategies have influenced their sales and customer service management. 2. Analysis of Personal Selling & Sales Management Approach 3. Analysis of Customer Service & Customer Turn offs 3.1 Analysis of Organizational Systems, Policies &Culture; 3.2 Analysis of Individual Actions 4. Analysis of the Use of Data and Technology for Sales & Customer Service 5. Recommendations 6. Conclusion 7. References