Assessment Marking Scheme (Student Version)
The assignment is marked out of 100. The following table shows the mark allocation and the approach
required.
Assignment Part Mark Approach
Question 1.
Using Lewin’s Force Field
Analysis and the details from
the case study, critically
analyse relevant, key factors
Burmah Castrol may have
considered when expanding
into Vietnam.
20
For an excellent mark the reader will be provided with
a clear picture of the business context,
Apply Lewin’s Force Field model to critically analyse
what you consider to be driving and resisting factors
in the expansion of Burmah Castrol into Vietnam.
Full and correct pictorial demonstration of the
model is required. Only the relevant force(s)
should be shown on the diagram, explanations
with critical analysis of internal and external
factors from the case study should be in the main
body of the report and not in the diagram/table.
Question 2.
Examine the nature and type
of changes that can exist
when a company expands
into new territories, and
critically evaluate how these
changes could impact on
behaviours and culture.
20
For an excellent mark, students should focus
specifically on the expansion of businesses into new
territories and then critically evaluate organisational
practices that could impact on culture (10 marks) and
behaviours (10 marks).
Students will use examples from the case study and
independent research from the wider world of
business to support their evaluation, supported by
application of relevant models and theories.
Question 3.
Critically evaluate, using
appropriate scholarship,
theories and models, how
leaders could have
contributed to this successful
move by Burmah Castrol. 30
For an excellent mark, students will clearly explain the
concept of leadership in a Change Management
situation such as the Case Study.
They will refer to more than two theories and models
of leadership, accurately relating these to a suitable
business context.
The case study does not give any detail on the leaders
at any level in Burmah Castrol, so students should use
their knowledge and research of Change Management
and Leadership to evidence successful leadership skills
and abilities in business expansion situations.
12
Question 4.
Explain and justify two
recommendations to
effectively manage current,
potential or future issues and
tensions between Burmah
Castrol and its stakeholders,
based on your findings from
Q1-Q3.
20
For an excellent mark students will develop a
comprehensive and coherent pair of
recommendations (10 marks each) that are fully
explained and justified in the business context at
Burmah Castrol.
Students should consider current or future tensions
and apply Change Management theories to support
their two answers.
Use of relevant structure,
introduction, conclusion,
contents tables and Harvard
referencing
10
For an excellent mark, students will use correct
Harvard referencing and clearly structure their
paper, with appropriate titles, subtitles and a
reference page.
Short introductions and conclusions should be
present.
The language used should be appropriate to the
academic context and business communication as
outlined, avoiding colloquialisms informal terms
and jargon.