1. How can cultural differences among audiences affect how public relations messages are interpreted and received? Provide examples from at least two cultures. Why should an organization’s logo be pretested prior to engaging in communications or marketing abroad? 2. What are some of the ethical dilemmas faced by marketers in emerging global markets? Explain responsible marketing practices that should be followed in emerging foreign markets. 555 words plus reference
Technology
What are some real-world examples of how organizations that embrace innovation of all types, such as technologies and processes, are more likely to thrive than those that do not embrace innovation? The old saying in business is: “if you do fail to plan then you plan to fail”. When the Internet boom hit the economic arena, everyone who owned a business wanted a website. This desire was mainly due to the basic understanding that if you wanted to be competitive in the 21st Century, then you had to be a 24 hour business. This concept fueled the idea that you had to produce a storefront that could accept business anytime, any day or any place in the world. This was the only way to have a truly successful business in such a bold and competitive new world. The biggest embrace of innovation seen in the 21st Century was the use of the Internet. Organizations leaped at the opportunity to innovate their products, purchasing approach, and philosophy to conducting business. What was your big awaking moment in the past that technology was the way to move forward to success? Please write at least 250 words with at least one reference in APA format.
attention and comprehension
Explain how attention and comprehension might affect how you interpret a commercial on television? Provide an example. Provide an example of how an existing attitude can be activated from memory and used as a basis for interpreting new information. Then, provide an example of how activated knowledge might be integrated with other knowledge to make a decision.
Cloud Computing and Web 2.0
Explain the business uses of cloud computing and Web 2.0 in 500-1000 words, APA style. Explain cloud computing and Web 2.0, explain how organizations use these tools, describe the technology required to use these tools, and discuss the pros and cons of each.
Marketing Scene
Devise a story that fits one of the categories listed. The Marketing Scene is a publication that provides a platform for professionals and consumers to discuss new ways of marketing, the effectiveness of advertising trends, specific ad campaigns, and the impact this information has on society. The stories on the site encompass the following marketing topics: Controversy in ads Lifestyle campaigns Target marketing The global view Emotional advertising Marketing the economy Individual Portion Read a few stories at http://www.themarketingscene.com/index.php/discussions/, and devise your own story that fits in one of the categories listed. Stories can be written in first or third person.
Cultural Makeup – Early Civilization
Early Civilization The term culture represents the shared values and beliefs of a group of people that develop over time and are passed from one generation to another. Culture can be seen in art, religious or spiritual beliefs, systems of laws, or the customs that comprise the way a group functions. Human culture, under this definition, dates back at least 30,000 years and probably much further. The Paleolithic (or Old Stone Age) cultures of Europe hunted wild game and gathered plants to sustain themselves, and their groups were small in number. Initial Post: Write 100 words within the Discussion Board responding to the following questions. Create a substantive and clear post expressing your research, thoughts, and ideas: Discuss the following questions with your peers: •What forces contributed to cultural makeup? •What social issues arose because of these cultural makeups?
Justice in the Medievil & Early Modern West
Did the changes in Western culture caused by the Renaissance, Reformation, and discovery of the Americas result in a more or less just society? At what points and in which places did people try to establish more just social, political and economic systems, and to what extent were they successful?
Tutankhamen Death Mystery
Tutankhamen died young, at around 18 years of age. However, his cause of death has not been confirmed. Did he die of an injury, of illness, or was he murdered? – Identify the “mystery” and provide a brief summary of at least two (2) theories which could explain the mystery.
What role did the Bush Administration play in German Reunification 1989-1990
The reunification of Germany is one of the most remarkable political events in modern history. The division of Germany was at the heart of the Cold War and a reunified Germany was in many ways a threat to the post-war status quo – both European and Global. What was US policy during this crucial time? Was it perhaps the finest moment of the Bush Administration. The author leaves a detailed timeline that indicates German reunification was in many ways a monument to American statecraft.
Initiative and referendum in California
Initiative and referendum in California Please answer the following six problems in complete sentences and in paragraph forms. Also, try to make at most one paragraph for each problem (each paragraph should contain at most five-six sentences each); keep in mind that some problems are shorter that the others. In other words, just simply answer the problem directly in one simple paragraph or less each (totally six paragraphs.) Here are the problems: 1.Compare the plus and minus aspects of professors in the University of California system devoting so much time to research. 2.Compare and contrast the initiative and referendum as they are applied in California. 3.Discuss the ethnic problems that faced President Woodrow Wilson with regard to entering World War I. 4.Discuss how the terms of surrender at the end of World War I could have be instrumental in setting up World War II. 5.Discuss farm auctions during the Depression and how farmers handled the sale of a neighbor’s property. 6.The United States and Great Britain had different strategies with regard to the use of bomber aircraft on Nazi Germany. Describe these policies to include how they were reconciled.