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Group Observation Paper

You write this paper by yourself.
You will provide a short analysis of the interaction of group members that you observe in action. For example, you could attend a Killeen City Council Meeting, or tune in to local Channel 10 in the Killeen area to view the meeting there. You could go to a county courthouse to watch a celebrity’s trial, or you could watch Court TV and follow the proceedings there. After you have completed your observation, write a short critique of what you have observed.
Briefly describe what group meeting you observed as well as where and when the meeting took place. [For example, "I observed the Killeen City Council meeting on March 1, 2005 at Killeen City Hall.]
What organizational plan was employed? [For example, Parliamentary Procedure was employed with the reading of the minutes, old business, new business, etc.]
How were the decisions made? [For example, majority rule, consensus, leader-dictated, etc.]
How was information about topics gathered? [For example, research was provided by group members, research was provided by staff or outsiders, or testimony was provided, etc]
Was there a formal designated leader? Did certain members seem to play particular roles and assume specific responsibilities? [For example, the Mayor was the leader of the City Council.]
Were there conflicts or disagreements between group members and/or outsider sand how were they resolved? [For example, some council members wanted to annex property into the city limits, while some other council members as well as the citizens testifying, were opposed. The council decided to discuss the issue in executive session.]
Did the group tend to digress (get off the topic)? Did someone get them back to the subject, and if so, who did so?
Did the group seem thorough and complete in its treatment of the subjects that it addressed?
Were the group members clear in expressing themselves by phrasing their ideas carefully and by presenting their ideas in a vivid manner?
Would you personally feel comfortable addressing this group? Why or why not? Explain.

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Center for Disease Control print ad

Consumer behavior questions

Consumer Behavior
Part A – Answer each of the following questions in a composition of 10 to 20 sentences.
1. Consider a Center for Disease Control print ad designed to encourage people to quit smoking that depicts a person in a wheelchair, along with the statement, “You’re a STROKE waiting to happen.” What principle of attitude change is at work in this ad? How might the use of such a vivid image be effective?
2. A recent married couple expecting their first child is contemplating moving from an apartment and purchasing their first house. What kind of purchase decision does the couple face? Justify your answer and explain the degree of cognitive effort problem solving that’s likely to be required, and the implications for information search as well as the factors involved in evaluation information.
3. When introducing a new, technologically advanced digital camera to the marketplace at a cost of $400.00, what three steps might a firm take to overcome the perceived value barrier when consumers compare the price of the new camera of that of older, less expensive ones?
Part B – Answer each of the following items in two or three sentences.
1. What are the most commonly observed factors that determine the extent of a child’s influence on his or her parents purchasing decisions?
2. When Toyota and Nissan introduced expensive new models to the marketplace, what strategy did they use to link their cars with other prestigious brands? On what perceptual model did they base their decision?
3. When designing promotional materials for personal-care products such as deodorant soaps and antiperspirants, which personality theory are marketers most likely to draw on and why?
4. How does a person’s role within a group differ from his or her status?
5. What factor distinguishes the multistep model of personal influence from the two-step model?
6. What social class do print ads for Jaguar and Porsche aim to reach and why?
7. A recent Pepsi ad depicted multiple images of the Pepsi can labeled in a variety of languages, with the tagline “Fortunately, nothing’s lost in transition.” What cultural factor does this ad address and how might it be considered effective?
8. How would an airline company use behavioral segmentation to increase profitability?
9. How do Burger King’s “Have it your way” jingle, the word association “1-800-M-A-T-T-R-E-S,” and the Michelin Tire Man benefit their respective firms?
10. Why are products such as homes, automobiles, clothing, jewelry, and luggage more susceptible to reference group influence than products like salt, waxed paper, and antifreeze?
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writing a review of four companies

Guest Speakers and office visits are all for you to gain insight into the job market and career paths you might take. For each company I need you to write a review and insight you gained as well as an overview of what each company does. You will also have two questions that will be asked that you will include in your paper. The review should be approximately 500 words, and more research may be needed before or after the presentation. Your questions can be 150-250 words.
Website: apparelnews.net

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The Coca-Cola Company

Coca Cola 6 need 5 pages

Week 6 Writing Assignment
Instructions
REMINDER: Please select one of the product or service offerings from the list below.
· The Coca-Cola Company
Your focus will be on the domestic, or U.S. marketing of this product only.  If the product is also marketing in other countries you do not need to concern yourself with the global operations.  
You will use the same product or service as the subject of each of the four writing assignments.
MRKT 310 Principles of Marketing
Week 6 Writing Assignment
Part 1 – Creating Offerings
Learning Outcomes
1. Offering.  Student can describe an offering based on features, benefits, price, and costs of ownership
2. Type of consumer offerings .  Student can suggest marketing strategy implications based on the type of consumer offering under examination.
3. Product line extensions or new product development.  Student can suggest possible product line extensions or related product or service offerings based on the student’s chosen product or service offering.
4. Product lifecycle. Student can suggest potential marketing strategies based on the product or service’s lifecycle stage.
Directions
· Your job in this Writing Assignment is to develop marketing mix strategies to ensure a value offering for the target market you identified in the previous assignment. We begin with the value offering this week.
· We don’t expect you to develop strategies based on a total knowledge of the product or service since you are not, or most likely not, employed by your product or service’s company.  We will be looking to see if you can apply the marketing concepts to the real world situation.
· Again, do not fall into the trap of reporting on the product or service.  This is obvious because your assignment will look like a rewrite of the company’s website.  Don’t be afraid to make strategy recommendations based on what you have discovered about the product or service, and how you think it can move forward.  Be creative, be reasoned, take risks.
· Remember your product’s target market(s) from the previous paper.  Always keep them in mind when making your recommendations.  You now work for the company, and your goal is to help them grow sales.
· Prepare your assignment beginning with a title page with your name and the name of your product or service.  Then answer each of the following eight questions (four in part 1 and four in part 2) in order and number the beginning of your response to each question.  You do not need to repeat the question.  The paper should contain a minimum of 5+ pages of analysis for the responses to the eight questions.
1. Offering .  Describe your product or service offering as it is currently in terms of features and benefits, price and the total cost of ownership as discussed in the week’s readings.  Is it more product dominant or service dominant?  What are the tangible and intangible aspects?
2. Type of consumer offering .  Based on the four categories of type of offerings discussed in course content,  describe the category in which your product or service offering belongs.  Based on your new target market, would that category of the offering change and if so, how?  How would it change the marketing strategy?
3. Product line extensions or new product development.  Should the current product or service be modified to more fully meet the needs of your new target market?  Would the changes constitute a new product line, a product line extension or a new product?  If no product changes are needed, how does the same product or service meet the need of your target market differently than current customers?  Would the product line extension or new product allow the offering to occupy uncontested space in the perceptual map for the target market as covered in the previous paper?
4. Product lifecycle.  In which stage of the product lifecycle is your product or service offering now? Would the changes described in number 3 above change the lifecycle stage and if so how?  What would this mean to the lifecycle marketing strategy?
Part 2 – Using Marketing Channels and Price to Create Value for Customers
Learning Outcomes
1. Marketing Channels.  Student can outline a multi-channel distribution system
2. Marketing channel strategy .  Student can recommend a marketing channel strategy for a product or service offering that assures the correct amount of intensity.
3. Value chain.  Student can discuss how each channel in the product or service offering adds value to the customer.
4. Pricing strategy.  Student can analyze a current pricing strategy and make recommendations for modifications.
Directions
· This part of the assignment assesses your ability to relate marketing mix concepts of distribution and pricing to your product or service offering.  You will also have a chance to recommend new distribution and pricing strategies based on your new target market to meet their needs.
· Answer each of the following four questions, in order, numbering each of your responses.  There is no need to repeat the question; however, headings should separate the sections.
1. Marketing channels.  To the best of your ability, outline the marketing channels of your product or service offering as they currently exist.  Refer to Figure 6.2 for some ideas.  Most product and service offerings will have more than one channel, so your system should include at least two; for example (1)  a direct channel for internet sales:  manufacturer –> customer; and  (2) an indirect channel such as manufacturer –> distributor –> wholesaler –> retailer — > the customer. If your product or service only has only a direct channel, explain why.  Would this channel strategy change as a result of your new target market?  Why or why not?
2. Marketing channel strategy.  Why type of distribution intensity strategy does your product or service currently use?  How do you know this?  Would this distribution intensity strategy change for your new target market? Why or why not?
3. Value chain.   Referring back to your marketing channel diagram, discuss what each member of the value chain does to bring value to the consumer.
4. Pricing strategy.  Referring to the various pricing strategies outlined in the week’s readings, which one does your product or service currently use?  Would you recommend any changes to your new target market?  If so, how would you change it and why?
General Submission Requirements
· Prepare as a word-processed document (such as Microsoft Word). Use a simple 12-point font such as Times New Roman.  Use black ink for the majority of your work and only use colors if it enhances your ability to communicate your thoughts.
· Your assignment should be the equivalent of approximately five pages of double-spaced text, approximately 1/2 page for each of the eight questions (four in Part 1 and four in Part 2).  You may attach exhibits that will not be counted towards the page count of double-spaced text. The cover page and References page are not part of the five+ pages of written analysis.
· Be sure your name, writing assignment number, and the name of your product or service are on the cover page of your writing assignment.
· Include a References page.
· You should use APA style. More information about using a style guide can be found in the UMUC’s virtual library accessible from your LEO classroom under Content, “Learn to Use APA” or at umuc.edu/library.
· Upload your word processed document in your LEO assignments folder by the due date in the LEO calendar.
Refer to the grading rubric for the assignments.  Be sure to note that 20% of your grade on this assignment will be based on your grammar, composition, adherence to the submission requirements, and use of an appropriate college-level style guide for writing and referencing.
Any questions?  Please post in the general discussion forum for Week 6. Or, feel free to contact your professor by email.
Due Date
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Capstone Prospectus

I have total four homework I need help.  Start with submitting homework 1 & 2.  Later I will submit homework 3 & 4.
As start with homework 1 – I would like to choose and work with Netflix organization as part of my chosen company.   This chosen company of Netflix will be used for continuation of homework 2 thru 4 for developing Proposal, Abstract, Annotated Outline, Annotated Bilbligraphy, and finally 35-40 pages paper along with Power Point Presentation in homework 4.   Attached information for homework 1 & 2 only.  Make sure use template I have attached for homework 1.  For homework 2 – use handoutlines2009.

  •  1: Capstone Prospectus.
  •  2: Capstone Proposal.
  •  3: Abstract, Annotated Outline, Annotated Bibliography.
  •  4: Capstone Paper and PowerPoint Presentation.
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dimensions of social responsibility-Marketing Principles

Marketing Principles

Marketing Principles –
Social Responsibility
Names:_____________
_____________
_____________
_____________
1. What are the four dimensions of social responsibility? What impact do they have on marketing decisions?
2. What tradeoffs might a company have to make to be socially responsible and responsive to society’s demands?
3. Give an example of how each component of the marketing mix can be affected by ethical issues.
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Marketing Plan

Assignment 2: Marketing Plan
Due Week 6 and worth 100 points
This assignment consists of two (2) sections: a marketing plan and sales strategy, and a marketing budget. Note: You must submit both sections as separate files for the completion of this assignment.
For the first six (6) months your company is in business—to give you time to perfect your product and to learn from actual customers—you will start marketing and selling in your own community, a radius of twenty-five (25) miles from where you live.
For most non-alcoholic beverages, marketing (as opposed to the actual product itself) is key to success. Cola drinks, for example, are fairly undifferentiated, as are many energy drinks, juices, bottled water, and the like. Companies producing these types of beverages differentiate themselves and attract market share through marketing and brand awareness—both of which are critical to success.
Section 1: Marketing Plan & Sales Strategy (MS Word or equivalent)
Write the three to five (3-5) page Marketing Plan & Sales Strategy section of your business plan, in which you:

  1. Define your company’s target market.
  2. Assess your company’s market competition.
    • Use the factors listed in the course text graphic (p. 123 | Assess the Competition) to assess your company’s market competition.
    • Defend your strategy to successfully compete against market leaders in your segment.
      • Hints: For example, in the soft drink market, it is intimidating to try to compete against Coke and Pepsi. Newcomers in mature markets typically must pursue niche markets or even create new market categories, as Red Bull did with energy drinks.
    • Defend your plan to differentiate yourself from the competition using the information detailed on the worksheet in the text (p. 131 | Market Share Distribution).
      • Hints: Every business faces competition and the non-alcoholic beverage market is an especially crowded market.
  3. Clarify your company’s message using the information provided on the worksheet in the text (p. 160 | The Five F’s).
  • Hints: Before you choose your marketing vehicles, you must determine the message you want to convey through those vehicles.
  1. Identify the marketing vehicles you plan to use to build your company’s brand. Justify the key reasons why they will be effective. Provide examples of other non-alcoholic beverage companies that use these tactics effectively.
  • Hints: If you plan to use online marketing tactics, refer to the worksheet in the text (p.171 | Online Marketing Tactics) to aid your response. Remember that even if you’re selling through grocery stores you need to build your brand and social media is a major part of that in regard to beverages. Some of the marketing tactics that beverage companies use include: sampling in grocery stores, building a following on social media, sponsoring events, exhibiting at trade shows attended by retailers, and so on. You will use a combination of these tactics. For example, if you decide to give out samples in grocery stores, promote your sampling on your social media networks and those of the grocery store.
  • Hints: If you are planning to distribute through resellers, describe how you plan to reach them, for example, through industry trade shows or by establishing your own sales force. For information on trade shows, visit the Trade Show News Network (http://www.tsnn.com). You can exhibit or network at these shows.
  1. Format your assignment according to these formatting requirements:
  2. Cite the resources you have used to complete the exercise. Note: There is no minimum requirement for the number of resources used in the exercise.
  3. Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
  4. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

Section 2: Marketing Budget (MS Excel worksheets template)
Section 2 uses the “Business Plan Financials” MS Excel template (see: Course Required Files in Week 1). Use the “Business Plan Financials Guide” (see: Course Required Files in Week 1) to support your development of the Marketing Budget.

  1. Complete the Marketing Budget worksheet for your company.
  • Hints: The goal of the marketing budget is to help you determine how much it will cost you to reach your market and achieve your sales goals.
  • Hints: When filling out the “Marketing Budget” worksheet in the Excel spreadsheet:
    • Begin in the current year and complete a marketing budget for the first year of your business. The information you enter in the marketing budget spreadsheet will flow through to your “Income Statement” in the Business Plan Financials.
    • Leave the number at zero (0) for any marketing vehicles you do not intend to use.
    • Remember that all marketing activities involve costs. If social media represents a significant portion of your marketing, assume you will have cost of advertising and that should be reflected on your budget. Even if a social media site charges nothing to use it, you will need to use company resources to manage the site, pay someone to execute your social media marketing campaigns, and will most likely pay for ads on that site.
    • Do NOT leave the “Marketing Budget” blank, assuming you will not have any marketing costs
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projective testing area of qualitative research methodologies tends

 The projective testing area of qualitative research methodologies tends to be a bit controversial within the research community. There are numerous projective tests being used by researchers today; identify and explain one of them to your fellow classmates. Within your discussion, explain what this test is attempting to demonstrate. Do you believe this test is a good research method? Why, or why not?