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Examine the three main theaters of action in its global operations – namely Asia-Pacific, Europe and Latin America. What does the future hold for the company in each of these three regions? What proactive strategies would you recommend for the firm in these areas?

Examine the three main theaters of action in its global  operations – namely Asia-Pacific, Europe and Latin America.  What does  the future hold for the company in each of these three regions?  What  proactive strategies would you recommend for the firm in these areas?

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External Environment-Social media platforms and Internet companies provide many opportunities for expanded advertising reach

External Environment
Threat of entry – low barriers to entry
Low switching cost for consumers
Low switching cost for merchants
Fierce competition based on territorial expansion
Plentiful substitutes for deals
Social media platforms and Internet companies provide many opportunities for expanded advertising reach
Consumers use of mobile/digital couponing is increasing
Groupon’s business model is fairly easy to replicate and has quite a few similar competitors that offer discount coupons via online or app-based services. However, what they have going for them is a highly visible brand that is a household name.
The external environmental scan shows that competition is a constant threat because of the relatively low barriers of entry. This makes it even more vital that operations are run as efficiently as possible to maximize growth and profits.
Part of the reason why Groupon needs to be continually scanning and innovating is that buyers/consumers and suppliers can easily switch from one discount coupon service provider to another. There is no commitment or investment on the part of either buyer or merchant. Groupon needs to find ways to make their service more beneficial so that merchants choose Groupon to advertise their products and services. Without a constant supply of new merchants, people will seek deals elsewhere.
More and more people are using mobile coupon and discount apps. Groupon already has one of the largest active customer bases and can continue to grow their reach as new customers access coupon apps.
The number of mobile Groupon app downloads worldwide has been recorded on a quarterly basis since December 2013. In September 2017, over 164 million people had downloaded the Groupon mobile app. As of that period, 69 percent of global Groupon sales were completed via mobile (Statista, 2017).
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External Environment – Competition
Living Social – offers one deal a day like Groupon
Tippr – same business model as Groupon but offers 3 deals
BuyWithMe – similar model but only offers deals if enough people bought it
Yippit – deals that are city-based
Woot – offers deals that can be purchased from its website, no coupons required
Tanga – deals that are available for a limited time
Ebates – coupons, deals and rebates offered for each purchase
There are plentiful choices for consumers searching for deals, and for merchants searching for this type of advertising.
Listed here are some of the the competitors that Groupon faces. Living Social was a top competitor and Groupon bought them in 2016, effectively gaining around 1 million new users. The other listed companies vary in size and offer deals to its users but in varying ways. The cost of marketing can be quite high – one of the reasons why Living Social had trouble was it didn’t have the budget for marketing (Lunden, 2017).
Even though there is a lot of competition, Groupon’s branding has established it as a household name, and the ease of use of its app downloaded by so many people makes it a first choice for many looking for a deal.
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Potential global strategies-Expand the company marketplace

Potential global strategies
Focus in on high-margin countries
Strategic competition
Strategic management
Use of technology
Expand the company marketplace
Groupon has clear, simple mission statement
Groupon culture
Danyelle – Assess potential global strategies for the organization.
Groupon is an American e-commerce marketplace that connects local merchants with subscribers worldwide. It has grown at an exponential rate due to its use of strategic methods that give it a competitive advantage such as coming up with various production styles. Its unique brand and the use of distribution channels have also made it more competitive.
Since the new CEO took over 2015, he has committed Groupon to operating in countries where it has the highest margins, taking Groupon’s geographical reach from almost 50 countries down to just 15 (Dille, 2014).
The company has been able to strategically settle its financial obligations such as leverage, and it controls its costs by using cost-effective production methods in such a way that it has been able to profit from its business strategy.
 
Groupon is well positioned in the market as it can exploit modern technology and mobile communications. These avenues ensured more quality goods and services reach its clientele, and as production is enhanced, time is also saved, resulting in the net increase in the efficiency and effectiveness of the company. Consequently, the company’s customer base has been increased.
 
Its mission statement communicates of Groupon’s goals in a simple manner that ensure that’s all employees and other stakeholders are motivated to work towards achieving the company’s main objectives. Groupon’s culture is unique since it exhibits the organization’s values and mission, a fact that encourages its stakeholders to work with all the seriousness required since they are all working towards a common objective. The company’s culture is good evidence of why the company excels in its line of work.
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Potential global strategies, continued
Good customer relations
Groupon is situated in strategic position
Strong international brand
Groupon Corporate social responsibility
Use of the private equity and capital
Groupon has created new market spaces
Organization structure
Danyelle –
Groupon is well known for treating its customers in the right manner and more so for meeting their expectations by providing what they want and need at a bargain. The company has good customer relations, and it is always available to meet its customers’ complaints and demands, among other considerations, which makes its clients feel cared for and valued. This enduring practice has attracted Groupon a lot more customers from all corners of the world. Being that Groupon’s customer services is always available, so that its consumers can freely contact it in case of anything. It fulfills its obligation to satisfy its clientele by responding to their queries in an expeditious manner.
 
In deciding on a geographic location, Groupon settled for a city center as it is a conveniently accessible location for its investors, employees, customers, suppliers, and other stakeholders. This operating environment being convenient is particularly beneficial during economic slowdowns and recovery (Mileski, J. P., & Franklin, C. L, 2017).
 
Groupon continues to have strong and unique brands that give it so much competitive advantage that the company has almost become a monopoly. This advantage has continued to make the company attractive to various investors who have been encouraged by its potential for long-term sustainability. The company has been consistent in using its capital and private equity for its growth and development, so much so that it has become a global force.
Indeed, the company’s structure greatly impacted on its growth and success. It remains one of the reasons that Groupon has remained flexible and able to easily adjust to changes arising in its operational environment. With a first mover status, the company was able to grab huge market share even as it retains a huge portion of its loyal clientele. More importantly the company has brought to the coupon industry value components such as collective buying.
It should be known that all these global strategies alone cannot work. Good management is vital to ensure that all are strictly followed and that each of them is productive. Management should always work with the employees to ensure that ideas are shared and that business operations are improved in both the short and long term (Chaston, 2015).
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Strategic Plan, Part 3: Strategic Evaluation-describe the three global strategy categories in detail: multi-domestic, transnational and global. 

Strategic Plan, Part 3: Strategic Evaluation

The presentation includes the assessment of the potential global strategies for the organization. (2 points)
Please review the highlighted portions and make modifications		 1.5 describe the three global strategy categories in detail: multi-domestic, transnational and global. You have to read the material and apply this information to your discussion.
a well-developed assessment of Groupon’s global strategy. You spoke to the deliberate decision to shrink global presence but much of the conversation here was not related to global strategy assessment.
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review the case study entitled “Evaluating Vision and Mission Statements at PepsiCo.” Alternatively, you may choose an organization of your choice; however, be sure to include a copy of the vision and mission statement in your submission.

review the case study entitled “Evaluating Vision and Mission Statements at PepsiCo.” Alternatively, you may choose an organization of your choice; however, be sure to include a copy of the vision and mission statement in your submission. Address the questions posted.
academic writing standards and APA style guidelines, citing references as appropriate. Submit your findings in a 2-4-page document in the Assignment Dropbox.