What are two specific ways marketing research helps a company know and understand its product’s customers?
Consider the following ideas to include in your answer:
What is the difference between primary and secondary research?
What is quantitative and qualitative research?
How does research help identify a customer’s buying behaviors?
How does the brand promise create customer satisfaction?
What are customer demographics and psychographics?
What is marketing STP/D?
Presidential Debates
Presidential Debates talked about how to revive our domestic production and create jobs. Here are examples of three industries where the US domestic producers are losing, or outsourcing by moving productions overseas.
(1) Shrimp industry: about ninety percent of US shrimp consumption is imported from overseas. The domestic producers made complaints that are standard when a US producer faces foreign competition, and the US Department of Commerce has approved protective tariffs against shrimp imports. As a result, American consumers now will not be able to benefit from the lower cost of production from the low-cost shrimp producers from Asia or Latin America.
(2) The US imposed tariffs about 27 percent on lumber from Canada. You would think this would hurt Canadian lumber producers, and it did. But it also forced them to be more efficient, while the US lumbers produce at relatively inefficient mills. The result is that more US lumber mills have closed than Canadian ones.
(3) The Auto manufacturing states in the upper Midwest region such as Michigan, Wisconsin, and Ohio have turned into crucial battlegrounds during the election campaign. The US government accused China for unfairly subsidizing its car components industry, and then the US imposed tariff on car-parts imported from China. China retaliated with imposing import tariffs on other goods that it imports from the US. This dispute is currently being reviewed by WTO.
If you were an economic adviser to a Presidential Candidate, what would be your advice regarding trade, import tariff or quota, and how to revive the domestic production? In giving your answers, please refer to the above industries.
. As a guideline, each of the 10 points will be derived from the following:
1. Post your answer (350 words) to the posted DQ responding to the matter asked, instead of repeating the question or not attending to the question. Substantive answers include making comments using concepts found in the assigned reading materials or offering examples from your experience. Hence merely providing a brief “yes, I agree” or “no, I do not agree” postings are not adequate posts
2. Write in correct grammar; any errors will translate to a deduction in points.
3. Check for the spelling; any errors will deduct points.
4. Your responses must be substantive that include your own thoughts, supported with research (at least two external sources other than textbook, and you must quote these sources).
5. Offer a creative solutions in addition to the obvious socio-economic impacts of each topic, such as environment, politic, or other issues.
6. Offer a future recommendation or alternative options for the future with regard to the topic in question.
government and safety net for banks
1. Describe the ways in which the government provides a safety net for banks. How has that safety net evolved over time?
2. Describe the ways in which the Dodd-Frank Act changes banking regulation.
3. What is a business cycle? What group determines the official starting and ending dates of business cycles in the United States?
4. Why should workers care about increases in labor productivity?
Assignment 2: Income inequality
Assignment 2: Income inequality
Due: Jan 30, 2018 at 11:59 PM
For this class, we will not cover income inequality, but it is a very interesting topic. Income inequality is measured by Gini coefficient, with the value between 0 and 1. Higher value represents greater income inequality.
In this assignment, you are going to find a chart showing the income inequality of a city or a country (again, please do not choose the US country). Discuss the reason(s) for a high/low level of income inequality. Also discuss how such level of income inequality will affect the society in the future.
Requirements: pls make it very short just answering a question, no detail research needed pls, and pls provide a chart and some pictures too (1 chart, 2 pictures of income inequality) Not more than 3 pages and pls pls I do not want in detail. (Pictures and chart imp)
I have attached a sample too pls see how that is done, so short and simple, pls make it that way. Thanks!
Assignment 7: Goods and Services Marketing
Assignment 7: Goods and Services Marketing
The success of a product or a company in the marketplace is highly dependent on the target markets ability to distinguish a given product from another. One way this is accomplished is through branding. When it comes to branding, companies must make complex decisions that will have a prolonged effect on the perception of the product and company in the marketplace. In this discussion, you will discuss product placements based on brand name marketing in the film industry.
Scenario: Product placement deals have been a common practice in the film industry for quite some time, but the focus on placing popular brands in movies and television shows was never as important as it is today. To execute this Discussion, watch one of your favorite television shows or a recent popular movie and discover a brand of a product that is featured in the plot of the story. Pay close attention, sometimes it can be tricky to identify a popular brand being featured if your mind is not consciously looking for it.
Directions to complete this Assignment:
● Read Chapter 10 in your textbook to understand how companies make branding decisions.
● View marketing uses of branding. Download the transcript. ● Watch the video segment concerning Brand, Design, and Differentiation as discussed by Tom
Peters (Tom Peters Company ©1999-2014) to supplement your understanding of product branding by Tom Peters-Filmed by BVO 2009 and now available via YouTube™ at:
Used by permission of Tom Peters. See www.tompeters.com for additional information.
Checklist: In 250 words or more, answer the following questions:
1. Identify the television show or recent movie you watched, and introduce the brand of a consumer product that you found was featured in the plot of the story.
2. Discuss the type of consumer product (convenience, shopping, specialty, unsought) you identified in the plot of the story. Explain your answer.
3. Discuss how the television show or movie increases or decreases the brand equity of the product.
4. Describe the brand strategy of the product you identified within the plot of the story:
The success of a product or a company in the marketplace is highly dependent on the target markets ability to distinguish a given product from another. One way this is accomplished is through branding. When it comes to branding, companies must make complex decisions that will have a prolonged effect on the perception of the product and company in the marketplace. In this discussion, you will discuss product placements based on brand name marketing in the film industry.
Scenario: Product placement deals have been a common practice in the film industry for quite some time, but the focus on placing popular brands in movies and television shows was never as important as it is today. To execute this Discussion, watch one of your favorite television shows or a recent popular movie and discover a brand of a product that is featured in the plot of the story. Pay close attention, sometimes it can be tricky to identify a popular brand being featured if your mind is not consciously looking for it.
Directions to complete this Assignment:
● Read Chapter 10 in your textbook to understand how companies make branding decisions.
● View marketing uses of branding. Download the transcript. ● Watch the video segment concerning Brand, Design, and Differentiation as discussed by Tom
Peters (Tom Peters Company ©1999-2014) to supplement your understanding of product branding by Tom Peters-Filmed by BVO 2009 and now available via YouTube™ at:
Used by permission of Tom Peters. See www.tompeters.com for additional information.
Checklist: In 250 words or more, answer the following questions:
1. Identify the television show or recent movie you watched, and introduce the brand of a consumer product that you found was featured in the plot of the story.
2. Discuss the type of consumer product (convenience, shopping, specialty, unsought) you identified in the plot of the story. Explain your answer.
3. Discuss how the television show or movie increases or decreases the brand equity of the product.
4. Describe the brand strategy of the product you identified within the plot of the story:
Review the grading rubric below before beginning this activity. Respond in a Microsoft Word document in a minimum of 250 words to the checklist items above using APA format and citation style. Make sure to include an additional Title and references page.
For additional help with your writing and APA citation, please visit the Writing Center accessed from the Academic Tools area, then select Academic Support Center and when you see the main page the Writing Center is located in the bottom left quadrant. Save your Assignment titled per the example (Ex: TAllen-MT219 Assignment-Unit 7.docx) and submit your file by selecting the Unit 7: Assignment Dropbox by the end of Unit 7.
Unit 7 Assignment:
Goods and Services Marketing
Percent possible
Points possible
Points Earned
Comments
Content per Checklists 100% 50 Answer provides complete information demonstrating analysis and critical thinking in response to the checklist items.
80%
Based on the reading of Chapter 10 and the website video segment, provides a correct minimum response of 250 words to the following: 5. Identify the television
show or recent movie you watched, and introduce the brand of a consumer product that you found was featured in the plot of the story.
10
2. Discuss the type of consumer product (convenience, shopping, specialty, unsought) you identified in the plot of the story. Explain your answer.
10
3. Discuss how the television show or movie increases or decreases the brand equity of the
10
For additional help with your writing and APA citation, please visit the Writing Center accessed from the Academic Tools area, then select Academic Support Center and when you see the main page the Writing Center is located in the bottom left quadrant. Save your Assignment titled per the example (Ex: TAllen-MT219 Assignment-Unit 7.docx) and submit your file by selecting the Unit 7: Assignment Dropbox by the end of Unit 7.
Unit 7 Assignment:
Goods and Services Marketing
Percent possible
Points possible
Points Earned
Comments
Content per Checklists 100% 50 Answer provides complete information demonstrating analysis and critical thinking in response to the checklist items.
80%
Based on the reading of Chapter 10 and the website video segment, provides a correct minimum response of 250 words to the following: 5. Identify the television
show or recent movie you watched, and introduce the brand of a consumer product that you found was featured in the plot of the story.
10
2. Discuss the type of consumer product (convenience, shopping, specialty, unsought) you identified in the plot of the story. Explain your answer.
10
3. Discuss how the television show or movie increases or decreases the brand equity of the
10
product.
4. Describe the brand strategy of the product you identified within the plot of the story.
10
Subtotal: 80% 40
Provides a complete response in a minimum of 250 words to the checklist items in a Word document using correct grammar, spelling, and APA format and citation style and reference page.
20% 10
Percent Total Points
possible Your Assignment Score:
100% 50
4. Describe the brand strategy of the product you identified within the plot of the story.
10
Subtotal: 80% 40
Provides a complete response in a minimum of 250 words to the checklist items in a Word document using correct grammar, spelling, and APA format and citation style and reference page.
20% 10
Percent Total Points
possible Your Assignment Score:
100% 50
- Assignment 7: Goods and Services Marketing
- Scenario:
- Directions to complete this Assignment:
- Directions for Submitting this Assignment:
Was Feuerstein Guided By Morals Or Ethics? Do You Think He Could Have Made The Decision If Malden Were A Publicly Traded Company?
Triangular Arbitrage
1 Triangular Arbitrage
Suppose you are a trader at the foreign exchange desk of Goldman Sachs in London and you observe the following exchange rates of the Euro (EUR) relative to the pound (GBP) and the U.S. Dollar (USD) and the USD relative to GBP:
Quote Currency/Base Currency Rate
EUR/GBP 1.1555
EUR/USD 0.76388
USD/GBP 1.5386
Recall that the base currency is the currency that is being purchased or sold and the quote currency is the price. Thus, if EUR/GBP is equal to 1.1555, then it costs 1.1555 EUR to buy 1 GBP (or I can sell 1 GBP for 1.1555 EUR).
Triangular arbitrage is the act of exploiting an arbitrage opportunity resulting from a pricing discrepancy among three di erent currencies in the foreign exchange market. A triangular arbitrage strategy involves three trades, exchanging the initial currency for a second, the second currency for a third, and the third currency for the initial. During the second trade, the arbitrageur locks in a zero-risk pro t from the discrepancy that exists when the market cross exchange rate is not aligned with the implicit cross exchange rate.
Determine the arbitrage pro ts if you start with 10,000,000 EUR and buy GBP.
2 Covered Interest Parity
The Euro (EUR) spot exchange rate against the U.S. Dollar (USD) was 1.2834 USD/EUR on March 30, 2010 while the 6-month forward exchange rate was 1.2779 USD/EUR. On the same day, the Wall Street Journal reported the 6-month Eurodollar (USD denominated deposits located in Europe) interest rate as 3.125 % per annum, compounded annually. What was the effective Euro deposit interest rate for 6-months, in percent per annum? Ignore bid/ask spreads. Hint: you will need to convert the compounding frequency from 1-year to 6-months (please look up the compound interest formulas on your own if you forgot).
3 Covered Interest Parity with Bid-Ask Quotes
Below are current quotes on Japanese Yen and U.S. Dollar exchange rates and interest rates. Find and describe the arbitrage opportunity, if any. Recall, the bid and ask prices and rates are from the perspective of the market marker. Bid price is the price the market maker is willing to buy and the ask price is the price the market maker is willing to sell. Similarly, the bid rate is the rate the market maker is willing to borrow and the ask rate is the rate the market maker is willing to lend.
JPY/USD Bid Ask
Spot 113.75 113.95
3-Month 113.60 113.80
3-Month Interest Rate (Compounded Annually) Bid Ask
JPY 1.3125% 1.4375%
USD 5.1875% 5.3125%
4 Implied Forward Exchange Rate
Suppose you are a wine maker in Santa Ynez, California (U.S.). You have ordered oak barrels from France for your vineyard. The barrels will arrive in one year, just in time for the Chardonnay from the upcoming 2010 harvest to be transferred from fermentation vats and aged. The barrels cost 122 EUR each, cash on delivery. There is no forward EUR/USD exchange rate beyond six months, but the 1-year EUR deposit rate is 4.75% while the Eurodollar deposit rate is 4.25%. Describe the transaction to lock in a dollar price per barrel and calculate that price (i.e., implied forward exchange rate for EUR/USD). The spot exchange rate is 1.2834 USD/EUR. Hint: Apply the intuition behind the Covered Interest Parity arbitrage proof.
the Preamble to the U.S. Constitution
Step 1 Using the internet, locate and read the Preamble to the U.S. Constitution. Step 2 Write a 1 & 1/2 to 2 page interpretation and analysis of the key elements or components of the Preamble to the U.S. Constitution. Include in your analysis, the purpose of the Preamble and a discussion of whether the courts consider the Preamble (or any part thereof) relevant to or reflective of the actual Constitution. Please provide references in APA format. Hint(s): There are at least six (6) key elements or components that should be interpreted and discussed in your paper.
iterature Review/ Wayne Williams/Atlanta Child Murders
The sources you identified through the Annotated Bibliography will be used to build the literature review. The sources should support the following:
· Provide a concise description of how each source contributes to the Wayne Williams/Atlanta Child Murders and current evidentiary issues.
· Evaluate the scientific techniques used in processing evidence in the Wayne Williams/Atlanta Child Murder case.
· Examine the ethical issues and articulates significance on the admissibility of forensic evidence, particularly trace evidence in the Wayne Williams/Atlanta Child Murders case in subsequent legal proceedings.
· Compare and contrast evidence collection and processing methods at the time of the Wayne Williams/Atlanta Child Murders and current collection and processing methods.
The Literature Review must include the following elements:
· Use the 10 sources identified in your Annotated Bibliography from Week Two, in addition to the course text and other required sources.
· Due to the nature of the assignments, your original search may include reliable sources, including reliable media, to enable you to identify areas for further scholarly research. For example, numerous media publications, including The New York Times and The Christian Science Monitor, reported that Texas mother Andrea Yates was reportedly suffering from postpartum psychosis when she drowned her five children. The scholarly source would then focus on the postpartum psychosis diagnosis.
The Literature Review
- Must be a minimum of 1500 words not including title and references pages and formatted according to APA
· Must include a separate title page with the following:
· Title of paper
In text citing
· Must use the 10 sources identified in your Annotated Bibliography in addition to the course text and other required readings
· Must document all sources in APA style
· Must include a separate references page that is formatted according to APA style
please see Annotated Bibliography attached that is required for this literature review
Jail And Prisons Comparison/CJi Interactive
View and complete the following in CJi Interactive.
Learning Modules:
http://media.pearsoncmg.com/pcp/pcp_94869_mutchnick_cj_uop/learning_modules/chapter11/11.1historyofprisons/index.html
- http://media.pearsoncmg.com/pcp/pcp_94869_mutchnick_cj_uop/chapter11/ch11_mvr/index.html
- Ch. 11: Corrections History and Institutions > History of Prisons
- Ch. 11: Corrections History and Institutions > Correctional System
Myths & Issues Videos:
- Ch. 11: Corrections History and Institutions > Myth v. Reality: The Correctional System Rehabilitates Offenders
Write a 700- to 1,050-word paper using the information found in the CJi Interactive Multimedia and this week’s readings. Include the following in your paper:
- A description of jail’s place in corrections and its role throughout history
- A summary of the history of state and federal prisons
- A comparison of the similarities and differences between security levels in jails, state prisons, and federal prisons
- An explanation of factors influencing growth in jails, state prisons, and federal prisons
Format your paper consistent with APA guidelines.