Program Evaluation Paper instructions (in cite text) Grading Write a 1,050 word paper in which you identify a grant funded program that was implemented by a criminal justice agency in the last five years. Include the following in your paper: Summarize the nature of the program. Explain how the agency implemented the program. Identify what need the program was intended to affect. Discuss how the program was funded, including the funding organization. Format your paper consistent with APA guidelines.
CUSTOMER ENGAGEMENT CAMPAIGN-DIGITAL MARKETING
Information and Instructions for
INDIVIDUAL ASSIGNMENT 2
2000 words
—————————————
CUSTOMER ENGAGEMENT CAMPAIGN
In this assignment, students elaborate Blocks 5 and 6 in the 6 Building Blocks of Digital Marketing. (Refer to Workshop 1 for definition) —I attached the workshop 1
Essentially this is the same process as the design stage of your group assignment, without the action plan and video. (I attached my group assignment)
Select 1 of the profiles you have developed in Individual Assignment 1, and design the campaign for the profile. (I attached my Individual Assignment 1).
The campaign will be run on at least 1 channel either Facebook Page or Website. You can do both. The procedure is identical with one in the group assignment. (In this point, you have to create at least 1 channel Facebook Page or Website, and design it as the example in my group assignment).
Below is the suggested structured. Please note that all requirements regarding the use of copyrighted material and the authenticity of your campaign are the same with the group assignment.
Executive Summary 300 words:
- PLATFORM DESCRIPTION: 300 words : platform what it is for, name, logo slogan, theme or narrative structure /channel/website or Facebook page is about? Insert URL to the site, screenshot of home page etc.
- CUSTOMER PROFILE: 400 words:
Describe briefly the profile customer you will be targeted for your platform. (JUST need to describe my Customer Profile in 5 sentences).
- CAMPAIGN DESIGN 700 words:
Design 1 or several campaigns to recruit customers within the profile above for your site.
It is recommended that you use 7 touch point formula to plan the customer journey on your platform. (I attached workshop 3 for 7 touch point formula)
To present your campaign(s) in this assignment, you could use the template below (note that this is only a suggestion.)
>> To entice potential customers to visit my site, I will run X number of campaigns. Campaign A does XXX, Campaign B does YYY, and Campaign C does ZZZ.
To achieve XXX, campaign A will cover steps 1-3 of the 7 touch point formula. Specifically, ZZZZZZ.
In terms of design, campaign A will start with Facebook ad post. The ad aims to XXX. The screen shot of the ad is HERE, and THE URL IS HERE.
The ad captures attention from XXX people because the interest of the people in this profile suggests that ZZZZ.
After a visitor clicks the ad, they will go to site X (URL provided), and see BBB. At this point, the visitor will be given options to do YYY, because XXX. These activities cover steps 2 and 3 of the 7 touch point formula.
- CONCLUSION 300 words:
This campaign is engaging the customers, turning them from strangers to frequent and loyal visitors of my site in several ways. First it recruits first time visitor from Facebook …
Note:
The aesthetic quality marks will be allocated to the use of images, videos and sound. You can use other material on the internet to enrich the content of your site. However, ensure you indicate clearly point out the original material created by you for this assessment to be considered for the aesthetic quality marks.
Critical points (missing these points will result in your assignment not receiving marks).
- Group name YES – THE NAME OF THE GROUP DID YOUR GROUP PROJECT WITH.
Thus, you might choose similar products with your group, but the customer analysis
and campaign design have to be your own work.
- Working URL(s) linking to your campaign.
Completion points (missing these points will result in your assignment losing marks for
relevant components).
- Proof of all data sources (e.g., screenshots of Facebook data, action steps, customer profiles etc.)
- Workable links in your campaign (e.g., campaign call-to-action has to lead to real result page. Fake data and fake campaigns are not acceptable.)
Assessment 3 Business Portfolio-HAT 202
Assessment 3 Business Portfolio
Subject Code: HAT 202
Subject Name: The Hospitality and Tourism Market
Assessment Title: Assessment 3: Business portfolio
Weighting: 50% – max 2000 words ( min 8 Pages commentary and 8 pages of visuals)
Total Marks:
Submission
50
Due Date: Week 12
. Assessment Description.
You are to collate a business portfolio for your chosen hospitality or tourism business. You are
not able to use the business from assessment 2. Your portfolio should include coverage of all
elements of the business and must include a future Integrated Marketing Campaign and a New
or Innovative Idea for your business. A portfolio must include written commentary, visuals,
graphics and figures and copies of current materials for each area of the business. It needs to be
orderly and include a table of contents. A portfolio should also be creative and visually pleasing.
Your portfolio needs to be submitted to turnitin in a digital form
Assessment Details
• Include an introductory summary of the chosen sector, chosen business and a description
of its operation
• Current business operation: Offer at least a one-page written commentary for all the
elements of the business including product, location and distribution, pricing models,
customer segments, branding and positioning and current promotion and marketing
materials. Include at least one page of visuals and materials for each of the areas. These
visuals can include figures, tables. photos, marketing materials, maps and more.
• Recommended future campaign: Offer an Integrated Marketing Campaign this should
include traditional media, print, digital plans and examples, website, social content, blogs
and /or email marketing. This section of the portfolio will present your marketing
communication and advertising approach to your business for the future
• Recommended new or innovative Idea – This may be a product launch, upgrade, line
extension, new advertising avenue, process improvement or new customer channel. This
part of your portfolio will present your ideas and your approach to implementing them in
the future.
• Format your portfolio in a digital form and submit to turnitin.
Business & Finance – Financial markets
Make sure you support your response with relevant data. The employer is looking for an example of your critical thinking skills.
Should the Fed raise its policy rate at the December meeting?
Maximum 250 words. Consider your response also as a sample of your writing to submit to the employer.
Uses language that is concise with precise details; free of grammatical, spelling and punctuation errors; makes clear the key message and objectives; presents an organized and effective message supported by clearly identified main points
Computer Science
1. a. Identify four network classifications, define them, and list the advantages and disadvantages in this table. Fill in the provided template.
Network Classifications
Definitions
Advantages
Disadvantages
1.
2.
3.
4.
1. b. Sketch/draw the four different networks. Use whatever tools are necessary to make your drawings. In addition to any sketch tools that you may have on your computer, Word offers Shapes and SmartArt in the toolbar, both of which may be helpful in illustrating networks.
2. List six protocols that are used on the Internet and what they are used for.
Protocols
Description/Use
1.
2.
3.
4.
5.
6.
3. Make a timeline of events associated with the evolution of the Internet
.
4. For this essay, you are going to be using the information tool, Wikipedia, briefly to find original sources on the subject of cloud computing. I want you to verify two references in Wikipedia, and write a 200-word essay on any aspect of cloud computing that you want. Look on page 290 of your textbook for some helpful hints.
Keep in mind that you will be using references found in the Wikipedia article, and you do NOT cite Wikipedia. You are using this as a research tool to drill down to find the factual sources.
Keep in mind that CSU has a strict policy against using Wikipedia as a source in assignments. If you would like to view the policy, it is available in the CSU Online Library under the “Research Tools” link.
Business Finance – Management
Discuss the pros and cons of using expatriates, host-country nationals, and third-country nations to run overseas operations? If you were expanding your business, what approach would you use? Discuss whether there are ethical implications to these decisions. Any examples?
Literature
1) When designing a lesson that uses technology as part of the learning process to enhance instruction, what are some considerations you need to make in terms of the students, the content, and the outcomes? What are the benefits of teaching with technology tools? What might some drawbacks be?
2)View the video “Analyzing Texts: Overview of a Lesson Series.” What did you notice about integrating a variety of ELA standards and strategies? Which practices are you likely to adopt? Why?
Human Resource Management
as part of this report, develop five questions that you believe should be asked by the principal and HR manager when selecting a new employee. Using references, provide supporting rationale to explain the five additional questions and any changes to existing questions. This assignment should be between 4-5 pages. Cite sources using APA format. Use a minimum of 3 to 4 references.
Cover Page with Name, Date, and Title of Assignment
Use headings to separate the sections of the paper
Page numbers
Double-spacing
Times New Roman, size 12
In-text citations to sources in APA style
Reference page using APA style
References not older than three years old
Statistical Reasoning in Public Health, statistics
A 2016 article in JAMA reports the results of a study of treatment outcomes for children with mild gastroenteritis who were given oral rehydration therapy. Enrolled children were randomized to received either rehydration with diluted apple juice (DAJ), or an electrolyte maintenance solution (EMS). As per the study authors:
“The primary outcome was a composite of treatment failure defined by any of the following occurring within 7 days of enrollment: intravenous rehydration, hospitalization, subsequent unscheduled physician encounter, protracted symptoms, crossover, and 3%or more weight loss or significant dehydration at in-person follow-up. Secondary outcomes included intravenous rehydration, hospitalization, and frequency of diarrhea and vomiting.”
Of the 323 children randomized to DAJ, 54 experienced treatment failure. (17 %). Of he 324 children randomized to EMS, 81 experienced treatment failure. (25 %)
1. For this study, what is the outcome of interest?
2. For this study what is the primary exposure of interest?
3. Estimate the risk difference (difference in proportions) of treatment failure for children in the DAJ group compared to children in the EMS group. (DAJ-EMS)
4. Interpret the estimate from item 3 in a sentence.
5. Estimate the relative risk (risk ratio) of treatment failure for children in the DAJ group compared to children in the EMS group.
6. Interpret the estimate from item 5 in a sentence.
7. Estimate the relative odds (odds ratio) of treatment failure for children in the DAJ group compared to children in the EMS group.
8. Interpret the estimate from part f in a sentence.
9. Do the estimated risk difference, relative risk and odds ratio agree in terms of the direction of association?
Question 2
A pilot study was designed to evaluate the potential efficacy of a program designed to reduce prison recidivism amongst inmates who have a documented long-term history of drug and/or alcohol problems. A sample of 11 prisoners was followed for up to 24 months after their most recent release from prison. Six of the inmates returned to prison at 3, 7 9, 11, 14 and 21 months respectively. Five of the inmates had not returned to prison as of the last time they were last contacted which was at 4, 8, 16, 24, and 24 months respectively.
Use the Kaplan Meier approach to estimate the survival curve for this set of inmates
(which tracks the proportion who have not yet returned to prison over time). It will be
helpful to construct a table like the ones appearing in lecture 5: however, all you will
need to report in the quiz generator are certain quantities from this table for specific
times.
10. What is the estimated proportion of the total sample who had not returned to prison by 7 months after enrolling in the study?
11. What is the estimated proportion of the total sample who had not returned to prison by 11 months after enrolling in the study?
12. What is the estimated proportion of persons who did not return to prison at 11 months among those who were still at risk of returning to prison at 11 months?
13. What is the estimated percentage of the original sample had not return to prison by 16 months?
14. Why does the Kaplan-Meier curve not reach 0% by the end of the follow-up period?
Question 3
In a July, 2010 article published in the New England Journal of Medicine[footnoteRef:1], researchers report the results of a randomized clinical trial to evaluate mortality differences in HIV infected subjects in Haiti. Subjects were randomized to receive early versus the current standards for implementation of Antiretriviral therapy. [1: Sever P, et al. Early versus Standard Antiretroviral Therapy for HIV-Infected Adults in Haiti. New England Journal of Medicine. (2010). Vol 363, No 3. ]
As per the abstract:
In summarizing the findings, the researchers present the following Kaplan-Meier curve
Statistical Reasoning in Public Health 1, 2016: Homework 2 10
15. Why do the curves for both groups start at 1 (100%) at time = 0 month?
16. What is the estimated proportion of persons surviving (remaining alive) beyond 36 months in the Early Retroviral Treatment sample?
17. What is the estimated proportion of persons surviving (remaining alive) beyond 36 months in the Standard Retroviral Treatment sample?
18. Based only on this graphic, what can you say about the estimated incidence rate ratio of mortality for standard treatment group compared to the early treatment group? (greater than, less than, or equal to 1). Why?
Question 4
In an August 2013 article published in American Journal of Public Health[footnoteRef:2], researchers report the results of a two-site (San Francisco and NYC) randomized trial: here is a description of the trial and the sample from the article abstract: [2: Masson C, et al. A Randomized Trial of a Hepatitis Care Coordination Model in Methadone Maintenance Treatment. American Journal of Public Health. 2013. Published online ahead of print August 15, 2013]
Objectives. We evaluated the efficacy of a hepatitis care coordination intervention
to improve linkage to hepatitis A virus (HAV) and hepatitis B virus
(HBV) vaccination and clinical evaluation of hepatitis C virus (HCV) infection
among methadone maintenance patients.
Methods. We conducted a randomized controlled trial of 489 participants
from methadone maintenance treatment programs in San Francisco, California,
and New York City from February 2008 through June 2011. We randomized
participants to a control arm (n = 245) and an intervention arm (n = 244), which
included on-site screening, motivational-enhanced education and counseling,
on-site vaccination, and case management services.
Of the 150 participants in the intervention group who needed the combined HAV—
HBV vaccine, 115 received the vaccine within 30 days of the vaccine being recommended. Of the 150 participants in the control group who needed the combined HAV-HBV vaccine,18 received the vaccine within 30 days of the vaccine being recommended.
19. In the above results presented, what is the outcome ?
20. In the above results presented, what is the exposure (predictor)?
21. Estimate the risk difference (difference in proportions) of getting the vaccine within 30 day of recommendation for the intervention group compared to the control group.
22. Interpret the estimate from item 21 in a sentence.
23. Estimate the relative risk (risk ratio) of getting the vaccine within 30 day of recommendation for the intervention group compared to the control group.
24. Interpret the estimate from item 23 in a sentence.
25. Estimate the relative odds (odds ratio) of getting the vaccine within 30 day of recommendation for the intervention group compared to the control group.
26. Interpret the estimate from part c in a sentence.
27. Do the estimated risk difference, relative risk and odds ratio agree in terms of the direction of association?
28. How do the estimated relative risk and estimated odds ratios compare in value?
29. Suppose you were to misinterpret the odds ratio as the relative risk. What would this do to the reported efficacy of the intervention program with regard to the vaccination outcome (under estimate or over estimate the efficacy)?
Homework 2, Part B: (the question in part a will be presented as fill in the blank/short answer questions in the Quiz Generator version):
Question 1
An October 25, 2012 article in the New England Journal of Medicine reports the results of a study examining aspirin and survival among patients with colorectal cancer. The following pieces of text are taken directly from the article abstract: (my edits are in italics)
“METHODS
We obtained data on 964 patients with rectal or colon cancer from the Nurses’
Health Study and the Health Professionals Follow-up Study, including data on aspirin
use after diagnosis and the presence or absence of PIK3CA mutation……
RESULTS
Among patients with mutated-PIK3CA colorectal cancers, regular use of aspirin after
diagnosis was associated with superior colorectal cancer–specific survival (adjusted relative risk for cancer-related death, 0.18; 95% confidence interval [CI], 0.06 to
0.61; P<0.001 by the log-rank test) and overall survival (adjusted relative risk for
death from any cause, 0.54; 95% CI, 0.31 to 0.94; P = 0.01 by the log-rank test). In
contrast, among patients with wild-type PIK3CA, regular use of aspirin after diagnosis
was not associated with colorectal cancer–specific survival (adjusted relative risk,
0.96; 95% CI, 0.69 to 1.32; P = 0.76 by the log-rank test) ) or overall survival (adjusted relative risk, 0.94; 95% CI, 0.75 to 1.17; P = 0.96 by the log-rank test)”
The authors present the following graphic as part of the article: (on the next page)
1. What is the outcome of interest for this study?
2. What is the primary predictor of interest?
3. What type of study design is this?
4. Describe the findings with regards to aspirin and survival in patients with colorectal cancer with respect to the presence or absence of the PIK3CA mutation.
5. Even though the authors estimated the association between aspirin and survival separately for the mutated-PIK3CA and wild-type PIK3CA, each of the two associations was adjusted for multiple factors including age, sex, year of diagnosis etc… Why was it potentially necessary to do this adjustment?
Question 2
A 2003 article in New England Journal of Medicine[footnoteRef:3] reports the results from a randomized trial comparing weight change and comorbidity development between severely obese subjects randomized to either receive a low carbohydrate diet or a low fat diet regimen. Both diet regimens lasted for six months. The results with regards to weight change are in the following table: [3: Samaha F, et al. A Low-Carbohydrate as Compared with a Low-Fat Diet in Severe Obesity. New England Journal of Medicine 2003;348:2074-81. ]
With regards to the weight change portion of these study:
6. What is the main outcome of interest for this study?
7. What is the main exposure of interest for this study?
8. Did the subjects in the low-carb diet group gain or lose weight?
9. Did the subjects in the low-fat diet group gain or lose weight?
10. In which diet group were the individual weight change values more variable?
11. Estimate and report the mean difference in weight change for the low-carb diet group compared to the low-fat diet group.
12. Interpret the estimate from item 11 in a sentence.
13. What is the estimated mean difference in weight change for comparing the low-fat diet group to the low-carb diet group? How does this estimate compare to the estimate from item 11?
14. Write a sentence describing the findings conveyed by the following with regards to weight-loss and diet group over the study follow-up period. (While this resembles a Kaplan-Meier curve, it is not)
Suppose the researchers had been able to randomize 300 severely obese
subjects into the two weight-loss groups , such that 154 received the low-carb diet, and 146 the low-fat diet. How should the following quantities compare in value (larger, smaller etc..) to the estimates from the actual study of 132 subjects. Explain your reason for each answer.
15. The standard deviations of the individual weight change values in each diet group
16. The mean difference in weight change for the low-carb group compared to the low fat group.
Question 3
A 2015 article in JAMA Psychiatry5 investigates factors associated suicide, including a history of self-harm via poisoning.
The primary outcome of interest was suicide. Subjects were followed until this outcome or censoring (still alive, death by other causes, lost to follow-up).
The following Kaplan-Meier curves show the time-to-outcome curves for the exposure (self-poisoning) and control groups. Time-zero was the discharge date for the self-poisoning subjects. (and the corresponding matched control)
17. Suppose the incidence rate ratio (IRR) of suicide is computed for the DS cohort compared to the Control group. How will this IRR compare to 1 (<1, >1. =1)?
18. There are 65,784 subjects who had a self-poisoning episode. However, at
10 years of follow-up, only 21 are at-risk of suicide. In other words, less that 0.1 %
is still at-risk at 10 years. However, the corresponding Kaplan-Meier curve estimate
at 10 years is approximately 98% (98% had not committed suicide). How is this
possible?