Write a 500 word (minimum) APA 12pt, double spaced. Use only credible references – grading is very hard on credible sources. That backs paper points and statements. He also referenced this blog for APA headings etc. http://blog.apastyle.org/apastyle/2011/04/how-to-use-five-levels-of-heading-in-an-apa-style-paper.html
please make a paper submission that responds to the following:
Strategic alliances mean partnering for advantage. In more than one case recently, competitors have become strategic allies as two or more companies search for advantage.
Describe such an alliance in today’s business alliances. Include an assessment of what it means for all of the partners.
PROMOTION MANAGEMENT & SWOT ANALYSIS-Mobile marketing: Evaluate the assumptions behind Burberry’s mobile marketing campaigns, with a brief introduction of the company mobile marketing efforts.
Mobile marketing spending is increasing in recent years due to the popularity of smartphone and mobile commerce. Burberry is starting to use the mobile apps to reach the target market. Burberry is the first brand to use a ‘Snapcode’ on Snapchat as it looks to give visitors in its stores access to exclusive content. Read the following articles related to mobile app marketing campaign by Burberry, mobile app design, and the digital marketing trends. Note that you can find the articles without links in our online library databases using the search box on TLC Portal.
BI Intelligence (2015). Here’s where digital ad spending is going over the next five years. Retrieved from http://www.businessinsider.com/mobile-will-drive-ad-spending-across-digitial-formats-2015-7
Burberry launches on kakao (2015). Newton: Questex Media Group LLC.
Burberry launches global partnership with line. (2015, Feb 05). M2 Presswire.
DeMers, J. (2014, Aug. 15). 10 online marketing metrics you need to be measuring. Retrieved from http://www.forbes.com/sites/jaysondemers/2014/08/15/10-online-marketing-metrics-you-need-to-be-measuring/#65eec53b355f
Goodfellow, J. (2016). Burberry is printing codes on its products to encourage customers to use Snapchat in-store. Retrieved from http://www.businessinsider.com/burberry-partners-with-snapchat-discover-2016-4?nr_email_referer=1&utm_content=BISelect&utm_medium=email&utm_source=Sailthru&utm_campaign=BI%20Select%20%28Tuesday%20Thursday%29%202016-04-05&utm_term=Business%20Insider%20Select
L2 think tank: Burberry runs lunar new year WeChat campaign (2016). Chatham: Newstex.
Magrath, V., & McCormick, H. (2013). Marketing design elements of mobile fashion retail apps. Journal of Fashion Marketing and Management,17(1), 115-134.
O’Reilly, L. (2012, Sep 20). Burberry to put mobile first in mix. Marketing Week (Online).
Roderick, L. (2015, Sep 18). Burberry in snapchat first as it premieres new fashion collection online. Marketing Week (Online).
Roderick, L. (2016, Apr 04). Burberry uses first ever snapcode to let in-store customers unlock online snapchat content. Marketing Week (Online).
Case Assignment
Imagine you have been hired as a consultant to the VP of marketing for Burberry. The VP wants to get an objective opinion from someone outside the company who is familiar with current digital marketing basics.
Your job is to write a short memo of 750 -1,500 words critically analyzing Burberry’s mobile marketing strategy. Note that the company has decided to use mobile social platforms to reach its target markets. Read and cite required articles listed above, including additional research you have done, to address the following issues:
- Evaluate the assumptions behind Burberry’s mobile marketing campaigns, with a brief introduction of the company mobile marketing efforts.
- Analyze the effectiveness of Burberry’s mobile marketing campaigns by applying relevant branding and promotion concepts. Also specify the criteria you use to evaluate the effectiveness.
- With the increasing popularity of mobile media and social media, what would you recommend to Burberry regarding its mobile promotion strategy? Explain why.
Do not spend a lot of time digging in the company’s website and do not just rehash what the company did; instead, introduce a critical perspective. Focus on the Case articles as well as relevant background reading from Modules 1 and 2. There are no right answers; after all, you do not have inside information. You will be evaluated on your understanding of the background materials and your logic reasoning. In particular, show your understanding of the way a change in target market affects the company’s promotion strategy. Also, give some thought as to how Burberry’s mobile marketing meshes with other elements of its marketing program, for example, merchandising (product management), channel management, and pricing.
Assignment Expectations Regarding Your References and Defense of Your Positions
Write clearly, simply, and logically. Your memo should be 750-1,500 words long, excluding title pages and references, but quality of writing is more important than length. Use single space, black Verdana or Times Roman font in 12 pt. type size. Check the following link for business memo format: http://www.fsb.muohio.edu/heitgedl/Memo%20writing%20tips%20ACC333%20SP06.pdf.
Back up your positions or opinions with references to the required reading found in the Module 1-2 Backgrounds. In using those references, demonstrate your understanding of the concepts presented. Rather than grading on how much information you find, emphasis will be on the defense of the positions you take on the issues. Also remember that:
- The “why” is more important than the “what.”
- The defense of your positions on the issues is more important than the positions you take.
Do not repeat or quote definitions. Your use of the required reading to support your opinions (that is, contentions or positions) should demonstrate that you understand the concepts presented. Do not include definitions or summaries of the readings, or simply describe what the company did. Instead, your responses to the questions should be analytical and should demonstrate that (a) you understand the principles from the background reading and (b) you can apply them to this particular case. Vague, general answers will not earn a good grade.
Avoid redundancy and general statements such as “All organizations exist to make a profit.” Make every sentence count.
Paraphrase the facts using your own words and ideas, employing quotes sparingly. Quotes, if absolutely necessary, should rarely exceed five words.
When writing an academically oriented paper, you will uncover many facts about the product. If you paraphrase the facts, cite the sources in your text and link those citations to references at the end of the paper.
Here are some guidelines on how to conduct information search and build critical thinking skills.
Emerald Group Publishing. (n.d.). Searching for information. Retrieved from http://www.emeraldinsight.com/learning/study_skills/skills/searching.htm
Emerald Group Publishing. (n.d.). Developing critical thinking. Retrieved from http://www.emeraldinsight.com/learning/study_skills/skills/critical_thinking.htm
Guidelines for handling quoted and paraphrased material are found at:
Purdue Online Writing Lab. (n.d.). Academic writing. Retrieved from https://owl.english.purdue.edu/owl/section/1/2/
Purdue Online Writing Lab. (n.d.). Quoting, paraphrasing, and summarizing. Retrieved from https://owl.english.purdue.edu/owl/resource/563/1/
Purdue Online Writing Lab. (n.d.). Is it plagiarism yet? Retrieved from https://owl.english.purdue.edu/owl/resource/589/02/
Your paper consists of arguments in favor of your opinions or positions on the issues addressed by the guidelines; therefore, avoid the following logical fallacies:
Purdue Online Writing Lab. (n.d.). Logic in argumentative writing. Retrieved from https://owl.english.purdue.edu/owl/resource/659/01/
deontological ethics vs utilitarian ethics-analyze HP’s use of bribery to obtain foreign contracts based on a deontological/duty-based approach
The notion of duty or deontological ethics is many ways the opposite of the utilitarian ethics you learned about in Module 3. It is often the case that completely different decisions will be made if you use a deontological approach rather than a utilitarian approach. For this assignment, you will be applying the concepts of utilitarian and duty ethics from Brusseau (2012) and “Duty-based ethics” (2014) to some real-world ethical dilemmas faced by corporations.
Apple has gotten a lot of criticism for having iPhones and other products manufactured in China. However, iPhones would cost dramatically more (as much as $2,000 for a low-end model) if they were produced in the United States.
Is it ethical to own an iPhone?
How much would an all-American iPhone cost
Another ethical dilemma many multinational corporations face is that they often have to deal with foreign government officials in order to obtain contracts. Even if managers are personally offended at the idea of paying bribes, keep in mind that American companies have to compete with companies from other countries that are more than happy to pay a bribe. A recent case involved Hewlett-Packard (HP) when their affiliate in Russia was busted for a paying a bribe to a government official in order to obtain a contract. For purposes of this assignment, forget that this is illegal. Instead, think about whether this is ethical. Remember that HP has had financial struggles and has had to lay off many American workers, and obtaining foreign contracts can save jobs back in the United States. See the following articles for more information:
First, make sure you are clear on the distinction between duty/deontological ethics and utilitarian/consequentialist ethics from the readings in Modules 3 and 4. Then think carefully about the ethical dilemmas faced by Apple and HP using the articles above as well as your own research. Then write a 4- to 5-page paper addressing the following issues:
- Analyze Apple’s decision to have their iPhones built in China based on a utilitarian/consequentialist approach. Use the Utility Test and discuss which stakeholders benefit and which ones are harmed by having their iPhones manufactured in China rather than the U.S. Should they keep their manufacturing in China based on the Utility Test?
- Now analyze Apple’s decision to have their iPhones built in China based on a deontological/duty-based approach. Are there any categorical imperatives violated by Apple choosing to manufacture their phones in China? Is your ethical assessment different for you when you use a deontological/duty-based approach rather than a utility approach?
- Analyze HP’s use of bribery to obtain foreign contracts based on a utilitarian/consequentialist approach. Use the Utility Test and discuss which stakeholders benefit and which ones are harmed from HP’s use of bribery. Was more harm done than good, or vice versa?
- Finally, analyze HP’s use of bribery to obtain foreign contracts based on a deontological/duty-based approach. Are there any categorical imperatives violated by HP’s use of bribery? Is your ethical assessment different for you when you use a deontological/duty-based approach rather than a utility approach?
Take into account the time constraints on modern businesses in terms of time to market and demand for innovation. As an aside, and not as part of the assignment, you may wish to consider how your answers would or would not change if you were considering a craftsmen-type or vertically-integrated business-• If continuous improvement is the key to remain competitive, then why do firms codify so many processes into enterprise resource planning (ERP) systems?
Take into account the time constraints on modern businesses in terms of time to market and demand for innovation. As an aside, and not as part of the assignment, you may wish to consider how your answers would or would not change if you were considering a craftsmen-type or vertically-integrated business.
Based on the above information and on your reflection of the readings for the course, respond to the following:
• If continuous improvement is the key to remain competitive, then why do firms codify so many processes into enterprise resource planning (ERP) systems?
• Does this limit innovation and if so, how can that risk be reduced? If you were an ERP vendor what would be your perspective?
Write your initial response in 300–500 words. Your response should be thorough and address all components of the discussion question in detail, include citations of all sources, where needed, according to the APA Style, and demonstrate accurate spelling, grammar, and punctuation.
Connection between business ethics and supply chain –discussion
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Connection between business ethics and supply chain – 21page
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Connection between business ethics and supply chain – one page
Write a 700- to 1,050-word summary in which you articulate elements of leadership using the following criteria:Examine your individual, essential elements of leadership and management.Differentiate between leadership and management roles, and provide specific examples from the text, literature, or personal example.
Resource: Leadership Assessments found on InternetOpen your web browser and search for either “Leadership Legacy Assessment Test” or “Disc Personality Test.”Complete one of these free online tests. Note: The online test should be free so if you encounter a site that charges a fee for the test please continue searching for a site that offers a free test.Write a 700- to 1,050-word summary in which you articulate elements of leadership using the following criteria:Examine your individual, essential elements of leadership and management.Differentiate between leadership and management roles, and provide specific examples from the text, literature, or personal example.Cite at least one peer-reviewed source in addition to the course text (be certain to include the web link for your test in your citations).Format your paper consistent with APA guidelines.
For this assignment, you will choose a company with which you are familiar. You are encouraged to choose a company for which you currently work or have worked, but you may choose some other firm if you believe it will be a compelling analysis.
Review the following scenario:
Assume that you have recently been hired as the director of continuous improvement of a company. You are an outside hire with limited history of the firm and personal capital at the firm, and you are responsible for lean production, total quality management (TQM), six sigma, and best practice implementation.
Lean production means doing more with less, such as less inventory, fewer workers, or less space. A recent trade in quality management is lean six sigma (also known as lean sigma) that integrates six sigma and lean production.
The capacity for which you were hired has existed for three years with a direct line of report to the vice-president of operations and dotted line of report to the head of information technology (IT), the chief information officer (CIO), and the director of internal controls and audit. You are the second person to fill in this position. You have a team of internal consultants; half of your team has six sigma black belt or equivalent capabilities with the remainder having a solid understanding of operations and IT. You also have a budget for two external vendor resources.
You have taken six months to familiarize yourself with the organization and its people, mission, goals, strategy, and structure. In this time, you have also evaluated current operations. At the end of this period, you are assigned to deliver a report identifying the three most promising avenues for achieving best practices within the company. You have already been told that the company suffers from both aging and complex information systems and that your recommendation must include a major upgrade of those systems. The executive officers anticipate major investments in IT over the next several years. Your best practice implementations, coupled with new technology, must be measurable in terms of speed, quality, productivity, and efficiency or other key performance indicators that you identify in your report.
For this assignment, you will choose a company with which you are familiar. You are encouraged to choose a company for which you currently work or have worked, but you may choose some other firm if you believe it will be a compelling analysis.
You may choose one area of the company, such as a manufacturing plant or product design, to focus on if you can make a strong case. Your recommendations should have the following features.
• Repeatable: If you “fix” three things in a manufacturing plant, you should be able to tackle the “next” three in iteration.
• Scalable: If they work in one plant, they should work in all of them.
• Replicable: Your process for improvement should be repeatable in different, disparate parts of the organization.
This is a key initiative at the “C” level, and your recommendation will reach the board of directors.
Your paper must include the following sections:
1. Strategic Overview: (1 page)
Provide a brief description of the following elements:
a. The company, including its products or services
b. Marketing strategy: target market segments, value proposition, market position, and source of competitive differentiation
c. Organizational structure
d. Any other relevant facts
2. Analysis of the Supply Chain: (4 pages)
Analyze the supply chain for your identified company by explaining the following key elements of the supply chain:
a. Identify key inputs, including less tangible assets, such as human resources and information. How are these key inputs sourced, reconfigured into a product or service, and delivered to your customers?
b. Identify the key processes that add value, and evaluate the supply chain performance relative to the competition. What are the key inputs for each process? How are these inputs processed or configured into the final offering for your customers?
c. What is the value added at each step?
d. What is the role of information technology and e-commerce in serving your customers?
e. What are the key performance measures for evaluating your supply chain?
f. Research online sources to explain how the performance on these measures compares to that of your competitors?
3. Plan to Improve Operating Processes: (3 pages)
Create a plan for improving the performance of three specific operating processes in your company. Your plan should address the following:
a. Identify three elements of the supply chain that you recommend as targets for improvement.
b. State the performance improvement opportunity for each element, and indicate how it will improve process speed, quality, efficiency, and productivity.
c. Explain what specific action or change you recommend for each supply chain element selected.
4. Explanation of the Results of Performance Improvements Regarding Product or Service: (2 pages)
Explain the following:
a. How will your product or service be improved as a result of these changes to the supply chain activities?
b. How are you altering the specific features or attributes of your product or service?
c. Why are these specific changes important to your customers?
d. How do these changes enhance the value proposition and competitive position of your company?
e. What lasting capabilities and improvement are you introducing into your company through these changes?
f. How will you measure the scope and impact of your improvements? What are your key performance indicators?
5. Assessment of the Impact on Human Resources: (1–2 pages)
Detail how your plan impacts your company’s HR and human capital strategy by explaining how the organization’s structure supports the new process configuration you are recommending. Your response should address the following questions:
a. Are the roles and responsibilities in your organization properly defined and aligned to enable these changes? Who will perform these new/modified process activities, and what changes to their jobs do you anticipate?
b. Is decision-making authority assigned so that the process changes you propose can be implemented and properly managed under the current structure? Who will own the process and the results? Based on the current structure, will they have the authority to make changes as necessary?
c. Are the individuals with the right skills in place to implement these changes? If not, how will you attract the talent necessary to implement your changes? How will you retrain the existing employee base? How will you handle attrition? How will you reduce the risk of impacted protected classes?
6. Changes:
Explain changes to the compensation and incentives at your company that are necessary to reinforce your recommendations and increase efforts for continuous improvement throughout the organization. Explain how your plan motivates employees, customers, and suppliers better.
Write an 10–12-page paper in Word format. You may rearrange the above sections if it improves the quality of your paper. Apply APA standards to citation of sources.
Discussion Questions Read the following article to answer the discussion questions (link below). Expatriate Adjustment Takeuchi, R. (2010). A Critical Review of Expatriate Adjustment Research Through a Multiple Stakeholder View: Progress, Emerging Trends, and Prospects. Journal of Management, 36(4), 1040-1064.
Discussion Questions Read the following article to answer the discussion questions (link below). Expatriate Adjustment Takeuchi, R. (2010). A Critical Review of Expatriate Adjustment Research Through a Multiple Stakeholder View: Progress, Emerging Trends, and Prospects. Journal of Management, 36(4), 1040-1064.
“A critical review of expatriate adjustment research through a multiple stakeholder view: Progress, emerging trends, and prospects” (Links to an external site.)Links to an external site.
Questions that apply to this article:
1. Following your reading of this article, describe your thoughts on whether you would like to work as an expatriate or not?
2. If you were a manager in charge of expatriate success at your organization, what action steps would you take to ensure effective performance by your employees?
VOLVO SYMBOLIC FRAMEWORK 2-In this module, you will be completing a post-experience write-up. This paper should be about 6 pages long. The purpose of this write-up is to reflect on the experience as specifically related to the concepts in this course: CQ, the components of CQ, and CQ development. It is important to fully describe both your successes and failures at building CQ capacity
Brick 1
Previous writings would be best with this paper
In this module, you will be completing a post-experience write-up. This paper should be about 6 pages long. The purpose of this write-up is to reflect on the experience as specifically related to the concepts in this course: CQ, the components of CQ, and CQ development. It is important to fully describe both your successes and failures at building CQ capacity. The ability to recognize failure can provide valuable insights and growth. If developing one component of CQ is more difficult for you than others, it is not unusual. For example, you may understand cultural differences (cognitive) and be highly motivated to learn to lead in cross-cultural environments (motivation), but find yourself unable to change your leadership style to fit the cultural circumstances (action). Perfection is not the goal of this course—that can take years of practice. What is a more realistic goal is to become more aware of your strengths and weaknesses and make progress toward becoming more culturally competent by building on your strengths and shoring up your weaknesses.
Assignment Expectations
Your post-experience write-up should include the following:
1. Assess the quality of the cultural experience as related to the assignment expectations (see Module 2)
2. Provide a rich qualitative description of the cultural experience.
3. Clearly and accurately relate your experience to the key concepts of the course:
· Cognitive (CQ Knowledge): awareness, self-awareness, knowledge
· Motivation (CQ Drive): perseverance related to cultural interaction
· Metacognitive (CQ Strategy): active control over thinking and using cultural knowledge (e.g., questioning assumptions and/or stereotypes)
· Action (CQ Action): ability to adjust or adapt behavior
1. Assess your effectiveness in personally applying CQ concepts (honest and critical analysis of your strengths and weaknesses, successes and difficulties).
2. Describe how what you learned through this exercise can improve your performance as a leader.
3. Use professional-quality writing.
Marketing Wal-Mart in China:· Description of country government/political system, laws and cultural idiosyncrasies that influence doing business in selected country (1 page)
Wal mart
Assignment 6
Complete and submit Section 2 of your term paper:
SECTION 2: TRADE AND INVESTMENT (due end of week 6)
1. Business case for marketing a product or service in selected foreign country
· Description of country government/political system, laws and cultural idiosyncrasies that influence doing business in selected country (1 page)
· Rationale for economic integration of company’s product/service with selected country including country’s trade and investment opportunities (1 page)
1. How trade and investment theory effects your business opportunity
· What business advantages does the country provide? (Employ at least one of the tools of trade theories such as division of labor, input-output analysis and economies of scale) (3-6 paragraphs)
· How will your new offering improve the welfare of the population in your selected country? (3-6 paragraphs)
C. Strategic implications of your investment decisions for your new offering
· Create a direct foreign investment decision sequence for your new offering
· How do you rationalize your decisions in the sequence? (1-2 paragraphs)
· Will your new offering improve the welfare of the population in your selected country? If so, how? (3-6 paragraphs)
· Is your company a “seeker” or “exploiter?” (Justify your answer) (1-2 paragraphs)
| Part 2: Trade and Investment · Business case · Effect of trade investment theory · Strategic implications of investment decisions |
Clear and rational business case made and all other information required by section clearly and accurately provided. Section shows creativity | Clear and rational business case made and all other information required by section is clearly and accurately provided. | Business case unclear or inaccurate or is not made in paper. Missing information required by sections. |
