tаblе of сontents
abstract
chapter 1 introduction
1.1 rationale for the research
1.2 research aims and objectives
chapter2 methodology
2.1 research method
2.2 rationale for the method
2.3 systematic search process
2.4 reliability & validity
2.5 data analysis
chapter3 literature review
chapter4 findings analysis and conclusions
4.1 analysis
4.2 findings
4.3 discussion
4.4 recommendations
4.5 research limitation and future research
4.6 conclusions
4.7 personal learning statement
MKT340 – Strategic Marketing Management
Task
There are many ways in which marketing managers decide on a particular strategy. The first step though is to make sense of the industry, market and business environment in which they operate.
Select an industry, market and business environment your organisation operates in, or one in which you would like to start a business or be employed in. (Australian company only)
Review your first four week of lecture notes;
Week 1: What is strategic marketing, how has marketing evolved?
Week 2: Why is marketing Important. The driving force: Vision/mission /values. Marketing in the contemporary environment and CSR.
Week 3: The external world: Market Environment.
Week 4: The external world: Competitors & customers
And then select from the readings one reading you think supplies useful insights into the analysis of your external environment and one which you think does not really apply to your situation. Explain why this is the case with examples from your market, industry and business environment
“Please Note: require extensive secondary research.”
Rationale
This assessment asks you to critically evaluate expert and academic advice on how to plan a business, by first understanding the business environment. This assessment is to engage you in the subject and to ensure your progress and understanding of central issues.
• be able to devise marketing strategies to achieve organisational objectives using a range of strategic assessment tools and informational resources and through appreciation of dynamic external environments
Marking criteria
Criteria HD: 100-85% DI: 84-75% CR: 74-65% PS: 64-50% FL: 49-0%
Referenced industry, market and business environment examples Comprehensive/detailed knowledge of topic with areas of specialisation is depth and awareness of provisional nature of knowledge Reasonable knowledge of topic and an awareness of a variety of ideas/contexts/frame-works Has given a factual and/or conceptual knowledge base and appropriate terminology Evidence of limited knowledge of topic and some use of appropriate terminology Lacks evidence of knowledge relevant to the topic and/or significantly misuses terminology
Critical evaluation of strategic thinking tools Consistently demonstrates application of critical analysis well integrated in the text Clear application of theory through critical analysis/critical thought of the topic area Demonstrates application of theory through critical analysis of the topic area Some evidence of critical thought/critical analysis and rationale for work Lacks critical thought
/analysis/ reference to theory
Clarity of written expression (well structured and logical flow of ideas). Shows a polished and imaginative approach to the topic Carefully and logically organised Shows organisation and coherence Shows some attempt to organise in a logical manner Disorganised/ incoherent
Professional presentation Fluent writing style appropriate to document. Grammar and spelling accurate. Language fluent
Grammar and spelling accurate Language mainly fluent Grammar and spelling mainly accurate Meaning apparent, but language not always fluent Grammar and/or spelling contain errors Meaning unclear and/or grammar and/or spelling contain frequent errors
APA 6th Referencing (In-text and in the reference list). Referencing is consistently accurate Referencing is mainly accurate Referencing is mainly accurate Some attempt at referencing Referencing is absent/ unsystematic
You should include at least 7 references in your report (academic and industry reports).
The use of WIKIPEDIA online encyclopaedia and general online reference sites is not allowed because of the anonymous authors.
Requirements
Develop a 1000 word report on what is a useful and not useful strategic tool for your industry. The assignment is asking you to critically evaluate approaches taken to business analysis. You must supply examples of why and why not each tool is appropriate for you.
These examples should come from the industry you operate in, or would like to be employed in. Note: it is really important skill for you to develop in your career to make judgments about what is a sensible means of making decisions about marketing strategy choices.
Reflective Journal
Reflective journal Question:
( 250-300words)
2- HRM problems:
What are the problems that HR mangers face?
- Lost in applying understanding (knowing lots of theoretical knowledge but not applying them)
Gap (Applying the stuff)
- Unknown knowledge. Not knowing the knowledge.
Gap (Application theory)
- The knowledge becomes more theoretical more than practical. (The gap between theoretical (academic) and practical.
Nature of knowledge being abstract.
Gap (Theoretical understanding only without practical)
- Isdiversity problem or solution?
What did we learn?
System Intergration
Advancements in technology have made it possible to incorporate systems within the functions of health care to improve efficiency across the organization. Integration of functions can be incorporated in the way inventory is kept, supplies are ordered, how patients are billed, and in many other areas. Innovation is key because it drives productivity, reduces mistakes, and increases profitability. Determine an area within your organization where there is a need for systems integration — systems integration that will improve quality care and outcomes in the organization. Utilize your research from the Systems Research assignment on integrating processes within an organization. Create a Wire Diagram of the area needing systems integration. Illustrate how the processes and functions within the chosen area are connected and how they can be integrated. You can use any software program of your choosing to create this diagram. Note: Refer to Figure 14-4 Wire diagram of health care supply chain information systems on p. 359 of your textbook. (attached) Write a 525-word summary of your Wire Diagram addressing the following: • Provide a brief description of the system you selected. • Explain why the integration is needed and how the system will be used to improve the organization’s processes and quality? • Identify the stakeholders that will be effected by the new integration. • Determine how to best communicate the integration of the new product and which empowerment strategies you will use to help staff buy into the change. • Compare and contrast the different roles that leaders and managers will play in the integration of the new systems. Provide in-text citations and references for all sources cited; format according to APA
Magnet Recognition
Accounting for Merchandising
1. Gordon the CPA says, “I am unable to give an opinion about the validity of this accounting information.” What kind of opinion is this? A. Qualified B. Unqualified C. Disclaimer D. Adverse 2. A new car lot would probably cost its inventory using the _______ method of inventory costing. A. FIFO B. specific-identification C. moving average D. LIFO 3. In order to pay the least income tax possible in periods of constant costs, the company should use which of the following inventory costing methods? A. LIFO B. FIFO C. Average cost D. Any method, as there is no effect on net income or taxes for the period if costs are constant. 4. If the replacement cost of inventory is less than its historical cost, the company will write down the inventory by A. increasing inventory for replacement cost and decreasing inventory for historical cost. B. increasing cost of goods sold and decreasing inventory. C. increasing inventory and decreasing cost of goods sold. D. making a note in the financial statements only. 5. Michelle, a customer of Regal Company, returned $45 of goods that were purchased on account. Under the perpetual inventory system, Regal will record a debit to _______ and a credit to _______ for $45. A. Sales; Accounts Receivable (Michelle) B. Cost of Goods Sold; Inventory C. Sales Returns and Allowances; Accounts Receivable (Michelle) D. Sales; Cost of Goods Sold 6. Give the correct example of a kickback. A. Marcy understates her company’s unearned revenue in order to make the total revenue look more impressive. B. A customer buys a DVD player, but Courtney does not record the transaction. Later, Courtney keeps the money for herself. C. Ben gives his hardware salesman tickets to the football game. In exchange, the salesman gives Ben an unfairly low price on hardware. D. Wyatt ate only cheap sandwiches during his business trip, but he claimed over $100 in food expenses to his company. 7. Beginning inventory plus net purchases equals A. gross profit. B. ending inventory. C. cost of goods available for sale. D. cost of goods sold. 8. _______ occurs if a disgruntled employee convinces another to steal from the company. A. The control environment B. Monitoring C. A control activity D. Collusion 9. As it relates to accounting fraud, which of the following best describes perceived pressure? A. The opportunity to commit and conceal fraud B. An employee’s justification of his or her actions C. Intentional misrepresentation of financial statements D. A need to obtain cash or other assets 10. Olympic Enterprises has the following inventory data: Assuming FIFO, what is the cost of goods sold for June 14? Date Quantity Unit Cost June 1 Beginning inventory 5 $52 June 4 Purchase 10 $55 June 7 Sale 12 June 11 Purchase 9 $58 June 14 Sale 8 A. $440 B. $464 C. $455 D. $456 11. If net sales decrease and cost of goods sold increases, the gross profit percentage A. decreases. B. increases. C. remains the same. D. will change based upon the change in total assets. 12. In the United States, GAAP’s overriding principles of accounting are written by the A. IRS. B. SEC. C. IASB. D. FASB. 13. A company has net sales of $126,000, cost of goods sold of $72,000, operating expenses of $38,000, and other expenses of $3,000. The company’s net income is A. $51,000. B. $54,000. C. $16,000. D. $13,000. 14. The major difference in the statement of retained earnings between a service business and a merchandising business is A. that the retained earnings statement of a merchandising business includes Dividends. B. that the retained earnings statement of a merchandising business shows the Cost of Goods Sold. C. that the retained earnings statement of a service business includes Dividends. D. nothing. There are no differences between the two. 15. Land is an example of a A. current asset. B. long-term asset. C. current liability. D. long-term liability. 16. A/An _______ is used to determine the amount of inventory actually on hand at the end of the accounting period. A. physical inventory count B. inventory layer C. inventory shrinkage D. footnote 17. If a misstatement of inventory occurs, the net income for _______ periods will be misstated. A. 0 B. 2 C. 1 D. 3 End of exam 18. Cash register schemes are a form of A. employee embezzlement. B. fraudulent financial reporting. C. management fraud. D. bribery. 19. Which type of audit opinion is also referred to as a clean opinion? A. Adverse B. Unqualified C. Disclaimer D. Qualified 20. Which of the following is not part of the fraud triangle? A. Perceived pressure B. Realization C. Rationalization D. Perceived opportunity
Research
Find at least three related articles and/or research/statistical reports on the current trends in Health Care Market in USA.
Use the FNU-Electronic databases and external sources like www.ceoexpress.com (not limited to) to find the material needed above. Craft a “report” based on the findings after studying the materials and arriving to conclusions from their content. Do not make comments/descriptions separately by articles; make comments based on the interpretation from the material; use tables, figures, etc. if needed to illustrate your rationale. So, the material to be used must be all-related. The submittal must follow the APA style requirements, and must be more than four pages long.
Submission Requirements:
1. Written answer of 100 words or more in APA style for all the questions, so ample explanations in your own words based on your rationale and experience are needed to get an “A”
Financial Review Project
Select one of the following companies, and use yahoo finance (or an alternate similar source) to locate and review the balance sheet, income statement and statement of cash flows from the past fiscal reporting year. This assignment should be prepared professionally and formatted well, and include proper citations for sources used.
•CHIPOTLE
•FACEBOOK
1.Using the financial statement information, calculate the following ratios for the prior two fiscal years. You must show the formula and the input data. Then, explain what the ratios may indicate for the company in 2-3 sentences for each one (be as specific as possible, and include chapter concepts such as liquidity, etc.).
*Current Ratio
*Inventory Turnover
*Days in Receivables
*Total Debt to Total Equity Ratio
*Net Profit Margin
*ROE
*EPS (do not calculate this one – research it online in the financials)
2.Select any two of above ratios, research the industry averages and compare it to your company. Show this comparison in a chart or graph. Explain what additional observations can be made based on this information for your company in 3-4 sentences per ratio.
3.Explain what other information you would want to have in order to make a better decision on the overall health of your company. You should include at least one additional ratio, and then 2 other quantitative or qualitative aspects for the business.
Leadership
Today there is probably no topic more important to business success than leadership. Leadership occurs between people, involves the use of influence, and is used to attain goals. Influence means that the leadership relationship among people is not passive. As previously defined, leadership is the ability to influence people toward goal attainment. To develop leadership abilities, one must study theory, along with various leadership models, and incorporate both the theory and model into their own organizational situation.
Include the following:
- Suggest some leadership traits (sit-lead, servant, or trait) that you believe would be useful to a business leader today.
- Are these qualities more valuable in some situations than in others? Explain and provide an example of where these qualities are valuable.
- Explain which of the three models covered (sit-lead, servant, or trait) align with the traits you selected.
Also include how the three models serve as a foundation for understanding leadership qualities and skills as a whole.
nursing essay
A hospital marketing director at a very large hospital in an urban setting has several research projects to undertake this quarter. The hospital is continuing to expand its offerings in the metropolitan area and ensure a strong relationship with the top physicians in the community.
The 3 current projects that he is currently researching include the following:
The hospital urology department wants to establish a sexual dysfunction clinic. The department head wants to get an estimate of the number of men ages 35 to 60 in the community suffering with some form of sexual dysfunction.
A primary care medical group is trying to determine whether patients are being greeted and serviced appropriately by the billing and admitting departments.
An MCO is trying to determine what concerns physicians have in agreeing to become part of its panel of physicians who will treat its subscribers.
He has asked you to assist by developing a report analyzing how each of these 3 projects would help the hospital improve its relationship with the public. Given that the projects would be presented to the hospital’s Board of Trustees, the marketing director indicated that your report needs to include a critique of current literature (scholarly references) to support a position on each.
The body of the resultant report should be 5-7 pages and include at least 5 relevant peer-reviewed academic or professional references published within the past 5 years.