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Discussion

 

  • Research one (1) publicly traded company in which you are interested using the Internet. Locate the company Website and focus on the types of bonds the company issues. Be prepared to discuss.
     
  • Hypothesize a scenario in which one could intentionally misstate liabilities for his or her personal financial gain. Recommend two (2) actions that companies can take to prevent or detect intentional misstatements of liabilities for personal financial gain. Justify your response.

 

  • Imagine that you are advising an investor who is considering purchasing bonds from the selected company. Analyze the types of bonds the chosen company issues, and make a recommendation to the investor as to which type of bond would provide the most value. Justify your response.
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Motivation

Motivation is the inward drive we have to get what we need. In the mid-1900s, Abraham Maslow, an
American psychologist, developed the hierarchy of needs shown in Figure 3.4.

1. Select two advertisements and describe the needs identified by Abraham Maslow that each ad addresses.
2. Analyze the advertisement using the concepts of marking and consumer segmentation, and discuss how it aligns to the organization’s mission.
3. Find an international version of an advertisement for one of the products.
4. What differences do you detect in the international version of the ad?  How did the underlying aspects of marketing and psychology utilized in the advertisement change?
Note: Please review my expectations for the assignment.  I expect your response to include 2 or more references from the APUS Library system (failure to include such references will detract from your grade on the assignment), and be presented in APA Format.  Deliverable length is a minimum of 2 body pages.

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a minimum of 1 full page single-spaced, maximum response is 2 pages.

Write your answers to the following questions in Short Essay Format. Be sure to include reasons and facts as required to support your answers. Total length of response for this assignment needs to be a minimum of 1 full page single-spaced, maximum response is 2 pages.
Background:
Computers seem to be everywhere: at work, at play and in all sorts of places in between. There are perhaps a million large computers, tens of millions of personal computers, hundreds of millions of programmable calculators, and billions of dedicated micro-processors built into other machines of every description in use in America today. The changes these machines are bringing to society are profound, if not revolutionary. However, our dependence upon technology is nothing new; numerous previous societies have also depended upon technology in different ways for their survival and existence.
In Ireland in the nineteenth century, the predominance and dependence of mono-cropping potatoes led to massive starvation and one of the largest migrations of that time, all because of a blight (disease) that wiped out the crop over a series of years. Much as we have become dependant on computers for our economy, the Irish had become dependant on the potato for their agriculture and to feed their families. The entire system of villages and tenant farming was centered in this one product. Its failure created untold hardship, both in the crop failure itself and in the political and economic upheavals that followed.
Conditions:
For the purpose of this assignment, you are to use the scenario that the world has just suffered a global EMP-based war. Everything that is connected to networks of wire, or uses transistor circuitry and newer electronics is now unusable and un-repairable. If you are unfamiliar with the Irish potato famine, you are allowed to do research to gain a better understanding of what happened.
Assignment:
Answer the following questions in your own words.

  1. How is this dependence on potatoes seen as a possible parallel to the events of the early twenty-first century and our dependence on computer technology?
  2. What would society do if all computers and all other equipment that uses processors suddenly stopped working?
  3. What lessons can we draw from these two examples?
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Research

Select an existing company, possibly a publicly held company in order to find easily accessible information. Research the company and compile a SWOT analysis identifying a minimum of four elements under each of the strengths, weaknesses, opportunities, and threats. Explain each element with an eye on how this affects the company overall. Once the table has been compiled, address the following questions: 1. How does this tool assist the marketing and management teams to solve problems within the company? 2. Based upon your research and this SWOT analysis, what recommendations would you make for the management team? Your APA-formatted submission must be a minimum of three pages (not including the title page and the reference page). The table may be single spaced. References must include a minimum of two credible sources.

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Customer Relationship Action Plan

You will design a CRM strategy explaining how your hypothetical business venture will stay in front of your customers. The goal it to create top of mind awareness. Compete and save the attached Annual Customer Relationship Action Plan and Schedule of CRM Activities fillable PDF documents for your new business venture. The idea is to include specific activities and supporting notes. You are expected to include specific touch points with your customer base(s). For example, it should be an appropriate blend of eMails, social media, traditional marketing, print, postcards, phone calls, face-to-face, etc activities. Each month should be a unique mix of activities. Your grade will be based on the thoroughness and quality of your CRM Action Plan.

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Goal Matrix and analysis of policy

Goals Matrix / Analysis of Policy Alternatives (15%) A major part of the policy analysis project is developing your policy goals and the impact categories for each goal. The goal is what you want to achieve (i.e. improved equity) and the impact category indicates how you will measure it (i.e. reduction in poverty). This section of the policy analysis project should also consist of two basic parts. Part one involves putting together a chart that includes your goals and impact categories for each goal. For part two, describe three policy alternatives, one of which must be the status quo. Then, evaluate each of the alternatives using your goals and their respective impact categories. The goals matrix and analysis of policy alternatives should be no longer than 5 double-spaced pages exclusive of references. Note that this portion of the project should be merged with a revised problem statement and submitted as one final paper for a total of 9-10 double-spaces pages exclusive of references.

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competition in business sector-Research and discuss examples of businesses that have developed strong relationships with their customers

We already know that competition is fierce in every business sector. This drives smart business owners to add to their competitiveness in the market place. Successful businesses have created strategies to shield their current customers from their rivals. Apple is a good example of a brand that has earned the trust of their customers by turning them into raving fans. They offer more than a good product, they offer cool products! Their competitors offer comparable products at much lower price points, but in the eyes of Apple fans… they are not cool! Apple has created thick walls surrounding each of their fans – walls that are nearly impossible for their rivals to penetrate. *Research and discuss two examples of businesses that have developed strong relationships with their customers. *What engineered strategies do they use to capture repeat sales from their loyal fans? *What CRM strategies do you think are most effective? Which should be avoided? *In responses to your peers, compare and contrast their perspectives to your own.

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Design a Plan to Manage Volunteers

As an NPO leader, you have been tasked with creating a recruitment and retention guide for the organization. Here is where you can get creative! For this assignment, produce the organizational guide by constructing a brochure, manual, or even a training video for future organizational recruiters and managers. Some things to consider as you craft your guide are (you may include any of the topics on this list or choose to create your own): Communicating the mission, vision, and values Systemic considerations Relationships Training Recruiting and marketing Lasting organizational connections Motivation of volunteers Tracking time Database or record keeping Awards and recognition Creating a sense of contribution Length: 7 page manual/brochure, not including a reference page, APA References: Minimum of six to eight scholarly resources.