Read this article, “In Sneaker Wars, It’s Also Curry (Under Armour) vs. James (Nike)” (you can also view the PDF here), on the use of celebrity endorsements in the competition between Nike and Under Armour.
Think about a time when a celebrity endorsement influenced you to buy a product in the last five years. In the discussion thread, describe the following:
1. The product and the celebrity endorsing it
2. How the endorsement influenced your decision to buy the product
celebrity endorsement
Uber is largely hailed as the advent of the gig economy, which is the idea that people will not work for any one employer, but instead will work on projects for any variety of companies desiring their services. While creating a new type of entrepreneurship for individuals, it raises a host of new legal questions for companies around the law of agency.
An investment firm has asked you to evaluate Uber’s legal exposure for the conduct of its drivers.
Write an interoffice memo in which you:
- Summarize the main principles of agency.
- Analyze the circumstances under which Uber might be liable for the conduct of its drivers.
- Identify the steps Uber can take, if any, to limit its legal exposure for the conduct of its drivers.
- Use at least three (3) quality resources in this assignment. Note: Wikipedia is not an acceptable reference and proprietary Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
- Your news brief or memo should include a heading, summary statement, background and recommendations.
The specific course learning outcomes associated with this assignment are:
- Analyze and apply the concepts of ethical decision making, corporate governance and corporate social responsibility.
- Analyze and evaluate the employment-at-will doctrine and the statutory protections afforded employees.
- Analyze and evaluate laws and regulations relative to product safety, liability and representations.
- Write clearly and concisely about law, ethics, and corporate governance using proper writing mechanics.
celebrity endorsement in business
Read this article, “In Sneaker Wars, It’s Also Curry (Under Armour) vs. James (Nike)” (you can also view the PDF here), on the use of celebrity endorsements in the competition between Nike and Under Armour.
Think about a time when a celebrity endorsement influenced you to buy a product in the last five years. In the discussion thread, describe the following:
1. The product and the celebrity endorsing it
2. How the endorsement influenced your decision to buy the product
OR
In the discussion thread, comment on whether or not you think celebrity endorsements are an effective marketing tool and why.