executive management team

The executive management team of a medium-sized business wants to be more customer focused in the marketplace. Because you oversee the CRM, you have been assigned to support the newly-created social media marketing plan:

  1. What are the best steps to identify customers and the different ways they used to contact your company? Defend your answer.
  2. Explain to the executive management team how the steps you recommend will be incorporated in the organization’s ERP (Enterprise Resource Planning).

Executive Management Team

Deliverable Length:  12 pages
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Review the course scenario.
 
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This assignment is based on the Sof-A-Logue scenario linked above.
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It is time to submit the final plan to the executive management team. It will include the following components, which can be taken from past assignments in this course:

  • The executive summary
  • Introduction
  • Marketing goals
  • The situational analysis
  • The SWOT analysis
  • Customer profiles by describing the company’s target markets (include the demographic and psychographic profiles for each product line)
  • The product strategy (incorporate all three new products into the plan, and describe each product line and its features and benefits)
  • The advertising plan, which will include the following:
    • The logo/slogan
    • The company’s 10th anniversary marketing message
    • One promotional campaign
    • One evaluation method in the postmarketing phase
  • The media plan
  • Conclusion

Your assignment should contain a cover page, an executive summary page, and a reference page in addition to the body paragraphs. The body of the paper should be 8 pages in length, starting with a brief 1-paragraph introduction and ending with a short conclusion. The entire submission will be 10
pages in length.
Referenced- Cited- No Plag- APA Format