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Blog-It 5 MKT302 | Spring 18
Innovation, Eyes on World
DUE Sunday, Feb 18th @ 11:59 PM
From Whence Innovation?
Where do ideas come from? A combination of seeing, knowing and imagining. Looking around at what
already exists often leads to incremental change. How can we make a television flat, flatter, the flattest? How
can we make the resolution more and more lifelike? It is great fun to look back at where we were to where
we are now. But want about the truly new and innovative? This begins with understanding people, our
planet, and how we interact with society.
While we can learn a great deal from people’s transactional trails (the heart and soul of data analysis) – we
can know what they do and how they do it. But what about the why? These insights are best gleaned by
interacting with people. For Blog-It 5, you will be watching a presentation by Jan Chipchase, founder of
Studio D. Studio D uses consumer research to inform their use human centered design, remote sensing,
prototyping, rapid calibration and many other established and experimental techniques to document and
decipher human motivation. Their projects impact strategy, design, public policy, community engagement,
partnership models and brands. Studio D has offices in San Francisco and Tokyo, although the team spends
most of the time on the road.
Earlier in his career Jan was Executive Creative Director of Global Insights at frog, a global design and
innovation consultancy, where he headed up the global research practice. Prior to that he was Principal
Scientist at Nokia where he specialized in entry level products. He’s worked on products that have
collectively sold over a billion units.
The Assignment
1. Watch the video of the presentation Jan Chipchase gave to PopTech. This is uploaded to Week 6.
2. Take a look through a current posting by Jan: 61 Glimpses of the Future
3. Pick 3 – 5 of Jan’s field notes that you found most striking, write why you think this is.
4. Over the next week, make you own list of striking and curious observations. Min. 31 / Max 61
5. Read through your list, pick a situation that you can imagine could be made better with a new
design or service. Describe your better idea. Bonus: sketch it.
culture, social responsibility, innovation, profitability, innovation, promotional opportunities, and stock performance
What organization do you admire the most?
Defend why you believe the organization deserves respect.
Your admiration can be based on any factor you choose (culture, social responsibility, innovation, profitability, innovation, promotional opportunities, stock performance, etc).
You will need to respond directly on the topic as well as to at least two of your classmates.
Innovation, Technology, And Risk
Assignment 1: Innovation, Technology, and Risk
Due Week 4 and worth 175 points
Write a two to three (2-3) page paper in which the following are addressed:
- Explain the interrelationship between innovation and entrepreneurship.
- Compare the risks and benefits of a social-organization as it relates to change and innovation.
- Speculate how artificial intelligence (AI) and robotics will influence organizations in the next 10 years. Provide specific examples of how this new technology has encouraged new business creation or growth.
- Describe at least two (2) risks that new technologies may present to existing industry models and economic systems.
- Use at least two (2) external sources.
innovation
develop one (1) innovative way to track key project costs (e.g., labor hours) for a complex project that lasts for two (2) years and involves more than fifty (50) resources. Be as creative as you like, and provide one (1) example which shows the significant ways in which your innovation would work in a real-world situation.
innovation
What impact did innovations, such as the spinning jenny, during the 18th century have on the social, economic, and political arenas of European society? How do these innovations continue to impact the modern world if at all?
MUST BE AT LEAST 300 WORDS AND IN APA FORMAT. PLEASE REF. ANY CITED SOURSES.