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The current development must be relevant to the topic of the day and not be older than 6 months. These may be drawn from periodicals (including electronic periodicals), such as the Wall Street Journal, Harvard Business Review, Fortune, Business Week, The Economist, the New York Times, etc.
Topic – including source and date (2%)
• Background – what is the history of the issue, why is this topic of interest? (2%
points)
• Recent Developments – what is different from the past, what are they trying to
accomplish? (2% points)
• Effects – what does the company/organization/interest group expect to happen?
(2%)
• Possible Strategies – your recommendations/predictions (2%)
• Presentation Skills (5%) – See Presentation Evaluation Form on BlackBoard.
Market Research
Imagine you are asked to work on a project to help Coca-Cola understand why its vanilla coke doesn’t sell according to plan. Question 1: how would you approach the problem?? Question 2: what quantitative technique could you use to investigate the problem? please provide examples.