1. Watch the following videos/videos and write one page:
Kilbourne, Jean. Keynote Speaker: Jean Kilbourne 2015 Shepard Symposium. https://www.youtube.com/watch?v=7BKCxU-sFps (Start at 30:00, don’t start at the beginning).
If you are interested to see a glimpse of what some of her earlier research entailed, take a look at: Kilbourne, Jean. Still Killing Us Softly. https://www.youtube.com/watch?v=lIKsGbn2GP8
Find an ad, and do a Kilbourne style analysis of it by posting it on the forum.
2. Students will submit a series of reflections on the course material for grading. These reflections may take any form, but must include: 1) reference to the course material or one theoretical concept for the week and 2) relation to one’s personal life and/or a popular culture example. Reflections may take the form of: a written paper, a video or vlog post, a song, podcast, zine, or any other form of creative work. In the case of visual artistic submissions, a short paragraph may accompany the work to demonstrate the connections to the course material and personal life and/or popular culture.
Students may submit up to 7 reflection journal entries for grading. Reflection journals will be assessed using the ICE rubric attached. The top 5 grades will be used in calculating the students grade for the 25% of the reflection journals’ component. Students may collaborate with up to four people in up to 2 reflection journal entries. Students who choose to collaborate on reflection journal entries will receive the exact same grade as their collaborators.
Reflection journal entries should be no more than 3 pages in length if they are written, or 5 minutes in length if they are produced in another form, if you have questions about length with respect to another art form, please contact the instructor. Reflection journal entries should be handed in prior to the start of the class. Electronic submissions through blackboard are preferred, however, if the reflection is a physical form, it should be handed in right at the beginning of the class. Each reflection journal entry should use the theory and concepts for the class that is about to commence.
Reflection Essay
All bonus challenges due is Oct. 31 ,2017 (late submission is accepted with 10% deduction per week until Nov. 30, 2017). Essays should be posted on the discussion board in D2L. In case that BA2123 and BA3672 offer the same challenges and the bonus will be applied to only either one of the courses (you cannot get this bonus for two courses )
- Movies: 400 words essay on your opinions and reflections on movies (up to 1% per essay per movie): “Money ball” ,“The Social Network”, “Julie & Julia” “Steve Jobs: One Last Thing”
- Books: 400 words essay on your opinions and reflections on books (up to 1% per essay per book): “The Airbnb Story …” and “The Upstarts…”
- Google Analytics courses: 400 words Essay on each of Google Analytics Academy 5 courses after taking the courses (up to 1.5% per essay, up to 4 essays: BA2123 only )
- Google Analytics certification: Google Analytics IQ Certification with 400 words essay (up to 2% per essay: BA2123 only)
- Participate in MIS survey (up to 0.5%: to be announced later)
- Watch movies: “Money ball” ,“The Social Network”, “Julie & Julia” “Steve Jobs: One Last Thing”
- Write an essay in your own words (at least 400 words) about your own opinions and reflections about the movie (e.g., what you liked and what you disliked in the movie)
- In addition, include your own thoughts about the following questions
Money Ball: your thoughts about Sabermetric approach
The Social Network: What are success factors of the Facebook? Why was the Facebook successful while others were not so?
Julie and Julia: What are success factors of a blog? Why was Julie’s blog successful while others were not so?
Steve Jobs: One Last Thing: What made Steve so successful? What he had to pay for to be successful?
- Up to 1% per essay per movie, up to 4 essays in movies
- Read books:
- Chapter 1 (The Hustle) and chapter 2 (Building a Company) of “The Airbnb Story: How Three Ordinary Guys Disrupted an Industry, Made Billions . . . and Created Plenty of Controversy Kindle Edition, by Leigh Gallagher”
- Chapter 2 (Jam Sessions) and chapter 5 (Blood, Sweat, and Ramen) of “The Upstarts: How Uber, Airbnb, and the Killer Companies of the New Silicon Valley Are Changing the World Kindle Edition, by Brad Stone”
- Write an essay in your own words (at least 400 words) about your own opinions and reflections about the book (e.g., what you liked and what you disliked in the book)
- In addition, include your own thoughts about the following questions
The Airbnb Story ….: how many times did they launched a website? Why did they launched it again?
The upstarts ….: Why was Uber successful while similar others were not so?
- Up to 1% per essay per book, up to 2 essays in books
Google Analytics Academy courses for Google Analytics IQ exam preparation https://analyticsacademy.withgoogle.com/explorer
Google Analytics for Beginners
Advanced Google Analytics
Ecommerce Analytics: From Data to Decisions
Google Tag Manager Fundamentals
Or Google Adwords and Analytics related courses in http://www.lynda.com/
Write 400 words essay for each course on your own reflections and your own ideas on how you would apply what you learned in the course, in a business
Post it on the discussion board on the D2L
Up to 1.5% per essay per course ( up to 4 essays per student)
(BA2123 only)
- What is the Google Analytics Individual Qualification (GAIQ)?
“The Google Analytics Individual Qualification is a proof of proficiency in Google Analytics that is available to any individual who has passed the Google Analytics IQ test.”
- Google provides a certificate if you pass an online test.
- FAQ: https://support.google.com/analytics/answer/3424287
- How to prepare for Google Analytics IQ: https://support.google.com/analytics/answer/3424288?hl=en
- After passing the exam, write and post an 400 words essay about your own experiences and reflections. Include “how you prepared for the exam? Suggest three of your own ideas how you utilize Google Analytics?”
- Up to 2% of the course
- Those who already passed the exam prior to Sep. 1, 2017 are not eligible to this bonus
- Please not that I am not interested in your summary of movies or your research on others’ review. The main purpose of this is to share your own thoughts with class mates. Hence write your opinions and reflections.
- Marking criteria:
- (1) Essay Length,
- (2) percentage of your own opinions and reflections (rather than summary or others’ review),
- (3) presence of your own answer on the questions, which you are asked to include in each essay,
- Post your essay on the D2L discussion board. The main purpose of this bonus is to share / discuss your thoughts with class mates.
- One essay per posting (Do not post multiple essays into one posting: such postings will be removed).
- Students who post an essay in September 2017 will receive up to 1% extra bonus as they are ice breakers (1% per student (not per essay)).
Reflection essay
Create a mini-lesson in vocabulary to teach a small group of students (group description below) using an evidence-based strategy from the textbook that addresses the needs of all three students in the group through effective strategies and accommodations for the learners.
Small group description: There are three students in this group who are in eighth grade. Two of the students have a learning disability in reading and are both reading at a fifth grade level.
