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Marketing Plan

This assignment consists of two (2) sections: a marketing plan and sales strategy, and a marketing budget. Note: You must submit both sections as separate files for the completion of this assignment.
For the first six (6) months your company is in business—to give you time to perfect your product and to learn from actual customers—you will start marketing and selling in your own community, a radius of twenty-five (25) miles from where you live.
For most non-alcoholic beverages, marketing (as opposed to the actual product itself) is key to success. Cola drinks, for example, are fairly undifferentiated, as are many energy drinks, juices, bottled water, and the like. Companies producing these types of beverages differentiate themselves and attract market share through marketing and brand awareness—both of which are critical to success.
Section 1: Marketing Plan & Sales Strategy (MS Word or equivalent)
Write the three to five (3-5) page Marketing Plan & Sales Strategy section of your business plan, in which you:

  1. Define your company’s target market.
    • Analyze the types of consumers who will be drinking your beverage in demographic terms (i.e., age, education level, income, gender, ethnic group, etc.). Support your analysis with actual data on the size of the demographic groups in your local community (nearby zip codes).
    • Outline the demographic information for your company specified on the worksheet in the course text (p. 107 | Demographic Description). Click here for help accessing a specific page number in your eBook.
      • Hints: At American FactFinder (http://census.gov), you will find demographic information on potential consumers in your area. If you are selling through other businesses (such as grocery stores), indicate the number of those businesses in your local area. You will find information about such businesses in your local area at County Business Patterns (http://www.census.gov/econ/cbp/). Check Chapter 2 of Successful Business Plan for more research sources.
  2. Assess your company’s market competition.
    • Use the factors listed in the course text graphic (p. 123 | Assess the Competition) to assess your company’s market competition.
    • Defend your strategy to successfully compete against market leaders in your segment.
      • Hints: For example, in the soft drink market, it is intimidating to try to compete against Coke and Pepsi. Newcomers in mature markets typically must pursue niche markets or even create new market categories, as Red Bull did with energy drinks.
    • Defend your plan to differentiate yourself from the competition using the information detailed on the worksheet in the text (p. 131 | Market Share Distribution).
      • Hints: Every business faces competition and the non-alcoholic beverage market is an especially crowded market.
  1. Clarify your company’s message using the information provided on the worksheet in the text (p. 160 | The Five F’s).
      • Hints: Before you choose your marketing vehicles, you must determine the message you want to convey through those vehicles.
  2. Identify the marketing vehicles you plan to use to build your company’s brand. Justify the key reasons why they will be effective. Provide examples of other non-alcoholic beverage companies that use these tactics effectively.
      • Hints: If you plan to use online marketing tactics, refer to the worksheet in the text (p.171 | Online Marketing Tactics) to aid your response. Remember that even if you’re selling through grocery stores you need to build your brand and social media is a major part of that in regard to beverages. Some of the marketing tactics that beverage companies use include: sampling in grocery stores, building a following on social media, sponsoring events, exhibiting at trade shows attended by retailers, and so on. You will use a combination of these tactics. For example, if you decide to give out samples in grocery stores, promote your sampling on your social media networks and those of the grocery store.
      • Hints: If you are planning to distribute through resellers, describe how you plan to reach them, for example, through industry trade shows or by establishing your own sales force. For information on trade shows, visit the Trade Show News Network (http://www.tsnn.com). You can exhibit or network at these shows.
  1. Format your assignment according to these formatting requirements:
  1. Cite the resources you have used to complete the exercise. Note: There is no minimum requirement for the number of resources used in the exercise.
  2. Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
  3. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

Section 2: Marketing Budget (MS Excel worksheets template)
Section 2 uses the “Business Plan Financials” MS Excel template (see: Course Required Files in Week 1). Use the “Business Plan Financials Guide” (see: Course Required Files in Week 1) to support your development of the Marketing Budget.

  1. Complete the Marketing Budget worksheet for your company.
      • Hints: The goal of the marketing budget is to help you determine how much it will cost you to reach your market and achieve your sales goals.
      • Hints: When filling out the “Marketing Budget” worksheet in the Excel spreadsheet:
        • Begin in the current year and complete a marketing budget for the first year of your business. The information you enter in the marketing budget spreadsheet will flow through to your “Income Statement” in the Business Plan Financials.
        • Leave the number at zero (0) for any marketing vehicles you do not intend to use.
        • Remember that all marketing activities involve costs. If social media represents a significant portion of your marketing, assume you will have cost of advertising and that should be reflected on your budget. Even if a social media site charges nothing to use it, you will need to use company resources to manage the site, pay someone to execute your social media marketing campaigns, and will most likely pay for ads on that site.
        • Do NOT leave the “Marketing Budget” blank, assuming you will not have any marketing costs.

The specific course learning outcomes associated with this assignment are:

  • Recommend effective business strategies based on an analysis of domestic and global operating environments, market dynamics, and internal capabilities.
  • Analyze competitive positions including foreign market entry and the resulting impact on business strategy.
  • Use technology and information resources to research issues in strategic management.
  • Write clearly and concisely about strategic management using proper writing mechanics.
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nursing essay

Within the Discussion Board area, write 400–600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas:

  • Discuss a provider’s ability to influence patients—as consumers of health care—and their decisions.
  • How are providers responsible for patient decision making?
  • How do providers impact a facility’s ability to bring in revenue?

______________________________________________________________________________________________
Unit 1 IP
As a supervisor for the hospital pharmacy that uses an integrated delivery system (IDS), you are responsible for communicating with physicians about various topics such as policy changes, availability, and regulatory issues. You have been informed that a particular medication will be impacted by third-party payer reimbursement schemes. You will need to write a memorandum to prescribing physicians discussing the unavailability of certain pharmaceutical items because of third-party payer reimbursement schemes.
Your memorandum should address the following anticipated physician questions. (1–2 pages (single spaced)
 

  • How would you approach the physician?
  • What are the reasons for the unavailability of certain pharmaceutical items because of third-party payer reimbursement schemes?
  • What is the impact to physicians?
  • What is the impact to patients?
  • What are the contingency plans for unavailable items?
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Social engineering

As you analyze any modern corporate setup, you will see that companies want to ensure that all users are aware of their own individual responsibility to help protect the enterprise. Social engineering (SE) is becoming a more prevalent threat at all levels of business. To combat it, you first need to understand it. Therefore, you must complete the following:

  • Describe what social engineering is and explain its existence and prevalence.
  • Explain why SE is an important part of an information technology security course.

Discuss employee and management responsibilities with regards to Information Security and combatting SE. Make sure your work clarifies your opinion as to who carries more responsibility for preventing SE, the employees or management? Provide examples to back up your statements.

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Special Issues in Criminal Justice Paper

Write a 1,400- to 1,750-word paper in which you focus on special issues in the criminal justice field. Include answers to the following questions in your paper:
 
 
 

    • What is the connection between drugs and crime? 
       
       
       

        • Are you in favor of decriminalization of any federally controlled substances? Why or why not?

       
       
       

 
 

    • What are some of the causes of terrorism? 
       
       
       

        • What efforts are being made to combat terrorism in the United States?

       
       
       

 
 

    • What is the relationship between crime and technological advancement? 
       
       
       

        • What modifications to existing laws may need to occur to address crimes related to advancing technologies?

       
       
       

 
 
Format your paper consistent with APA guidelines.

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Design Document

One (1) of the main functions of any business is to transform data into information. The use of relational databases has gained recognition as a standard for organizations and business transactions. A quality database design makes the flow of data seamless. The database schema is the foundation of the relational database. The schema defines the tables, fields, relationships, views, indexes, and other elements. The schema should be created by envisioning the business, processes, and workflow of the company.
Section 1: Design Document
1. Write a five to ten (5-10) page design document in which you:
a. Create a database schema that supports the company’s business and processes.
b. Explain and support the database schema with relevant arguments that support the rationale for the structure. Note: The minimum requirement for the schema should entail the tables, fields, relationships, views, and indexes.
c. Create database tables with appropriate field-naming conventions. Then, identify primary keys and foreign keys, and explain how referential integrity will be achieved.
d. Normalize the database tables to third normal form (3NF).
e. Create an Entity-Relationship (E-R) Diagram through the use of graphical tools in Microsoft Visio or an open source alternative such as Dia. Note: The graphically depicted solution is not included in the required page length but must be included in the design document appendix.
f. Explain your rationale behind the design of your E-R Diagram.
g. Create a Data Flow Diagram (DFD) through the use of graphical tools in Microsoft Visio or an open source alternative such as Dia. Note: The graphically depicted solution is not included in the required page length but must be included in the design document appendix.
h. Explain your rationale behind the design of your DFD.
i. Create at least two (2) sample queries that will support the organizational reporting needs.
j. Create at least two (2) screen layouts that illustrate the interface that organizational users will utilize.
Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
  • Include charts or diagrams created in MS Visio or Dia as an appendix of the design document. All references to these diagrams must be included in the body of the design document.

Section 2: Revised Gantt Chart / Project Plan
Use Microsoft Project or an open source alternative, such as Open Project, to:
2. Update the Gantt chart or project plan (summary and detail) template, from Project Deliverable 2: Business Requirements, with all the project tasks.

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human resources (HR) manager at a company

Imagine that you are the human resources (HR) manager at a company. The company you work for is trying to determine
whether it would be better for its employees to be compensated using a merit-based pay plan or an incentive-based pay
plan. As the HR manager, it is your responsibility to explain each pay plan to your company’s board of directors and voice an
opinion about which one you feel would work best for the company’s employees. In addition, you must explain your choice.
Create a PowerPoint presentation in which you define each type of pay plan and explain the similarities and differences
between them. Also, you will express an opinion about which pay plan would work best and why you feel this way.
Your presentation should consist of no less than 10 slides, not counting the title slide and reference slide(s). Any references
used, including your textbook, should be cited and referenced using APA formatting.
Click here to view a helpful resource on creating a PowerPoint presentation using APA style.

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Advocating for Public Health Policy

Imagine that you have been chosen to represent a public health advocacy group as they begin a campaign to get legislation related to a health issue passed in your state legislature. You have been tasked with the role of presenting a proposed policy to the legislature and advocating that the legislature vote for the policy. You have been told that you will have 10 minutes to present to the legislature. Your presentation should be informative, but also persuasive. The legislature will need to make a decision about whether or not to vote for the policy based on your presentation. Your presentation should be structured exactly as if you were “live” in front of the legislature advocating for them to adopt the policy you are proposing.
For your assignment, you will need to select a public health topic of interest to you (you are encouraged to choose one related to your academic major or intended field of work) and a public health policy related to addressing the topic. You may select an actual proposed policy or create one that you think would effectively address the topic. Your presentation should provide enough information about the topic and the proposed policy that a reasonably educated legislator should be able to make an informed decision. Be sure to consider the various questions that a legislator might have about the issue and proposed policy, such as long-term costs and benefits, potential effects on business and industry (especially those that support politicians’ campaigns), and how the policy will support the health and productivity of state residents.
For this assignment, you should create an approximately 10 minute presentation* that addresses each of the following points:

  • Discuss the public health issue that your proposed policy is intended to address. Questions to consider:
    • Who does this health issue affect?
    • What is the impact of this health issue on the community?
    • Why does this health issue need to be addressed?
  • Explain the proposed public health policy. Questions to consider:
    • Who will be affected by this policy?
    • How will this policy address the health issue?
    • What will change by enacting this policy?
  • Evaluate the impacts of the proposed policy. Questions to consider:
    • What are the costs and benefits of the policy?
    • What are the risks of enacting or not enacting the policy?
    • How will the lives of people who are affected by the health issue change if this policy is enacted?
  • Create an influential presentation that affects voting behaviors of legislators. Questions to consider:
    • What information about this policy would potentially affect the voting behavior of legislators from across the political spectrum (eg. conservative, moderate, liberal, progressive; particularly those who might not support the policy based on political orientation)?
    • What are the most important messages that legislators need to hear about this policy?
    • How would the constituents of the legislators voting for this policy feel about this policy and a legislator who votes for it?
    • What information would a legislator need to “sell” the policy to consitutents who were perhaps not in favor of adopting the policy?
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Diversity

In a 3-5 page paper list how you would describe yourself to someone including either short phrases or single words about yourself.  What are the most important terms/phrases that you feel best describe you?  If you provided this list to someone, what stereotypes might someone have about you?
After you have described yourself, focus on your cultural beliefs (values). How are your cultural beliefs a benefit to the workplace?
Finally, let’s focus on the workplace. Do you believe diversity management is a profitable initiative? Why or why not? How could a manager learn more about managing a diverse workforce?
 

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how to incorporate self-regulated learning

write a three to five (3-5) page report that reflects on how to incorporate self-regulated learning as a motivational approach and answers the following:

  1. Describe one (1) topic that you are currently attempting to learn. Explore your motivation for learning about the chosen topic. Whatever topic you choose to write about
  2. Describe each phase of the self-regulated learning (SRL) approach to learning.
  3. Describe two (2) benefits and two (2) challenges that may be associated with self-regulated learning.
  4. Apply self-regulated learning to the topic you want to learn. Outline a strategy to apply self-regulated learning to improve this learning situation. Include the main activities that you would use in each phase (i.e., forethought, performance, and self-reflection). Note: Refer to Table 9.3 on page 330 of the textbook for further clarification.

The format of the report is to be as follows:

  • Typed, double spaced, Times New Roman font (size 12), one inch margins on all sides, APA format.
  • Use headers for each of the subjects being covered, followed by your response.
  • In addition to the three to five (3-5) pages required, a title page is to be included. The title page is to contain the title of the assignment, your name, the instructor’s name, the course title, and the date.

Note: You will be graded on the quality of your answers, the logic/organization of the report, your language skills, and your writing skills.
 
Outcomes Assessed:

  • Analyze the basic principles of learning theories.
  • Analyze the biological bases of learning and memory
  • Explain the roles of motivation and self-regulation in the learning process
  • Use technology and information resources to research issues in learning theory.
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Financial Statements Analysis

Course outcome addressed in this Assignment:

  •  Assess cost concepts, management control processes of budgeting, revenue cycle management, working capital, time value analysis, capital budgeting analysis, and long-term financing decisions.