transgenic plants (Transgenic plants) 1.Briefly describe this biotechnology application. 2.How is it used today. 3.Based upon the definition of biotechnology, describe how this biotechnology application is an example of biotechnology. 4.What benefits are derived from this application? 5.Are there any concerns or negative impacts associated with this use of biotechnology? Why or why not?
What is the name given to the types of organisms
Name given to the types of organisms that use photosynthesis What is the name given to the types of organisms that can use photosynthesis to produce glucose? In addition, provide (3)THREE specific examples. What is the name given to the types of organisms that exclusively use cellular respiration to break down glucose to produce ATP for energy? In addition, provide (3)THREE specific examples. If oxygen is lacking, how might cells meet their energy needs through fermentation? Explain and give (3)Three examples of cells that can do this. Both photosynthesis and aerobic cellular respiration are examples of complex metabolic pathways, consisting of many linked chemical reactions that require enzymes to function. Briefly, explain 2(ONLY TWO) attributes of enzymes in catalyzing chemical reactions and in metabolic pathways. PLEASE PROVIDE 2-3 REFERENCE SOURCES!
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Building Systems Design and Costing
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Advertising campaign strategy and critical reflection – Gallery Assignment 2
Advertising campaign strategy and critical reflection – Gallery Assignment 2-
Attitudes of Australian health professionals towards people with mental disorders in Hospital settings- The way forward
WHАT АRЕ THЕ СОNSЕQUЕNСЕS ОF DIFFЕRЕNT VАLUАTIОN MЕTHОDS IN FINАNСIАL RЕРОRTING
MSc Accounting and Finance, MSc Accounting
P58836 Finance and Accounting Research Project
Assignment 3: Semester 3 2016-2017
Assignment question/title
What are the consequences of different valuation methods in financial reporting?
Learning Outcomes assessed
- Select and justify appropriate established research techniques in accounting to analyse specific organisational and theoretic problems
- Use a range of learning resources competently and appropriately
- Demonstrate an ability to work independently and self critically
- Conduct research in a systematically rigorous yet critically reflective manner
- Recognise the potential limitations to research investigation and application
- Evaluate accounting theories in their organisational contexts.
- Evaluate the relationship between financial decisions and the operation of an organisation as a whole and its stakeholders
- Take a strategic, analytical and creative approach to problem solving
Objectives
The assignment accounts for 60% of the marks for this module.
This assignment asks you to write an essay critically reviewing selected literature on measurement techniques within financial statements and to investigate how relevant theory relates to practice.
The assignment encourages
- critical reading of peer-reviewed seminal academic articles;
- develop and demonstrate an understanding of the topic area of accounting measurement
- apply theoretical understanding to measurement policy
Required
- Undertake a critical literature review of the academic literature on measurement techniques, comparing and contrasting competing views of how financial reporting elements should be valued.
- Compare and contrast measurement theory with current thinking on valuation as presented in the financial press, trade journals, newspapers, professional publications and websites.
- Select TWO corporations from those that are listed in the UK stock exchange FTSE 100 index. For each examine the measurement policies selected over the ten year period 2005-2015 with regards to a range of assets and liabilities. Explore the consequences of selecting different measurement techniques on a range of ratios. Present your results in summary tables but include full workings in a separate excel spreadsheet. Compare and contrast the measurement policies of the selected listed companies with the theory of measurement and current thinking on asset and liability valuation.
You are encouraged to undertake your own further reading in this area. At Masters level you are expected to read widely with a strong emphasis on high quality journals. Given that this is a 8000 word review you are expected to use a minimum of 30 sources for this coursework.
Submission date
Your work must be uploaded to the dropbox in Moodle by 23.59 on Friday 29th September 2017.
For electronic submission: Give the file(s) which you intend to upload a name which begins with your student number. For example ‘12345678 P58836 Assignment 3’ and for the spreadsheet ‘12345678 P58836 Assignment 3 workings’
Assignment length
The maximum length of this assignment is 8,000 words excluding references, appendices, table of contents and title page
Presenting coursework for assessment
Please refer to the module guide for presentation requirements.
Referencing
It is expected at this level that referencing will be complete and accurate, using the Harvard method. Guides to using the Harvard method are available on the library website ‘Cite them Right’: https://www.brookes.ac.uk/library/skill/skill1d.html
The university’s Upgrade service also provides some online guidance on paraphrasing, how to avoid plagiarism, write critically and other aspects of assignment writing:
http://www.brookes.ac.uk/services/upgrade/study-skills/
The service is available for personal consultation:
http://www.brookes.ac.uk/services/upgrade/timetable/
If you are still in doubt about referencing or any aspect of your writing, please consult your module leader.
Marking, moderation and return of coursework and feedback
We will endeavour to mark your assignment within three weeks of submission and provide you with written feedback on its strengths and weaknesses. If you require any clarification on the written feedback, it is your responsibility to contact the tutor to arrange this.
Please refer to the module guide for how this module is marked and moderated, as well as feedback arrangements.
Use of Turnitin
This assignment will be submitted through Turnitin. Turnitin is a web-based tool that supports the development of good academic practice when preparing written work for assessment. This text-matching tool allows academic staff to check assignments for improper use of sources or potential plagiarism by comparing it against continuously up-dated databases (including web-pages and other student work).
Formative use of Turnitin is available, and a drop box will be made available on the moodle site.
Authenticating your coursework
Please refer to the module guide for advice on authenticating your coursework
Marking criteria
- Use of literature:
A very good piece of work should show up to date, comprehensive and detailed knowledge of the subject area and where appropriate relevant literature that integrates theory with practice.
The extent and quality of your sources will be assessed. You are expected to demonstrate that you have undertaken an independent literature search so your list of references should include more than the sources to which you have been directed by the suggested reading; you should use a minimum of 30 sources. You are also expected to be able to distinguish authoritative sources: these are journal articles which have academic authority. You are expected to review journal articles, textbooks, trade journals and newspapers and professional publications and websites if relevant but should not comprise the majority of your references [20 marks].
| Distinction | Merit | Pass | Resit | Fail |
| >14 | >12 | 10 | <10 | n/a |
- Critical approach to sources:
A very good piece of work must show the student can effectively critically review evidence, draw conclusions and suggest ideas to enhance organisational processes and/or theory whilst recognising contextual limitations.
Your ability to reflect on the literature you have read will be assessed. You should be able to identify similarities and differences between authors’ arguments and methods and to use such comparisons to support your arguments. You should be able to demonstrate your own thinking where the questions set require this by presenting an argument and supporting it by reference to evidence that you have collected. You should draw conclusions that are logically connected to your argument. [20 marks]
| Distinction | Merit | Pass | Resit | Fail |
| >14 | >12 | 10 | <10 | n/a |
- Problem solving, application of theory to issues and practice:
A very good piece of work will show the student has developed his/her own ideas based on a wide range of evidence that has been thoroughly analysed, applied and discussed. The work should be entirely focused on the assignment question and objectives.
Your ability to demonstrate understanding of issues raised in the literature, including methodological issues, will be assessed, primarily in your approach to answering the questions set. Your discussion of the issues posed in the question should reflect your understanding: you should be able to present an argument, outlining alternative views (derived from your reading) and presenting evidence that supports these and arriving at a conclusion which you have justified from the literature and from examples. Your answer to the question should be clearly focused: read the question carefully and refer back to it frequently while writing your answer to ensure that you are not wandering off the point and including irrelevant material. [50 marks]
| Distinction | Merit | Pass | Resit | Fail |
| >35 | >30 | 25 | <25 | n/a |
- Presentation:
The assignment must be presented professionally, communicate key messages and arguments with convincing substantiation and contain accurate referencing in appropriate format.
This includes consideration of general presentation issues such as the inclusions of a sensible introduction, page layout, use of paragraphs, accurate spelling, fluency of language and compliance with presentation instructions. The presentation of citations in the text and accurate referencing must also be in the correct format. If you cite sources in the text and do not include them in the list of references, the assumption will be made that you have not in fact consulted these sources but have copied material from another text which included them. This is plagiarism and attracts severe penalties. It is therefore essential that you check your text very carefully to ensure that all citations are listed as references. [10 marks].
| Distinction | Merit | Pass | Resit | Fail |
| >7 | >6 | 5 | <5 | n/a |
Assignment Length
The length of an assignment is limited by a set number of words (8000) to contribute towards the development of writing skills and to ensure all work is assessed equitably. We therefore require you to complete your assignments within the number of words specified in the assignment brief (8000).
You will need to think carefully about how best to explain your case within the permitted number of words, using, for example, an appropriate mix of text, drawings, diagrams and tables, supplemented by information contained in appendices.
Please also remember that a report can be enhanced or damaged through layout, for example, placing all tables and drawings in appendices can hamper the flow of discussion. Decisions therefore need to be made about the most appropriate place to use tables etc, to support your case.
The specified word count (8000) refers to the main body of the report and does not include front cover, title page, contents page, executive summary, reference list, bibliography or appendices. The word count does include headings, tables and in-text citations, but not equations or diagrams.
Appendices themselves will not be marked. However, inappropriate use of appendices will be taken into consideration when awarding the final mark.
Words that exceed the maximum allowed will not be marked. If in doubt, you should discuss this with the Module Leader before submission.
Presenting coursework for assessment
Your assignment must be presented in the following format:
- It must be word-processed in 11 point Arial font and double-spaced
- All pages must be numbered
- Margins must be as follows: Top: 1 inch, Bottom: 1 inch (2.5 cm), Left: 1.25 inches, Right: 1.25 inches (3.2 cm)
- It should not contain your name(s)
Return of coursework
Provisional assignment marks will normally be provided to students within 21 working days of the assignment submission deadline. University regulations do not permit the informal release of results via the telephone. All marks remain provisional until confirmed by the Examination Committee.
Students are required to retain marked assignments and tutor feedback for reference purposes until the Examination Committee has released the results.
Feedback
Feedback on your work will be provided in a range of ways at various times throughout this module, and different feedback will serve slightly different purposes. Feedback is designed to support your learning and help you to improve subsequent work, so you need to get the most out of the feedback provided.
Please note that feedback is provided throughout the module NOT JUST ON FORMAL ASSESSED TASKS. It will be provided on your work and contribution in class, on the formal assessment tasks and, in some circumstances, during staff office hours.
If you would like further information about feedback, or how to use it, please talk to your tutor on this module or your PG: Programme Lead.
Feedback will be delivered electronically via the Moodle dropbox for each assignment. To access feedback see the Student Guide on the Moodle page:
https://sites.google.com/a/brookes.ac.uk/moodle-brookes4students/welcome
https://sites.google.com/a/brookes.ac.uk/moodle-brookes4students/home/access-turnitin-feedback-2
Authenticating your coursework
You must be able to demonstrate that the course work you submit for assessment is your own. You must therefore keep all working documents (electronic and paper) that you used or created while preparing the assignment, such as photocopies of sources and internet pages, your own notes on your reading and preparation and where primary research has been conducted, completed questionnaires or interview schedules, details of the process of analysis, field notes and so on. Most importantly, you should keep the early developing drafts of your coursework as evidence of the originality of your work by saving each revision to a file with a different name. This material should be kept until after the module results have been published on PIP. Please note that you may be required to submit an electronic version of your work.
Marking and moderation of your work
Assessments are marked and given clear comments by one member of staff (the first assessor). A representative sample of these assessments is reviewed by a second assessor(s) from within the team, usually the module leader. This process may be informed by an analysis of marks given by each marker – averages, ranges etc.
Following internal moderation, a sample of scripts is reviewed by the External Examiner for the programme to ensure that the standards applied are comparable to those at other institutions.
Anonymous marking
The assignment will be marked without the assessor being aware of who submitted it to ensure that the work is marked fairly, without any possibility for bias. However, to ensure we can track your work electronically, please upload all files with your student number in the file name. Your identity will be revealed once the assessors have agreed your mark. This is to ensure that feedback on your assessed work is personalised and tailored to you. However, the marks cannot be amended once your identity is revealed. If you would like to read the full and formal regulations on anonymous marking you can find them in the University Regulations, section A3.6: http://www.brookes.ac.uk/regulations/
Cheating
All assessments are intended to determine the skills, abilities, understanding and knowledge of each of the individual students undertaking the assessment. Cheating is defined as obtaining or attempting to obtain an unfair academic advantage. Cheating or assisting someone else to cheat (including attempting to assist someone else to cheat) may be subject to disciplinary action in accordance with the University’s Disciplinary Procedure. The University takes this issue very seriously and students have been expelled or had their degrees withheld for cheating in assessments. If you are having difficulty with your work it is important to seek help from your tutor rather than be tempted to use unfair means to gain marks. Do not risk losing your degree and all the work you have done.
The University defines a number of different forms of cheating, although any form of cheating is strictly forbidden not only those listed below. These are:
- Submitting other people’s work as your own – either with or without their knowledge. This includes copying in examinations; using notes or unauthorised materials in examinations; submitting work you have paid for as your own; impersonation – taking an assessment on behalf of or pretending to be another student, or allowing another person to take an assessment on your behalf or pretend to be you.
- Plagiarism – taking or using another person’s thoughts, writings or inventions as your own. To avoid plagiarism you must make sure that quotations from whatever source are clearly identified and attributed at the point where they occur in the text of your work by using one of the standard conventions for referencing. The Library has a leaflet about how to reference your work correctly and your tutor can also help you. It is not enough just to list sources in a bibliography at the end of your essay or dissertation if you do not acknowledge the actual quotations in the text. Neither is it acceptable to change some of the words or the order of sentences if, by failing to acknowledge the source properly, you give the impression that it is your own work.
- Collusion – except where written instructions specify that work for assessment may be produced jointly and submitted as the work of more than one student, you must not collude with others to produce a piece of work jointly, copy or share another student’s work or lend your work to another student in the reasonable knowledge that some or all of it will be copied.
- Duplication – submitting work for assessment that is the same as, or broadly similar to, work submitted earlier for academic credit, without acknowledgement of the previous submission.
- Falsification – the invention of data, its alteration, its copying from any other source, or otherwise obtaining it by unfair means, or inventing quotations and/or references.
- Custom Writing Services – this includes the use of any service which produces custom materials for a fee or other benefit. The University may consider any request placed with any form of custom writing service to be a form of cheating, whatever use is then made of the material produced, and therefore to be an offence under the Student Conduct Regulations. This extends to include any request for any piece of work (either formative or summative assessment or work which is not linked to any form of assessment or credit-bearing element of your programme) including, but not limited to, essays and dissertations (including outlines and guides), reports, exam notes, proposals, posters, presentations, the editing or improvement of existing work, statistical services and computing services including programme and code development.
Matthew Andrews, Academic Registrar
June 2011
АDVЕRTISING САMРАIGN STRАTЕGY АND СRITIСАL RЕFLЕСTIОN – GАLLЕRY АSSIGNMЕNT 2
assignment 2 guidelines
advertising campaign strategy and critical reflection – Gallery Assignment 2
due: 11:00pm on Friday 29 September 2017.
submission is via the DropBox on CloudDeakin Only.
word limit: 2000 words (+/- 10%) or equivalent.
NB: you must select one of the case studies listed in the ‘Assignment 2 case study options’ document in the Assessment folder of this Cloud site.
aims and objectives
This assignment extends students’ understanding of advertising as both an industrial and communicative cultural practice through the creative application of key concepts profiled in this unit and/or the field of critical advertising studies. The assignment has two parts:
1) Students will create a marketing campaign strategy (including a series of draft advertisements and/or other forms of marketing communication) that address the “problems/issues/desires” of an advertiser (the list of case studies you can select from is in the assessment folder of this Cloud site). The campaign should aim to create specific meaning(s) for the chosen product or service (have a marketing message), and employ techniques designed to connect to a specific target audience. Your campaign strategy should incorporate key terms derived from the readings and unit materials. This section should be equivalent to approximately 1250 words.
2) Students will write a reflective critical analysis of their own campaign, outlining the ethical issues and practical limitations they faced, relevant historical and social contexts, how their proposed campaign relates to issues of branding, globalisation, fragmenting markets, and consumer culture. Key concepts and theories relating to marketing and advertising must be used and referenced in your critical analysis. This section should be approximately 750 words.
assignment instructions
part 1: the campaign strategy
Present a campaign aimed at a client in an effort to convince them to hire your agency to manage their marketing campaign. Give a name to your agency.
You can present this campaign pitch either as:
An audio-narrated PowerPoint (less than 10 minutes in length)
OR
A PowerPoint with additional text/script in the notes section below your slides or clearly labelled in an accompanying document. This text/script is what would be spoken in the presentation. The word length of this text/script should match the recommended word totals outlined below.
You should divide your marketing campaign strategy into the following key elements:
1) Research proposal and projected analysis based on issue/problem/desire. Be aware that you do not have to conduct all of this research, but you must propose what research you would need to conduct into the existing market and target audience, and project what you think the research will find and how it informs the other elements of the campaign. You also might want to include a detailed situation analysis (including brand positioning and/or PEST analysis results) as part of your research. It is the research focus that will determine many of the other elements of the campaign. (1 slide + approx. 200 words)
From this work – identify the parameters of your campaign in a simple sentence or phrase.
2) The target audience. Identify a target audience for your campaign and use appropriate key words to map out this market effectively. Establish the profile of the market as you understand it. (1 slide + approx. 150 words)
3) Advertising/marketing objective(s). As simply as possible identify the objective(s) of your campaign. Propose key emotions, key responses, or key formations of desires, and outline the consumer response you aim to produce. (Make sure they are SMART objectives, and try and be creative in how you present this) (1 slide + approx. 150 words).
4) Creative Strategy. Present your creative material here. You can present a series of sketches or ‘storyboard’ images – it is not expected that you make an actual advertisement here, but you can use digital collage, image editing, photos, or even simple stick drawings to illustrate the components of your campaign. If you are comfortable in making more sophisticated images, feel free to use this opportunity to play with different technologies and styles (but simpler presentation styles won’t be penalised as long as they clearly communicate the objective/message of the campaign).
Outline the key message, and show how the key message is communicated through:
- a central image/slogan/catchphrase of the campaign
- any potential transformation of the image as the campaign advances over time
- explanation of how these elements fit the advertising/marketing objectives and speak to the target audience
No more than 3 slides + approx. 350 word script/text total
5) Media Strategy
Outline the different media you would target and your timeframe for the rollout. Explain the media strategy in relation to the target market and how these media types that would find that target. All campaigns have to address the use or non-use in their explanations of:
(a) Television, radio, print, online media, social media, outdoor advertising, viral marketing, promotional campaigns, sponsorships/endorsements
(b) The ratio and emphasis of these various media sources and how the creative material is adapted to each of these environments, considered in terms of their relative cost/reach/effectiveness for the target market.
No more than 3 slides + approx. 350 words script/text total
6) Conclusion. Last slide – be creative as you sum up your pitch (1 slide + approx. 50 words)
part 2: campaign critical analysis
This critical analysis will take the form of a short 750-word essay. In it, you should identify where the product/service and your campaign fits into the structure of advertising as a form of communication and as an industry as explored through the unit.
Identify links and insights from the readings and analysis exercises that helped inform your interpretation.
Where appropriate, integrate the relationship of your campaign to branding, to new directions in connecting and attracting the attention of consumers, political campaign advertising, the new generation of consumer and commodity activism, and advertising and globalisation.
This essay should be a critical analysis that demonstrates an understanding of scholarly literature as well as a capacity to identify historical and social contexts that situate your campaign in contemporary advertising and promotional culture. Also reflect on possible problems in execution of the campaign, challenges encountered in identifying target market or situation analysis, and ethical issues relating to the proposed campaign.
A bibliography is expected to be included at the end of this summary analysis (not included in the 750-word count).
frequently asked questions
Q: What tone should the Campaign Strategy (Part 1) have?
A: Imagine that you are working for an advertising agency and the Campaign Proposal is actually going to be presented to the client (representatives from the company/organisation you are studying). Your slides should be visually engaging, include key terms, graphs, images etc. The notes are the ‘script’ you would give in the presentation – they should elaborate on the key points, give more detail and context to the research behind the campaign or the choice of objective(s)/message(s), and explain some of the decisions made.
Q: What tone should the Critical Analysis (Part 2) have?
A: The critical analysis part should definitely be reflective and scholarly. That means you can use first person if you want, but you need to reflect critically (i.e. including analysis and reference to larger theories and ideas) about your campaign. You should: speak about the decisions you made in the campaign; justify those decisions in terms of the readings and other scholarly literature and research in advertising and marketing communications; and link how you understand the ideas and messages in your own campaign in the context of the different kinds of advertising, different approaches to marketing, and different elements of the industry we have talked about through the trimester.
Q: What research should I do?
A: For the Campaign Strategy it is recommended you do actual situation analysis research, meaning research on the industry/sector your product or service or brand or organisation sits within, on the general target market you’ve identified. To do this research, you might do a PEST (Political/Economic/Sociocultural/Technological) analysis, SWOT (Strengths/Weaknesses/Opportunities/Threats) analysis, brand positioning exercises, or other research/analysis of the product/service and its market conditions (detailed information about this kind of background research is included in the readings by Donald Parente). Similarly, you might find info from industry or government websites about the overall industry and/or demographics, etc. In terms of the research required to form a baseline for measuring your objectives (e.g. consumer satisfaction, or what people think of the brand, or what consumers want from that category of product etc.) just an outline of what research you would/should conduct is appropriate. In other words, you don’t actually need to construct or conduct surveys or focus groups etc. You should also do research on media sources and what channels/platforms are most appropriate for different kinds of campaigns – this may be a combination of industry and scholarly sources.
For the Critical Analysis, your research should consist of the unit readings and further scholarly and non-scholarly sources that informed your decision making, and justify these as good decisions for the product and objectives identified.
Q: How does the research help?
A: The background research on the brand/product/service serves several purposes:
- It helps to clarify/confirm what the marketing problem is (the problem identified in the very brief case study outline might be more complex, or actually be substantially different, to originally thought – which would be identified through background research)
- It helps understand any political, economic, social, or technological issues effecting the sector/industry, which may have a bearing on how the brand/product/service can/should be ‘sold’,
- It helps identify how the brand/product/service is currently positioned within its market, and thus help identify relevant objectives of how you want to change that positioning (i.e. where you want to take it), and
- On the basis of all that, helps identify a relevant/appropriate target market for your campaign.
Q: Do I need to include sources and citations?
A: While this is a mock creative exercise, it is still an academic assignment, so standard scholarly protocols apply. This includes citing all material (scholarly, industry, online, images, infographics, etc) used in the research and production of your project. Given the variable nature of the exercise and the fact that students may be using vastly different presentational formats, there is flexibility as to citationalstyles and practices used. For example, you may include small font references in the footer of your slides, in the comments section or at the end of the presentation, or you may include everything in a “master” reference list/bibliography at the end of the Critical Analysis. Either is fine, as long as you cite your references somewhere.
Q: What counts in the word count?
A: For the Campaign Strategy, the words on the slides won’t count (unless given as script for storyboards) – only the words in the notes section (or equivalent as spoken). For the Critical Analysis, headings, in-text citations, and reference list (bibliography) are excluded.
Q: Can I use a format other than Powerpoint for my Campaign Analysis?
A: In principle, yes, you can do a film, an animation, or other creative output. However, you need to ensure that it is a format (and file size) that can be uploaded to the Cloud Assignments Folder and is readable to examiners without the need for special software. Check with teaching staff if you are unsure.
Q: What format should the Critical Analysis be?
A: Word document or PDF only please – uploaded to the Assignments Folder along with your Campaign Strategy.
Q: In the Campaign Presentation, how do I submit the “commentary”?
A: The easiest way is to type the commentary into the Speaker Notes window at the base of each slide in Powerpoint (or the correlative function in whatever presentation software you are using). Then when you are ready to submit, save the PPT file as a PDF, being sure to include the speaker notes. If you are unsure how to do this, check out the following YouTube tutorial:
Adayana Automotive
(590 words, APA Format ,Conclusion, References) _________________________________________________________ Adayana Automotive Case Study · Go to.adayana.com/industry”>http://www.adayana.com/industry the Web site for Adayana Automotive, an outsourcing company that specializes in training for the automotive industry. · In your own words, thoroughly describe what services Adayana Automotive provides. · If you worked as a human resource professional in the automotive industry, what would be the advantages and disadvantages of outsourcing training to Adayana Automotive? Be specific. · Your finished product should be 2-3 pages (applies to body of submission) · Include Title page, no abstract. References page should be included if other resources used (besides Adayana)
