Essay should be 2 pages long with NO PLAGARISM. (Please Include References)
Overview:
Basic knowledge of computers is practically essential for productively engaging in twenty-first-century life. Working knowledge of computer platform technologies impacts everyone from help-desk personnel and field technicians to project managers and business executives. In order to make sound business decisions, one must have the ability to analyze business needs and compare available computer technology options for effectively meeting those needs.
Scenario:
You have been hired as an IT consultant by an entrepreneur starting a small advertising company called MilleniAds. As a start-up, your client’s company is relatively small and has a limited budget. There are only 10 employees, including a few creative directors, graphic designers, sales staff, a financial accountant, and an office administrator, with the entrepreneur as CEO. The current IT budget cannot exceed $25,000 and ideally should come in as far under that number as possible. MilleniAds will produce customized sales flyers, brochures, and other branded items, such as letterhead and business cards, that apply a youthful, fresh perspective targeting millennial demographics. Therefore, the company needs the ability to store and manipulate digital images and to produce physical copies of their products for their clients. The CEO wants to keep track of inventory, sales, and expenses digitally, but she does not anticipate having very complex records for the first year. She projects having only a dozen or so accounts but hopes to scale up in the coming years. It would be ideal to have a simple and user-friendly system for sharing information and files between employees. Many of the employees are millennials themselves who have indicated that their current desktop PCs are limiting their capabilities and that they prefer using their phones and other mobile devices for their professional and personal responsibilities. Two of the ten employees will operate primarily outside of the office, soliciting business from regional firms, and they will need to access company information while on the road, in their home offices, and at customer sites.
Prompt:
Given the scenario above, what are the best networking and information security options for addressing your client’s needs?
(Again, I only need the best networking and information security options.)
Specifically, the following critical elements must be addressed:
IV. Networking Options
First Question: Examine the business’s issues to determine network requirements. Illustrate your response with specific examples. For example, to what extent should there be access inside the business for mobile devices and remote personnel?
Second Question: Then, compare and contrast the options for meeting the requirements. Be sure to cite specific evidence that supports your conclusions. How would you ensure security of information over the network? Which type of network connection is preferable?
Third Question: Make final recommendations for network solutions based on your evaluation of the options. Be sure to logically justify your proposal as the best possible choice for meeting the business requirements.
Below, you will find several attached files to help with this assignment.
How Does Power, Politics And Culture Effects LGBT Members In The Military
Thermodynamic Process-Structure-Property (PSP) Relations of Organic Nanoparticles (
Project Work
Thermodynamic Process-Structure-Property (PSP) Relations of Organic Nanoparticles (<20 Nm) with Controlled Architecture of Core (MS)-And-Shell (CS) Morphology
Task: By establishing the structure-property relation, as chemical engineers, you are expected to propose the formation mechanisms for PSP relations for process-controlled deposition of organic core (MS)-and-shell (CS) nanostructures at low temperatures.
The project work is aimed to establish a comprehensive framework that integrates essential components for discovering reliable approaches to core (MS)-shell (CS) nanoparticle evolution. Process-structure-property relations derived from the above approaches will be used for creation of nanoparticle engineering specifically aimed at multi-scale systems. This will be accomplished through experimental studies and analytical methodologies. Initial results generated from this study will be further expanded to discover the specific low-temperature operational factors for core (MS)-shell (CS) nanostructures.
Eventually, the science will be used to create an engineering platform (NEMPPS) for an in-depth scientific understanding of the nanostructure evolution relationship to targeted integration into process-specific multi-scale systems. The key evolutionary innovation in the project work lies in discovering a scientific platform for using multi-scale process-structure-property relations to enable engineering of currently non-attainable organic nanostructures that are stable in relation to high-process shear conditions when mixed with foreign microscale granular particles, with applications in a wide variety of scientific and industrial processes.
Approach: Develop a thermodynamic hypotheses-driven approach on how to retain core-shell morphologies within the limits of required particle sizes (<20 nm) without altering the PSP relations.
Hypothesis – 1: Rapid expansion of thin liquid film of precursor solution facilitates instant disintegration of aerosol droplets under high vacuum and low pressure conditions.
Problem Statement : High temperature in the spray pyrolysis process instantly evaporates the droplets and also damages the molecular structure. This is because many biomolecules cannot withstand high operating temperatures. In particular, for pharmaceutical and drug related applications, it is essential to obtain both nanosized particles as well as stable biomolecules. Hence, a mechanism must be engineered to facilitate deposition of organic nanostructures in core-shell
Figure 1 . Controlled synthesis of various forms of nanostructures (a) crystalline structure (b) dendrite structure (c) Ring structure (d) Core-and-shell structure [7].
morphologies. Careful choice of operating conditions and parameters generating scientific mechanisms to evolve into an engineering protocol is needed.
How does low temperature facilitate the structural evolution?
Background:
In previous studies, several high temperature methods were used in the synthesis of nanoparticles [1-5]. Due to the sensitivity of many of the organic molecules to high temperature, it is often challenging to retain their biomolecular structure and biocompatibility in the synthesis of organic nanoparticles. Various studies have shown that concentration [1], sono-chemical procedure [2], pH-induced polymerization [3], thermo-electric behavior [4], cross-coupling reactions [5], and density and thermal conductivity [6] are a few factors that govern the nanostructure. However, it not yet clear how stable organic nanostructures can be obtained with MS as core and CS as shell at low operating temperatures. Creating these nanostructures at low-temperature without affecting the overall biomolecular structure is indeed a great challenge.
Central to the hypothesis is that the thin film of the feed solution has to be operated at a very low pressure, in order to break the film and instantly evaporate the aqueous phase. An ultrasonic atomizer facilitates the generation of small droplets. The frequency of the atomizer nozzle can be adjusted to control the spray, thereby generating more finer droplets. A relation between the operating temperature and pressure in the reactor chamber will be assessed for the lowest possible
temperature and pressure at which the particles start to deposit. This is very challenging, as the entire process is rapid and happens in a few seconds. Therefore, the finite time taken by the particles to deposit on the substrate will be studied by facilitating high vacuum inside the chamber. Our previous study [7] on metallic nanoparticles has shown a pattern of widely dispersed particles of various shapes (including core-shell) deposited on the substrate. But these process conditions cannot be applied to organic nanoparticles, as the system was operated at very high temperatures (>1000°C). It is challenging to re-create the same core-shell nanostructure for organic nanoparticles due to low temperature operation (85°C). Synthesis of various nanostructures (Figure 1) obtained by
controlling the process parameters and chemical composition showed that the nanostructural forms can typically be altered by controlling the concentration of the feed solution and temperature of operation. Based on the knowledge gained from my previous studies, the task is to investigate a new set of PSP relations at low temperature (85°C) operation to create core (MS)-shell (CS)
nanoparticles. This task should be accomplished by lowering the operating pressure and increasing the residence time for deposition. The goal is to maximize the time under low pressure conditions to facilitate expansion of aerosol droplet volume. Most importantly, the spherical shape has to be retained as the tempretaure is varied. It was observed during our earlier studies that it was often challenging to retain the spherical shape as the temperature is constantly changing unless the concentration of the precursor solution is varied. A process condition will be discovered at which this structure can be obtained. The second most important factor is to accomplish the desired size of 20nm. But the residence time distribution and the particle dynamics to facilitate the complete evaporation of the acquoeus phase, to accomplish the above conditions, is relatively unknown.
As thermodynamic chemical engineering students, your task is to carefully evaluate the problem by addressing the following questions:
1. Come up with a thermodynamic approach on how to make a solution that can dissolve both MS and CS together? Propose solution thermodynamics and properties studied.
2. Propose s thermodynamic mechanism proposing the dissolution and heat transition behavior of the above mentioned miscible solution.
3. Since the solution has to be processed at low temperatures (less than 45°C), propose a mechanism to operate the aerosol dynamics with specific operating temperature.
4. In order to obtain a binary material of CS and MS, discuss the transition of melting temperature and atomic interaction energy.
5. How do internal energy, pressure and volume of the system (reactor chamber) change with atomic fractions of components A (MS) and B (CS) in liquid phase ?
6. How do internal energy, pressure and volume of the system (reactor chamber) change with atomic fractions of components A (MS) and B (CS) in solid phase ?
7. Propose a mechanism for interaction potential of atomic components as a function of operating temperature.
8. Based on the atomic interaction potential, explain how MS forms as a core and CS as a shell.
9. Identify various technological road blocks when transitioning from metallic to organic structures. How do you overcome them in thermodynamic terms?
10. What is the release in thermal energy from formation of core-shell structure? Compare metallic and organic structures.
11. What is the stored energy associated with the formation of particles?
12. Compare relative thermodynamic stabilities of various structures and suggest a methodology for heat of solution measurements for organic solutions.
References
[1] Soltani, R.; Darvishi C.; Khataee, A. R.; Mashayekhi, M. Photocatalytic degradation of a textile dye in aqueous phase over ZnO nanoparticles embedded in biosilica nanobiostructure, (2016), Desalination and Water Treatment, 57 (29): 13494-13504.
[2] Shirazi, F.S.; Akhbari, K. Sonochemical procedures; the main synthetic method for synthesis of coinage metal ion supramolecular polymer nano structures, (2016), Ultrasonics Sonochemistry, 31: 51-61.
[3] Xu, T.; Qi, Y.; Zhao, X. Controlled fabrication of nanostructures by assembling Au nanoparticles on functionalized polymeric spheres, (2016), Colloids and Surfaces A-Physicochemical And Engineering Aspects, 498: 139-145.
[4] Son, W.; Lee, S.H.; Park, H.; Thermoelectric Behavior of Conducting Polymers Hybridized with Inorganic Nanoparticles, (2016), Journal of Electronic Materials, 45(6): 2935-2942.
[5] Song, K.; Liu, P.; Wang, J.; Highly active palladium nanoparticles immobilized on knitting microporous organic polymers as efficient catalysts for Suzuki-Miyaura cross-coupling reaction, (2016), Journal of Porous Materials, 23(3): 725-731.
[6] Zhao, S.; Yang, Z.; Zhou, X.; Fabrication and characterization of in-situ grown carbon nanotubes reinforced SiC/SiC composite, (2016), Ceramics International, 42(7): 9264-9269.
[7] Pingali, K.C., Deng, S.; Rockstraw, D. Direct synthesis of Ru–Ni core-and-shell nanoparticles by spray-pyrolysis: Effects of temperature and precursor constituent ratio. (2008). Powder Technology, 183, 282-289.
Historical Tour Proposal
Historical Tour Proposal
Imagine that an eccentric billionaire has offered to send a group of students on a 5-week tour of important places in world history before 1500. If you can create a winning proposal, your proposal will be funded with you as a paid tour guide. Your job is to select the places that the students will visit, write up an itinerary (dates on which they will visit each place), and write a narrative which explains the historical significance of the places you have chosen and justifies your choices.
Your proposal must include:
1. Itinerary. This will give a list of the places that the students will visit, when they will visit them, and how long they will stay there. You do not need to give specific dates, but can make clear the order of visit as “week 1” or “day 13.” Unless you indicate otherwise, the reader will assume that students will travel by the most convenient modern method of transportation (planes, trains, buses, etc.) and stay in standard tourist accommodations. If you want to be more creative, however, you can specify that they will be traveling by camel and sleeping in tents, for example (explain why unusual choices are appropriate in section 2). Be sure that you are realistic in allowing time for travel between regions. Your itinerary must include sites on at least three different continents. (Remember that this is funded by a billionaire, so money is no object.)
This section should be in list or table form. Save explanations and details for Section 2.
2. Explanatory narrative. This is the part of the proposal where you explain and justify your choices. You need to address the overall plan of your tour (what theme unites these places in world history) as well as the historical significance of each place that you include. Be sure to cite sources in the text of this narrative. This section should include a strong introduction (in which you lay out and explain the theme), several paragraphs justifying the stops along the way, and a conclusion in which you sum up what students should learn from this experience. Cite sources for all information in this section. This should be about 1000-1500 words long (roughly 4 to 6 pages).
You will be graded on how well you justify your overall theme as relevant to world history before 1500 and how well you justify each stop on the tour as adding to students’ understanding of the theme.
3. Bibliography with full citations of sources. Cite sources for ALL information in the text of your proposal and include all sources cited in your proposal in this bibliography. (Include ONLY sources that you actually used. If you use a source, it must be referenced in your proposal; if you did not use it in your proposal, don’t include it in the bibliography.) Acceptable sources are articles from the Oxford Reference Books On-line Premium, Gale Virtual Reference Library (both available from the e-books page on the TSU library web site), JSTOR, and the History Compass Journal in the Wiley Online Library (both JSTOR and the Wiley Online Library are available from the database page on the TSU library web site). You may use travel websites ONLY for information on modern transportation and accommodations (NOT for historical information).
Texas Government Essay
Government 2306
Mary Laughlin, Instructor
Before beginning this assignment you will need to watch the following videos:
“Who Leads Us?” at https://www.youtube.com/watch?v=VMVW2aTYzIk&feature=youtu.be
AND “America, We Have a Problem” at www.wholeads.us. Then, find your Senator in the Texas Legislature at http://www.senate.state.tx.us./
- After learning about Reflective Democracy across the United States it is time to learn about how it affects you. Begin by examining yourself and your surrounding community. How would you describe your cultural background? How would you describe the cultural background of your Representative in the Texas Senate? How would you describe the cultural background of the district that he or she represents (and that you are a part of)? Compare and contrast the culture of the district to the culture of your Representative. Compare and contrast the culture of your Representative and your culture. Compare and contrast your culture with the culture of the district that you live. Where do you see the greatest differences between cultures? What are some advantages and disadvantages of these cultural differences? How would you work to bridge the divide, if any, between cultures?
- Find a policy issue that your Representative in the Senate has taken a stand on.
Sample policy issues: sales/use of marijuana, constitutional carry/no license required, cell phone use while driving, gender-based bathroom use, sanctuary cities etc..
Explain that issue in detail. Once you have explained the issue, provide information on where your representative in the Senate stands on the issue. Where do you stand on the issue? What do you believe should be done? What might be an alternative solution? Thinking about your ideas on the issue, who might object to your viewpoint and what might their objections be? Once you’ve laid out their objections, respond to them, and explain, with logic, why your perspective is correct and your opponents’ objections are mistaken.
- Now that you have officially staked out a policy position, you need to think about how to get it put into action. Who in the government, and who in your community, do you believe should be involved? What specific actions should you (and those in the community) take? Why is it important to get your community involved and what will be the benefits of activating people to the cause?
- Let’s assume that you are successful in your efforts, and you achieve your policy goal. What do you believe will be the consequences of putting this policy into practice? How far reaching do you think the consequences will be for your community? Your state? Your country? What do you think will be the effects over the short term? Over the long term? Be sure to mention both positive and negative consequences that might result?
Portfolio Essay Questions
General Directions:
The Portfolio is intended to encourage your reflection on course topics in personally meaningful ways. Your responses should be within the page length guidelines provided for each assignment and no longer than that. I encourage you to compose outlines and rough drafts prior to writing up the final entries to gauge the length of your project.
Your responses should be written in Word files, which are compatible with the Blackboard system. Be sure to save electronic files on your computer and a flash drive so as not to lose your work. Responses should be double-spaced using 12-point font and 1 inch margins. For full credit you must follow the directions in terms of format, length and content. You are encouraged to include photographs or other creative elements.
The title page should include your name and title of the course. Beyond that, the design of the cover page (graphics or photos) is up to you. If you do include graphics within the project those materials will not count as space toward your writing page limits. The overall design of your Portfolio should be attractive and professional looking.
Include a table of contents and remember to number the pages. A sample table of contents is provided at the end of this document.
Submit your Portfolios online by the deadlines using the directions provided on Blackboard for the Turnitin system. Note that this is a plagiarism detection system. Do not directly copy the work from your sources or copy the work of a previous student.
Projects must be received (you will receive a time stamp from the Blackboard system) by the deadline. Late assignments will lose 20% of total points and will be accepted only up to two days (48 hours) late. Plan ahead and submit your materials on time.
If you have trouble submitting your work, you must immediately contact me (before the deadline); otherwise your project is considered late. If you follow directions there will be no problem with your submission of the project. Thousands of my students have done it.
For each section of the Portfolio, copy the headings followed by your responses for a well-organized project. For example, for Section #1 the main heading is Personal Meanings of Travel and the sub-headings are: Favorite Travel Experiences, Qualities That Made These Your Favorite, and Themes Determining the Importance of Travel. (These are the same as the headings you will find in the sample Table of Contents.)
#5: Codes of Cultural Behavior (Do’s and Don’ts)
Choice of Country
1. Choose a destination (one country) anywhere in the world. To begin this section, explain why you chose this particular country. Again, why did you choose the country you chose? (Some students have left this out in the past.)
Brief Cultural Overview
2. Provide a brief cultural overview of the country to include historical background, language, religious beliefs, and other information you believe is pertinent. Provide references cited in parentheses by title only, immediately after the information presented. For example: (CountryWatch)
Codes of Cultural Behavior
3. Conduct additional research on the codes of cultural behavior in the country. Provide information on cultural “Do’s” and “Don’ts” for tourists. Analyze at least five “Do’s” and at least five “Don’ts” which document the codes of cultural behavior in the country that will assist tourists in avoiding conflict with the cultural values of the hosts. Again, discuss (not just list) the “Do’s” and “Don’ts” as a major component of this assignment. After each of the “Do’s” and “Don’ts” make certain that you provide the reference cited. The references may appear by title only, in parentheses, after each listing. For example: (CountryWatch)
Unusual Aspects of Culture
4. Explain which of the “Do’s” and which of the “Don’ts” seem most unusual to you and might contribute to your unease in the country you chose.
You must have a minimum of two online resources and two library reference works for a minimum total of four resources. Do not cut and paste material from the online resources. You must report the information in your own words. The Turnitin system detects direct plagiarism. Again, a total of at least four sources must be used. List these under the heading “References” at the end of this section as well as in the narrative of your answers as indicated above. It is not necessary, in this class, to provide the full citation (since it will be easier for you this way and I’m already familiar with the reference works). So, again, simply list your references by title of the work or http link. It is not necessary to use APA or MLA or other methods of attribution. Just the title of the work will suffice for the purposes of this class. Note: Use only credible online sources. Do not use Wikipedia. The more reference material you refer to, the higher quality your response will be, and will result in higher points.
I encourage you to go to the University library to complete this assignment where you will find all of the traditional reference works. The librarians are happy to assist you with this. Also, if you have any trouble with the online resources the librarians can provide help with that too.
Additional information on this project may be found in the Week this Section is assigned.
Length: Five to seven pages
Recommended Date of Completion: The week it is assigned
Points: 20
Section #6: VolunTourism
Go to voluntourism.org
Review the home page to understand the resources available on this web site and to get a feeling for what VolunTourism is. On the menu (left screen) under “Who Are You?” click on “Traveler.” Read this page on VolunTourism for Travelers.
The Difficult Questions
1. Click on “Getting Started” and read. Complete the following exercise in this section: “The Difficult Questions.” Start by answering “Where do I want to go?” Then complete Questions #1-10. Add to your Portfolio.
Insights about Trip Preparation
2. Under “Quick Links” click on “Trip Preparation” and read. (Note that we skipped the section on “Trip Selection.”) After carefully reading the material, discuss three important insights you gained about trip preparation. Add to your Portfolio.
Processing Experiences
3. Under “Quick Links” click on “Processing Experiences” and read. What is your response to this section? In other words, what do you think of the advice given about Processing Experiences? Analyze at least three insights you gained. Add to your Portfolio.
Post-Trip
4. Under “Quick Links” click on Post-Trip and read. What is your response to this section? In other words, what do you think of the advice given about Post-Trip? Present at least three insights you gained. Add to your Portfolio.
Summary of Articles
5. Read the five articles that are posted for this assignment and summarize each of the articles (two to three paragraphs for each). Add to your portfolio.
here are the links: http://www.voluntourism.org/news-soyouknow54.htm
http://www.voluntourism.org/news-soyouknow64.htm
http://www.voluntourism.org/news-wisdom64.htm
http://www.voluntourism.org/news-studyandresearch54.htm
http://www.voluntourism.org/news-feature143.htm
VolunTourism for You?
6. Finally, is VolunTourism something you would consider in future travel plans? Discuss why or why not. Add to your Portfolio.
Length: Five to seven pages
Recommended Date of Completion: The week it is assigned
Points: 20
Additional information on this project may be found in the Week this Section is assigned.
Section #7: Project Implicit
Go to implicit.harvard.edu/implicit
This online project is associated with fascinating research about attitudes toward various aspects of nondominant cultures. It is well known that people don’t always “speak their minds” and it is suspected that people don’t always “know their minds.” Understanding such divergences is important to scientific psychology and for our purposes concerning cross-cultural perspectives. The Project Implicit web site presents a method that demonstrates the conscious-unconscious divergences much more convincingly than has been possible with previous methods. Research using this new method has been conducted at the University of Washington, University of Virginia, Harvard, and Yale.
On the Project Implicit web site you will find a Demonstration Site and a Research Site. Choose the Demonstration Site. There you will find preliminary information and an “important disclaimer.” Read over this material carefully before you proceed, knowing there is a possibility of encountering interpretations of your test performances with which you may not agree. If you opt not to proceed please talk with me about an alternative assignment during my office hours. (Over the past seven years, not a single student has opted out!)
As you continue you can choose from about 15 possible tests that interpret your responses to various aspects of nondominant perspectives, cultures, views and traditions (such as Asian-European American, African-European American, Arab Muslim-Other People, and Native-White American). Choose any five of the tests (of the 15 or so, the categories vary over time) and complete them. In other words, you can choose the tests according to your personal reasons.
Copy the results of your tests to be included in the Portfolio at the end of this section. With reference to the results from the tests, analyze your findings. Again, you must provide a copy (screen shots) of your results. The copies of test results should follow your discussion of these questions:
Interpretation of Results
1. Explain to what extent you agree or disagree with the interpretations provided.
Relevance to Cultural Diversity
2. What does this entire assignment have to do with a general education course with the “cultural diversity” distinction?
Relevance to Cross-Cultural Perspectives of Tourism
3. What does this assignment have to do with cross-cultural perspectives of tourism?
Length: Two to three pages (copies of results don’t count toward page limit)
Recommended Date of Completion: The week it is assigned
Points: 10
Example of table of contents:
Section 5: Codes of Cultural Behavior
Choice of Country
Brief Cultural Overview
Codes of Cultural Behavior (Do’s and Don’ts)
Unusual Aspects of Culture
References
Section 6: VolunTourism
The Difficult Questions
Insights About Trip Preparation
Processing Experiences
Post-Trip
Summary of Articles
VolunTourism for You?
Section 7: Project Implicit
Interpretation of Results
Relevance to Cultural Diversity
Relevance to Cross Cultural Perspectives of Tourism
Results for 5 Tests
Obesity in America
Obesity in America is considered an epidemic. There are many contributing factors to obesity (both childhood and adult), such as biological, environmental, social, or economic factors. Review the information on obesity on pages 419 to 421 in the textbook. You may also use the Internet or Strayer Library to research obesity and its causes. Suggested Reading: •“What Are the Health Risks of Overweight and Obesity?” located at http://www.nhlbi.nih.gov/health/health-topics/topics/obe/risks.html . Write a one to two page (1-2) page essay in which you: 1.Describe the effect that obesity (childhood and / or adult) has had on you personally or your community.. 2.Select one (1) contributing factor to childhood or adult obesity. Recommend two (2) preventative measures related to the selected factor that people can take in order to reduce their chance of becoming obese.. 3.Discuss one (1) sociological theory that relates to the selected contributing factor to obesity. . Your assignment must follow these formatting requirements: •Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides. Check with your professor for any additional instructions.. •To keep this essay short and manageable, your only sources for the essay should be the article from the National Heart, Lung, and Blood Institute and the sections noted in your text. For this reason, APA citations or references are not required for this assignment.. •Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page is not included in the required assignment page length. . The specific course learning outcomes associated with this assignment are: •Define the basic concepts used in the discipline of sociology.. •Explain the major theoretical paradigms of sociology.. •Use technology and information resources to research issues in sociology.. •Write clearly and concisely about sociology using proper writing mechanics. . Click here to view the grading rubric for this assignment.
Discuss the example of Harry Truman dropping nuclear weapons on Hiroshima and Nagasaki in the context of the Utilitarian and Kantian principles
Ethics Written Essay
write 3-5 pages. Answers must be typed, double spaced, with 12 pt. font. All works must be properly cited.
Question
Discuss the example of Harry Truman dropping nuclear weapons on Hiroshima and Nagasaki in the context of the Utilitarian and Kantian principles. Also include a discussion of Elizabeth Anscombe’s critic of Truman.
Assignment 3: Two Entrepreneurial Titans – Mary Kay Ash and Anita Roddick Due Week 8 and worth 200 points
In order to complete this assignment, refer to the Case Study titled “Two Entrepreneurial Titans – Mary Kay Ash and Anita Roddick” found in Chapter 10 of your Reeves textbook.
Based on the Case Study, write a four to five (4-5) page paper in which you:
1. Compare and contrast three (3) aspects of both Mary Kay Ash and Anita Roddick as managers and as leaders. Next, give your opinion as to who you believe is the better manager and leader. Justify your response.
2. Analyze the significance of Ash and Roddick’s achievements on women leadership during their respective eras. Next, give your opinion as to what you believe were each woman’s greatest accomplishments. Justify your response.
3. Analyze the following quote from Mary Kay Ash and suggest three (3) ways it is relevant to a successful business: “People are definitely a company’s greatest asset. It doesn’t make any difference whether the product is cars or cosmetics. A company is only as good as the people it keeps.” Provide support for your response.
4. Evaluate the importance of one (1) of the following quotes from Anita Roddick, and speculate about two (2) lessons managers can learn from it:
a. “For me, campaigning and good business is also about putting forward solutions, not just opposing destructive practices or human rights abuses.”
b. “If you think you are too small to have an impact, try going to bed with a mosquito.”
5. Examine both Ash’s and Roddick’s leadership styles. Next, select either Ash or Roddick, and specify whether or not you would emulate her style if you were in her position. Provide a rationale for your response.
Your assignment must follow these formatting requirements:
· Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
· Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
· Explain how women can prepare themselves to be leaders.
· Evaluate trends that shape the development of women leaders.
· Use technology and information resources to research issues in women leadership.
· Write clearly and concisely about women in leadership using proper writing mechanics.
Case Study 1: Two Entrepreneurial Titans – Mary Kay Ash and Anita Roddick
Arguably, no one embodies female entrepreneurship as fully as Mary Kay Ash, the founder of Mary Kay Cosmetics. The initial catalyst for starting Mary Kay Cosmetics was Ash’s frustration with corporate life; when she was the National Director of Sales at World Gift Co., a direct sales company, she was passed over for promotion in favor of a male employee who she had trained. Dispirited, Ash quit World Gift and decided to take her personal savings of $5,000 to start Mary Kay Cosmetics. In 1963, she opened a storefront in Dallas, Texas, with her flagship product – a skin cream. (She had purchased the rights to it from the Heath family for $500.) Her motivation to become an entrepreneur was both personal and economic; she wanted to make money, be her own boss, not be limited by corporate politics, and create opportunities for other women. Within six to eight years, some women in the company earned over $100,000 per year. In 1964, the first annual Mary Kay convention was held in Dallas, where 200 women celebrated the company, its success, and their own. The company grew rapidly between 1974 and 1979; sales tripled and profits doubled.
Ash’s business concept was to offer skincare products through a direct sales force of independent “beauty consultants.” These sales consultants earned commissions from selling products. In 1981, direct selling was a $7.5 billion industry and was popular among women because they could work as much or as little as they wanted to. In the early days of the company, sales consultants sold the products through home beauty demonstrations. Today, in addition to product “parties” in the home, sales consultants sell through the Internet and in their workplaces, if they hold other jobs. The business model was very profitable because overhead cost were kept low (sales consultants worked from home and were not paid salaries). Mary Kay was known for her flamboyance and motivational strategies. Having spent 25 years in direct sales, she knew that recognition and rewards were important to salespeople. The annual Mary Kay conventions became legendary as a way to motivate and reward top saleswomen; pink Cadillacs, luxury vacations, and jewelry were awarded to top performers. In addition to motivating employees through these incentives, Ash provided career paths for women sales consultants. As women brought others into the company, they received higher commissions and could become eligible for higher-level jobs such as sales director, senior sales director, and national director.
Although Mary Kay Ash died in 2001, the company continues with her son at the helm. Today, it does business in 35 markets on five continents, and in 2008 had sales revenues of $2.6 billion. Much of its business is in emerging markets such as China (its second-largest market behind the US), Latin American countries, India, and Eastern Europe. Its product line has expanded greatly (make-up and toiletries have been added) and it now offers products for men such as face soap, shaving foam, and sunscreen. Manufacturing facilities are located in China and Dallas, and distribution centers are in many large cities in the US.
Like Mary Kay, Anita Roddick chose a product category she was familiar with – cosmetics and skincare. She founded The Body Shop, a company producing and retailing beauty products. The company was one of the first to focus on ethical sourcing of materials and fair trade with developing countries. It was also one of the first companies to prohibit animal testing of its products.
Roddick started a business with the aim of providing an income for herself and her two daughters. (Her husband, Gordon Roddick, was in South America for an extended period.) With inspiration from a small cosmetic store in San Francisco selling natural products, she decided to provide a limited number of quality skincare products in refillable containers and in small, sample sizes. After 15 different skin products were created in her garage, she opened her first shop in Brighton, England, in 1976 with a bank loan of £4,000. In the early days of her venture, her aim was to bring in £300 a week, just enough for her family to live on. With the success of the first store, a second store was opened six months later. Soon, every high street (shopping district) of every town in England had a Body Shop. The brand became widely recognized and synonymous with natural products.
Roddick was motivated by both financial security and political activism. She wanted to run an honorable business that did not establish hierarchies, but treated individuals equally. She was also interested in starting a business that furthered her activism. During her life, she had been involved in several causes including animal rights, environmentalism, anti-war protests, and defending human rights.
In the late 1990s and early 2000s, the company over-expanded, more competition entered the market – especially with availability of products online – and a recession hit in 2000. The Body Shop’s profits declined dramatically and it was sold to L’Oreal in 2006, about a year after Anita Roddick died. Today the company sells make-up, skincare products, shampoos, bath products, and fragrances, and operates in over 2,300 stores in 61 countries across the world.
(Sources: Roddick, A. (1991). Body and soul. London: Ebury Press; www.thebodyshop.com; Kotter, J.P. & Stengrevics, J.M. (1981). Mary Kay Cosmetics, Inc. Harvard Business Online; Quelch, J.A. & Court, A.M. (1985). Mary Kay Inc. Marketing Communications. Harvard Business Online; www.MaryKay.com).
Addison Lee
Assignment Questions
Case
Addison Lee is a private hire services company in the UK, founded in 1975. The business has been in operation for over 40 years offering a range of same day, international, mobile and customer focused delivery services provided through minicabs, taxybikes, coaches and private jets.
Originally known as a business to business company, Addison Lee has expanded its business to consumer offering, with 50% of the business going through the company app which was launched in 2009 and a quarter of traffic driven through the website (MarketingWeek, 2017).
As part of their rebrand strategy a bold new premium look and feel was unveiled in 2016, the new logo and colour palette in yellow, black and slate signifies their commitment to offering passengers quality and service (TheDrum, 2016)
Focused on enhancing the customer experience, Addison Lee has invested heavily in mirroring Uber’s London features, like off peak weekend fares, sharing your ETA and driver tipping, additionally, the company announced plans in September 2017 to increase the number of fleet drivers from 3,600 to 4,450 (Smith, 2017).
In increasing the consumer side of business, the company is dedicated to its personalisation strategy, where data is used to offer personalised deals via email or text based on previous journey behaviour. With the recent news that key competitor UBER has lost their operating license in London, Londoners will be seeking out travel alternatives, giving Addison Lee ample opportunity to expand its client base (MarketingWeek 2017).
As a newly appointed marketing assistant of the Addison Lee marketing team, you have been asked to write a report addressing the following task areas:
Assignment 1- Addison Lee Report
2000 words
TABLE OF CONTENT Page #
i.e.
1.0 Introduction 2
2.0 Marketing orientation 3
Introduction
- An overview of Addison Lee
- introduction to the concept of marketing and communications
- the purpose of your report
- Must include referenced sources
i.e. As newly appointed Marketing, this report is prepared/organised on the instruction/advice of the Marketing Director of Addison Lee addressing the following tasks:
Task 1: Marketing orientation (200 words)
- Describe the Production, Product, Selling, and Marketing orientations
- What are they? What does each orientation entail? Explain each one
- Are there key differences between them, what are they?
- use references for each orientation discussed
- Identify and explain the orientation adopted by Addison Lee, and provide two (2) examples that demonstrate Addison Lee’s use of the approach (150 words)
- Do not rely on bullet points
- Give examples of Addison Lee’s approach – what evidence is there to suggest Addison Lee is using the chosen orientation
Task 2: Marketing environments 150 words
- What is marketing environment analysis?
- Highlight what the marketing environment is made up of.
- You could also discuss the tools used to analyse each environment i.e. PESTEL
- Explain why organisations do a marketing environment analysis?
- Why is it important for Addison Lee to carry out a marketing environment analysis prior to setting a marketing strategy?
- Include reference sources
- What are macro environmental factors? (150 words)
- Choose two factors, one economic and one socio-cultural factor–
- Explain each factor and the impact each factor could have on Addison Lee marketing decisions.
- For each factor discussed state whether they would be an opportunity or threat for Addison Lee and why?
- Include reference sources
- The micro environment (100 words)
- Who are the key competitors of Addison Lee?
- Choose two and discuss why they are competitors, outline what the two competitors do
- Explain the potential threats each competitor poses to Addison Lee. Be clear.
- Include reference sources
- What are internal environmental factors? (150 words)
- Choose two factors that could be considered as strengths or weaknesses in Addison Lee’s operations i.e. Organisation Resources, culture, location etc. Internal environment may include the company’s performance. It can be performance of sales, the market shares, the performance of profitability, customer’s loyalty towards the brand.
- Explain each of the chosen factors
- Why are the factors considered to be strength or a weakness?
- Include reference sources
Task 3: Marketing strategies (100 words)
- The concept of segmentation
- What is market segmentation?
- What does it involve? Consider the various approaches to segmentation? i.e. demographic etc
- Why is segmentation important in planning a marketing strategy for Addison Lee?
- Include reference sources
- Segmentation approaches (250 words)
- There are four key approaches – choose two that Addison Lee could adopt when segmenting the market for 16 – 25-year olds
- Explain the two approaches and how they may be used
- Include reference sources
Task 4: Marketing mix (7Ps) (300 words)
- Addison Lee’s marketing mix (7Ps)
- What is the marketing mix (7Ps)
- For each P state Addison Lee’s current approach i.e. for product – what is the product/service offering? What are the features of the product etc.? what is the pricing strategy?
- All 7ps must be completed
- Must include reference sources
- Based on the new objective Recommend changes to the Product, Price and Promotion element of Addison Lee’s marketing mix (3P’s) (200 words)
- What changes should be made to the product offering?
- What changes should be made to the Price? What pricing strategy will be used to attract the new target audience of 16-25 year olds? Justify your choices
- What changes should be made to the Promotion? How will Addison lee communicate with the new target audience of 16-25 year olds, to get them to use the service? tools used will probably be different given the focus on a new target audience (young audience). Justify your choices
- Include reference sources
The above three elements of the 7ps must illustrate changes to Addison Lee’s marketing mix (7ps)
Conclusion – Summary of the key findings discussed
Reference list – credible academic sources from books, academic journals, reports, which will earned you better grades NOT Wikipedia
Appendix (optional)
- Please write your work in 3rd person not 1st meaning, avoid ‘I’. Use the author, writer, researcher in its place. Do not use WE, use the name of the company
- Underpin all of your work with relevant theory
- Include referenced sources throughout
Report Structure and Guidelines
You are expected to submit a professionally presented assignment in a business report format.
The following structure could be used. You will need to create your own headings and sub headings for each task in the main body
A title page: ID number,
Assignment title Contents page
Introduction
Main body (construct your own headings and sub headings for each task)
Task 1 – 4
Conclusion
Reference List
Appendix
Expected to submit work that includes:
Correct spelling and appropriate use of grammar.
Line spacing no less than 1.5 and no greater than double.
Arial and 12pt font size for the main text.
Acknowledgement of all sources of information using Harvard format and includes a detailed reference list.
You must research widely and include a minimum 10 (Ten) peer- reviewed scholarly articles in your final report
Titles and subtitles for each section. Managers need to be able to find information quickly.
Tables and graphs to illustrate your points where necessary.
All tables and graphs must be numbered, titled and referred to in the text of your report.
Clear arguments. For any statement you make, (e.g., by citing scholarly journal articles).
Word count: 2000 words (excluding reference list and appendix)
End of Assignment Brief
Reading List
W HAT SHOULD I READ ON THIS MODULE?
We recommend that you buy the Core Text listed below and in addition consider obtaining other books from the list. You may wish to form a study group with other students to facilitate the sharing of non – core texts.
Core Text :
| ISBN* | Author(s) | Title | Edition | Date | Publisher |
| 978 – 0273742 975 978 – 1446259 030 |
Kotler P. and Armstrong G. E gan, J. |
Principles of Marketing Marketing Communications |
5th Edition 2nd Edition |
2014 2015 |
Pearson Education Sage Publication |
Key Texts
| ISBN | Author(s) | Title | Edition | Date | Publisher |
| 978 – 128509 2591 978 – 144627 4002 978 – 027371 7225 |
Kurtz D, Boone L Blythe J Fill, C. |
Principles of Contemporary Marketing Principles & Practice of Marketing Marketing Communication |
14th ed. (international) 3rd ed. 3rd ed. |
2013 2013 |
South – Western College Publishing Sage Pearson Education |
Academic and Professional Articles:
Students will be strongly encouraged to use journal articles relevant to their areas of research. These may include articles extracted from the following sources, which are not exhaustive:
- Journal of Marketing
- Journal of Marketing Communications
- Journal of Services Marketing
- European Journal of Marketing
- Journal of Marketing Research, Journal of Consumer Research,
- Harvard Business Review
- Journal of Advertising
- International Journal of Advertising
- Journal of Public Policy and Marketing
- Journal of Business
- International Journal of Research in Marketing, Psychology and Marketing,
- Journal of Research for Consumer
- Journal of Consumer Psychology,
- Journal of Product Innovation Management
- European Journal of Marketing
- Journal of Consumer Marketing
- Journal of Services Marketing.
Online Resources
- www.forbes.com
- www.cim.co.uk
www.pearsoned.co.uk
- www.businessinsider.com
www.marketingweek.com
www.campaignlive.co.uk
www.retailweek.com
www.theguardian.com