Write a 25 pages paper, MLA format for the following. What are the different types of disciplones you use and how do they work with you topic. The dosciplines are education, business, nursing, mass communication. what is the thesis of the essay? What is the claim or argument you making? What is the reason for the thesis and what motivating the arguments? What evidence did you create? What questions, concerns, issues did you identify? Is your thesis (claim, argument) warranted. Make sure you paper offer original interpretation. Make sure your paper addresses assigned argument, theme, and ideas. Make sure your paper proceed from logical ppint to point. Make sure you provide examples and explanations to support generalizations.
Business 100- Process Of Management
Write a 5-7 page term paper in which you not only describe the topic but connect your findings to the subject’s significance to management functions such as planning, leading, controlling, and organizing. This is where you will use critical thinking such as discussing pro/con, profitability, efficiency, and effectiveness.
You must write your report on Disney. You can use additional companies as examples. The paper must be about Disney and how that business is seeking to meet these challenges.
Topic:
What is diversity? What are the challenges in managing diversity? How do you manage these challenges? What are the benefits of diversity?
The paper must include references. Cite references in APA format and within the body of the paper.
The paper should be double spaced, 1″ margins, 12 pt font, Times New Roman font.
Be sure to include an overview in your introduction and tie together the sections in your conclusion.
A financial graph of some element in your paper must be included and cited in the paper.
Training ROI And The Organization's Strategic Connection
ROI Case Study
Nations Hotel
Measuring ROI in Business Coaching
1. From an HRM perspective, what is the value of using an ROI approach to Coaching? How could ROI be used for other training?
2. Critique the design of the program, methods of evaluation and data collection. Based on the result, what changes should be made?
3. Give at least one example of an objective in your job and how coaching could be linked to a performance measure. How would you evaluate the ROI? OR
4. How would you improve an issue such as; employee engagement by addressing performance improvement using coaching?
5. What approaches would establish coaching as part of the culture?
Turkish Airlines Integrated Marketing Communication Campaign-MKTG 411 – Integrated Marketing Communications
Group Project (Mid-Term Paper, Campaign Plansbook, Presentation)
MKTG 411 – Integrated Marketing Communications
Fall, 2017
The entire plansbook is written from the agency perspective. Write your report addressed to your prospective client. The purpose of the plansbook is to bid for this account. Convince your client executives to give your agency this account.
Keep in mind that your goal is to mount an integrated marketing communications campaign that incorporates advertising, online/social media marketing, public relations, event sponsorship, and/or any other relevant solutions into the overall plan.
Justify any assertions or recommendations you make in your report. Your client will expect you to be knowledgeable about the relevant industry issues, and also what the press (including trade publications) have said about the industry and/or client, competitive factors, what we know from demographic, psychographic, and behavioral research, what you learned about consumers’ salient perceptions relevant to your brand, etc. Therefore, be sure to cite relevant information (e.g., secondary sources of data you found online, your own primary research, readings/lectures from class, etc.) to back up any of your conclusions or recommendations. Cite also anything you used that was provided for you as part of this course.
WHAT TO INCLUDE: (See the “Framework for Analysis” handout for details on these sections.)
Mid-Term Paper
1. Situation Analysis
2. Segmentation, Targeting, and Positioning
3. Bibliography. Your paper must include a bibliography in the back that lists all of the published sources for information cited in the paper (do not list sources that you did not actually cite in the paper). There is no need to list class lectures or conversations with outside sources in the bibliography itself, though you should be sure to cite them (see below). The format of your bibliography is up to you, but be sure that you use the same format for all of the references, and that the information for each reference is complete.
Campaign Plansbook
1. A Title Page
2. An Executive Summary. No more than 2 pgs (double-spaced). It should summarize the major points of your write up. Be sure that this summary can be understood on its own by a busy executive. Also, be sure your summary sells your recommendations.
3. A Table of Contents. It should list all the major sections of your plansbook and the page numbers on which they begin.
4. Situation Analysis (from mid-term paper)
5. Segmentation, Targeting, and Positioning (from mid-term paper)
6. Message Strategy & Tactics. Note: Although your presentation should have professional-looking roughs illustrating your campaign, you will not be able to hand in large storyboards or any other materials that cannot be bound into the plansbook itself. Prepare 8.5 X 11 inch copies of these illustrative materials and attach or bind them into the plansbook.
7. Media Strategy and Tactics
8. Non-Advertising Promotions
9. Integration and Evaluation
10. Bibliography. Your paper must include a bibliography in the back that lists all of the published sources for information cited in the paper (do not list sources that you did not actually cite in the paper). There is no need to list class lectures or conversations with outside sources in the bibliography itself, though you should be sure to cite them (see below). The format of your bibliography is up to you, but be sure that you use the same format for all of the references, and that the information for each reference is complete.
FORMAT REQUIREMENTS:
Your paper must be typed, double-spaced. Number all pages.
The body of your paper should include citations to outside sources wherever appropriate. These citations should be in one of the following formats. If citing a class lecture: (class notes, October 24). If citing an article or book: (Smith, 2007). If you are quoting directly from a source, include the page number the quote came from, as in: (Smith, 2007, p. 20). If you are citing or quoting from a conversation with an industry source, give the source’s name and the date on which the conversation took place, as follows: (Ms. Susan Jones, research analyst, Jupiter Communications, personal communication, November 3).
Length: 8 – 10 pages for the mid-term paper. Maximum of 50 pages for the campaign plansbook. For the campaign plansbook, this includes the executive summary, table of contents, bibliography, appendices, footnotes, etc. The only materials that do not count as part of this limit are any art/layouts/storyboards you include. These materials can be put either in the body of your report or in the back. Either way, don’t number those illustration pages (and don’t count them in your page numbering). Example: If after page 20 of your report you include some illustrations, the next page of text after the illustrations should be numbered page 21.
Fifty pages is an absolute maximum. It is more than enough to communicate everything you need to get across.
DRAFTS:
You and your team may hand in draft sections throughout the semester corresponding to different portions of the mid-term paper or the plansbook. Feedback will be provided in the process of your planning the campaign.
WRITING:
When writing the mid-term paper and the plansbook, please pay careful attention to the grammar and writing style. he mid-term paper and the plansbook should use business language, and should contain no grammatical errors, incomplete sentences, slang, or the like. This will be an important factor in determining grades. Plan to schedule sufficient time to deal with and correct any writing problems (hand in drafts early if intended to do so) because these can be a significant obstacle in winning accounts. Here is an example of the kind of rewriting you may need to do:
Wrong style: “We want to hit consumers all around the country with xxx ads that pop.”
Right style: “Our goal is to expose a broad set of consumers to xxx through eye-catching and strategically placed ads.”
ORIGINAL WORK:
Given all the hard work you have invested, be sure to protect your team’s intellectual property from being used by any other team. Similarly, as with any work you submit, each team member needs to be sure that the work being submitted and presented is entirely your own team’s original work. Team members are individually and jointly responsible for ensuring that this is the case.
MKT 6215Global Marketing Management
MKT 6215Global Marketing Management
Internationalization
Entry mode
Market attractiveness
Eprg framework
Segmentation, targeting, positioning
Standardization and customization
Evidence for assessment:
2,500word report (50%)
International business involves any business transaction between parties from more than one couny.It includes such activities as buying and selling raw materials, inputs or finished products across borders, operating plants in other countries to take advantage of local resources, and borrowing money in one country to finance operations in a second country.
International business is different from domestic business in that it necessarily involves transactions that cross national borders while domestic business does not. Thus, at least one party will have to adjust to a different legal, economic, and cultural system; convert its currency into the other party’s currency; and make changes in how products are produced or the types of products that are producd.
A truly global firm can be:
· One that has embraced the rising growth of technology as an enabler of business across borders.
· A firm that has learned to adapt to changes in the political environment.
· A firm that maintains a ‘global mind‐set’ in terms of its supply chain, its customers, and its markets.
Please choose a foreign company / brand that is selling in the UK marketplace. Suggest the factors that made the UK an attractive market for the company / brand.
Please consider the following factors:
1. Company vision, mission and values
2. Triggers for export initiation
3. Environmental analysis (Macro, Micro, Meso)
4. Entry mode
5. Market attractiveness:
a. STP & Customer
b. Competition
c. Etc….
6. Standardization / adaption of the marketing mix:
a. Product
b. Place
c. Price
d. Promotion
7. What significant changes did the brand make in order to trade successfully in UK?
GUIDANCE ONSTRUCTURE:
Below is a suggested structure and content that you are expected to use for your project:
Title Sheet
Course title and year
Your name
Title of your Report indicating your brand name
Executive Summary
Usually written last
200‐250 words (excluding from report word count) on one page
A short summary of the report including the main features of your proposal, as well as conclusions and recommendations
Contents Page
Shows each section of the report and the page number on which it starts
List of tables/illustrations (if any) indicating all numbered tables (or charts, graphs, etc.) / illustrations and their respective pages in the report
NB: Page one comes immediately after the contents page or the list of tables/illustrations
Each section and sub‐section is numbered, e.g.
I. Introduction
1.1
1.2
Introduction
Background of your report & the company chosen
Brief history
Company profile
Findings
Main body of the report, formatted in a logical way.
Your report should not simply be subjective, but will need to clearly demonstrate your understandig of relevant theory as taught and contained in the reading list text books.
May include diagrams, graphs and flow charts if these help to convey your information concisely
Conclusions & Recommendations
Conclude your report by summarising the rationale of the launch and your marketing plan
You may make recommendations for the medium to long term marketing approach as appropriate
Appendices
Appendices should contain material/documents referred to in the main body of the report
They should be cross‐referenced
Pages in the appendices do not need to be numbered, but each appendix should have a reference number, e.g. Appendix One
Refer the reader to the appropriate appendix by its reference number
For example, ‘Research by Mintel (see Appendix Three) shows that…’
References
Include all cited publication in the text
Should follow Harvard referencing
Bibliography
Include all document/references supporting the writing of your report
Should follow Harvard referencing
-Word count: Candidates must comply with the recommended word count. Work that grossly exceeds the recommended word count will be returned unmarked and candidates will be asked to complete and submit a new assignment. Word count excludes the index (if used), headings, information contained within tables, references, bibliography and appendices.
Layout: Candidates should present their work professionally using tables and diagrams to support and/or illustrate the text. Candidates may include diagrams, graphs and flow charts if these help to convey your information concisely. You must have a strong Executive Summary and conclusion
Theory: A professional approach to work is expected from all candidates. Your report should not simply be subjective, but will need to clearly demonstrate your understanding of relevant theory as taught and contained in the reading list text books. You must show a critical appreciation of relevant literature and its use to support argument, substantiate model(s) and other aspects of the assignment. Material from a variety of appropriate and relevant sources must be used.
Referencing: You must identify and acknowledge all sources used. The candidate must use a Harvard referencing system to achieve this.
Primary research: Candidates must include clear evidence of primary research (if doing a questionnaire a minimum sample size of 30 people is required)
Language: Candidates should express their work in plain business English, using the third person (not ‘I’ or ‘we’) a good standard of English will help express the candidate’s understanding more effectivly.
Quality: It is anticipated that the outcome of the project will reflect your high standards, abilities and ambitions.
Threat Modeling-Threat Model for an ATM system
Following the directions provided by the OWASP website, Threat Modeling, model the threats to an ATM system that was the subject of an earlier assignment. Make assumptions where necessary. You will have to develop, if you haven’t already, a high-level architectural design of the ATM system. The link provides steps to execute for threat modeling analysis. Suggest mitigations for your threats. You are not required to rank the threats.
Your report should provide the information recommended by the OWASP website. Your report should be well-organized and provide references for all resources used. Deliverable You should create a word or PDF document with your report on Threat Modeling. The document should be well-written and include references for all sources you used support your work. Be sure to include your name, date and course number on the document in the title page. Be sure to include your name, date and course number on the document in the title page.
Project: Threat Modeling
Overview
This homework will allow you to demonstrate your understanding of the purpose and execution of a
Threat Model for an ATM system.
Assignment Details
Following the directions provided by the OWASP website, Threat Modeling, model the threats to an
ATM system that was the subject of an earlier assignment. Make assumptions where necessary. You will
have to develop, if you haven’t already, a high-level architectural design of the ATM system. The link
provides steps to execute for threat modeling analysis. Suggest mitigations for your threats. You are not
required to rank the threats.
Your report should provide the information recommended by the OWASP website. Your report should
be well-organized and provide references for all resources used.
Deliverable
You should create a word or PDF document with your report on Threat Modeling. The document should
be well-written and include references for all sources you used support your work. Be sure to include
your name, date and course number on the document in the title page. Be sure to include your name,
date and course number on the document in the title page.
Fatigue And Circadian Impacts
All major aviation operations (flight, maintenance, air traffic control, and airport) can induce substantial amounts of fatigue and circadian disruptions on the humans conducting and managing those operations. Select one of those aviation operations to analyze, then evaluate the sources of fatigue which impacted that operation. Include in your discussion how circadian rhythms can contribute to fatigue. Next, creatively apply the implications of fatigue on that operation and explain both how and why you believe it could negatively impact safety. Finally, propose means for mitigating the associated fatigue and improving safety in that operational field. As always, support your work with a reliable source.
(Consider flight operations)
Am I Walking My Ethical Talk? / Managing A Diverse Workforce
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Follow PART 1 & 2 and answer the questions with citation and reference NO PLAGIARISM.
PART 1: Am I walking My Ethical Talk?
On p. 280 of the text, the authors present a series of questions to ask yourself whether you are “walking your ethical talk”. Question 1 asks you to consider how you discuss the ethical implications the ethical implications of your work:
-Do I talk about the ethical implications of decisions with the people who report to me as well as with the job candidates I’m interested in hiring?
– With my peers?
-With my manager?
-How would you pose this question in a discussion with your manager?
PART 2: Managing a Diverse Workforce
Read the short case, “Managing a Diverse Workforce”, on p. 314 of the text.
Suppose that your Vice President to whom you report at Secure Bank calls you to his office and tells you to select a male member of your team to replace Julie on your sales team.
In your initial post, describe your course of action and you rationale for choosing this course (Business Ethnics).
Reference
Trevino, L.K., & Nelson, K.A. (2014). Managing business ethics: Straight talk about how to do it right (6th ed.). NJ, USA: John Wiley & Sons, Inc.
Software Development Plan Document
Software Development Plan Document
This course is comprised of a series of individual project assignments that will also contribute to a group project due at the end of the course. Each week, you will complete a part of a software development plan, and you will share your results with your assigned group after your individual project has been graded. The group will integrate the projects into a group-developed version of the software development plan.
Your team will select a software engineering project that will cover the development process from conception to deployment. You are expected to perform the following tasks:
· Select a development methodology to plan a real-life application.
· Perform a trade-off analysis covering quality, features, cost, and time for rapid development.
· Conduct requirements elicitation and documentation for the application.
· Prepare a systems component design.
· Organize a schedule that covers build, integration, and test of the application.
· Conduct a risk assessment for the project.
Throughout this course, you will be working on a software development plan for the project that your team selects. You will not be developing the software, but you will work extensively with the concepts of good system-engineering practices during the creation of the plan. Additional information and the deliverables for each individual project will be provided in the assignment description for the project. The final deliverable is also known as the Final Key Assignment.
Project Selection
The first step will be to select a project as the target for your team’s software development plan. This project will be used as the basis for each of the individual project assignments throughout the course and should conform to the following guidelines:
· Nontrivial: The selected project should be large enough to allow reasonable exercise of the software development planning processes.
· Domain Knowledge: Students in the team should be familiar enough with the organization or software category to allow focus on the planning tasks without significant time required for domain education.
· Accessibility: Students in the team should have good access to the people and other information related to the organization or system because this will be an important part of the process.
After your instructor has assigned team members, your team should select a software development project that fits these requirements and submit a proposal to the instructor before proceeding further with the assignments in the course. Approval should be sought within the first several days of the course. Your instructor will tell you how to submit this proposal and what notification will be given for project approval.
Assignment
For the assignments in this course, your team will not be implementing the actual development project, but rather, you will be developing a comprehensive software development plan document. Your team’s first task in this process will be to select a project to use as the basis of your plan. You will also create the shell document for the final project deliverable that you will be working on during each unit. As your team proceeds through each project week, you will individually and collectively add content to each section of the final document to gradually complete the final project delivery. Appropriate research should be conducted to support the analysis in your team’s plan, and assumptions may be made when necessary.
Note: To be clear, each individual will be creating a software development plan in fulfillment of the individual project assignments, and the team will also create a software development plan in fulfillment of the group project due at the end of the course.
Team Project Deliverables
· Submit a project proposal to the instructor for approval.
· After the individual projects are graded, team members should share their results with the team. The team should then integrate the results into the team’s version of the software development plan document. There is no submission for this part of the assignment until the end of the course.
Individual Project Deliverables
· Software development plan document shell
· Use Word
· Title page
· Course number and name
· Project name
· Student name
· Date
· Table of contents
· Auto-generated TOC
· Separate page
· Maximum of 3 levels deep
· Fields of TOC should be up-to-date before submitting
· Section headings (create each heading on a new page with TBD as content, except for sections listed under new content below)
· Project Outline
· Development Methodology
· Requirements
· Design
· Development and Testing
· Project Schedule
· Risk Analysis
· New content
· Project Outline
· Brief description of the project
· List of major issues to consider in the development of the application
· Material taken from approved proposal submitted to instructor
· Project must be approved by instructor
· Development Methodology
· Describe methodology that will be used for software development
· Include justification of selected methodology and why it suits project well
· Name the document yourname_SWE481_IP1.doc.
· Submit the document for grading.
· After the assignment has been graded, share your document with your team through the team area in the classroom. Your team should decide whether documents will be shared through the Discussion Board or through the file uploads in the team area.
MGT452-FILM ANALYSIS
FILM ANALYSIS:
We will be analyzing and coaching leaders using the medium of film. Film cases are very useful in
understanding leadership because they provide concrete models of behavior for observation and
analysis.
In this assignment, you will consider yourselves as leadership coaches. Your job involves
analyzing and diagnosing a leader to determine why he or she is effective or ineffective, and
making recommendations based on leadership concepts and theories to help the leader improve
In groups, you will present your film analysis. Each student is expected to watch the assigned film
and take proper notes so you can contribute to your team’s presentation. In each film case, you
should identify relevant (and multiple) leadership concepts/theories covered in the course and
apply them to the main leader in your film. You should discuss why you feel the leader is effective
or ineffective, ethical or unethical, and that discussion should tie in those relevant leadership
concepts. You may use film clips to illustrate your points. It is also recommended that you find a
short trailer of your film to serve as an overview for the class. Effective group presentations will
clearly show how the leadership concepts from the course “came alive” within the film case. You
should also encourage a lively discussion of the topics within the class, and in turn, the rest of the
class is expected to participate fully in these discussions.
You should conclude your presentation with a list of recommendations that are supported by
research findings. If you feel the leader is effective, you won’t make recommendations, but you will
apply theories that support WHY he or she is effective.
Good sources for scholarly articles are Leadership Quarterly, Leadership, Leadership and
Organization Development Journal, Journal of Business Ethics, Academy of Management Journal,
Journal of Leadership Studies.
Guidelines: Each team will have no more than 20 minutes to present (make sure the clips you
show are brief and to the point as the time of the clips counts toward your time allotment), leaving
5 minutes for audience comments or questions at the conclusion of your presentation.