Posted on

Even if the world of Digital is disruptive, is communication on the social media platforms and social networks disruptive?

Even if the world of Digital is disruptive, is communication on the social media platforms and social networks disruptive? 

Subject Title – Description of the idea:
 
Even if the world of Digital is disruptive, is communication on the new platforms disruptive? Is the digital communication such as social media marketing, bloggers, lifestyle influencers following the same approaches as the classic communication?
What communication behaviors may facilitate the development of trust between clients and small firms when using social medias as a tool? Why is nowadays social medias and e-marketing considered by most as the 4th power?
 
The evolution of social media, and how present it is in Businesses today. What can a single click can do? How can you create an empire with a computer/smartphone and wifi?
 
 
Content overview:
 
Digital revolutionized the world. Uber is the biggest Taxis company, without owning a single one. It’s the example of disruptivity in the transport industry. Airbnb is the biggest Hotel company, without owning a single hotel. It’s the example of disruptivity in the hospitality feld. Facebook is the biggest media, without a single journalist. This is also an example of disruptivity in media industry.
 
Digital field is interesting and fascinating, especially in it’s disruptive dimension. Facebook is disruptive because social medias changed the way we communicate through conventional ways (Text messages, calls, post mails). There is an instant messaging, news are exchanged faster, and it gives the ability to be “on time’, never loose contact and shorten distance.
 
The biggest challenge of digitization is data. The GAFAs (Google Amazon Facebook Apple) don’t make us pay for the use of these networks, but in fact they get paid essentially throughout our data, that they gather freely. Billions of information feed their AI software.
 
A benchmark is a best international practice, a reference. For example in the individual transport of people Uber is a benchmark. In billing, American Express is a benchmark. I want to study in detail the digital benchmarks like Amazon, Facebook, Uber, Bla Bla Car … American Express is no longer innovative but remains a benchmark.
 
Disruptivity : opportunty for new players to come to the market.
Airbnb, is a new business arrived by  new people. It’s a new measury, new people coming here.
 
 
 
 
Rough plan of dissertation:
 

  1. Classic Paths of Communication

a)
b)
 

  1. New Paths

a)
b)
 
III. Opposition of both ways of communicating

  1. a) Case Study about Red Bull’s particular strategy

b)
 
 
 
Tools and resources to use:
 
– Take a look at city library, its free and for the articles in scholar google as well.
– Look deeply at Christiensen’s work on disruptivity.
– A case study concerning buzz marketing
– Bad buzz
– Look at the pyramid of communication and study it
– What is so special about the communication strategy of Redbull?
 
 
Links:
 
https://www.weforum.org/projects/digital-transformation-of-industries
 
https://www.google.fr/search?client=safari&rls=en&dcr=0&q=red+bull+digital+communication&spell=1&sa=X&ved=0ahUKEwjVwL3q6u7WAhXGfRoKHfYaBL0QBQgjKAA
 
https://www.google.co.uk/search?client=safari&rls=en&q=buzz+marketing&ie=UTF-8&oe=UTF-8&gfe_rd=cr&dcr=0&ei=RlfhWd2-JMLU8gePiqnQDw&gws_rd=cr
 
 
 
 
 
Books:
 
“Disruptive Innovation: The Christensen’s Collection (The Innovator’s Dilemma…)” by Clayton M. Christensen, Michael E. Raynor, Jeff Dyer, Hal Gregersen
“Likeable Social Media” by Dave Kerpen
“Jab, Jab, Jab, Right Hook” by Gary Vaynerchuk
“Audience: Marketing in the Age of Subscribers, Fans & Followers” by Jeffrey Rohrs
“Epic Content Marketing” by Joe Pulizzi
“Everybody Writes” by Ann Handley
“The Art of Social Media” by Guy Kawasaki & Peg Fitzpatrick
“Youtility: Why Smart Marketing Is About Help Not Hype” by Jay Baer
“The Power of Visual Storytelling” by Ekaterina Walter & Jessica Gioglio
“Social Media Explained” by Mark W. Schaefer
“Optimize” by Lee Odden
“How to Win Friends & Influence People” by Dale Carnegie
“No Bullshit Social Media” by Jason Falls & Erik Deckers
“Influence: The Psychology of Persuasion” by Robert Cialdini
“The 7 Habits of Highly Effective People” by Stephen Covey
“Social Media: A Critical Introduction” by Christian Fuchs
“Social Media Marketing: A Strategic Approach” by Melissa Barker, Donald I Barker
“The New Rules of Marketing and PR: How to use Social Media, Online Video…”  by David Meeman Scott
“Social Media Communication: Concepts, Practices, Data, Law and Ethics” by Jeremy Harry Lipschultz
“The Zen of Social Media Marketing: An Easier Way To Build Credibility…” by Shama Hyder
“E-Marketing” by Judy Strauss, Frost Raymond D.
“Leading Digital: Turnich Technology into Business Transformation” by Georges Westermann, Didier Bonnet, Andrew McAffee
“Socialnomics: How Social Media Transforms The Way We Live and Do Business” by Eric Qualman
“Social media marketing: The next generation of business engagement”  by Evans D.

Posted on

alcohol

Presentation Purpose
To provide you with an opportunity to learn more about a specific topic/theme related to Addictions by engaging with a scholarly article in the field.
To teach your peers about your topic/theme/reading so that they too may expand their learning of issues around Addictions.
Assigned Topics
Your presentation will be of a topic that will be randomly assigned to you. A class list will be prepared (TO BE POSTED SOON) where you will find your specific group and topic.
Presentation Format
You get into groups of 5.
You have 25 minutes (5 minutes per student) for presentation plus 5 minutes of peer discussion.
Journal reflection (use a folder to organize your reflections)
State the presentation topic/theme (i.e., the topic of the assigned reading) and then outline three (3) key points that the presenter gave in his/her discussion of it. (Bullet points are fine, but complete sentences and fully articulated ideas are required): Minimum 250 words.
Discuss something new that you learned in the presentation AND how you will incorporate it into your own learning about Psychology of Education (complete sentences required): Minimum 250 words.
Evaluation
PPT plus 2 pages (double spaced) of presentation contents (in word document): 10%
Presentation = 5%
Presentation journal reflection = 10%
The presentation will be graded based upon the following factors (as outlined on Evaluation Form):
Clear articulation/overview of the reading
Direct reference to the reading
How the reading fits into the course
Organized sequence of points
Level of engagement with your audience (i.e., not simply reading your notes)
A demonstration of effort
Missed Assignment Policy
Absence from the Presentation Day must be discussed with Dr. Zangeneh. Documented evidence of a family, medical, or analogous emergency or crisis may be required.

Posted on

Financial Reporting Problem, Apple Inc.

Purpose of Assignment-Financial Reporting Problem, Apple Inc.
The purpose of this assignment is to help you understand the basics of financial statement analysis related to the assets section of the balance sheet, data interpretation, and how financial information is obtained to understand how a company accounts for its long-lived assets.
Assignment Steps
Resources: Financial Accounting: Tools for Business Decision Making
Note: The financial statements of Apple, Inc. are presented in Appendix A of Financial Accounting. Instructions for accessing and using the company’s complete annual report, including the notes to the financial statements, are also provided in Appendix A.
Complete a 1,050-word summary of findings and recommendations from the following questions:
What were the total cost and book value of property, plant, and equipment at September 27, 2014?
Using the notes to find financial statements, what method or methods of depreciation are used by Apple for financial reporting purposes?
What was the amount of depreciation and amortization expense for each of the three years 2012-2014? (Hint: Use the statement of cash flows).
Using the statement of cash flows, what are the amounts of property, plant, and equipment purchased in 2014 and 2013?
Using the notes to the financial statements, explain in the summary how Apple accounted for its intangible assets in 2014.
Use the Week 2 Excel® spreadsheet to show your work and submit with your summary.

Posted on

M5A1: Course Project

The DSM identifies many specific psychological disorders. While research has found that in general, no one type of therapy is substantially better than others, different treatments may be more appropriate for specific disorders. In this project, you are asked to choose a psychological disorder that is of interest to you. You will describe the disorder in detail, indicate what is known about its causes and progression, and identify a treatment or treatments that would be most appropriate.
As you complete this project, think about the following:
What do we know about psychological disorders and their treatment?
What does research tell us about the most effective treatment for disorders?
At the end of this activity, you will:
Submit your course project dealing with psychological disorders and their treatment.
At the end of this module you will be required to submit a course project on psychological disorders and their treatment. You will be asked to choose one of the following:
Obsessive-Compulsive Disorder (OCD)
Post-Traumatic Stress Disorder (PTSD)
Major Depressive Disorder
Bipolar Disorder
Schizophrenia
After choosing the one disorder on which to focus, make sure to:
Describe key features of the disorder, including its symptoms
Address the biopsychosocial explanations that could account for the development of that disorder
After choosing a disorder, read the associated module in the textbook and choose an appropriate therapy or therapies for that disorder from the following choices:
Psychoanalysis
Humanistic Therapy
Behavioral Therapy (you may choose combined Cognitive-Behavioral Therapy)
Cognitive Therapy (you may choose combined Cognitive-Behavioral Therapy)
Drug Therapies
When applying your chosen therapy or therapies (i.e. an eclectic approach), make sure to:
Discuss and explain the specific methods of that therapy that would be utilized in the treatment of your chosen disorder.
Provide a rationale for the effectiveness of your type of treatment (i.e. present evidence that supports the effectiveness of that therapy for your chosen disorder.
From the information presented in the Psychology webtext and from your research in the library or onthe Web (i.e. make sure to incorporate what psychological research and studies have shown that would support your points raised in the paper), present your position and support it with credible sources of information using APA style citations and references. You are required to use at least three (3) references, to include the course webtext; the other references should come from psychological journal articles or from relevant psychologyspecific websites. Before submitting your paper, use the CourseProject page in chapter 5 of the webtext to check your paper against the rubric.
You are expected to present a minimum 750 word response. The paper should be submitted in a WORD document in 12 point; Times New Roman font. Given this guideline, your paper should be 3 – 4 pages in length; excluding the title page, abstract, and reference page.

Posted on

Movie review and reflection

Over the past few decades many movies have been made that portray psychological difficulties related to brain functioning.  Viewing exceptional movies and examining the struggles of main characters which is one of the best ways to experience empathy for those with brain disorders.  View 2 full length movies and submit a 2-page reflection paper on each movie viewed, comparing movie material with brain and behavior research and information from the course textboo

Posted on

first go to the Economist web site (www.economist.com) and find from the special reports in the print edition the report entitled World Economy: An open and shut case dated October 1, 2016.

first go to the Economist web site (www.economist.com) and find from the special reports in the print edition the report entitled World Economy: An open and shut case dated October 1, 2016.write a 1100-1375 or so word paper:
•    That lists all the articles in the report and summarizes the key points of each article.
•    That uses the above analysis to identify the two to three critical points of this report.  What message is this special report trying to deliver? What is your major take away?,
•    That shows how your above critical points relate to chapter one of the book?  Does the message of the report reinforce and/or contradict the message of the chapter? Explain.

Posted on

Personal Branding Project

Part 1: I Am a Brand-Personal Branding Project
a)      Consider your career after graduation and your first job after business school. How do you want to build “your brand?”
b)      Consider yourself as a brand. Identify strong, favorable and unique associations with your brand. What would you like your colleagues to think of when your name came to mind?
c)      Develop a positioning statement for ‘you the brand’ using brand positioning format.
d)      Develop a brand mantra that captures the essence of your brand positioning.
e)      Brand Plan Tip: What is your brand’s positioning? Should it be refined? How? Do the brand’s marketing strategy and marketing plans reinforce the brand’s positioning?
Part 2: Develop Your Personal Brand
Develop your personal brand, and launch it during the semester.  Include the following:
a)      LinkedIn Profile that demonstrates your brand
b)      Create a blog and post weekly articles (a minimum of 8) that are your original work, demonstrating your area of expertise and brand.
c)      Promote your brand on social media and record you engagement with your audience
d)      Demonstrate growth of your social media reach