Marketing Plan

Assignment 2: Marketing Plan
This assignment consists of two (2) sections: a marketing plan and sales strategy, and a marketing budget. Note: You must submit both sections as separate files for the completion of this assignment.
For the first six (6) months your company is in business—to give you time to perfect your product and to learn from actual customers—you will start marketing and selling in your own community, a radius of twenty-five (25) miles from where you live.
For most non-alcoholic beverages, marketing (as opposed to the actual product itself) is key to success. Cola drinks, for example, are fairly undifferentiated, as are many energy drinks, juices, bottled water, and the like. Companies producing these types of beverages differentiate themselves and attract market share through marketing and brand awareness—both of which are critical to success.
Section 1: Marketing Plan & Sales Strategy (MS Word or equivalent)
Write the three to five (3-5) page Marketing Plan & Sales Strategy section of your business plan, in which you:
Define your company’s target market.
Analyze the types of consumers who will be drinking your beverage in demographic terms (i.e., age, education level, income, gender, ethnic group, etc.). Support your analysis with actual data on the size of the demographic groups in your local community (nearby zip codes).
Outline the demographic information for your company specified on the worksheet in the course text (p. 107 | Demographic Description). Click here for help accessing a specific page number in your eBook.
Hints: At American FactFinder (http://census.gov), you will find demographic information on potential consumers in your area. If you are selling through other businesses (such as grocery stores), indicate the number of those businesses in your local area. You will find information about such businesses in your local area at County Business Patterns (https://www.census.gov/programs-surveys/cbp.html). Check Chapter 2 of Successful Business Plan for more research sources.
Assess your company’s market competition.
Use the factors listed in the course text graphic (p. 123 | Assess the Competition) to assess your company’s market competition.
Defend your strategy to successfully compete against market leaders in your segment.
Hints: For example, in the soft drink market, it is intimidating to try to compete against Coke and Pepsi. Newcomers in mature markets typically must pursue niche markets or even create new market categories, as Red Bull did with energy drinks.
Defend your plan to differentiate yourself from the competition using the information detailed on the worksheet in the text (p. 131 | Market Share Distribution).
Hints: Every business faces competition and the non-alcoholic beverage market is an especially crowded market.
Clarify your company’s message using the information provided on the worksheet in the text (p. 160 | The Five F’s).
Hints: Before you choose your marketing vehicles, you must determine the message you want to convey through those vehicles.
Identify the marketing vehicles you plan to use to build your company’s brand. Justify the key reasons why they will be effective. Provide examples of other non-alcoholic beverage companies that use these tactics effectively.
Hints: If you plan to use online marketing tactics, refer to the worksheet in the text (p.171 | Online Marketing Tactics) to aid your response. Remember that even if you’re selling through grocery stores you need to build your brand and social media is a major part of that in regard to beverages. Some of the marketing tactics that beverage companies use include: sampling in grocery stores, building a following on social media, sponsoring events, exhibiting at trade shows attended by retailers, and so on. You will use a combination of these tactics. For example, if you decide to give out samples in grocery stores, promote your sampling on your social media networks and those of the grocery store.
Hints: If you are planning to distribute through resellers, describe how you plan to reach them, for example, through industry trade shows or by establishing your own sales force. For information on trade shows, visit the Trade Show News Network (http://www.tsnn.com). You can exhibit or network at these shows.
Format your assignment according to these formatting requirements:
Cite the resources you have used to complete the exercise. Note: There is no minimum requirement for the number of resources used in the exercise.
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.
Section 2: Marketing Budget (MS Excel worksheets template)
Section 2 uses the “Business Plan Financials” MS Excel template (see: Course Required Files in Week 1). Use the “Business Plan Financials Guide” (see: Course Required Files in Week 1) to support your development of the Marketing Budget.
Complete the Marketing Budget worksheet for your company.
Hints: The goal of the marketing budget is to help you determine how much it will cost you to reach your market and achieve your sales goals.
Hints: When filling out the “Marketing Budget” worksheet in the Excel spreadsheet:
Begin in the current year and complete a marketing budget for the first year of your business. The information you enter in the marketing budget spreadsheet will flow through to your “Income Statement” in the Business Plan Financials.
Leave the number at zero (0) for any marketing vehicles you do not intend to use.
Remember that all marketing activities involve costs. If social media represents a significant portion of your marketing, assume you will have cost of advertising and that should be reflected on your budget. Even if a social media site charges nothing to use it, you will need to use company resources to manage the site, pay someone to execute your social media marketing campaigns, and will most likely pay for ads on that site.
Do NOT leave the “Marketing Budget” blank, assuming you will not have any marketing costs.
The specific course learning outcomes associated with this assignment are:
Recommend effective business strategies based on an analysis of domestic and global operating environments, market dynamics, and internal capabilities.
Analyze competitive positions including foreign market entry and the resulting impact on business strategy.
Use technology and information resources to research issues in strategic management.
Write clearly and concisely about strategic management using proper writing mechanics.

organizational Behavior

Create a 700-word summary of what you have learned about Organizational Behavior from your current readings. 
Include the following in your summary:
•    Explain the connection between organizational behavior and your selected job skills from the matrix.
•    Discuss how these job skills can lead to improved job performance.
•    Explain how Organizational Behavior can aid you in decision-making and problem-solving.
•    Predict the consequences of unethical behavior in the workplace.

case write up and SWOT analysis (apple)

Case Write-Up: case write up and SWOT analysis (apple)
In 7 – 9 pages, does not include the works cited page, discuss the case using report style and the
following order:
1. Executive summery – 1 page
 The last thing written, but the first to show up
 An overview of you report
 Only include: primary issues, secondary issues, alternatives, and recommendation
 1 page maximum, nothing else goes on this page!
2. Company background – 1 page
 Brief history, owners, employees
3. SWOT analysis – 2-3 pages
 Complete SWOT analysis
4. Issues – 1 page
 List the problems in order of importance
 Primary: the biggest issues, usually when this is fixed all other issues are fixed
 Secondary: minor issues that are an off-shoot (2)
5. Alternatives – 1-2 pages
 The different ways to solve the issue
 4 ways, one way could be to do nothing
6. Recommendations – 1 page
 Choose one alternative, could use a combination of 2
 Discuss how this will be implemented and what it will solve
Report Style
 Typed, double spaced, appropriate font
 appropriate font (size 11 or 12), 1” margins
 Full justified
 Do not indent paragraphs, leave an extra space in between
 Use headings and page numbers

Erikson's Stages of Life Comparison Paper

Read the outline on Erikson’s stages of life in your textbook. Take at least TWO of his stages of life, describing them thoroughly and comparing how each of these stages could have a “positive” outcome or a “negative” outcome. Give a summary of how these stages could be important in a person’s life.
In addition to these two stages, you are to give a real-life example of a “positive” and “negative” outcome for each of these two stages in a person’s life.
Your paper should be at least three pages, excluding the Title and Reference page. Please use APA style, with both a Title and Reference page. You do not need to use outside references for this assignment; only your textbook.

To what extent has cadbury's product diversification thereof been successful to improve their sales.

To what extent has cadbury’s product diversification thereof been successful to improve their sales.

Hey, I am a class 12 IBDP student. I want you to write my Extended Essay of 4000 words. The limit should not be exceeded 4000 words. MLA format of citation to be used. Please check ‘Extended essay format’ and articles related to Extended Essay before starting to type. Thank you so much.

Individual Counseling Theories

Assignment 2 Instructions
When working with clients/students it is important that we as counselors are purposeful with our words, use of skills, use of techniques, and our exhibited behaviors. Theory is what helps to guide how we conceptualize client situations and work with our clients and students.
Each week, we will introduce you to a small handful of different theoretical approaches. For each weekly assignment (weeks 1-4) you will be provided a case scenario. You will also be offered the opportunity to choose which theoretical approach (covered in class that week) to apply to the case scenario.
Make sure to fully respond to each question and to use the rubric to guide your writing (the rubric is used to determine your grade). Your assignments should be written in accordance with APA 6th edition guidelines and contain two professional sources (your text-book may count as one of your resources). Although there is no minimum page length requirement for this assignment, you will likely write a minimum of five pages to full address all of the prompts. See the assignment template to help you organize your writing.
Presenting Concern/s:
Identify which of this week’s theoretical approaches you will use to conceptualize the case and why.
What do you see as the client’s presenting concerns/basic conflicts?
Based upon the concerns you identified, discuss which you would address first and why based upon the theoretical approach.
One Central Concept of the Approach:
Identify one central concepts of the approach (other than any you previously used to answer the above question) and describe the central concept.
Explain how the central concept is relevant to working with the client or understanding the case.
One Technique:
Identify one strategy or technique you could use with the client and describe the strategy or technique. How would you implement this strategy or technique.
Discuss why you chose the technique for use with this client.
Clarification Note: In your last assignment, I clarified what is considered to be a counseling approach as well as a central concept. Now you are being introduced to the term techniques. Techniques in counseling are formal strategies, often associated with specific theories, in which you may use to assist your clients grow and make changes. For example, if you selected Gestalt therapy as your approach this week, one central concept of the approach is helping client resolve unfinished business. One strategy (a.k.a., technique) you might use to do that could be an empty chair technique (for example, a client with unfinished business with their deceased father may benefit from the empty chair technique to help them resolve their unfinished business).
Strengths and Limitations:
Analyze one strength of the approach for working with the client.
Analyze one weakness of the approach for working with the client.
Reflection:
Provide at least one example of how you could apply any strategy, technique, or concept of this theoretical approach to an area of your life to learn something about yourself personally. Also, explain what you learned.
What challenges did you encounter when attempting to apply an aspect of this theoretical approach to your life? Provide at least one example.
Did you notice any cultural limitations/obstacles to applying this approach to your life? Describe the cultural limitation or explain how the approach is culturally responsive.
Case Scenario
The Case of Sherry
Sherry is a 26-year-old female that comes to see you due to problems she is having living at home with her family. She tells you that she feels dependent both financially and emotionally on her parents and that although she would like to move out and live on her own or with a friend, she is scared. “The world is a scary place and I people are cruel. Everyone is just out to step on everyone else to move up in the world. As long as I am living at home, I am safe, anywhere outside of this house, who know… It is not that I don’t want to leave and get my own place, I do, but there is no way I could find an apartment on my budget in a neighborhood that is safe.” Sherry further explained that she tried moving out once when she was 23, but her apartment was broken into. She was not home during the break-in, she feels that she would never be safe living anywhere on her own again.
Sherry also explained that she currently works as a bar tender. This means that she wants a safe place to come home to, because her shifts often end between 2-4 am. Sherry explains, “I really wish I could get another job. Although the money is good, the hours are horrible, and I know bar-tending can never be anything more than a dead-end job. I have become a flawed human being. I am afraid to sleep anywhere other than my parent’s house, I am stuck in a job with no future, and I am 26 with no skills other than pouring drunk people drinks. I feel worthless, and I will always be a worthless bar-tender that is afraid to move away from home.
Assignment Rubric
Criteria Well Developed
(A to High A) Developed
(B to Low A) Emerging
(C to Low B) Undeveloped
(Less than a C)
Presenting Concern/s: 15 pts
Identify which of this week’s theoretical approaches you will use to conceptualize the case and why.
What do you see as the client’s presenting concerns/basic conflicts?
Based upon the concerns you identified, discuss which you would address first and why based upon the theoretical approach. 15 points
A theoretical approach was clearly identified. Evidence of using the approach to conceptualize the presenting concern/s was clearly presented. Evidence of using the approach to indicate how concerns should be prioritized was clear. 13-14 points
A theoretical approach was identified. Evidence of using the approach to conceptualize the presenting concern/s was mostly clear. Evidence of using the approach to indicate how concerns should be prioritized was mostly clear and sufficiently explained. 11-12 points
A theoretical approach was identified. Evidence of using the approach to conceptualize the presenting concern/s was unclear in some areas. Evidence of using the approach to indicate how concerns should be prioritized was unclear in some areas or lacked explanation. 0-10 points
Three areas of this section or less were addressed (a. b. c.). Descriptions contained insufficient depth and/or were incomplete.
One Central Concept: 15 pts
Identify one central concept of the approach (other than any you previously use to answer the above question) and describe the central concept.
Explain how the central concept is relevant to working with the client or understanding the case. 15 points
One central concept was thoroughly described. The explanation of how the concept was relevant to working with the client or understanding the case was thorough and clear. 13-14 points
One central concept was adequately described. The explanation of how the concept was relevant to working with the client or understanding the case was sufficient. 11-12 points
One central concept was partially described. The explanation of how the concept was relevant to working with the client or understanding the case was unclear in some areas. 0-10 points
Two areas of this section or less were addressed (a. b.). Descriptions contained insufficient depth and/or were incomplete.
One Technique: 15 points
Identify one strategy or technique you could use with the client and describe the strategy or technique.
Discuss why you chose the technique for use with this client. 15 points
One strategy or technique was thoroughly described. A strong rationale for the selected strategy or technique was provided. 13-14 points
One strategy or technique was sufficiently described. An adequate rationale for the selected strategy or technique was provided. 11-12 points
One strategy or technique was partially described. A rationale for the selected strategy or technique was unclear in some areas 0-10 points
Two areas of this section or less were addressed (a. b.). Descriptions contained insufficient depth and/or were incomplete.
Strengths and Limitations: 15
Analyze two strengths of the approach for working with the client.
Analyze two weakness of the approach for working with the client. 15 points
Strengths and limitations were thoroughly described. The explanation of how the strengths and limitations were relevant to working with the client or understanding the case was thorough and clear. 13-14 points
Strengths and limitations were adequately described. The explanation of how the strengths and limitations were relevant to working with the client or understanding the case was sufficient 11-12 points
Strengths and limitations were partially described. The explanation of how the strengths and limitations were relevant to working with the client or understanding the case was unclear in some areas 0-10 points
Two areas of this section or less were addressed (a. b.). Descriptions contained insufficient depth and/or were incomplete.
Reflection: 15 points
Provide at least one example of how you could apply any strategy, technique, or concept of this theoretical approach to an area of your life to learn something about yourself personally. What did you learn?
What challenges did you encounter when attempting to apply an aspect of this theoretical approach to your life? Provide at least one example.
Did you notice any cultural limitations/obstacles to applying this approach to your life? Describe the cultural limitation or explain how the approach is culturally responsive.
15 points
One example of how to apply a strategy, technique, or concept was thoroughly described, and well connect to a description of what was learned. One example of a challenge was thoroughly described. One cultural limitation of the approach was thoroughly discussed in reference to application to the student’s life OR strong rationale was provided for how the approach was culturally responsive when applied to an area of the student’s life. 13-14 points
One example of how to apply a strategy, technique, or concept was sufficiently described, and connected to a description of what was learned. One example of a challenge was sufficiently described. One cultural limitation of the approach was sufficiently described in reference to application to the student’s life OR a sufficient rationale was provided for how the approach was culturally responsive when applied to an area of the student’s life. 11-12 points
One example of how to apply a strategy, technique, or concept was partially described, and somewhat connected to a description of what was learned. One example of a challenge was sufficiently described. One cultural limitation of the approach was partially described in reference to application to the student’s life OR a partially rationale was provided for how the approach was culturally responsive when applied to an area of the student’s life. 0-10 points
Three areas of this section or less were addressed (a. b. c.). Descriptions contained insufficient depth and/or were incomplete.
Writing Mechanics and APA Format: 15 points 15 points
No more than three grammatical, spelling, punctuation, and/or APA errors. Clarity of paper was not influenced by the errors. 13-14 points
More than three grammatical, spelling, punctuation, or APA errors. Clarity of paper was not strongly influenced by the errors. 11-12 points
More than three grammatical, spelling, punctuation, or APA errors that had a negative influence on the clarity of the paper. 0-10 points
More than three grammatical, spelling, punctuation, or APA errors that had a strong negative influence on the clarity of the paper.
Sources: 10 points 10 points
2 professional sources or more are used throughout the paper as appropriate to thoroughly support ideas, and are documented in the references list. 9 points
1-2 professional sources are used to adequately support ideas and are documented in the reference list. 7 points
1 professional source is used to partially support ideas and is documented in the reference list. 0-6 points
1 source or less was used. Ideas were insufficiently supported.
Total: 100 points

Personal Approach to Counseling

Personal Approach to Counseling (Final Project)
The assignment is designed to help you integrate the theories of counseling you have learned to develop a personal approach to counseling. This paper must be written in APA format, typewritten, proofread, and is expected to show evidence of clear thought and application of theory. The paper is due to Blackboard by day 7 of week 5 at 11:59 pm. This paper will be a minimum of 11-pages in length (not including the references page/s or cover page). Suggested page ranges to help guide you are listed for each section of the paper.
In this paper, you will describe your personal approach to counseling and then apply your approach to a specific case.
Is there a template? In week one you were provided a template to help you organize your writing for the week 1-4 assignments. You may have noticed that in addition to formatting the template in APA, we used the assignment instructions to create heading to organize the paper. Next, we copy and pasted the questions that needed to be addressed under each section with screen clips of the rubric. We also suggested that you use transition sentences to begin each paragraph that included some of the same words used in the question that you were addressing in a paragraph. Last, we suggested that after you complete a section that you should review your work against the rubric to ensure you addressed all requirements. For the final project, we would like to see you generalize those same strategies to create your own template to organize your writing for the final project. For example, the below prompts are organized into two major sections with 9 subsections, how might you organize your paper using level one and two headings? The above strategy is a sure-fire way to clearly organize your writing and make sure you do not ever forget to address a question or rubric point.
Personal Approach to Counseling
In this section, you will describe your personal approach to counseling. Please address the following:
Philosophy of Human Nature: Discuss your personal philosophy of human nature (e.g., are humans innately good or bad, what motivates us, what is the cause of stress and suffering, how does change occur, how do we grow, how does wellness occur, how do we function?). Address at least 5 areas of human nature. -suggested 1-2 page in length.
Counselor Role: Discuss what you believe your role to be as a counselor in the following ways:
Discuss the counselor role in terms of qualities important for building a therapeutic relationship (being non-judgmental, demonstrating empathy, unconditional positive regard…etc.). Discuss what role you feel a counselor should play in helping clients/students make changes, work toward goals, and overcoming obstacles. Additionally, address roles that are specific to your preferred future work setting (e.g., clinical counselors and school counselors will certainly share some roles; but, there are other roles unique to each position). -suggested 1-2 page in length.
Theoretical Approach: Select at least three theories of counseling (that you learned in weeks 1-4) that you could see yourself drawing from in your preferred, future, counseling setting. Remember to identify your preferred setting (in-home, outpatient, population, elementary/middle school/high school, etc.). Discuss at least three central concepts of each approach and explain how they fit with your philosophy of human nature and role as a counselor. -suggested 4-5 pages in length.
Critical Evaluation of Approach: Describe the strengths and limitations of your personal approach to counseling. Also address strengths and limitations for working with a culturally diverse population. -suggested 1-3 pages in length.
TIP: Review the rubric while writing each section of your paper. The rubric contains specific information regarding how your responses to the above prompts will be evaluated and scored

Ethics Position Questionnaire of Forsyth or Inglehart's Values model

You will write at least one paper in this course. It shall be a research/literature review paper.  You should use the APA (American Psychological Association) format for internal referencing.You shall review at least 16 peer-reviewed academic journal articles in an area of international business in order to examine relationships previously found in empirical research and write a paper with a minimum of 6200 words. You shall include an extended abstract from Emerald Group Publishing. After the abstract, you shall include an Introduction, a literature review, and suggestions for future research based upon your examination of the literature.After that, the paper needs to have at least 3 paragraphs of suggestions for future research in order to be able to receive an A.  A paper like this typically would have 6200 or more words with at least 60 references.

ethics [Ethics Position Questionnaire of Forsyth or Inglehart’s Values model] Outline example of paper
Introduction – 2 to 3 paragraphs about why managers would care about the topic.
Literature Review – A couple of paragraphs about the Chinese culture, A couple of paragraphs about the American culture, A couple of paragraphs about health care, A couple of paragraphs about the hospitality industry, A couple of paragraphs about customer service, A paragraph or two about customer service in the health care industry, A paragraph or two about customer service in the hospitality industry, A couple of paragraphs about customer service in China and the USA, A review of any research you can find about customer service in the health care and hospitality industries in China and/or the USA;
Conclusions and Suggestions for future research – 3 to 5 paragraphs suggesting future research that you think should be performed and any other conclusions that you can draw.  Each paragraph should include at least 3 specific suggestions for future research based on your review of the literature.
Works Cited [at least 16 peer-reviewed academic articles from journals]

playing musical instrument

Do you like music or like playing musical instrument? Well it’s fine if you said yes or no.If your said yes then maybe you would like to join a music program. Some of you might not know what is a music program.A music program is a class that teaches music to elementary students.
Sometimes kids that like music think it would be fair to let every single student into a music class. I don’t think is a bad idea but I disagree.i disagree because,not all kids like music,every single kid in the whole entire universe is different. Not only that  they are in different levels at school.like for example a student in a class is a excellent reader, but another student isn’t really good at reading but good at science. And that’s what I mean by different levels. Because, of that reason not every student can be taken out of class to learn how to play an instrument. Also if every single student has to play an instrument. In order to get good at it you have to practice day after day.and may forget his or her homework.