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internal processes or strategies within an organization-How does the innovation contribute to the organization’s competitive advantage

Evaluate the internal processes or strategies within an organization in which you are involved, such as your workplace, school, church, or community group, in order to identify a problem that provides an opportunity for innovation. Then, determine an innovative solution for addressing that problem. Examples of potential solutions are entering a new market, implementing a new practice or process, or even changing management structures. The ultimate goal of your solution should be to increase the diffusion of innovation within the organization and contribute to a culture that appreciates innovation as a key to competitive advantage and organizational success.

  1. Describe the problem your innovation targets. What is the scope of the problem and which stakeholders, both within the organization and without, does it impact?
  2. Describe your innovation and explain how it addresses the problem. How will it meet the needs of the organization and all stakeholders involved?
  3. How does the innovation contribute to the organization’s competitive advantage?
  4. Develop an implementation plan for effectively diffusing the innovation within the organization. Make sure the plan addresses potential resistance and obstacles, including people and processes.
  5. Identify an appropriate method that could be used for measuring the impact of the innovation on the organization. Explain why you think this is a relevant measure.
  6. Finally, assume your innovation is adopted by the organization. Make recommendations for additional improvements within in this organization (in processes, practices, structures, etc.) that could create and sustain momentum for innovation.

 

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Mobile marketing spending is increasing in recent years due to the popularity of smartphone and mobile commerce. Burberry is starting to use the mobile apps to reach the target market. Burberry is the first brand to use a 'Snapcode' on Snapchat as it looks to give visitors in its stores access to exclusive content. Read the following articles related to mobile app marketing campaign by Burberry, mobile app design, and the digital marketing trends. Note that you can find the articles without links in our online library databases using the search box on TLC Portal.

Mobile marketing spending is increasing in recent years due to the popularity of smartphone and mobile commerce. Burberry is starting to use the mobile apps to reach the target market. Burberry is the first brand to use a ‘Snapcode’ on Snapchat as it looks to give visitors in its stores access to exclusive content. Read the following articles related to mobile app marketing campaign by Burberry, mobile app design, and the digital marketing trends. Note that you can find the articles without links in our online library databases using the search box on TLC Portal.
BI Intelligence (2015). Here’s where digital ad spending is going over the next five years. Retrieved from http://www.businessinsider.com/mobile-will-drive-ad-spending-across-digitial-formats-2015-7
Burberry launches on kakao (2015). Newton: Questex Media Group LLC.
Burberry launches global partnership with line. (2015, Feb 05).  M2 Presswire.
DeMers, J. (2014, Aug. 15). 10 online marketing metrics you need to be measuring. Retrieved from http://www.forbes.com/sites/jaysondemers/2014/08/15/10-online-marketing-metrics-you-need-to-be-measuring/#65eec53b355f
Goodfellow, J. (2016). Burberry is printing codes on its products to encourage customers to use Snapchat in-store. Retrieved from http://www.businessinsider.com/burberry-partners-with-snapchat-discover-2016-4?nr_email_referer=1&utm_content=BISelect&utm_medium=email&utm_source=Sailthru&utm_campaign=BI%20Select%20%28Tuesday%20Thursday%29%202016-04-05&utm_term=Business%20Insider%20Select
L2 think tank: Burberry runs lunar new year WeChat campaign (2016). Chatham: Newstex.
Magrath, V., & McCormick, H. (2013). Marketing design elements of mobile fashion retail apps. Journal of Fashion Marketing and Management,17(1), 115-134.
O’Reilly, L. (2012, Sep 20). Burberry to put mobile first in mix. Marketing Week (Online).
Roderick, L. (2015, Sep 18). Burberry in snapchat first as it premieres new fashion collection online. Marketing Week (Online).
Roderick, L. (2016, Apr 04). Burberry uses first ever snapcode to let in-store customers unlock online snapchat content. Marketing Week (Online).

Case Assignment

Imagine you have been hired as a consultant to the VP of marketing for Burberry. The VP wants to get an objective opinion from someone outside the company who is familiar with current digital marketing basics.
Your job is to write a short memo of 750 -1,500 words critically analyzing Burberry’s mobile marketing strategy. Note that the company has decided to use mobile social platforms to reach its target markets. Read and cite required articles listed above, including additional research you have done, to address the following issues:

  • Evaluate the assumptions behind Burberry’s mobile marketing campaigns, with a brief introduction of the company mobile marketing efforts.
  • Analyze the effectiveness of Burberry’s mobile marketing campaigns by applying relevant branding and promotion concepts. Also specify the criteria you use to evaluate the effectiveness.
  • With the increasing popularity of mobile media and social media, what would you recommend to Burberry regarding its mobile promotion strategy? Explain why.

Do not spend a lot of time digging in the company’s website and do not just rehash what the company did; instead, introduce a critical perspective. Focus on the Case articles as well as relevant background reading from Modules 1 and 2. There are no right answers; after all, you do not have inside information. You will be evaluated on your understanding of the background materials and your logic reasoning. In particular, show your understanding of the way a change in target market affects the company’s promotion strategy. Also, give some thought as to how Burberry’s mobile marketing meshes with other elements of its marketing program, for example, merchandising (product management), channel management, and pricing.
Assignment Expectations Regarding Your References and Defense of Your Positions
Write clearly, simply, and logically. Your memo should be 750-1,500 words long, excluding title pages and references, but quality of writing is more important than length. Use single space, black Verdana or Times Roman font in 12 pt. type size. Check the following link for business memo format: http://www.fsb.muohio.edu/heitgedl/Memo%20writing%20tips%20ACC333%20SP06.pdf.
Back up your positions or opinions with references to the required reading found in the Module 1-2 Backgrounds. In using those references, demonstrate your understanding of the concepts presented. Rather than grading on how much information you find, emphasis will be on the defense of the positions you take on the issues. Also remember that:

  • The “why” is more important than the “what.”
  • The defense of your positions on the issues is more important than the positions you take.

Do not repeat or quote definitions. Your use of the required reading to support your opinions (that is, contentions or positions) should demonstrate that you understand the concepts presented. Do not include definitions or summaries of the readings, or simply describe what the company did. Instead, your responses to the questions should be analytical and should demonstrate that (a) you understand the principles from the background reading and (b) you can apply them to this particular case. Vague, general answers will not earn a good grade.
Avoid redundancy and general statements such as “All organizations exist to make a profit.” Make every sentence count.
Paraphrase the facts using your own words and ideas, employing quotes sparingly. Quotes, if absolutely necessary, should rarely exceed five words.
When writing an academically oriented paper, you will uncover many facts about the product. If you paraphrase the facts, cite the sources in your text and link those citations to references at the end of the paper.
Here are some guidelines on how to conduct information search and build critical thinking skills.
Emerald Group Publishing. (n.d.). Searching for information. Retrieved from http://www.emeraldinsight.com/learning/study_skills/skills/searching.htm
Emerald Group Publishing. (n.d.). Developing critical thinking. Retrieved from http://www.emeraldinsight.com/learning/study_skills/skills/critical_thinking.htm
Guidelines for handling quoted and paraphrased material are found at:
Purdue Online Writing Lab. (n.d.). Academic writing. Retrieved from https://owl.english.purdue.edu/owl/section/1/2/
Purdue Online Writing Lab. (n.d.). Quoting, paraphrasing, and summarizing. Retrieved from https://owl.english.purdue.edu/owl/resource/563/1/
Purdue Online Writing Lab. (n.d.). Is it plagiarism yet? Retrieved from https://owl.english.purdue.edu/owl/resource/589/02/
Your paper consists of arguments in favor of your opinions or positions on the issues addressed by the guidelines; therefore, avoid the following logical fallacies:
Purdue Online Writing Lab. (n.d.). Logic in argumentative writing. Retrieved from https://owl.english.purdue.edu/owl/resource/659/01/

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SWOT Analysis: Explain clearly and logically the facts about your company and charge, and use the required reading to support your positions on the issues. Do not repeat or quote definitions. Your use of the required reading to support your opinions (that is, contentions or positions) should demonstrate that you understand the concepts presented.

SLP Assignment Expectations

Use the following outline to organize your paper. Note that the letters “a, b, c…” and the numbers “i, ii, iii, iv…” below are used to show the major issues you need to include in your paper, but should not be used to format your paper.
III. SWOT Analysis (3-6 pages)

  1. Strengths and Weaknesses (Internal)
    1. Strengths
    2. Weaknesses
  2. Opportunities and Threats (External)
    1. Opportunities
    2. Threats
  3. SWOT Table

Note: Use double-spaced, black Verdana or Times Roman font in 12 pt. type size. Include a title page and references. Revise your Module 1 SLP based on the feedback from your professor and your additional research, and include the Module 1 SLP in the Module 2 SLP.
Explain clearly and logically the facts about your company and charge, and use the required reading to support your positions on the issues. Do not repeat or quote definitions. Your use of the required reading to support your opinions (that is, contentions or positions) should demonstrate that you understand the concepts presented.
Paraphrase the facts using your own words and ideas, employing quotes sparingly. Quotes, if absolutely necessary, should rarely exceed five words.
Academic papers at the master’s level should include citations and references. Look at different sources, especially credible and reputable resources such as The New York Times, The Wall Street Journal, Businessweek, and The Economist, to find the information for your paper. Also use Trident University’s online library databases such as ProQuest and EBSCO to find the information for your project. Your discussion on each topic should be a synthesis of the different sources. Taking shortcuts on the number and quality of your sources will result in a poor-quality marketing plan that will be of no use to your client.
Also, it is important that you reference your sources throughout the text of your marketing plan. Take the following paragraph as an example:
“As a result, telephone interviewers often do not even get a chance to explain that they are conducting a survey (Council for Marketing and Opinion Research, 2003), and response rates have steadily declined (Keeter et al., 2000) to reported lows of 7% (Council for Marketing and Opinion Research, 2003). This decrease presents a problem because not only does it increase the cost of conducting telephone surveys, but it also leads to questions concerning the generalizability of the results (Struebbe, Kernan & Grogan, 1986; Tuckel & O’Neill, 2002).”
There are different citation and reference formats such as APA, MLA, or Chicago. No matter which format you adopt for your marketing plan, make it consistent throughout the plan.
Also note: The marketing plan should use third person business writing. Avoid “we,” “our,” and “you.” Do not use contractions in business writing.
Here are some guidelines on how to conduct information search and build critical thinking skills.
Emerald Group Publishing. (n.d.). Searching for information. Retrieved from http://www.emeraldinsight.com/learning/study_skills/skills/searching.htm
Emerald Group Publishing. (n.d.). Developing critical thinking. Retrieved from http://www.emeraldinsight.com/learning/study_skills/skills/critical_thinking.htm
Guidelines for handling quoted and paraphrased material are found at:
Purdue Online Writing Lab. (n.d.). Academic writing. Retrieved from https://owl.english.purdue.edu/owl/section/1/2/
Purdue Online Writing Lab. (n.d.). Quoting, paraphrasing, and summarizing. Retrieved from https://owl.english.purdue.edu/owl/resource/563/1/
Purdue Online Writing Lab. (n.d.). Is it plagiarism yet? Retrieved from https://owl.english.purdue.edu/owl/resource/589/02/
Your paper consists of arguments in favor of your opinions or positions on the issues addressed by the guidelines; therefore, avoid the following logical fallacies:
Purdue Online Writing Lab. (n.d.). Logic in argumentative writing. Retrieved from https://owl.english.purdue.edu/owl/resource/659/01/
Your SLP should not simply be a list of facts. Take the facts you find about the company, the charge, and the environments that the company faces, and explain how you think those facts will affect the financial future of the product or brand in your charge. The emphasis in grading your paper will be on the breadth and depth of your discussion of each topic, critical thinking, the clarity of your discussion, and the proper organization of the paper.

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feasible marketing plan-conduct SWOT analysis for your charge based on the situation analysis in SLP1

Here is the brief overview of this cumulative Session Long Project (SLP). In this research project, you would work as a marketing consultant to develop a feasible marketing plan for your client. You would conduct both secondary research in SLP1 and SLP2 to glean the necessary information for your marketing plan in SLP3 and SLP4.
In this module SLP 2, conduct SWOT analysis for your charge based on the situation analysis in SLP1. This is the second step of this cumulative research project. Be sure to revise the sections in SLP1 and include them in this paper following the marketing plan outline provided above.

SWOT Analysis

A thorough situation analysis in the Module 1 SLP is the foundation for a SWOT analysis. Develop statements of the company’s internal strengths and weaknesses, and external opportunities and threats. If there is any question as to whether a fact or issue is external (these lead to opportunity and threat statements) or internal (these lead to strength and weakness statements), ask this key question, “Would this issue exist if the company did not exist?” If the answer is yes, then the issue should be classified as external.
Based on the detailed discussion of strengths, weaknesses, opportunities, and threats, use SWOT tables for the SWOT analysis. In other words, first state the facts based on your research, and then summarize the findings in a SWOT table. Note the examples below and follow the “best statements” to describe the strengths, weaknesses, opportunities and threats for your company and charge in SWOT table(s).
 

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Social Security-What specific proposals in the Social Security Game did you choose to adopt

Have you wondered if Social Security will be there when you retire?  How often have you heard that Social Security is going broke?  Unfortunately, it’s not just media hype.  According to the Social Security Trustees’ Report, trust fund reserves will be exhausted by 2037.  Without reform, Social Security’s future is inevitable.  The question isn’t, “Does it need fixing?”  Instead, the relevant question is, “Howdo we fix it?”
Based upon your research and the results of the Social Security Game, write a report that addresses how YOU solved the Social Security crisis.  Your double-spaced report should address the following:

  • What specific proposals in the Social Security Game did you choose to adopt?  Why?
  • What are the negatives of adopting each of these proposals?
  • What specific proposals in the Social Security Game did you choose to reject?  Why?
  • Are there other areas of Social Security reform that the game did not address that you would incorporate into your plan?  What are they?

 

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Primary Task Response: Within the Discussion Board area, write 400–600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas. 

Primary Task Response: Within the Discussion Board area, write 400–600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas. 
The Chairwoman of Board of Directors has selected you to lead the effort to create an international internship program for your organization. You will be leading a cross-cultural virtual team, including the vice president (VP) of human resources and department heads from all areas of the organization from its locations throughout the United States. The team is responsible for developing a 3-month summer program for 50 international interns. The international interns will be selected from university programs in their home country, will travel to the organization’s U.S. locations, will live and work in the United States, and then may have the potential to be offered a permanent position with the organization.
Using the Bloomberg Businessweek B-school connection program, research global organizational culture and respond to the following questions:

  • What best practices do you recommend for leading a virtual cross-cultural team? What is the difference between leading a U.S.-based virtual cross-cultural team and a global virtual cross-cultural team?
  • What are the legal or regulatory factors that the team needs to consider for the interns to be employed in the United States?
  • How will the organization onboard the interns and introduce them to U.S. culture? What types of activities can be hosted for the interns to celebrate their diversity?
  • What are the benefits of the international internship program to the interns and to the organization?

Provide a reference list at the end of your primary task response of at least 5 articles from Bloomberg Businessweek B-school connection program, and include in-text citations for the articles in APA format.

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Define the Five-Step Marketing Research Approach and discuss the importance of research in marketing-Explain how differentiation will help position the organization

The purpose of this assignment is to place students in the active role of a marketing manager with a problem threatening the organization’s survival. You will respond to a specific scenario that requires them to address the concepts both critically and creatively to solve the scenario’s dilemma.
Scenario:
You are the marketing manager for a local nonprofit charity whose funding is based on membership fees. You’ve noticed a severe drop in new memberships and a decline in repeat memberships, which is threatening your organization’s ability to survive and grow. You have decided to implement the Five-Step Marketing Research Process to help understand the problem and create solution strategies to implement.
Create a 10- to 20-slide
(not counting the cover slide and reference slide)  presentation with speaker’s notes on the Five-Step Marketing Research Approach detailing how you will use each step to solve the membership issue the local nonprofit charity is facing.
Address the following in your role as marketing manager:

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The major responsibilities of human resources management (HRM) are attracting, developing, and maintaining a quality workforce. Research an organization, with which you are familiar, that is in need of a change and present how you will manage the change process by incorporating the three essential duties of HRM. Choose one subsystem to change and write a 1,250-1,500 word paper addressing the following questions that pertain to the major human resource management responsibilities and to change management. Strengthen your recommendations by showing how your proposed changes are working in another similar organization that is successful.

The major responsibilities of human resources management (HRM) are attracting, developing, and maintaining a quality workforce. Research an organization, with which you are familiar, that is in need of a change and present how you will manage the change process by incorporating the three essential duties of HRM.
Choose one subsystem to change and write a 1,250-1,500 word paper addressing the following questions that pertain to the major human resource management responsibilities and to change management. Strengthen your recommendations by showing how your proposed changes are working in another similar organization that is successful.
Address following in your paper:

  1. Provide an overview of the organization you have chosen including three subsystems of the organization, three stakeholders of the organization, and the reason for selecting this organization.
  2. What one major organizational subsystem needs to be changed in the organization? Justify your choice. How does it compare to a similar successful organization?
  3. How will the subsystem change affect the two other subsystems within the organization that you have identified and how will you realign the total system?
  4. Identify and explain how you would ensure that the proposed change will satisfy any three stakeholders of the organization?
  5. How should the organization attract, develop, and maintain the workforce required to bring about your proposed change?
    • Choose at least one of the following in your discussion about attracting a quality workforce to support the change in Questions 2 and 3 above: human resource planning, recruitment, or selection.
    • Choose at least one of the following in your discussion about developing a quality workforce to support the change in Questions 2 and 3 above: (and this must tie in to 4a too): employee orientation, training and development, or performance appraisal.
    • Choose at least one of the following in your discussion about maintaining a quality workforce to support the change in Questions 2 and 3 above (and must relate to 4a and 4b): career development, work-life balance, compensation and benefits, employee retention and turnover, or labor-management relations.

Integrate a faith-based or worldview-based component in the paper and make a clear connection on how it informs the groups’ management practices. (NOTE: Individuals all have a worldview, and that worldview influences their decisions, values, and perceptions. It also affects how they manage people, or think they should be managed. For this assignment, this requirement relates to the worldview of the presenters.
Include at least four academic references to support your position. One of them should directly relate to the company discussed in your paper and another to the organization to which you are comparing it.
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are required to submit this assignment to Turnitin. Please refer to the directions in the Student Success Center.

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Hypothetically speaking, you are assigned to a committee of three to decide on a dress code for Campbellsville University Staff and Faculty. Only two of the three votes are required to pass this policy. In this situation you are one of the two agreeing to a dress code. What steps might you take to gain the cooperation of the third party after the policy has been initiated.

Hypothetically speaking, you are assigned to a committee of three to decide on a dress code for Campbellsville University Staff and Faculty. Only two of the three votes are required to pass this policy. In this situation you are one of the two agreeing to a dress code. What steps might you take to gain the cooperation of the third party after the policy has been initiated.
Instructions:
need turnitin report
need to be finish in 15hrs
Use the correct format and APA format to respond to the discussions questions which I sent previously as an announcement which follows:
a. Introduction – Introduces the topic fully in 12-15 lines
b. Body – Fully answers the question in 2-3 paragraphs of 12-15 lines  (NO BULLET POINTS)
c. Conclusion/Summary – Restates the main points of your response in 12-15 lines
d. Reference list – APA format 2 peer reviewed/academic journal and the textbook. Please note it is almost impossible to respond well to these questions without the textbook.
2. Plagiarism and copying/pasting is showing as high Turnitin scores. High Turnitin scores diminish your grade. You must use in-text citations, paraphrasing and quotations to reduce these scores or your grade will not be a passing grade. <15%
3. Absolutely NO BLOGS, ESSAY HELP, BUSINESS.CHRON.COM, WIKIPEDIA or INTERNET ARTICLES should be use and students who persist in using these sites will notice that there grades are affected adversely, only the textbook and journal/peer/academic reviewed articles should be used for these assignments.
4. Use the APA Manual 6th edition which can be purchased or downloaded online to assist you with APA formatting especially of your references. Purdue.edu is also a good source for APA formatting.
5. Form complete sentences, use spell check and grammar check there are too many submissions that need to be reviewed for errors before posting.

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Lean production-Strategic Overview: target market segments, value proposition, market position, and source of competitive differentiation

Review the following scenario:
Assume that you have recently been hired as the director of continuous improvement of a company. You are an outside hire with limited history of the firm and personal capital at the firm, and you are responsible for lean production, total quality management (TQM), six sigma, and best practice implementation.
Lean production means doing more with less, such as less inventory, fewer workers, or less space. A recent trade in quality management is lean six sigma (also known as lean sigma) that integrates six sigma and lean production.
For this assignment, you will choose a company with which you are familiar. You are encouraged to choose a company for which you currently work or have worked, but you may choose some other firm if you believe it will be a compelling analysis.
You may choose one area of the company, such as a manufacturing plant or product design, to focus on if you can make a strong case. Your recommendations should have the following features.
• Repeatable: If you “fix” three things in a manufacturing plant, you should be able to tackle the “next” three in iteration.
• Scalable: If they work in one plant, they should work in all of them.
• Replicable: Your process for improvement should be repeatable in different, disparate parts of the organization.
This is a key initiative at the “C” level, and your recommendation will reach the board of directors.
Your paper must include the following sections:
1. Strategic Overview: (1 page)
Provide a brief description of the following elements:
a. The company, including its products or services
b. Marketing strategy: target market segments, value proposition, market position, and source of competitive differentiation
c. Organizational structure
d. Any other relevant facts
2. Analysis of the Supply Chain: (4 pages)
Analyze the supply chain for your identified company by explaining the following key elements of the supply chain:
a. Identify key inputs, including less tangible assets, such as human resources and information. How are these key inputs sourced, reconfigured into a product or service, and delivered to your customers?
b. Identify the key processes that add value, and evaluate the supply chain performance relative to the competition. What are the key inputs for each process? How are these inputs processed or configured into the final offering for your customers?
c. What is the value added at each step?
d. What is the role of information technology and e-commerce in serving your customers?
e. What are the key performance measures for evaluating your supply chain?
f. Research online sources to explain how the performance on these measures compares to that of your competitors?
3. Plan to Improve Operating Processes: (3 pages)
Create a plan for improving the performance of three specific operating processes in your company. Your plan should address the following:
a. Identify three elements of the supply chain that you recommend as targets for improvement.
b. State the performance improvement opportunity for each element, and indicate how it will improve process speed, quality, efficiency, and productivity.
c. Explain what specific action or change you recommend for each supply chain element selected.
4. Explanation of the Results of Performance Improvements Regarding Product or Service: (2 pages)
Explain the following:
a. How will your product or service be improved as a result of these changes to the supply chain activities?
b. How are you altering the specific features or attributes of your product or service?
c. Why are these specific changes important to your customers?
d. How do these changes enhance the value proposition and competitive position of your company?
e. What lasting capabilities and improvement are you introducing into your company through these changes?
f. How will you measure the scope and impact of your improvements? What are your key performance indicators?
5. Assessment of the Impact on Human Resources: (1–2 pages)
Detail how your plan impacts your company’s HR and human capital strategy by explaining how the organization’s structure supports the new process configuration you are recommending. Your response should address the following questions:
a. Are the roles and responsibilities in your organization properly defined and aligned to enable these changes? Who will perform these new/modified process activities, and what changes to their jobs do you anticipate?
b. Is decision-making authority assigned so that the process changes you propose can be implemented and properly managed under the current structure? Who will own the process and the results? Based on the current structure, will they have the authority to make changes as necessary?
c. Are the individuals with the right skills in place to implement these changes? If not, how will you attract the talent necessary to implement your changes? How will you retrain the existing employee base? How will you handle attrition? How will you reduce the risk of impacted protected classes?
6. Changes:
Explain changes to the compensation and incentives at your company that are necessary to reinforce your recommendations and increase efforts for continuous improvement throughout the organization. Explain how your plan motivates employees, customers, and suppliers better.
Write an 10–12-page paper in Word format. You may rearrange the above sections if it improves the quality of your paper. Apply APA standards to citation of sources.