Reflecting upon the “growth strategies”, in this case “Internationalisation”. Explain why “Internationalisation” is the be the best growth strategy for “small firm”s:
Explain your answer by drawing on the relevant literature, theories, concepts, frameworks, and real examples.
Internationalisation of SMEs
Models of Internationalisation
Network Model
International New Venture Model.
Criteria;
Clear introduction and statement of objectives of the reflective essay. Specifies the structuring of the reflective essay.
Clear logical structure, paragraphs clearly sequenced and flowing from introduction.
Excellent review of the theoretical concepts. Evidence that additional research has been undertaken, Theory and literature drawn from a range of sources. Theory has been analysed and/or concepts integrated to show understanding.
The reflective essay shows a very confident application of academic theories, models, concept, framework and real examples and existing company examples.
Exceptional evidence is provided from relevant and real case examples to fully review the theoretical concepts and/or show limitations.
The reflective essay draws to conclusion logically referring back to the objectives. The reflective essay concludes with an overall viewpoint or perspective on the values of the learning.