• Assume you are the lead investigator of a unit examining historical unsolved crimes
• Identify an historical unresolved crime (research the Internet (Preferably Australian based)
• Prepare a media release seeking community assistance in solving the crime
• Prepare a set of key talking points/messages to support media interviews that follow the issuing of the media release
• Consider carefully where in the organisation such a release would be developed and issued and assume that the commander of this unit or section is Superintendent Alison Greaves and she is the nominated corporate spokesperson for this release
• The government has granted a $100,000 reward for information leading to the arrest of a suspect, but there is no other new information available other than the fact that the police are reinvestigating the cold case
Note: Your media release must be original. A mark of zero will be awarded if an Internet search reveals that a media release relating to the case has been issued by your organisation or any other organisation. Be careful in choosing a case that has not had recent coverage