Topic:
Consumer Attitudes towards Luxury Car Brands: A case Study of Mercedes Benz on Chinese Consumers 1.Your Tutor Notes
1. The dissertation should first analyses from Mercedes Benz view about advertisement, strategy, emphasize market and so on in China. Then analyses about the customers, which is about the questionnaire. After these are the compare and match between the strategy of Mercedes Benz and customers behaviour.
2. About the questionnaire, first should mix the SECTION III and SECTION IV into one SECTION. And the question 14 should in SECTION II and question 7 should in SECTION III. Add one question about car repaired service in SECTION III. Put an open question answer in question 16 and 17 to ask about other reasons for customer like Mercedes Benz. There also should be one question to ask to buy a car is business use or personal use.
2.Addition note
The structure of your final report/dissertation is usually as follows. You can adjust the structure but only with reasonable justifications?
1. Introduction
2. Theoretical Framework (Literature Review)
3. Methodology
4. Presentation of Findings
5. Analysis/Discussion of Findings
6. Conclusions and Recommendations
Bibliography and Appendices
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